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Case Study 2

Easy Reach began as a fax selling company but later expanded into different strategic business units including IT services, software design, and BPO. The new CEO, Prithviraj, took several steps to recover the organization from downfall such as restructuring around business units and customer segments, improving talent acquisition, and focusing on leadership development. Pawan, the new head of HR, will face obstacles in making HR more strategic but could strengthen its role by aligning HR policies with business needs and developing HR staff capabilities to support different business units.

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vaibhav
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171 views2 pages

Case Study 2

Easy Reach began as a fax selling company but later expanded into different strategic business units including IT services, software design, and BPO. The new CEO, Prithviraj, took several steps to recover the organization from downfall such as restructuring around business units and customer segments, improving talent acquisition, and focusing on leadership development. Pawan, the new head of HR, will face obstacles in making HR more strategic but could strengthen its role by aligning HR policies with business needs and developing HR staff capabilities to support different business units.

Uploaded by

vaibhav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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STRATEGIC HUMAN RESOURCE MANAGEMENT CASE

Questions
1. Trace the business of Easy Reach from its days of inception.
2. What are the different Strategic Business Units (SBU) that were formed?
3. Does the HR organization, capabilities of HR people depend on the kind of business the company
is in? Discuss how an HR for a fax selling organization will be different from the HR of an IT services
(like software design / BPO)?
4. Who are the different characters mentioned in the case study? What are their roles?
5. What sub-functions were handled by Corporate HR at the Group level?
6. What steps were taken by the Prithviraj as the new CEO in order to recover and sustain from the
downfall of the organization?
7. Why do you think the CEO did each of these things?
8. What will be the biggest obstacles you foresee Pawan facing in his job?
9. What steps do you think Pawan should take in order to strengthen the role of HR in supporting
Companys strategies?
10. What major issues does the Corporate HR function face which are inhibiting it from becoming a
strategic partner to business?

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