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Evalauation: in What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

The document is an evaluation of how the media product uses, develops or challenges conventions of real magazines. It discusses several aspects of the magazine's design: The front cover uses conventional magazine layout and design elements like a masthead, issue number, cover lines of varying importance, and credits in the bottom right. The contents page includes conventional sections like features and articles but challenges conventions by not including regular sections and giving a separate section to the cover story. Images are used minimally on the contents page to maintain an elegant style, challenging conventions of more photo-heavy contents pages. Overall the design draws from real magazine conventions but puts its own creative spin in some areas.

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0% found this document useful (0 votes)
46 views8 pages

Evalauation: in What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

The document is an evaluation of how the media product uses, develops or challenges conventions of real magazines. It discusses several aspects of the magazine's design: The front cover uses conventional magazine layout and design elements like a masthead, issue number, cover lines of varying importance, and credits in the bottom right. The contents page includes conventional sections like features and articles but challenges conventions by not including regular sections and giving a separate section to the cover story. Images are used minimally on the contents page to maintain an elegant style, challenging conventions of more photo-heavy contents pages. Overall the design draws from real magazine conventions but puts its own creative spin in some areas.

Uploaded by

William Wood
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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EVALAUATION

QUESTION 1
IN WHAT WAYS DOES
YOUR MEDIA
PRODUCT USE,
DEVELOP OR
CHALLENGE FORMS
AND CONVENTIONS
OF REAL MEDIA
PRODUCTS?

Front

I believe that my magazine front cover contains all the


regular conventions of a front cover. I gave examples of
why I think this. I think that this front cover design is a
conventional front cover you would see on a professional
magazine, therefore conforming to the convention of
magazine layout and design.

Masthead
, top left of
magazine.

Buzz/P
uf

Issue
Number
Main
Image,
Medium
close up of
artist.

Cover
Lines.
More
Importan
t ones to
the left.

Cover
Lines,
less
important
towards
the right.

Colour
scheme
works
well.
Colours
complem
ent each
other.

Main Cover Line,


central and larger than
the others.

Artist Name, larger


than rest of text. And
different colour and
font.

Barcode and
Price. Bottom right
and out of the way.

Cover
Lines

Examples from Kerrang, Metal Hammer and Mojo


Magazine in answer

The reason for a cover line is mainly to draw a readers attention to an article, and entice them
into reading it. I chose to place my most important cover lines at the upper left side of the front
cover, this because they are positioned next to the Masthead and the Main image which will
make them seem more integral to the magazine.
For example on the James Arthur cover line, the text runs over partially onto the main image.
This conveys the importance of the cover line, as it needs to be visible for the audience to see.
This is why it goes over the artist on the image so that the integrity remains, and the
enticement of the article is not obscured. Having the artist name as the cover line is perhaps
unconventional, as conventionally the artist is usually underneath the information of the
article. However on the Twin Atlantic cover line from Kerrang Magazine, has also done the
same as I have for my cover line. I believe that having the cover line like this is more effective
to attract audience attention, and enticement to the article. This is because a reader will read a
particular article is they like the artist, by positioning it first on the cover line and larger than
the other text. This draws more attention to the cover line this one, which is why I chose this to
feature on my front cover. Furthermore, the same effect has been used on the Metal Hammer
Magazine. They have used band names from the rock genre to feature as the main focus points
In addition to this typography, font style and size are also important to draw
audience attention. After all, the purpose of a cover line is to entice the
reader to read the articles in the magazine. Typography can help represent
what type of genre the magazine is, or even the mood that the magazine
conveys. For instance on the Metal Hammer cover line, the band logos have
been used to portray the band as well as the genre and mood of the
magazine. This is a typical convention for Music Magazines, as it makes it
easier for an audience to identify the genre of music the magazine
represents. From this I designed my cover lines with the intention of relating it
to my theme. I chose a blue background along with orange text; this was
because the colours work well together and complemented each other. To me
this represented a simplistic yet elegant mood to the magazine, which
successfully fit the genre of my all music magazine.
Furthermore on the entire magazines that I analysed, I found that on all of the
cover lines the magazines had used all uppercase letters. This made the text
stand out more than usual, and was effective to draw audience attention. I
went for the same approach when designing my magazine, because I want to
attract the maximum amount of audience attention without compromising the
theme of my magazine by obscuring it. By doing this I further conformed my
magazine to the typical conventions of a magazine. I wanted to keep my

Masthea
d

Examples from Kerrang, Metal Hammer and Mojo


Magazine in answer

Conventionally mastheads are positioned at the top of the page; this is so they can be seen
clearly by an audience. They represent the mood of the magazine, as well as the genre. In my
magazine I positioned the masthead at the top left of the magazine, this is so it can still be
clearly visible and stand out, but also so it doesnt obscure the focal point of the main image.

