Breaking Comedys Dna (v.1.2)

Buyer: Yean Sook Jeong (100004285454050@facebook.
com)
Transaction ID: 7RM1821920416114U
The Stand Up Comedy Clinic
Breaking Comedys DNA

The Breakthrough Comedy Writing System
By Jerry Corley
Ver. 1.2
1213 Magnolia Blvd. Burbank, CA 91506| www.standupcomedyclinic.com
Buyer: Yean Sook Jeong ([email protected])

1 | Breaking Comedys DNA Breakthrough Comedy Writing System
This e-book was created and written by Jerry Corley, founder of the Stand
Up Comedy Clinic and creator of the Breakthrough Comedy Writing System.
All material contained in this book, including jokes and sample comedy
routines are original material created by Jerry Corley (unless otherwise
indicated).
Copyright 2012 by Jerry Corley. All rights reserved. No part of this book
may be used or reproduced by any means, graphic, electronic, or
mechanical, including photocopying, recording, taping or by any
information storage retrieval system without the written permission of the
author, except in the case of brief quotations embodied in critical articles,
references or reviews.
Because of the dynamic nature of the Internet, any web addresses or links
contained in this book may have changed since publication and may no
longer be valid. The views expressed in this work are solely those of the
author.
Copyright 2012 Jerry Corley
All rights reserved
www.howtowritecomedy.org
Page 1

TABLE OF CONTENTS
INTRODUCTION ........................................................................................ 4
PART 2 ........................................................................................................ 7
THE ANATOMY OF A COMEDIAN .......................................................... 7
WHY WRITE COMEDY? .......................................................................... 8
MAKING A COMMITMENT ................................................................... 11
SET GOALS ............................................................................................ 13
TYPES OF COMEDIANS ........................................................................ 15
HUMORIST ............................................................................................ 20
PART 3 ...................................................................................................... 21
BASIC STRUCTURE OF A JOKE............................................................ 21
DIAGRAM OF A JOKE ........................................................................... 22
PART 4 ...................................................................................................... 33
UNDERSTANDING HUMAN LAUGHTER.............................................. 33
T HEORIES OF LAUGHTER ........................................................................... 38
T HERE ARE 5 PRIMARY RECOGNITION STRATEGIES : ...................................... 50
PART 5 ...................................................................................................... 69
12 COMEDY STRUCTURES .................................................................... 69
12 COMEDY STRUCTURES ................................................................... 70
PART 6 ...................................................................................................... 89
CREATING COMEDY USING SURPRISE .............................................. 89
A NOTE ON PROFANITY: ..........................................................................102
PART 7 .....................................................................................................127
MAKING IT ALL COME TOGETHER...................................................127
CLICK THE VIDEO TO VIEW ...............................................................129
BONUS .....................................................................................................134
THE LISTING TECHNIQUE...................................................................134
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PART 8 .....................................................................................................145
USING THE SO FORMULA TO CREATE COMEDY ........................145
PART 9 .....................................................................................................152
TAGS, TOPPERS AND ACT-OUTS ........................................................152
BONUS #2 .................................................................................................158
MY SECRET TOP 10 WAYS TO WRITE A JOKE ..............................158
BONUS #3 .................................................................................................165
JOKE WRITING 1-2-3! ............................................................................165
INTRODUCTION ........................................................................................165
PROCESS .................................................................................................167
PART 10 ...................................................................................................171
CONCLUSION .........................................................................................171
BONUS #4 .................................................................................................172
10 WAYS TO BEAT WRITER'S BLOCK ................................................172
PART 11 ...................................................................................................176
GLOSSARY OF TERMS ..........................................................................176
PART 12 ...................................................................................................187
A FINAL WORD ......................................................................................187
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PA RT 1
INTRODUCTION
This e-book focuses on comedy writing, the structure of comedy and
comedy formula.
**In order for you to really learn
to write great comedy, we are
going to have to agree on
something:
Formula and Structure are not
bad words.
Structure and formula are good
things in comedy. Its because of the structure that the laughs occur.
Without the formulas or the structures, there is no laughter. Got it?
Into this e-book, I am pouring 25 years of toil, work and overwhelming
joy on the road as a professional comedian, combined with 8 years as
a writer for the Tonight Show with Jay Leno and many years now
teaching the techniques I am about to share with you. Ive tried to
break them down; I mean, really break them down into their simplest
forms so that you can take control of your writing and use the
principles as tools.
This book is designed for the beginner, all the way to the advanced
comedian and comedy writer. Whatever your level I encourage you to
ride the entire ride; youll take away some cool new tricks.
This is the same information I share in my weekend workshops that I
teach in Los Angeles. These techniques work for the new comedy
writer and the experienced.
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I recently had a student in my class who started in comedy around the

same time I did. We used to do the open mics together around L.A.
When he attended my class, he was already making a good living as a
professional comedian. He had done a lot of T.V. After class he said to
me, Ive been a coincidental comedian all this time. I now feel that I
have the tools to write comedy on anything.
CAN COMEDY BE TAUGHT?

When we watch a good comedian, we are so impressed with how they
magically come up with material that is so funny. We are so impressed
by these comedians, that we will share video links with friends.
We wish we can write comedy like that. Heres the problem: a vast
majority of people out there dont think comedy can be taught. They
think that someone either has it or they dont.
While there are certain people who seem to be born with a natural
talent for comedy, nobody just walks on stage their first time and is a
comedy star. They have to learn the ropes. They usually learn through
trial and error. Eventually they begin to identify patterns that the
audience seems to react to. Ive been studying those patterns and
structure for years and have tested them in front of audiences all over
the world. Structures that consistently get the audience to laugh
What if I told you that you could learn those same techniques
that those comedian use to get laughs night after night?
And learn to write funny about almost anything?
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Comedy is not magic. As

intelligent adults we
understand that a magician is
creating illusions that deceive
the eye. Our wonder is in how
they accomplish these tricks.
We may be baffled and
surprised, but we know that it
is a well-crafted illusion that
takes practice, skill and certain
techniques that need to be
developed so that they can
accomplish the goal of tricking
us.
Although comedy is not magic, it is about illusion and misdirection,
and in that respect, it is very similar to magic. A comedian crafts words
and actions to misdirect an audience and then shatters their
perception, creating surprise.
Its the surprise that triggers the laughter.
This book will not magically transform you into a famous comedian or
even a working comedian, but I can assure you that if you apply
yourself and really work the material we are going to cover together,
you will develop or improve your comedy writing so much so that you
will feel like you are totally empowered to write new and better
comedy material about virtually anything.
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PA RT 2
The Anatomy Of A Comedian
You may be wondering if you have
what it takes to be funny
Let me tell you something: If you feel
like you have good comedy instincts.
If your friends have told you that
you're funny, with work and practice,
I believe--I know, that you can learn
to do the same.
Theres an old saying: If it was that
easy, everyone would be doing it!
I wont mislead you and tell you that
comedy writing is easy. Its not. It
takes work; sometimes hard, tedious
work. Occasionally, there is failure,
but soon you will see the results and
youll be writing funny stuff more frequently and faster than you
thought possible and the feeling of being able to write material on
almost anything and creating consistently funny stuff is unexplainably
rewarding.
In this book, I share with you the techniques and secrets I

used to generate a hundred and twenty jokes a day!
The fact is that good comedians and comedy writers are in demand.
Once you learn your craft and you are good, you will get work. Johnny
Carson, The King of Late Night, who had a talk show on NBC for
30 years, put it this way:
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There is a lot of money to be made as a comedian, and

once you learn your trade, you will never be without work;
you will always work. There is always a place to work for
price. It might be a high price, or it might be a low price,
but you will always earn a living once you learn your craft.
The Reason For This Book

