Chapter 1
Chapter 1
INTRODUCTION
Employee satisfaction has been defined as a function of perceived performance and
expectations. It is a persons feeling of pleasure or disappointment resulting from
comparing a products outcome to his/her expectations.
If the performance falls short of expectations, the employee is dissatisfied and if it
matches the expectations, the employee is satisfied. A high satisfaction implies
improvement in efficiency and performance doing work or service. The process is
however, more complicated then it appears. It is more important for any organization
to offer high satisfaction, as it reflects high loyalty and it will not lead to switching
over once a better offer comes in.
1.1 AIM OF STUDY:
To carry out the study of the employee satisfaction at company and assess the
employee satisfaction level in present competitive environment of Industry to help
knowing and reading of the minds of the current generation professionals regarding
their Company Culture, Compensation, Work atmosphere, Management support, Job
satisfaction, performance appraisal and Career growth opportunities.
1.2
satisfaction.
4. There is no significant relationship between age and level of satisfaction.
5. There is no significant relationship between experience (no. of years of service) in
a company and level of satisfaction.
performance. But this does not mean that the task should stick up whenever certain
limitations come up. The need is to try ones level best to solve incoming limitations.
Few limitations of the project are enumerated below:
This study is only limited to this company.
The method of random sampling is suitable for small populations only.
To create good image, respondents may give responses vary from the facts.
Some respondents hesitated to give the actual situation; they feared that
management would take any action against them.
It does not ensure proportionate representation to all constituent group of
population.
I was able to cover only those employees who were currently working in the
company.
CHAPTER 2
EMPLOYEE SATISFACTION
2.1 CONCEPT
Employee satisfaction is the terminology used to describe whether employees are
happy and contented and fulfilling their desires and needs at work. Many measures
meaning that employee satisfaction is a factor in employee motivation, employee goal
achievement, and positive employee morale in the workplace.
As per Vroom Employee Satisfaction is a positive orientation of an individual
towards a work role which he is presently occupying
Employee satisfaction is a measure of how happy workers are with their job and
working environment. Keeping morale high among workers can be of tremendous
benefit to any company, as happy workers will be more likely to produce more, take
fewer days off, and stay loyal to the company. There are many factors in improving or
maintaining high employee satisfaction, which wise employers would do well to
implement.
Employee satisfaction, while generally a positive in organization, can also be a bad
luck if mediocre employees stay because they are satisfied with your work
environment.
Many experts believe that one of the best ways to maintain employee satisfaction is to
make workers feel like part of a family or team. Holding office events, such as parties
or group outings, can help build close bonds among workers. Many companies also
participate in team-building retreats that are designed to strengthen the working
relationship of the employees in a non-work related setting. Camping trips, paintball
wars and guided backpacking trips are versions of this type of team-building strategy,
and gives them the time to take corrective measures if necessary, in order to prevent
talent loss. It could be that the employee is not happy with the environment or is
suffering from a relationship issue with a colleague or a superior. These issues need to
be handled before they get out of hand.
How do employers understand their employees? How do they know what employees
want? How do they map their satisfaction levels? There are several ways of mapping
employee satisfaction.
Surveys: This is a traditional method that involves employees participation.
Employers create surveys that have questions on the different parameters related to
the organization. They put forth questions in such a way that every aspect of an
organization is touched and the feedback is returned in the form of an opinion given
by each employee. This helps employers understand how employees think and their
satisfaction levels, and paves the path for problem solving. These surveys can actually
identify problem areas and help come up with solutions to solve the problems. They
reveal the employee attitude on the whole.
One-on-One Interviews: A non-conventional tool, this involves discussions with every
employee on a one-to-one basis every few months. Their thoughts are recorded and
trouble parameters identified and taken care of.
Exit Interviews: This comes into action after an employee submits his resignation
papers. The problem with exit interviews is that most employees, once they decide to
leave, are not forthright. In an attempt to keep good relations with the employer, they
usually do not tell-all as they ought to. Many of them in fact give personal reasons for
leaving and make the employer feel that all is well on the work front.
