Cadbury Is A British
Cadbury Is A British
Cadbury Is A British
International (originally Kraft Foods) since 2010. It is the second-largest confectionery brand in
the world after Wrigley's.[2] Cadbury is internationally headquartered in Uxbridge, west London,
and operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate,
the Creme Egg and Roses selection box, and many other confectionery products. One of the bestknown British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most
successful exports.[3]
Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea,
coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin,
followed by his sons Richard and George. George developed the Bournville estate, a model
village designed to give the company's workers improved living conditions. Dairy Milk
chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with
rival products. By 1914, the chocolate was the company's best-selling product. Cadbury,
alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout
much of the nineteenth and twentieth centuries.[4]
Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of
a Royal Warrant from Elizabeth II since 1955.[5] Cadbury merged with J. S. Fry & Sons in 1919,
and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 on the London
Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods
in 2010.[6][7]