The reason I put together this E-book is not only to give you great
tools and skill-sets that you can apply right away to help you learn
your craft, to help you to write better comedy, faster, but also to
motivate you and instill you with passion for this amazing art form. I
want this book to be a resource for you so that you can come back to
it as a reference and as you read some chapters, trigger an inspiration
and smash through bouts of writers block.
The tools, exercises and skills I provide in this book are the first in a
comedy educational series I am calling my Breakthrough Comedy
Writing System.
WHY WRITE COMEDY?

The majority of this e-book focuses comedy writing. I am going to say
this once: Whether you are a writer or a stand-up, learning to
write comedy is going to be your life blood and can make the
difference between your ability to succeed or fail in this business!
There are some comedy educational products out there where the
point of view is that writing comedy leads to failure. Im surprised
that people would even consider buying a product that would instill
that idea, especially considering the overwhelming evidence to the
contrary.
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Jerry Seinfeld, clearly the most financially successful comedian of all

time, writes every day. His material is created when he sits down to
write.
George Carlin, one of the most legendary comedians in the U.S., sat
down to write comedy every day. He prided himself in generating
material by looking at nuances in words, colloquialisms, idioms, etc.,
along with observations and socio-political ironies.
Bill Cosby, another legendary comedian, talked about the importance
of reading and writing everyday and how that contributed to his
success. Without the ability to write material, he would not have been
nearly as successful as he is.
So lets just put that ridiculous idea to rest. Writing IS essential to
your ability to create consistently solid material. But thats not all
you will use in creating material.
In my workshops, I have helped both the beginning comedian AND
the professional. Ive taught the beginner to learn to write and
perform comedy, take it on the road, win comedy competitions and
get television spots, all in a very short period of time! And Ive taught
the professional how to improve their laughs per minute and take
their comedy to the next level.
I can teach you the very same techniques so that you can be a better
writer and a better comedian.
In the comedy business, excellence is in short supply. If you work
these exercises, I mean, really work them, each and every one, (even
when it becomes difficult or seems impossible), you will become a
better writer and as a result, a better comedian.
To be either, you must possess a solid writing foundation. You could
be the best performer in the world, but if you don't have good
material, nobody will want to listen to you.
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Also, if you are a good comedy writer and a good comedian, you
exponentially increase your chances of getting a well-paying job in
this fantastic industry.
And the pay is good. A network staff writer on a variety show or talk
show like Late Night With David Letterman, Jimmy Fallon, Jay Leno or
The Jimmy Kimmel Show, earns around four thousand dollars a week
minimum. That's right, minimum. If he/she writes a 2-minute sketch,
he or she can be paid an additional six thousand dollars!
Are you getting an idea of how exciting this business could be? Money
aside, the joy you get from writing jokes for a living and seeing them
get laughs either first hand as a comedian or second-hand, as a writer,
is unmatched. Truly exciting stuff!
This book starts with fundamentals like word play and moves through
the more complex joke formulas and humor analysis with numerous
exercises and workouts that will get your joke writing up to the level it
needs to be for you to get one of the highly-coveted jobs in television
writing or stand up.
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Page 10

MAKING A COMMITMENT
Comedy is NOT frivolity
Writing comedy is hard work. No matter how much information you
learn from this e-book, only two percent of you will actually apply it,
work it and achieve some success with it. The rest of you will wind up
giving up at some point. Thats not a criticism, it is a fact.
Most statistics show that 3 percent will achieve some level of
superiority in their specialty. In comedy I think that percentage takes
an even greater hit, because so many people who get into comedy do
so because they see it as frivolity.
Thus, they treat their careers frivolously.
Writing comedy and pursuing a career as a comedy writer or
comedian requires dedication and commitment. Writing is especially
hard work when you want to get to the good stuff fast. To produce
consistently good comedy requires a solid work ethic and most people
simply dont have it.
When I hold seminars for professional comedians, I ask them how
many of them have a minimum of 3 hours blocked out each day that
they dedicate to writing comedy. In a crowd of 150 comedians, usually
around 5 people raise their hands.
Five people!
So if you apply yourself and stay disciplined and consistent with your
writing, how quickly do you think you can start to surpass others who
have been doing comedy longer? I bet it would be quick.
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Dont Break The Chain

When Jerry Seinfeld was coming up through the ranks and doing the
open-mics in New York, he would sit and dedicate 3-5 hours every day
to his writing. Most of the comics
in his inner-circle thought he was
nuts. Jerry had a technique he
called, dont break the chain.
Jerry basically had a calendar that
he had on his wall. He would use
a red pen to X" out the days
when he wrote. The idea was that
each X would connect with the
next one and he would not break
the chain.
This was Jerrys way of motivating himself to write every day without
fail.
That work paid off as Jerry is probably the most financially successful
comedian of all time.
Hes worth over 2 billion dollarsthats billion with a big fat

B.
Do Not Disturb
I want each of you who are reading this right now to make a conscious
decision to dedicate a portion of your dayeverydayto writing.
Make yourself a contract, tell your family, make yourself a DO NOT
DISTURB sign and hang it on your door in a place where you can have
some privacy. It might seem stupid at first, but it works.
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You have just taken the first step in changing your career.
In fact, I used a DO NOT DISTURB sign for years. And you know what?
It worked!
It not only made my family aware of what I was doing, it enhanced my
own self-discipline. So if I missed a day someone would say. I didnt
see your sign up. So you didnt write today?
Essentially what happened was my family wound up being my
inspiration!
You can download the exact sign I used.
I made one for you! Click Here
SET GOALS
I want you to start setting goals right away. A comedy mentor of mine
once said, Treat yourself like a professional now and youll start to
write like a professional.
So set some goals. Start your goals at one joke a day. Then increase it.
THE TARGET IS 10 JOKES A DAY IN 8 WEEKS. THEN PUSH
YOURSELF TO 25 AND MORE PER DAY.
A popular comedy teacher once said to her students, If

you write a joke a day, in a year youll have three hundred
and sixty-five new jokes. I said, If youre a writer on staff at
a show and you write one joke a day, youre fired!
So treat yourself like a professional and push. Youll see that with
dedication, work and goal-setting you CAN do it!
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So now that we have our time blocked out in our day, weve set our
goals and we have our DO NOT DISTURB sign ready, lets learn some
comedy writing techniques.
For the purposes of this e-book, when I refer to a comedian, I am not

only talking about a person who gets on stage and performs comedy
material, I am also talking about the comedy writer. Got it? Good!
Here we go!
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TYPES OF COMEDIANS
There are three types of comedians:
1. THE COINCIDENTAL COMEDIAN:

The coincidental comedian or
coincidental comedy writer is
the one who waits for
something funny to happen,
makes an observation or
something occurs to him and
he writes it down to put in is
act or script. The good ones
always carry with them:
A notebook
A pen or something to write with
A digital recorder or phone recorder
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2. THE ARCHITECT:
The architect is the comedian or humorist who can sit down on a daily
basis and turn almost anything into something funny. A true comedy
architect believes that he can take any logical grouping of words
and make it funny; sometimes even turning a single word into a joke...
My script-writing partner came in and starting saying the word "Geez!"
So I tried to think of what I could do to make that word funny. After
some thought and mapping out the blueprint of what else "GEEZ"
could represent, I came up with this:
'My wife is large breasted. She thought I was psychic when I

first met her because I guessed her cup size. Yeah, she
walked in the room and I went, "GEEZ!" I was so awestruck,
I named them; (pointing to the left breast) Mary(pointing
to the right breast)--ME!'"
NOTE: Notice in the above joke that I chose to write the name Mary
rather than the word marry. This is a perfect example of how comedy
that was meant to be spoken doesnt always effectively translate to
the page. If I was to write the word Marry, it wouldve telegraphed
the surprise at the end of the joke.
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That Geez joke is a very reliable joke. It gets a laugh every time I do
it. EVERY TIME! How empowered would you feel as a comedian to
know that you had material that is almost guaranteed to get a laugh
every time?
How do I know its going to get a laugh? Because it is crafted to
surprise the audience with the comic interpretation of the meaning of
the word Geez.
To see the step-by-step process of how this joke was developed see
the Double Entendre Comedy Structure on page 72.
3. THE HUMORIST:
The humorist is the comedian that utilizes both his or her comedy
instincts to recognize a funny situation when it happens and to
capitalize on humorous inspiration by writing the event down to use
as material later. He ALSO uses his skill and understanding of comedy
structure to craft jokes whenever he feels like it, or when he or she is
given an assignment.
You can see that because the Humorist uses both mechanisms, he is
going to be able to produce volumes more material. He doesn't have
to wait only for inspiration but can combine his skills and abilities to
develop material from. It is not uncommon for a humorist to be
working one assignment during the day, then write a hundred and
twenty or so jokes at night for a client. That's right a hundred and
twenty jokes in one evening .
Some students have asked me whats the benefit of writing so much
material when you can only use so much?
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The answer is simple: when you write a lot of material, you become a
better writer, faster, and when you cant use a joke for your own act,
you can always sell it!
While I was starting as a comedian, I was also selling jokes to Readers
Digest, Playboy magazine, writing humorous greeting cards and
contributing material to The Tonight Show with Jay Leno.
On the next page, youll find a quick diagram of the different brain
resources each type of comedian uses. Itll give you a pretty good idea
of your own tendencies and how you might think.
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The Architect
Coincidental Comedian
Heavy left-brain utilization

More writing
Current events
Can make sentences funny
Analyzes the humor for
tags, act-outs, toppers
Word-play humor
More structured
Triggers more surprise
Can produce volumes of
material.
Solves the puzzle of the
joke
Utilizes configurational
joke-writing. (puzzlesolving)
Material can be complex,
heady, profound, factual.
Utilizes Magazines,
Newspapers, internet to
find subjects to create
jokes about.
Rational
Sequential
Looks at parts
Heavy Right-brain
utilization
In the moment
Creative
Spontaneous
Works more on feelingemotion
Prone to observational
humor
Ponderables
Act-outs
Usually lacks structure
Inconsistent
Character driven
Song parodies
Impressions
Prop comedy
Utilizes internet, situations,
movies to find humorous
situations.
Random
Intuitive
Looks at wholes
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HUMORIST
The humorist combines the two parts of his/her brain to
use both imagination and cognitive skills to realize when observations
and situations are funny AND also sit down and create jokes and
routines from information and news. The benefit is that when you use
both sides of the brain, theres immediate access to more material.
Volumes more!
In addition, the Humorist can master the ability to take any logical
grouping of words and figure out how to make it funny by applying
the 12 major comedy structures. This makes the humorist more
marketable in the sense that they can now write and sell material,
create scripts, sketches, humorous columns, blogs, novels, etc.
**Important: Its important to learn to allow the left-brain/right-brain

mechanisms to work in harmony.
Most comedians start out as coincidental comedians. As we develop
our awareness of the skill sets and the structures in comedy, we must
remember to allow our creative side to remain free to create while the
analytical side grasps and retains the structures.
Soon youll be applying both freely and effortlessly because the
technical fundamentals will just become a part of you.
Some people think that structure or form restricts your ability to write
and create great comedy. In fact, its just the opposite.
Its sort of like learning your scales as a musician. Once you learn them
by heart, they become a part of you. Now you can write and play
beautiful music of different styles and genres. But without the
fundamentals of the scales, do you think you would play in tune?
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PA RT 3
BASIC STRUCTURE OF A JOKE
Comedy writing can be simple and it can be very complex and even
frustrating at times. Whether you are writing jokes, scripts or books,
the key to getting it right is first understanding comedy at its core
level.
Once you understand the basics of comedy, you will find yourself
discovering more and more areas in your everyday life that inspire
comedy and before you know it, the jokes will be flying out of your
mouth, your brain or your fingertips on to the page.
Therefore, one part of our goal, in the beginning, is getting your
sense of humor in tune with the incongruities that are in our lives
every single day. Sometimes they are subtle and sometimes they are
very obvious.
The master humorist is trained to recognize the opportunities and spin
to opportunities into something funny.
Comedy is like verbal judo, or magic. After all, comedy is manipulation
and misdirection. A magician can bend a spoon; a comedian can bend
words and meanings to form jokes. A magician misdirects the
audiences attention while he produces or hides the coin or ball; a
comedian takes you one direction with a story, only to fool you with a
surprise ending, all the while having you believe that he is telling a
legitimate story. For example, a comedian who is losing his hair could
say:
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its embarrassing sometimes Like this morning, my wife

was running her fingers through my hair--but I already left
for work!
As I said before, humorists should be able to take any logical grouping
of words, and make it funny. Were going to show you the way to get
there. Some people will be funnier than others, but the way to be the
best you can be is to start by truly understanding the basics. Learning
the basics of joke writing will give you foundation and an
understanding of jokes. It will also help you to come up with jokes
faster and give you different angles of approach when writing,
whether youre writing for yourself or for other people.
DIAGRAM OF A JOKE
As some of you may already know, the basic structure of a joke is:
SETUP
PUNCHLINE
1. The setup is usually a logical statement of fact. Dont just let

that glide by its important to remember that the setup is
logical and usually a fact. Many comedians make the mistake of
trying to make the setup funny which could kill the joke.
2. The punchline is usually a follow-up to the statement, that takes
the audience in an unexpected direction. Is the surprise ending,
that triggers the laughter.
I actually prefer to diagram the joke form like this:
STRAIGHT LINE
PUNCHLINE
To me, its more to the point to say straight line/ punchline, since a
straight line reminds me that the setup should be the truth.
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There are several commercials on TV featuring Dr. Robert