Employers who fail at HR and see high attrition rate are those that consider monetary
compensation as highly important. In spite of the fact that employees work for money,
emotional rewards go a long way at keeping the employer-employee relation strong
and have a larger impact on employee satisfaction. Tracing and improving this
satisfaction level has to be top priority for the HR department of an organization.
Employee satisfaction mapping can be the key to a better motivated and loyal
workforce that leads to better organizational output in the form of better products and
services and results in overall improvement of an organization.
If a person is not satisfied by the job he is doing, he may switch over to some other
more suitable job. In todays environment it becomes very important for organizations
to retain their employees. The reason may be personal or professional. These reasons
should be understood by the employer and should be taken care of. The organizations
are becoming aware of these reasons and adopting many strategies for employee
retention.
The basic needs other than routine tasks are to be taken care of on priority before it
becomes late by HR department.
2.3 THEORIES OF EMPLOYEE SATISFACTION
The company's ability to fulfill the physical, emotional, and psychological needs of its
employees. Satisfying the employee's all needs, so that he can give 100% to the
company. Satisfaction refers to the level of fulfillment on one's needs, desires, and
wants. It can be experienced in various levels or degrees.
Vital ingredients for any employees satisfaction are physical, security, social and
egoistic needs which satisfy individuals psycho social.
1. Physical and Security need: This relates to satisfaction of bodily function like
hunger, thirst, shelter as well as to be secure in the employment.
2. Social Need: Since human beings are dependent on each other. There are some
needs which can be satisfied only when individual is recognized by other people.
3. Egoistic Need: This relates to man desire to mans desire to be dependant to do
things of his own end to sense of accomplishment
To a considerable extent however physical needs are satisfied off the job. Social needs
are satisfied through personal contacts around the job where egoistic needs are chiefly
satisfied through the job.
EQUITY THEORY:
Equity Theory attempts to explain relational satisfaction in terms of perceptions of
fair/unfair distributions of resources within interpersonal relationships. Equity theory
is considered as one of the justice theories. It was first developed in 1962 by John
Stacey Adams, a workplace and behavioral psychologist, who asserted that employees
seek to maintain equity between the inputs that they bring to a job and the outcomes
that they receive from it against the perceived inputs and outcomes of others (Adams,
1965). The belief is that people value fair treatment which causes them to be
motivated to keep the fairness maintained within the relationships of their co-workers
and the organization. The structure of equity in the workplace is based on the ratio of
inputs to outcomes. Inputs are the contributions made by the employee for the
organization; this includes the work done by the employees and the behavior brought
by the employee as well as their skills and other useful experiences the employee may
contribute for the good of the company.
The idea is to have the rewards (outcomes) be directly related with the quality and
quantity of the employees contributions (inputs). If both employees were perhaps
rewarded the same, it would help the workforce realize that the organization is fair,
observant, and appreciative. This can be illustrated by the following equation:
Inputs: Time, Effort, Loyalty, Hard Work, Commitment, Ability, Adaptability,
Flexibility, Tolerance, Determination, Enthusiasm, Personal sacrifice, Trust in
superiors, Support from co-workers and colleagues, and Skill
Outcomes: Outputs are defined as the positive and negative consequences that an
individual perceives a participant has incurred as a consequence of his/her relationship
with another. When the ratio of inputs to outcomes is close, than the employee should
have much satisfaction with their job. Outputs can be both tangible and intangible
(Walster, Traupmann & Walster, 1978). Typical outcomes include any of the
following: Job security, Esteem, Salary, Employee benefit, Expenses, Recognition,
Reputation, Responsibility, Sense of achievement, Praise, Thanks, and Stimuli.
