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Mixed-Scanning: A "Third" Approach to Decision-Making
Amitai Evioni
Public Administration Review, Vol. 27, No. 5 (Dec., 1967), 385-392.
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‘Thu Ape 14 15:10:27 2005385
Mixed-Scanning: A “Third” Approach
To Decision-Making
By AMITAI ETZIONI
Columbia University
vague commitments of a normative and
political nature are translated into specific
‘commitments to one or more specific courses
of action. Since decision-making includes an
element of choice, it is the most deliberate
and voluntaristic aspect of social conduct. As
such, it raises the question: To what extent
can social actors decide what their course will
be, and to what extent are they compelled to
follow a course set by forces beyond their con-
trol? Three conceptions of decision-making
are considered here with assumptions that give
varying weights to the conscious choice of the
decision-makers
Rationalistic models tend to posit a high
degree of control over the decision-making
situation on the part of the decision-maker.
‘The incrementalist approach presents an al-
ternative model, referred to as the art of “mud-
dling through,” which assumes much less com-
mand over the environment. Finally, the ar-
le outlines a third approach to social de-
cisionmaking which, in combining elements
of both earlier approaches, is neither as utopi-
an in its assumptions as the first model nor
as conservative as the second. For reasons
which will become evident, this third approach
is referred to as mixed-scanning,
I ‘He concert of social decision-making,
Editors Note: In working on this article, Professor
Etzioni benefited from a Social Science Research Coun-
ail fellowship for 1967-1968. A much more. detaled
‘iscussion of sodetal decision-making it included in
chapters Hand 12 of the author The Active Society:
‘A Theory of Societal and Political Process, t0. be
published by ‘The Free Press early in 1968
> A rationalistic approach to. decision-making
equites greater resources than decision-makers
‘command. The incremental strategy, which takes
into account the limited capacity of actors, fosters
decisions which negleet base societal innovations.
Mixed-sanning 1
tationaliem by limiting the details required in
fundamental decisions and helps to overcome the
conservative slant of incrementaism by exploring
Tongerrun alternatives, (Ineremental decisions tend
to imply fundamental ones, anyway) ‘The mi
scanning model makes this dualism expl
combining (a) high-order, fundamental policy-
making procenes which set basic directions and
(b) inetemental ones which prepare for fundamen-
fal decisions and work them out after they have
heen reached. Mixed-scanning has two further
advantages over. Incrementalism: Tt provides a
Strategy for evaluation and it does not indude
hidden structural assumptions. The flexibility of
the different scanning levels makes mixed-scanning
useful strategy for decision-making in environ:
rents of varying stability and by actors with vary
ing contro! and consensus building capacities,
The Rationalistic Approach
Rationalistic models are widely held con-
ceptions about how decisions are and ought
to be made. An actor becomes aware of a prob-
Jem, posits a goal, carefully weighs alternative
‘means, and chooses among them according to
his estimates of their respective merit, with
reference to the state of affairs he prefers. In-
crementalists' criticism of this approach focuses
on the disparity between the requirements of
the model and the capacities of decision-mak-
ers Social decision-making centers, it is
* See David Braybrooke and Charles E. Lindblom, A
Strategy of Decision (New York: Free Press, 1963), pp.
4850 and pp. 111-143; Charles E. Lindblom, The In.
Lelligence of Democracy (New York: Free Pres, 1965),
Dp. 187-138. See also Jerome S. Bruner, Jacqueline J.
Goodnow, and George’A. Austin, A Study of Thinking
(New York: John Wiley, 1956) chapters 45,
Puntic Avaanisrearion Review / DeceMmner 1967386
pointed out, frequently do not have a specific,
agreed upon set of values that could provide
the criteria for evaluating alternatives. Values,
rather, are fluid and are affected by, as well
as affect, the decisions made. Moreover, in ac-
tual practice, the rationalistic assumption that
values and facts, means and ends, can be clear-
ly distinguished seems inapplicable:
«=» Public controversy... has surrounded the pro-
poral to construct a branch of the Cook County Hos:
pital on the South Side in or near the Negro ares.
Several questions of policy are involved in the mater,
Dut the ones which Rave caused one of the few public
debates of an issue in the Negro community concern
‘whether, oF to what extent, Building such 3 branch
would result in an all-Negro or “Jim Crow” hospital
and whether such a hospital is desirable as a means of
providing added medical facilities for Negro patients.
