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Questions Case Analysis

Compsis provides software and IT services to businesses, earning revenue through customer subscriptions and consulting services. The document asks the reader to evaluate Compsis' strengths, weaknesses, opportunities and threats, explain reasons for their failure in India, and recommend strategies for expanding either their product lines in Brazil or entering new markets like the United States or Latin America.

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121 views1 page

Questions Case Analysis

Compsis provides software and IT services to businesses, earning revenue through customer subscriptions and consulting services. The document asks the reader to evaluate Compsis' strengths, weaknesses, opportunities and threats, explain reasons for their failure in India, and recommend strategies for expanding either their product lines in Brazil or entering new markets like the United States or Latin America.

Uploaded by

k_Dashy8465
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE ANALYSIS

Read the case study Compsis at a Crossroads and answer the following questions.
1. What does Compsis do?
a. What products/services does Compsis provide?
b. How does Compsis make money (who are the customers)?
2. Evaluate strengths, weaknesses, opportunities, and threats (SWOT) of Compsis.
3. Explain 5 reasons for the failure of Compsis in India.
4. Which of the following strategies do you recommend to Compsis decision makers? Provide
convincing arguments for your recommendation.

Stay in Brazil and expand product lines.

Expand to other countries with current products/services.

5. Compsis executives are determined to expand their business to a new country. Which of the
following options would you recommend? Provide convincing arguments for your
recommendation.

A country in Latin America

United States

6. How should a small Brazilian technology firm consider expanding into new markets?

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