EXPECTANCY THEORY (VROOMS THEORY):
Expectancy theory is about the mental processes regarding choice, or choosing. It
explains the processes that an individual undergoes to make choices. In organizational
behaviour study, expectancy theory is a motivation theory first proposed by Victor
Vroom of the Yale School of Management.
Expectancy theory predicts that employees in an organization will be motivated when
they believe that:
putting in more effort will yield better job performance
better job performance will lead to organizational rewards, such as an increase in
salary or benefits
These predicted organizational rewards are valued by the employee in question.
"This theory emphasizes the needs for organizations to relate rewards directly to
performance and to ensure that the rewards provided are those rewards deserved and
wanted by the recipients."
Emphasizes self interest in the alignment of rewards with employee's wants.
Emphasizes the connections among expected behaviours, rewards and organizational
goals
Vroom's theory assumes that behaviour results from conscious choices among
alternatives whose purpose it is to maximize pleasure and to minimize pain. Together
with Edward Lawler and Lyman Porter, Vroom suggested that the relationship
between people's behaviour at work and their goals was not as simple as was first
imagined by other scientists. Vroom realized that an employee's performance is based
on individual factors such as personality, skills, knowledge, experience and abilities.
Victor H. Vroom introduces three variables within the expectancy theory which are
valence (V), expectancy (E) and instrumentality (I). The three elements are important
behind choosing one element over another because they are clearly defined: effortperformance expectancy (E>P expectancy), performance-outcome expectancy (P>O
expectancy).
E>P expectancy: Our assessment of the probability our efforts will lead to the required
performance level.
P>O expectancy: Our assessment of the probability our successful performance will
lead to certain outcomes.
Vrooms model is based on three concepts:
1. Valence - Strength of an individuals preference for a particular outcome. For
the valence to be positive, the person must prefer attaining the outcome to not
attaining it.
2. Instrumentality Means of the first level outcome in obtaining the desired second
level outcome; the degree to which a first level outcome will lead to the second level
outcome.
3. Expectancy - Probability or strength of belief that a particular action will lead to a
particular first level outcome.
Vroom says the product of these variables is the motivation.
In order to enhance the performance-outcome tie, managers should use systems that
tie rewards very closely to performance. Managers also need to ensure that the
rewards provided are deserved and wanted by the recipients. In order to improve the
effort-performance tie, managers should engage in training to improve their
capabilities and improve their belief that added effort will in fact lead to better
performance.
MASLOW'S HIERARCHY OF NEEDS:
Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow
in his 1943 paper A Theory of Human Motivation. Maslow subsequently extended the
idea to include his observations of humans' innate curiosity.
Maslows hierarchy of needs is most often displayed as a pyramid. The lowest levels
of the pyramid are made up of the most basic needs, while the more complex needs
are located at the top of the pyramid. Needs at the bottom of the pyramid are basic
physical requirements including the need for food, water, sleep and warmth. Once
these lower-level needs have been met, people can move on to the next level of needs,
which are for safety and security.
As people progress up the pyramid, needs become increasingly psychological and
social. Soon, the need for love, friendship and intimacy become important. Further up
the pyramid, the need for personal esteem and feelings of accomplishment take
priority. Like Carl Rogers, Maslow emphasized the importance of self-actualization,
which is a process of growing and developing as a person to achieve individual
potential.
Maslow believed that these needs are similar to instincts and play a major role in
motivating behavior. Physiological, security, social, and esteem needs are deficiency
needs (also known as D-needs), meaning that these needs arise due to deprivation.
Satisfying these lower-level needs is important in order to avoid unpleasant feelings or
consequences.
Maslow termed the highest-level of the pyramid as growth need (also known as being
needs or B-needs). Growth needs do not stem from a lack of something, but rather
from a desire to grow as a person.
There are five different levels in Maslows hierarchy of needs:
1. Physiological Needs: These include the most basic needs that are vital to survival,
such as the need for water, air, food and sleep. Maslow believed that these needs are
the most basic and instinctive needs in the hierarchy because all needs become
secondary until these physiological needs are met.