Jarvik, the inventor of the artificial heart. Im thinking
inventor?! My ex-wife has had an artificial heart for years!
If we break the joke down, its structure would look like this:
There are several commercials on TV featuring Dr. Robert Jarvik, the

inventor of the artificial heart. Im thinking inventor?! My ex wife has
had an artificial heart for years!
Straightline
Punch line
Notice how the straight line is simply a statement of fact. Thats crucial
to remember that when youre writing comedy.
Many people when theyre starting out with comedy tend to want to
make things wacky funny or zany, and thats a recipe for disaster when
youre writing comedy.
Think about comedy like this: Im going to take something thats
honest and truthful and turn it into something thats funny by usi ng
misdirection and surprise.
Have I made it clear how important it is to be sure the setup is a clear
statement of fact? Good!
A JOKES CHEMISTRY
If we were to break down joke structure even further and look at it
scientifically we can begin to identify the elements found in almost
any joke. There are six.
I call this the T-E-A-S-E-R.
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T stands for target. Every joke must have a target. A joke, is a veiled
attack. We are attacking something or someone, even ourselves. We
are making fun of somebodys misfortune or weakness. There is a rule
however, when youre attacking something or someone other than
yourself
We must remember to attack UP.
What do we mean by attacking up? When we say attack up, that
means we should attack things that are perceived as superior to us;
i.e.: the government, Congress, the police, a mean teacher, the
principal, our boss, or mother-in-law, or someone else who has done
us wrong.
E stands for EMOTION. Comedy, for the most part, is meant to be

more than just spoken. Its meant to be expressed. Psychologists say
that more than 90% of communication is non-verbal.
So if you communicate by expressing yourself and showing us how
you feel about something then we connect to you on another level.
Therefore, when you deliver your jokes, dont forget to show us how
you feel about them. If you are exasperated, frustrated, cynical, angry,
happy, confused, etc.?, then show us!
Heres a bit of theater science for you: the audience is in whatever
state the performer is in and were not talking geography. This
means if you are in a good mood on stage, then despite individual
jokes getting laughs, the audience will be in a good mood with you.
I want you to really think about this. If you take anything away from
this e-book take this bit of theater science with you. It really is a truly
amazing piece of theater science. Think about it, if you laugh and have
a good time and make fun of the fact that you didnt get a laugh on a
particular joke the audience will laugh with you. And if youre feeling
silly and a joke that you say makes you laugh, laugh along with it.
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Its an urban myth that you shouldnt laugh along with your own jokes.
If they make you laugh, then laugh. If you have any doubt about this,
watch comedian and talk show host, Craig Ferguson. He giggles and
laughs while hes doing his monologue and the audience has no
choice but to laugh with him. So dont forget to show your emotion
and express yourself!
A is for ANTAGONISM. George Carlin once said to me take the stuff

that drives you crazy, and make it funny! If you think somethings
weird or ridiculous or stupid or crazy or misplaced or ironic, thats kind
of the impetus that ignites your inspiration to attack something.
Which is part of what makes comedy such an amazing art form. You
can literally take the stuff that makes you mad and make it funny!
S is for SURPRISE. Almost every joke you do should have some form
of surprise in it. This would seem obvious since 90-percent of comedy
is about surprise. Remember you cant have surprise without
misdirection. Well learn more about creating surprise later.
E is for EXAGGERATION. Comedy is heightened reality. Its not

complete absurdity. Its taking whats real and putting it under a
microscope or a magnifying glass for the audience to see clearly.
Jumping up and down, acting like an idiot when it has no relationship
to the material at hand is absurdity. If you have any question about
this, ask yourself: could this happen? Did it happen? Can I perceive or
imagine it happening if the scenario before me played out? If it
happened and youre heightening the reality, then that could be
comedy. If youre saying something to be funny, but its totally outside
the scope of reality, then its probably not going to be funny.
Nothing will tune an audience out faster than if they cannot believe
what youre saying has any truth. The only way to get around this is if
youre going to exaggerate greatly, you can get away with it if its
coming from your imagination or you dreamed about it.
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Some comedy bits that have heavy exaggeration are more accepted
by an audience when you lead us into them by saying something like:
Imagine if
Wouldnt it be weird if
One day Im going to
I had a dream that I
What if?etc.,
What if breast milk spoiled? Where would they put the

expiration date?
If you drove your car at the speed of sound, could you hear
your stereo?
R is for REALISM. Realism, works right alongside exaggeration. Make

sure you start with something real before you try to turn it into
something funny. Be honest, be truthful and then use the structures
that we will learn in this book to turn anything into something funny.
A joke writer reads the news and current events like a pilot in the
scout plane during a war. Finally when something worth writing about
stands out, the comedian says, Ive identified the target! Thats when
the joke writing begins.
An important thing to remember is that the target or subject must be
worthy of attack. If you attack Mother Teresa, or a child with cerebral
palsy, its not going to make for a very funny joke, necessarily.
Notice I said necessarily. A really clever comedian might be able to
pull it offhe would have to be dark and cynicalbut a good comic
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could pull it off. I believe that when it comes to comedy, nothing is

completely off-limits if you can structure it in a funny way.
The best way to study the T-E-A-S-E-R formula is to look at the one
and two-liner joke structure. Keep in mind that even if youre style of
comedy is story-telling, its absolutely essential to familiarize yourself
with the one and two-liners. These are your fundamentals and will
allow you to tell funnier stories.
Heres a few one and two liners:
I had pizza last night; I ordered a thin and crusty

supremethey sent me Diana Ross.
My wife said, for her birthday, she wanted me take her out
to eat somewhere expensive so I took her to the airport.
I failed math so many times, I cant even count
Lets look at this set up/punchline scenario in more of a story
structure:
I was performing in a town called Havre, Montana and

some guy said to me, You know why they call it Havre? I
said, No. He said, Because the women is so ugly, guys
are like, You like my wife? You can have her! I said, Dude,
thats nothin. Last week I was in a town called Dewer.
Once again, notice how the setup in this joke is a factual statement.
Can you see how this joke is more of a story? Yet, the fundamentals of
comedy are still present. Now see how that joke might fit into an
opening of a set:
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After your intro:
Thank you. Ive been traveling. I was in Montana last week.