Involved are both an issue of fact (whether the hos
pital would be segregated, intentionally oF uninten
onally, as a result of the character of the neighbor
hhood in which it would be located) and an issue of
tale (whether even an all-Negro hospital would. be
preferable to no hospital at all in the area). In realty,
however, the factions have aligned themselves in such
‘away and the debate has proceeded in such a manner
that the fact issue and the value issue have been
collapsed into the single question of whether to
Duild or not to build. Thote in favor of the proposal
‘argue thatthe facts do not bear out the charge of
“Jim Crowism”—"the proposed site -
sidered tobe placed in a segregated
clusive ute of one radal or minority group"; oF “no
‘responsible ofcials would try to develop a new hospital
to further segregation”; or “establishing a branch hos
pital for the -. more adequate care of the Indigent
patient load, from the facts thus presented, does not
represent Jim Crowisn." At the same time, these pro-
ponents argue that whatever the facts, the factual sue
{s secondary to the overriding consideration that “there
1 4 here-and-now need for more hospital beds...
Integration may be the long-run goal, but in the shore
run we need more falliies”"*
In addition, information about consequences
is, at best, fractional. Decision-makers have
neither the assets nor the time to collect the
information required for rational choice.
‘While knowledge technology, especially com-
puters, does aid in the collection and process-
ing of information, it cannot provide for the
computation required by the rationalist model.
(This holds even for chess playing, let alone
“reallife” decisions.) Finally, rather than be-
ing confronted with a limited universe of
relevant consequences, decision-makers face an
* James Q. Wilson, Negro Politics (New York: Free
Pres, 1960), p 189
PUBLIC ADMINISTRATION REVIEW
‘open system of variables, a world in which all
consequences cannot be surveyed.® A decision-
maker, attempting to adhere to the tenets of
a rationalistic model, will become frustrated,
exhaust his resources without coming to a de-
cision, and remain without an effective deci-
sion-making model to guide him. Rationalistic
models are thus rejected as being at once un-
realistic and undesirable
The Incrementalist Approach
A less demanding model of decision-making
hhas been outlined’ in the strategy of “dis.
jointed incrementalism” advanced by Charles
¥, Lindblom and others.t Disjointed incre-
mentalism seeks to adapt decision-making stra-
tegies to the limited cognitive capacities of
decision-makers and to reduce the scope and
cost of information collection and computa-
tion. Lindblom summarized the six primary
requirements of the model in this way: *
1. Rather than attempting a comprehensive
survey and evaluation of all alternatives,
the decision-maker focuses only on those
policies which differ incrementally from
existing policies.
2 Only a relatively small number of policy
alternatives are considered.
3. For each policy alternative, only a re-
stricted number of “important” conse-
‘quences are evaluated.
4, The problem confronting the decision-
‘maker is continually redefined: Incremen-
talism allows for countless ends-means
and means-ends adjustments which, in ef-
fect, make the problem more manage-
able.
|. Thus, there is no one decision or “right”
* See renew of A Strategy of Decision by Kenneth J.
Anzow in Political Science Quarters, Vol. 79 (1964)
585, ce also Herbert A. Simon, Models of Man
{ew York: Wiley 1987), p. 198, and Aaron Wildsvaly,
{The Potice of the Buaettary Proce (ston: Lie,
Brown and Co, 1960), pp. 17152
“Charles E. Lindblom, “The Science of “Muddling
“Through.” Publ Administration Review, Vol 19
(4955), pp. 79590; Robert A. Dahl and Charles E. Lind:
blom, Politics, Economics and Welfare (New York:
Harper and Brothers
1958); Strategy of Decision, op.
indblom, The Intelligence of Democracy, op. et,
pp. M4148,MIXED-SCANNING
solution but a “never-ending series of at-
tacks” on the issues at hand through se-
rial analyses and evaluation.
6. As such, incremental decision-making is
described as remedial, geared more to the
alleviation of present, concrete social im-
perfections than to the promotion of fu-
ture social goals.
Morphological Assumptions of the
Incremental Approach
Beyond a model and a strategy of decision-
making, disjointed incrementalism also posits
a structure model; it is presented as the typi-
‘al decision-making process of pluralistic. so-