2. Security Needs: These include needs for safety and security. Security needs are
important for survival, but they are not as demanding as the physiological needs.
Examples of security needs include a desire for steady employment, health insurance,
safe neighborhoods and shelter from the environment.
3. Social Needs: These include needs for belonging, love and affection. Maslow
considered these needs to be less basic than physiological and security needs.
Relationships such as friendships, romantic attachments and families help fulfill this
need for companionship and acceptance, as does involvement in social, community or
religious groups.
4. Esteem Needs: After the first three needs have been satisfied, esteem needs
becomes increasingly important. These include the need for things that reflect on selfesteem, personal worth, social recognition and accomplishment.
5. Self-actualizing Needs: This is the highest level of Maslows hierarchy of needs.
Self-actualizing people are self-aware, concerned with personal growth, less
concerned with the opinions of others and interested fulfilling their potential.
TWO-FACTOR THEORY:
The two-factor theory (also known as Herzberg's motivation-hygiene theory) was
developed by Frederick Herzberg, a psychologist who found that job satisfaction and
job dissatisfaction acted independently of each other. The theory states that there are
certain factors in the workplace that cause job satisfaction, while a separate set of
factors cause dissatisfaction.
The two-factor, or motivation-hygiene theory, developed from data collected by
Herzberg from interviews with a large number of engineers and accountants in the
Pittsburgh area. From analyzing these interviews, he found that job characteristics
related to what an individual does that is, to the nature of the work he performs
apparently have the capacity to gratify such needs as achievement, competency, status,
personal worth, and self-realization, thus making him happy and satisfied. However,
the absence of such gratifying job characteristics does not appear to lead to
unhappiness and dissatisfaction. Instead, dissatisfaction results from unfavorable
assessments of such job-related factors as company policies, supervision, technical
problems, salary, interpersonal relations on the job, and working conditions. Thus, if
management wishes to increase satisfaction on the job, it should be concerned with
the nature of the work itself the opportunities it presents for gaining status,
assuming responsibility, and for achieving self-realization. If, on the other hand,
management wishes to reduce dissatisfaction, then it must focus on the job
environment policies, procedures, supervision, and working conditions. If
management is equally concerned with both then managers must give attention to both
sets of job factors. Thus, satisfaction and dissatisfaction are not on a continuum with
one increasing as the other diminishes, but are independent phenomena. This theory
suggests that to improve job attitudes and productivity, administrators must recognize
and attend to both sets of characteristics and not assume that an increase in
satisfaction leads to decrease in un-pleasurable dissatisfaction.
Two-factor theory distinguishes between:
Motivators (e.g. challenging work, recognition, responsibility) which give positive
satisfaction, arising from intrinsic conditions of the job itself, such as recognition,
achievement, or personal growth, and
Hygiene factors (e.g. status, job security, salary and fringe benefits) which do not
give positive satisfaction, although dissatisfaction results from their absence. These
are extrinsic to the work itself, and include aspects such as company policies,
supervisory practices, or wages/salary.
Essentially, hygiene factors are needed to ensure an employee is not dissatisfied.
Motivation factors are needed in order to motivate an employee to higher
performance, Herzberg also further classified our actions and how and why we do
them, for example, if you perform a work related action because you have to then that
is classed as movement, but if you perform a work related action because you want to
then that is classed as motivation.
The following table presents the top six factors causing dissatisfaction and the top six
factors causing satisfaction, listed in the order of higher to lower importance.
Leading to satisfaction
Achievement
Recognition
Work itself
Responsibility
Advancement
Growth Leading to dissatisfaction
Company policy
Supervision
Relationship with boss
Work conditions
Salary
Relationship with peers
Security
Herzberg reasoned that because the factors causing satisfaction are different from
those causing dissatisfaction, the two feelings cannot simply be treated as opposites of
one another. The opposite of satisfaction is not dissatisfaction, but rather, no
satisfaction. Similarly, the opposite of dissatisfaction is no dissatisfaction.