I love MontanaBig Sky Country. Thats what they call
themselves. Big Skylike they have the biggest sky in the
country. They do too. I drove into the state through Idaho
and as soon as crossed from Idaho into Montana, I was
amazed at the utter vastness of the sky I was like (Looking
up at the sky) Oh, yeah this Montana Sky is substantially
larger than that Idaho sky back there. Waitstep back into
Idaho, Its kind of a low ceiling a little more cramped (step
back into Montana) but here in Montana, its a big sky, sky,
sky, sky. (Like an echo) The air must be thinner in Montana,
because I was in a town called Havre Montana, and some
guy said to me, You know why they call it Havre? I said,
No. He said, Because the women is so ugly, guys are like,
You like my wife? You can have her! I said, Dude, thats
nothin. Last week I was in a town called Dewer. And I
did outdoors, you know, under the big sky
That joke always gets a nice laugh. It gets a bigger laugh in Montana
or neighboring states, but Ive done that joke in Florida, Texas and
everywhere else and it always gets a nice response.
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EXERCISE
Identifying the Joke Elements
This is a simple, back-to-basics workout.
It helps you to develop your eye in identifying the elements of a
joke, which will ultimately help you write the best jokes possible.
In the five jokes below, answer these four questions:
(Use the first one as an example and then start your engines!)
1. Who or what is the joke attacking?
2. How is the reality heightened or exaggerated?
3. Does the joke have an emotional point of view? If so, what word
would you use to identify the emotion?
4. Why did it surprise you? Where did you think the joke was
going before you were surprised?
EXAMPLE:
The Iraq war fiasco has been causing the president a lot of
sleepless afternoons.
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1. The joke is attacking the president

2. The heightened reality or exaggeration is a lot of sleepless
afternoons.
3. The emotional point of view is sarcasm.
4. The surprise comes in the surprise ending of afternoons, since
the phrase we commonly hear is sleepless nights.
Now its your turn:
The E channel was talking about how a celebrity paid his

dues because he worked three years as a dishwasher in
Hollywood before he became a star. I paid my dues too, it
took me three years working as a bus boy before I became
a waiter.
1.
2.
3.
4.
Dancing With The Stars has invited Jerry Springer to come

on the show next season. Which leads me to ask this
question: Whos going to be his star?
1.
2.
3.
4.
My mother has been having trouble with her memory.
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Which can be a boon for me on my birthday, because she

always gives me a birthday card with $100 bill in it.
If shes having a really bad day, I can net about a grand!
1.
2.
3.
4.
I woke up this morning in the hotel room and a

housekeeper was banging on the door Just banging.
Finally I had to get up and let her out!
1.
2.
3.
4.
A cop pulled me over the other day. He said, Do you know

how fast you were going? I said, You think at that speed
Id risk taking my eyes off the road to check the
speedometer?
1.
2.
3.
4.
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Bonus Exercise:
Now that youve identified the setup and punchline for each of these
jokes, take a moment to remove the punchline and write your own
punchline and see if you can come up with a better one.
The object of this exercise is not for you to use these as your own
jokes but to sharpen your ability to more readily recognize factual set
up phrases and come up with your own punch lines.
This is an excellent exercise for you to do at the beginning of your
journey to understanding comedy writing. It will help you to become
familiar with the rhythm of a joke, the intention of a joke and to get
practice writing a punch.
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PA RT 4
UNDERSTANDING HUMAN LAUGHTER
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UNDERSTANDING HUMAN LAUGHTER

I think one of the best parts of this book is this section where we
actually get inside the brain and figure out what causes laughter.
Think about it; once you understand this laughter mechanism inside
the brain, it gives you tremendous power when it comes to writing
and crafting comedy material.
Now you can plan your material as youre writing it to light up certain
nerve centers of the brain. When those nerve centers are triggered,
the humans in the audience are actually programmed to laugh.
Cool huh?
Part of being the best comedian and comedy writer you can be is
learning the fundamentals of human laughter. If you can understand
what makes someone laugh it will help you to better shape your
material so that it is actually designed to trigger laughs.
The human condition provides for us to be hard wired to laugh. We
love it. We love the feeling it gives us, and why not? When we laugh
our bodies release endorphins, the same chemical responsible for
making us feel a sense of euphoria. In other words laughter makes us
high!
Youve downloaded this e-book because youre in the business of
making people laugh either from the stage or the word processor, or
you want to be in that business, or you just want to make people
laugh; you aim to get laughter with your words and your actions in
your everyday lives.
But do you really know what makes people laugh? Most people, (even
professional comedians and writers), dont.
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If you go to a comedy club and ask a comedian, "what makes people

laugh?" they'll usually reply with "a punch line." But where does that
leave us? It leaves us with nothing we can use to be better at our craft,
because a punch line is vague and gives us nothing to work with, or
build from.
Humor as it applies to the human condition hasn't been really studied
until recently. Psychologists still argue over why people laugh.
I can probably write a whole book on the arguments behind the
theories of these psychologists, starting with the Benign Violation
Theory and moving into Freud believing that we laugh because we
cover our repressed sexual feelings--which, really?! If I was repressed
sexually, I wouldn't be laughing, I'd be crying!
Thats Freud to the right.

Dude doesnt look like hes
laughingmaybe hes not
laughing because hes not sexually
repressed OR because hes NOT
covering it up?
So for the purposes of this e-book and your sanity, I am going to keep
it simple. Shakespeare said, "Brevity is the soul of wit." I believe that it
is also the soul of teaching wit, so I will try to avoid all the psychobabble and explain it in plain English.
So in the next part of this e-book, I have broken down the eight major
laughter triggers when it comes to comedy writing. Get ready get
set
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LAUGH TRIGGERS
There are many human laugh triggers, tickling being one of them, but
for the purposes of this e-course, I am going to focus on the human
laughter triggers that relate to writing and performing comedy.
So we will be focusing on comedy, both written and spoken and how
you can use specific elements to trigger the human laugh mechanism.
You are about to receive the grail when it comes to understanding
comedy.
This next sentence, originally taught to me by comedian Tom Dreesen,
is, I believe, the biggest solution there is to understanding how
comedy works. Here it is, (there should really be a drum roll here!)
The number one element that triggers human laughter is
SURPRISE.
Once you understand this concept, you are now miles ahead of the
huge majority of people out there and aheadbelieve it or notof
most comedians.
I woke up in the hotel this morning and the housekeeper

was banging on the door, just bangingfinally I had to get
up and let her out!
That's right. Most comedians don't know what triggers human
laughter. That seems really strange to me. Wouldnt you want to know
what makes people laugh if youre in the business of doing just that?
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If you go to a comedy club right now and ask the majority of

comedians what triggers human laughter and they will probably
answer you by saying, a punch line, or timing.
Thats nice but what does that mean? It doesnt mean anything if you
dont know what it is
My wife is an airline pilot. I could not fathom her being able to control
an airplane with any skill, confidence and certainty without knowing
the science of aerodynamics. But there you have it.
And if you were flying on airplane at thirty-eight thousand feet,
wouldnt you want your pilot to have a full understanding of
aerodynamics rather than thinking its some sort of magic?
Most comedians dont know what triggers human

laughter.
But now that you know about surprise, you will have a command that
so many people in the business lack. Most comics lived by the old
adage, If it gets a laugh, leave it in without really knowing why it
got a laugh.
Jerry Seinfeld, literally
one of the most
successful comedians
ever, still goes out
thinking and hoping
something is funny
rather than knowing why
it is funny. He will step
on stage and try out so
much material hoping it
will get a laugh and wind
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up scratching out about sixty percent of what he initially tries on

stage. Wow 60% !!!
Jerry Seinfeld is one of my all-time favorite comedians, so Im not
criticizing, but I would rather write comedy that I knew contained all
the elements to trigger laughter, than just working on instinct and
hope.
There is still a degree of hope involved as you will find out, but
eventually you will know with a high degree of accuracy that a joke is
funny.
George Carlin said he knew with ninety-eight percent accuracy that a
joke would be funny before he stepped on stage.
Theres an old saying in comedy that were only guessing and
audience is the judge. However, by understanding what triggers
human laughter and learning all the comedy structures your guesses
will be a lot more accurate!
THEORIES OF LAUGHTER
Surprise isnt the only theory behind why we laugh. According to
Psychologist Patricia Keith-Speigel, there are eight theories of
laughter
Surprise
Embarrassment
Incongruity
Recognition
Ambivalence
Release
Superiority
Configurational
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SURPRISE
Surprise is the most powerful reason people laugh. In fact I can argue
that surprise dominates the reasoning so much, that the others;
embarrassment, incongruity and recognition are a means with which
we create surprise.
When we use surprise effectively, it gets triggered, spontaneous
laughter.
The key is misdirection.