The masthead has been designed so that it fits the style and genre of my magazine. It has a
simplistic yet professional aesthetic; this is suited to my magazine because I dont want to
exaggerate the boldness of the masthead because that would give off an aggressive vibe. How I
created my masthead still attracts the audience, but still conveys a friendly nature. This
represents my target audience. Creativity and elegance are the themes of my magazine; the
masthead effectively represents both of those effects. This is because it isnt overly bold or it
doesnt have straight and formatted text. It has a bold yet subtle font; this conforms to the
convention of masthead designs. Because the masthead is a representation of what the

Main Cover
Line

Perhaps a feature of my masthead that challenges


convention is that the masthead has been placed
over the image of the artist. Conventionally the
artist on the main image will be placed over the
masthead, to represent integrity of the artist. This
is evident in the example from Mojo Magazine.
Examples from Kerrang, Metal Hammer and Mojo
Magazine in answer

Main cover lines also have the same purpose as


regular cover lines, to entice an audience into
reading the article. However the enticement is on
more of a grand scale, because it is the main
feature of the magazine. Conventionally the main
cover line relates to the main image. I decided to
incorporate this into my magazine, because it can
help the audience indicate what genre the
magazine is from the front cover image. Also
because it helps to give an insight into who and

To establish a difference between the


main cover line and the normal cover
lines, I decided to change the font style,
layout and size. I did this because it
makes the main cover line stand out
more against the other cover lines,
therefore representing the integrity. I
also chose my text font based upon on
what it represents. For me the Jay
Atmosphere main cover line represents
a creative, indie feel to the article and
the artist. I thought this to be effective
on representing the theme of the
magazine, because I didnt want to use a
font that would represent the magazine
incorrectly and give off too much of an
aggressive vibe.
This effect has been used my other
magazine examples too. The Black

Contents
Page

I wanted to create my own design for the contents page;


however I still included some elements that were present
in the magazines that I analysed.

Header,
at top left
of page.

Main
Featur
es
section.

Backgroun
d image,
model front
cover
image.
Page
Numbe
rs,
relating
to
articles.

Images
relating to
articles.

Buzz/Puff.

Page number
and website
link.

Convergent social
options.

Exclusive content
extra.

Magazine
Articles

Examples from Kerrang, Metal Hammer and Mojo


Magazine in answer

Feature articles are conventionally the most


enticing part of a contents page, this is
because they tell the audience about the
most exciting content the magazine has to
offer in this issue.
Conventionally a contents page will contain
a regulars section as well as the features.
However I didnt want to overcrowd my
page with text. This is because it would give
off a slightly dull appearance to the
magazine, and I wanted the contents page
to continue to convey the creative and
elegant aesthetic.
I chose my article headers to try and further
entice the audience.

Drake- This header is perhaps basic,


but I felt that it would attract the
attention of the reader. Particularly if
they have an interest in the artist,
because it is the first thing they
would see.
Up Close- The lack of information
about the article acts as an
enticement. This is because the
reader will want to find out who the
article is featuring.
Jay Atmosphere- This header
relates to the main cover line, so the
reader will know that this is the

I wanted my magazine to be modern, mostly


because I wanted it to relate to my target
audience (16-25). I needed to represent my
articles in a visually interesting way, this is so it
would entice my audience but also not make my
contents page dull.
I decided to create a separate section for my
Green Day article. This was because I wanted to
enhance the visibility of the article to the reader,
instead of having it in the same format as the
others. This is because the article features the
buzz/puff from the front cover, I wanted this to be
exaggerated because it is something the
audience want to know more about.
Conventionally magazines dont tend to give a
separate section for articles that offer, however I
wanted this article to stand out against the
others. However on the Mojo contents page, they
included a separate section for the main cover
line article. So this gave me the idea to create
another section that would create further
enticement for the article.

Imag
es

Examples from Kerrang, Metal Hammer and Mojo


Magazine in answer

Images are a crucial part of any magazine, and contents pages


conventionally contain many photos which give an insight to what the
article is about.
For the design aspect of the magazine, we needed to include at least four
images and I have included three of those four in the contents page. This is
so I can give slight enticements to the audience about relating to the
corresponding articles.
Conventionally contents pages will feature a lot more pictures; however I
found that in my magazine analysis that Mojo and Kerrang magazine both
used minimal images in their contents page. I intended for my contents
page to have more to begin with, but I wanted to exhibit an elegant like
mood to the contents page. This I thought would be achieved with only few
photos and not much text either. This idea however was reassured by the
Mojo and Kerrang contents pages, as they both featured minimal images
I chose to have an image as the
background, this was because I
saw it whilst analysing Mojo and
Kerrang magazine. And I thought
that it gave the audience an extra
incentive about the related article.
I wanted to feature my artist from
the front cover image, because it
reinforced the integrity of his
article in the magazine and I
wanted the audience to realise

Social
Options

Examples from Kerrang, Metal Hammer and Mojo


Magazine in answer

I included social options on my contents


page, so that the reader could find out
more information. I chose to do this
because my research found out that the
majority of my target audience use
technology. In fact the average reader
spends 20+ hours a week on the internet..
I wanted convergent options to be
available to my target audience, because
it is a simple way for my audience to
obtain additional information.
However during analysis of other
magazines, none of the others featured
social links. I assumed this because of the
intended target audience for the

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