2.4 DETERMINANTS OF EMPLOYEE SATISFACTION
Employee satisfaction is a multi-variable and indescribable concept. There are number
of factors that influence employee satisfaction. These factors can be classified into
two categories.
A) Organizational Variables:
The organizational determinants of employee satisfaction play a very important role.
The employees spend major part of their time in organization so there are number of
organizational factors that determine employee satisfaction of the employees. The
employee satisfaction in the organizations can be increased by organizing and
managing the organizational factors.
1) Overall Individual satisfaction: Employees be should satisfy with the organization
level jobs express greater employee satisfaction than the ones working at lower level
jobs.
8) Opportunities for Promotion: Promotion can be reciprocated as a significant
achievement in the life. It promises and delivers more pay, responsibility, authority,
independence and status. So, the opportunities for promotion determine the degree of
satisfaction to the employees.
9) Work Group: There is a natural desire of human beings to interact with others and
so existence of groups in organizations is a common observable fact. This
characteristic results in formation of work groups at the work place. Isolated workers
dislike their jobs. The work groups make use of a remarkable influence on the
satisfaction of employees. The satisfaction of an individual is dependent on largely on
the relationship with the group members, group dynamics, group cohesiveness and his
own need for affiliation.
10) Leadership Styles: The satisfaction level on the job can be determined by the
leadership styles. Employee satisfaction is greatly enhanced by democratic style of
leadership. It is because democratic leaders promote friendship, respect and warmth
relationships among the employees. On contrary, employees working under
authoritarian and dictatorial leaders express low level of employee satisfaction.
11) Communication Methods: When administrative policies and all important
announcements are communicated to the employees, it boosts their morale. The
methods chosen for communication also play an integral role. Some of the methods
that could be used are intranet, monthly newsletters, weekly meetings etc...
12) Safety measures: An employer must make sure that he provides a safe
environment to his/her employee. The security measures outside office include
security guards and parking facility. While inside the office, there must be introduced
a safe environment for male and female employees to work so that if an employee has
to work late hours she/he should feel safe and comfortable working in his/her office.
There must be no discrimination or harassment practiced and the employee should be
given equal opportunity to grow as an individual despite being male or female.
B) Personal Variables:
The personal determinants also help a lot in maintaining the motivation and personal
factors of the employees to work effectively and efficiently. Employee satisfaction can
be related to psychological factors and so numbers of personal factors determine the
The employees sent out some signals to express their discontent and the organization
should not take it lightly.
1) Excessive absenteeism: When a regular employee suddenly begins to take leave or
is late to work, it could indicate either his personal problems or job dissatisfaction.
2) Lack of interest: When an employee who stays at work until his job is done, now
begins to leave at sharp 5 pm no matter his job is done or not.
3) Lack of quality and quantity in work: When an employee is dissatisfied in his job
then automatically his mental state is reflected in his quality of his work.
4) Complaints by employee: Many complaints are put forward by the employee
regarding salary, benefits, working hours, working conditions etc.
5) Off the job work: Misusing the company facility for his personal use during
working hours.
6) Misbehavior: An employee may express anger, frequent argument with association
and team member, which come out due to frustration.
Effects of Dissatisfaction:
Recognizing the dissatisfaction is only half the battle. The company should consider
the reason for the burnout and should try to solve those problems because it will affect
other employees also. Otherwise it will affect the company in many ways like
* Low productivity
* High employee turnover cost
* Poor employee morale
2.6 WHY IS EMPLOYEE SATISFACTION IMPORTANT?
Purpose / benefits of employee satisfaction include as follows:
1. Importance of employee satisfaction for organization
Enhance employee retention.
Increase productivity.
Increase customer satisfaction
Reduce turnover, recruiting, and training costs.
Enhance customer satisfaction and loyalty.
More energetic employees.
Improve teamwork.