We must first misdirect the audience to have them assume we are
going to say one thing then we quickly pop that balloon of
expectation and POW we have a punch line!
I was at the mall the other day and I ran into my exgirlfriend in the parking lot... totally screwed up the front
end of my car!
I remember, one time, I went over to her house to beg her
to take me back. It was like 2 o'clock in the morning, I was
drunk and I'm banging on the door... "Stacy! Stacy!" Which
is weird, because her name is Emily...
I'm losing my hair. Sometimes it really bugs me...like this
morning, my wife was running her fingers through my
hairbut I already left for work...
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EMBARRASSMENT
We often laugh at
ourselves to cover our
embarrassment in a given
situation. It releases us of
the responsibility of
maintaining our idea of
how we want people to
view us.
If we laugh at the fact
that we forgot to zip up
our flies or that we tore
our pants up the seam in the rear, it helps us maintain our composure
and demonstrates that we are still "in control" of our image.
Other people laugh at our embarrassing situation out of recognition
because they have either done the exact same thing or could imagine
being in that same situation, and they are empathizing with us by
sharing the feeling; while they are also laughing out of a release of
tension for the fact that they are relieved that it is NOT them who is
the subject of the "embarrassing" situation.
I know that's a mouthful, but re-read that again, because it's a
valuable piece of information in understanding the human response. If
you master this, you can take an audience in any direction you want.
Think of all of the things that cause anxiety and embarrassment and I
can assure you that a large portion of comedy material is already out
there on it or is being written on it as we speak.
What causes embarrassment?
Personal foibles that can affect our dignity or "coolness."
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Sexual situations
Private concerns
Failures
All of these are obstacles and character flaws. Good character flaws
makes great comedy. If youre a comedian and youre trying to show
us how cool or sexy or rich you are, then youre not doing comedy. For
the most part, the audience needs to empathize with you to root for
you to succeed.
But we like to watch failures. One of the most popular video themes
on the internet is Fails.
PERSONAL FOIBLES
That's one of the beauties of comedy. You can make a mistake and use
the mistake to get a laugh. Empowerment from our weaker selves!
Audiences view a comedian who is willing to make fun of themselves
and their mistakes as courageous!
One of the best things to write comedy about is your weaknesses.
Are you clumsy?

Do you struggle with the opposite sex?
Are you weak?
Do you often make mistakes?
Are you broke?
Do you procrastinate?
Are you a slob?
Are you always late?
Are you overweight?
Are you skinny?
Are you an addict?
Did you get bad grades in school?
Are you a softie
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When it comes to women, are you spineless?

When it comes to men are you a push over?
Are you over-sensitive?
Are you non sensitive at all?
Do you seem to cry over everything?
Do you drink too much?
Are you lousy in bed?
Are you a narcissist?
Do you apologize all the time?
Are you a hopeless romantic
Are you a cynic?
Are you a bad driver?
Although the list looks long, these are just a few of the flaws and
weaknesses each of us could have. The bigger the flaws, the better the
comedy. Think about it, you no longer have to worry about those
flaws, you can now turn them into some great comedy!
When I think of my flaws, the first thing that settles in my mind is my
failed relationships. I couldnt seem to keep them together
I have five kids so Im half-Mormon. I have five kids from

three different women. Yeah, I know, so Im either white
trash or a Hollywood celebrity.
I just couldnt keep relationships together. My first marriage
didnt work outwe had three kids and then my wife
needed something else in her life; she needed our
accountant. Thats right, she married our accountant. Well,
hes not MY accountant anymore; Ive sought other services.
I remember the day I found out. I called her from the road,
after she didnt answer the phone all night. I said, how
come you didnt answer the phone all night? She actually
said, Well, Bob was over and we were crunching
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numbersthats what she said. I was like, Yeah you were

doing a little division; how many times does Bob go into
you!
And I knew I hit the nail on the head, because she was
dead-silent.
I did that joke on the radio once. She called the radio
station and said, Well, at least he does long division; you
just did fractions!
So from a simple list of flaws, I develop a nice bit that defines my life
and relationships. Remember dont be afraid of your flawsexploit
them!
SEXUAL SITUATIONS
More than 50 percent of all humor out there is related directly or
indirectly to sex. Why? Because some of our biggest anxieties are
related to sex;
"Am I big enough?" "Does she think I'm sexy?" "Do I look fat in this?"
"Do I please her/him?"
My girlfriend and I were making love and she said, "You're

the perfect size. My ex-boyfriend was so big, he hurt me..."
I couldnt get it up for three weeks.
Talking openly about the subject of sex and our shortcomings (pardon
the pun), creates embarrassment and to hide our embarrassment we
laugh.
Also, if it's something the audience relates to, they recognize it...is
recognition on the list of reasons we laugh? Yes it is!
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Here's where I want you to be careful and use your intelligence and
your desire to develop quality humor. Many beginning comedians
have a tendency to go right to the gutter when they start writing
comedy. They do a lot of jokes about farting, peeing and other
embarrassing bathroom humor, and although I know there's a place
for that, I want you to work hard to find more creative ways to write
comedy without going right to the poop jokes.
"I just got a new video poker app for my Droid. I love to
play it when I'm in the bathroom. On one hand my wife is
happy I've found a new way to play with myself, on the
other hand, she's getting tired of hearing me yell from the
bathroom, 'STRAIGHT FLUSH!'"
When I first wrote that joke, there was no mention of my wife. It was
just me yelling 'straight flush,' but embedding the human
interactionher frustration with me disguises the fact that we're
talking about going to the bathroom. Does that make sense?
Therefore, finessing the joke just a little bit and making it about her
frustrations takes the bathroom edge off the joke, but still leaves room
for embarrassment and...
INCONGRUITY
Incongruity is the most common joke structure used in comedy today.
It's been popular since the beginning of comedy. What is incongruity?
Incongruity is basically imposing characteristics of one thing on to
another thing that normally isnt recognized to possess those
characteristics.
A simple way to do this might be to personify an animal, like when
Jerry Seinfeld says ,
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"I don't think horses really know they're racing. I think

horses are sitting at the starting gate thinking, "I know
there's a bag of oats at the end of this and I want to get
there first."
We don't normally imagine a horse thinking like a human being. So

when Jerry makes us imagine that, it's the INCONGRUITY of it that
makes us laugh. Why? Because incongruity creates surprise.
In the earlier joke about the video poker app and the bathroom, you
have two elements we normally don't put together ("Poker" and "the
Bathroom") and in the joke I impose the characteristics of the
bathroom onto the subject matter of poker, (I.E.: straight flush!),
creating incongruity which leads to surprise, which triggers laughter.
Are you starting to see how this works?

