Scribd Logo
Upload

Welcome to Scribd!

  • 4K views

    "Mag HL Tayo": Rationale

    Uploaded by

    male nurse
    The Department of Health in the Philippines launched the National Healthy Lifestyle Campaign in 2003 to promote healthier behaviors among citizens. The campaign emphasizes messages around not smoking, regular exercise, healthy eating, weight control, stress management, and regular health checkups. It aims to raise awareness of healthy lifestyles and influence policymakers to support healthy environments. The campaign specifically targets families in urban low-income areas and uses communication strategies like media campaigns, events, and distributed materials with the tagline "MAG HL TAYO" which means "Let's Live Healthy."

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    "Mag HL Tayo": Rationale

    Uploaded by

    male nurse
    4K views2 pages
    The Department of Health in the Philippines launched the National Healthy Lifestyle Campaign in 2003 to promote healthier behaviors among citizens. The campaign emphasizes messages around not smoking, regular exercise, healthy eating, weight control, stress management, and regular health checkups. It aims to raise awareness of healthy lifestyles and influence policymakers to support healthy environments. The campaign specifically targets families in urban low-income areas and uses communication strategies like media campaigns, events, and distributed materials with the tagline "MAG HL TAYO" which means "Let's Live Healthy."

    Original Description:

    DOH-mg-HL tayo

    Original Title

    DOH-mg-HL tayo

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The Department of Health in the Philippines launched the National Healthy Lifestyle Campaign in 2003 to promote healthier behaviors among citizens. The campaign emphasizes messages around not smoking, regular exercise, healthy eating, weight control, stress management, and regular health checkups. It aims to raise awareness of healthy lifestyles and influence policymakers to support healthy environments. The campaign specifically targets families in urban low-income areas and uses communication strategies like media campaigns, events, and distributed materials with the tagline "MAG HL TAYO" which means "Let's Live Healthy."

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4K views2 pages

    "Mag HL Tayo": Rationale

    Uploaded by

    male nurse
    The Department of Health in the Philippines launched the National Healthy Lifestyle Campaign in 2003 to promote healthier behaviors among citizens. The campaign emphasizes messages around not smoking, regular exercise, healthy eating, weight control, stress management, and regular health checkups. It aims to raise awareness of healthy lifestyles and influence policymakers to support healthy environments. The campaign specifically targets families in urban low-income areas and uses communication strategies like media campaigns, events, and distributed materials with the tagline "MAG HL TAYO" which means "Let's Live Healthy."

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    "MAG HL TAYO"

    RATIONALE:
    The Department of Health, cognizant of the increasing prevalence of lifestyle related diseases, has taken
    as one of its priorities for the year 2003, the Promotion of Healthy Lifestyles. The promotion of healthy
    lifestyles emphasizes the anti-smoking campaign, regular physical activity and weight control. It also
    includes healthy diet and nutrition, stress management and regular health check up.
    THE NATIONAL HEALTHY LIFESTYLE CAMPAIGN
    The National Healthy Lifestyle Campaign is being undertaken in collaboration with the Philippine Heart
    Association and a Coalition of Stakeholders composed of various medical societies, professional
    organizations, academe and other government agencies.
    As a year round advocacy and IEC campaign it aims to:
    1. Raise the awareness of the Filipinos on the need to practice healthier lifestyles.
    2. Raise the consciousness of policy makers on the need to provide the Filipinos with
    an environment supportive of healthy lifestyle.
    Healthy lifestyle in this context is defined as a way of life which promotes and protects ones health and
    well-being. The campaign promotes the following messages:
    Don't smoke
    Regular exercise
    Eat a healthy diet everyday
    Watch your weight/Weight control
    Manage stress
    Regular health check up
    TARGET AUDIENCES:
    Primary Audience:
    All family members - grandparents, parents, sons and daughters belonging to the C-D-E economic
    classes in urban areas.
    Each of the 5 healthy messages will specifically prioritize the following target audiences:

    Adults to elderly for exercise

    Schoolchildren for healthy diet

    Mothers and daughters for watch your weight

    Teenagers for Don't smoke

    Working adults for manage stress

    For purposes of this campaign, the profile of the family members are as follows:

    Grandparents: 60 years old and above

    Father: 40-45 years old

    Mother 30-35 years old

    Teenage son: 13-15 years old

    Preteen daughter: 9-12 years old

    Secondary Audience:
    Executives and employees of local government units
    Legislators/politicians
    Media

    COMMUNICATION HANDLE/ACTION TAGLINE


    MAG HL TAYO!
    COMMUNICATION STRATEGIES
    The process of behavioral changes that will lead to the adoption of a healthy lifestyle in individuals is long
    and tedious. Thus, the healthy lifestyle campaign should be continuous, sustained and integrated. Because
    of limited resources, the DOH needs to start small but intense and hope that various sectors of society
    jump in the bandwagon. For the first year of implementation, the following strategies were adopted:
    Convened the National Healthy Lifestyle Coalition composed of stakeholders from various sectors who
    formulated the health promotion and communication plan and implement them in their various
    capacities.
    Developed, produced and disseminated the various IEC materials to be used for the campaign.
    Highlight and schedule one Healthy Lifestyle message at certain times of the year in connection with
    other more popular health campaign or traditional or cultural celebrations of the country.
    Mobilize politicians, legislators, media practitioners, and members of various government and nongovernment agencies and organizations to push laws, ordinances and activities to create supportive
    environments in communities and places where most people are congregating.
    Various activities lines up to drum up awareness are:
    Tri-Media Campaign with a communication handle:
    "MAG HL TAYO"
    Exposure on TV and Radio of infomercials developed
    Press releases
    Articles/write ups on various publications/magazines
    Rounds of TV and Radio visits to talk about healthy lifestyle
    Postings of posters on strategic places: buses/LRT/MRT
    Distribution of flyers to target population
    Distribution of journalist's manuals to various media outlets
    High Profile Launching of the Campaign on February 16, 2003
    conduct of Periodic "MAG HL TAYO" Campaign to celebrate various awareness weeks highlighting the
    following messages:
    February- - - Hearth Month- - - Exercise Regularly
    May 31/June- - - World No Tobacco Day/Month- - - Don't Smoke
    July- - - Nutrition Month- - - Eat a healthy Diet Everyday
    October- - - Mental Health Week- - - Manage Stress
    December - - - - - - - - - - - - - - - - - - Watch Your Weight
    The messages on regular health check up underlines all the other messages.
    REGIONAL ACTIVITIES
    The regions are given a free hand in implementing regional Mag HL Tayo Campaign based on their own
    needs and resources. They are also enjoined to observe the conduct of the scheduled periodic thematic
    Mag HL Tayo Campaign.
    Reports of various activities conducted should be submitted. .

    You might also like