Higher quality products and/or services due to more competent, energized
employees.
2. Importance of employee satisfaction for employee
Employee will believe that the organization will be satisfying in the long run.
They will care about the quality of their work.
employee use his own style to deliver the result or outcome you want.
3. Motivate by focusing on strengths, not weaknesses.
4. Casting is important, if an employee is not performing at excellence, maybe he is
not cast in the right role.
5. Every role is noble, respect it enough to hire for talent to match.
6. A manager must excel in the art of the interview. See if the candidate's recurring
patterns of behavior match the role he is to fulfill. Ask open-ended questions and let
him talk. Listen for specifics.
7. Find ways to measure, count, and reward outcomes.
8. Spend time with your best people. Give constant feedback. If you can't spend an
hour every quarter talking to an employee, then you shouldn't be a manager.
9. There are many ways of alleviating a problem or non-talent. Devise a support
system; find a complementary partner for him, or an alternative role.
10. Do not promote someone until he reaches his level of incompetence; simply
offer bigger rewards within the same range of his work.
11. Some homework to do: Study the best managers in the company and revise
training to incorporate what they know. Send your talented people to learn new skills
or knowledge. Change recruiting practices to hire for talent, revise employee job
descriptions and qualifications.
Here are some of the best HR practices that help in the creation of a highly satisfied
and motivated work force.
Work Environment
A safe and happy workplace makes the employees feel good about being there. Each
one is given importance and provided the security that gives them the motivation and
incentive to stay. This is usually achieved through internal surveys to find out whether
they are satisfied and if not what they think needs to be changed.
Open Management
Employees dont like the feeling of being kept in the dark about what is happening in
the company. They feel motivated and develop enthusiasm only when the
management opens up to them and discusses the company policies, sales, clients,
contracts, goals and objectives. This encourages participative management. Asking
them for ideas on how to improve will get their creative juices flowing. Being open
about everything related to the company will help in building trust and motivating the
employees. This open management policy can be practiced using several tools.
Performance Incentives
Every good performance is appreciated in the form of a pat on the back, bonuses or
giving some other compensation for a job well done. Organizations that struggle to
keep up with the attrition rate are mostly those that think employees are just doing
their job. Even if it is the employees job, completion in an appreciable manner calls
for an incentive, and this goes a long way in boosting the staff morale. These
incentives can be implemented at the individual as well as the team level and it has
been seen that this works wonders in getting the best out of the employees. But it is
important to keep in mind that these bonuses should not be given without a reason,
unless it is a commitment for annual bonuses or some such thing. Doing so will only
reduce the perceived value of the bonuses.
Performance Feedback
This is one the methods that is being followed by many organizations. Feedback is not
only taken from the boss, but also from other seniors and subordinates. Previously,
appreciation was only sought from the immediate boss or the management, but now
organizations understand the importance of collecting performance feedback from
several quarters. The opinion of everyone matters, especially for someone who is in a
leadership role at any level. Each person in the team is responsible for giving
constructive feedback. This kind of system helps in identifying people who can
perform well as leaders at higher levels in the organization. Even the senior level
managers can use this system to their advantage, as a tool to improve themselves.
Employee Evaluation
Every company has an employee evaluation system in place but a good system links
individual performance to the goals and priorities of the organization. This works well
when achievements are tracked over a year. For a fair review of each employee, the
evaluation, apart from being done by the boss, should be done by another person at a
higher level, for whom the employees contribution is important. Ratings can also be
obtained by other employees. This ensures a fair and accurate rating of each and every
employee.
Sharing of Knowledge
Knowledge sharing is a wonderful strategy that helps in the betterment of the
employees and their work. Keep all the knowledgeable information in central
databases that can be accessed by each and every employee. For example, if an
employee is sent on some training, the knowledge that is acquired by that employee
can be stored in these databases for others to learn from it. Even innovative ideas that
the management deems fit for employees to see, can be stored here for all to see.