There are so many different ways that you can use incongruity.
Remember the television show "The Odd Couple?" We had two men
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sharing an apartment. One was a slob, the other was a neat freak. The
differences between them or their "incongruities" was where the
comedy came from.
Let's look at this from a more singular perspective:
The very talented actress, Annie Potts, was being interviewed recently
about her upcoming sitcom called "GCB."
She talked about a scene where her
character, a very petite upscale Southern
Christian woman, shoots a shotgun several
times.
She says in the interview, "There's something
intrinsically funny about a petite woman
shooting a shotgun."
The fact is: there's incongruity present and
that's what makes it funny. The incongruity
comes from the fact that we dont normally recognize a petite
Southern Belle possessing the characteristics of a rogue redneck who
normally lets his gun do the talking for him!
You can do this with anyone and create a comedic scene. Want to
write some really quick, easy and yet powerful comedy? Try the
exercise below:
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EXERCISE
Heres a quick exercise in incongruity:
As a quick exercise think of three celebrities with defined
characteristics and write them down. Then put them in a situation in
which you would normally not see them and act them out.
Imagine Comedian Chris Rock as a line judge for Wimbledon.

How would he call the ball out?
Arnold Schwarzenegger in a gay porn.
Betty White as a foul-mouthed trucker. (Or why not give Betty
White a shotgun and have her shoot at the tax man who wants
to take her home in a tax audit).
See how easy that is?

Stretch it further:
Imagine a Pimp at a baby shower.

What about a hooker at a five star restaurant (Lets push it
further: A ghetto-crack-whore at a Mormon church meeting)
A New York Gumba reading Mary Had A Little Lamb to a
kindergarten class.
A professional hockey player taking ballet classes
A really klutzy guy on a first date with a smokin hot chick
A computer nerd dating a Sports Illustrated model
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A super-hairy guy at a nude beach (or a waxing salon)
Notice how most of these characters are somewhat familiar to us.

We may recognize similar characters in our own lives. Also notice how
I put them in diametrically opposite situations or matched them with
diametrically opposite people, (like with the computer nerd and the
Sports Illustrated model).
Now take people from your own life who have definable traits like
the ones above, and put them into situations that are opposite from
their character traits.
Try to come up with five. Push yourself. Walk away if you have to but
really try to start to identify with this concept. It will really help you in
creating comic situations.
Remember to KEEP IT SIMPLE.
It is the simple incongruity that will make this funny. If you try too
hard to funny-it-up, it will probably fail.
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You could do this all day. One of the easiest ways to get a laugh i s to
have a female senior citizen, talk about sex. I have a student in my
class (the lovely Esther Hersh), in her seventies... (of course she'll never
admit to it). But during her act she says:
"So now I'm dating, and dating is hard, mainly because my

men aren't."
The simple juxtaposition of putting this senior citizen, woman in a
sexual situation creates incongruitythat, along with the double
entendre use of the word hard, creates surprise, which triggers
laughter!
More on this later...
RECOGNITION
So far in this e-book, I've given you 3 very powerful comedy structures
to trigger human laughter. Now I'm going to give you one of the key
formulas that is used by the richestarguably the most successful
comedianin history; Jerry Seinfeld.
Seinfelds calling card is observational humor. He is gifted at pointing
at the visual nuances in our lives that we recognize and the moment
we connect to that recognition, we laugh.
It's the simple recognition that triggers the laughter.
Recognition is really huge in this business because it actually will
trigger a physical reaction from the audience. When they recognize
something they will jerk in their seats, point at the stage and say
things like, "I've done that!"
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When you get the audience that committed to your act, you are in the
driver's seat.
So how do you do this?
Remember when we talked about the 3 types of comedians;
"Coincidental, Architects and Humorists," at the top of the page?
Well this particular laughter trigger element is probably mostly based
in the first category, because if you think about it, you have to observe
something in order to recognize it. But just by me mentioning it in this
e-book, it will help you be more aware of the nuances of observation
so that you can then be ready and prepared to write them down.
If your act has top notch, clear and poignant observations, the
audience's recognition will be that much more graphic and acute. This
usually leads to stronger laughs and bigger applause.
Quick Note: Be sure you carry a notebook and

something to write with at all times. I still carry a
notebook in my back pocket every single day. If you
don't have a notebook, then a digital recorder or the
recorder on your phone also is a great way to capture your notes.
Important: When you write something down, be sure to write the
details of the event, not just a key word! From experience I can tell
you, you probably wont remember the finer details. It is in the details,
where the recognition is developed.
THERE ARE 5 PRIMARY RECOGNITION STRATEGIES:

1. Physical Observations: Observing behaviors of living creatures
or inanimate objects.
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Why is it that you get artificial lemon flavor in food, but

real lemon juice in dishwashing liquid?
2. Verbal Observations: When see written words either on signs
or billboards, or other advertisements or when a person says
something that weve heard before but never thought about
writing it down.
(NOTE: look for things that are quirky, ironic, or make no
sense):
Has your girlfriend ever said to you: I'm going to ask you
something and you have to promise you won't get mad?"
Thats when you know youre in for a long night!
I saw a sign that said: Authentic Chinese Cuisine - Se habla

espanol."
I saw another sign that said: No Dogs Allowed. Except

seeing-eye dogs. Who's that sign for?"
I was watching this commercial for laundry detergent it said,
Our detergent does a better job getting blood out of your

shirt than the leading detergent.' If you've got blood on
your shirt, choosing the right detergent is the least of your
problems."
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3. Personal Observations: These are observations that occur in

your more intimate world; home with relatives. They are
observations that are unique to your life.
My wife came home from the store the other day with all
these expensive new clothes. She starts out the
conversation by saying. "Honey, you have no idea how
much money I saved us!
"When you're married, did you ever notice that her money
is "her" money, but your money is "our" money?
4. Esoteric Observations: General observations culled from small
seemingly insignificant life events. Like the feeling you have
when you lean back in a chair and it almost falls backwards, but
you catch yourself or when you tighten the cap on a soda bottle
and you pinch your finger, or
When you're broke, online banking is just anxiety

reinforcement. Every time you go online to check your
balance there's that tension that builds up dreading what
balance is going to be displayed on the website.
You ever notice that women who are against abortion, are
women you wouldn't want to fuck anyway? - George Carlin
5. Human Behavior: Usually related to physical behavior of
humans or animals. Football Players doing the celebration
dance after a tackle. Guys will do push-ups before going out on
a date.
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You ever ask someone how they are doing and they
respond by starting with a big, whiney sigh? You know it's
going to be a long conversation...
The important thing to remember is that if you simply remember to
write down your observation, then you can recall it later to the
audience. The more specific you get, the more detail your description
has, the more crystal clear the imagery is to the audience.
How come we press harder on the remote control when

you know the battery is dead?
And the quicker an audience gets a clear image in their minds, the
more instantaneous the laugh.
I cannot emphasize how important it is to get the specifics of the
observation, especially when you're dealing with verbal nuances. If you
say the phrase exactly right, it's the recognition that gets the laughs.
You ever notice when youre in your car youll lean forward
toward the stereo unit to hear better, even when the
speakers are on the sides?
Take for example the line above about the blood stain in your shirt.
When the announcer says "our detergent gets out blood stains better
than the leading brand." Saying the words "leading brand" is exactly
how an announcer would say such a thing. Specifics are crucial.
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OTHER WAYS TO TRIGGER RECOGNITION LAUGHTER:
Impressions
Song Parodies
Musical emulation
Sound effects
You ever notice that if an impression is not good or a song is sung out
of tune that the performance not only risks NOT being funny, but
could totally destroy the credibility of the performer?
But if the impression resembles the character and the song is in key, it
could take that act to a completely different level!
Impressions rock the house when done right because the audience
recognizes the character and they are surprised that the comedian
can do the voice so well.
Here's the great thing about doing voices: You don't necessarily have
to do celebrity voices to get laughs. You could do your mother, father,
cousin, clerk at the store, a gay person with a lisp...whatever.
If you totally nail that voices nuances, (an accent, lisp, whiney sound,
etc.), the audience will reward you with laughter and, on occasion,
applause. And those are nice occasions to have!
So if you do a good voice or accent, think about building it into your
act. But make sure you practice so you can NAIL the voice.
And don't forget:
The key to successful recognition is specificity.
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A QUICK WORD regarding prop comedy, song parodies, impressions

or doing comedy with an instrument
There are a lot of
comedians out there
who frown fiercely on
prop comedians,
guitar comedians,
impressionists or
comedians who do
song parodies. My
thoughts on the
matter or a very
simple: if you feel that
doing prop comedy,
impressions, song
parodies or working with a musical instrument is being true to you,
then by all means do it!
I honestly dont understand why any comedian would spend valuable
time criticizing or putting down any other comic, regardless of if they
use a prop in their act or musical instrument.
Scott Thompson, (a.k.a.: Carrot Top, is a prop comic. A lot of
comedians criticize him. And yet, Carrot Top is one of the highest-paid
entertainers in the country today.
Instead of criticizing somebody like this, wouldnt it be more beneficial
to learn from their successes; their tenacity, their business acumen,
etc., than spend negative energy criticizing them simply for being a
prop comic?
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A WORD ON TIMING
If you were to ask comedians what triggers human
laughter they might say something like, timing is the
most important thing in comedy. Sure that sounds
good, but what does that mean? How do you break
down timing into an understandable process?
Other comedians say that you either have it or you dont. I dont
believe in that. Ive worked with comedy students of all kinds. I even
work with a student
who has brain
damage. When we
first started I thought
to myself, Wow!
There is no way this is
going to work. But we
worked on it and
worked on it, and you
know what? Hes
developing his
timing!
This taught me something very important:
Timing is a skill that can be taught!

Timing is not as complicated as one might think. Timing is more a
listening technique than anything else.
Let me explain:
Comedy is about misdirection. Its about letting the audience assume
you are going to say something then at the last possible moment
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you say something else, thus shattering the image that you led them
to believe you intended. The timing comes in when you give them a
moment to see that image in their minds eye before you shatter it.
Ive been losing my hair. Sometimes it really bothers me,

like in the mornings when my wife is running her fingers
through my hairbut I already left for work.
When I say in the mornings when my wife is running her fingers

through my hair I have to take a moment and allow the listener to
get the image of me lying next to my wife in bed while she is running
her fingers through my hair. Once they get that image (and it only
takes a second), thats when I shatter that image by saying, but I
already left for work!
Heres a simple trick you can do to help you develop that timing:
When you do a set up like the one above, take a moment and sniff
before you say the punch. This will help in learning how long you
should wait to say the punch line. Use this in practice until you get
comfortable with your own pacing. That small incidental pause may
help your timing.
Another important point when it comes to timing is sincerity. You
must be engaged with real empathy toward your material. You should
be honest in your expressions and really be emotionally connected to
your material.
Think about this: Human beings are emotional beings. If you are
honest about everything you are sayingeven when you exaggerate
the truth in your punch line, you are not only talking to your audience,
you are also emoting. And if you are doing it honestly two things
occur:
1. Youre audience connects with you emotionally.
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2. Your honesty in your reactions and emotions will keep the

timing honest too.
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Heres another exercise in timing:

Whenever you leave a message on
someones voice mail and you leave your
phone number, be sure you say the
number as you imagine the other person
writing the number down.
If you do this, you will notice that you will
actually slow your delivery of the number
down automatically.
Not only will this little tid-bit help you to
be more aware of your timing, it will help
you develop more solid relationships,
because when the person on the other end
of the phone is writing that number down
and they dont have to rewind to hear the number they will THANK
YOU!
But enough about that. Lets continue with the laughter triggers
AMBIVALENCE
Ambivalence is a form of incongruity. Usually we use ambivalence in a
comedy situation when we are expected to care about something but
dont. It is the nature of not caring that is incongruent, and that
surprises the audience and causes them to laugh. Lets look at a
couple of examples of jokes that utilize ambivalence:
I remember the good ole days when kids worked in

factories.
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I was trying to teach my five-year-old how to tie her shoes.

She was like, Dad! I cant Dad, I cant! I said, How many
times I told you not to use that word? I am NOT your Dad.
When my mother got older she started having memory

problems which was a boon for me on my birthday. She
would give me a birthday card with $100 bill in it. Then
shed say, Jerry, did I give you your birthday card? I look
at her and say, UhmmmNo!
If she was having a really bad day, I could net about a
grand!
As you can see, it is the ambivalence, the not caring, that triggers the
laughter. You have to be careful with this however, because if you pick
on the wrong thing or the wrong person, you could elicit groans
rather than laughs.
RELEASE
Release, is a more complicated laughter trigger. He ever see those
movies where theres a group of business people in the conference
room and one of the employees makes a joke, and theres a long
pause as everybody looks at the boss, finally the boss laughs and then
everybody else laughs too This is a perfect example of release.
There was tension built up from the anxiety created by what the boss
might think about what was said. Then, everybody laughed because
the boss laughed, releasing the tension.
We also experience release when we discuss lifes tragedies on stage
in a way that plans to get to a laugh at the end of something very
serious. In my act, I talk about my mother dying and how it sent me
into a temporary tailspin:
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And when you go to any of these funeral events theres

always that one guy who ask you the question.
You know the one Im talking about? That guy will come up
to you and say, What you want them to say about you at
your funeral?
And the guy came up to me, the son, and he said, What do
you want them to say about you at your funeral Jerry? and
I looked at him with tears in my eyes and I said, What what
do I want them to say about me at my funeral? I want them
to say Hey look! Hes moving!
This story is told from a very personal point of view. The audience is
rapt with emotion; my emotion. So when I finally get to the last line,
they are so relieved that the line is funny, that they actually burst with
laughter. This line, by the way, is almost always followed by applause.
Thats the power of release.
The joke or comedy bit that is structured to trigger release has to be
crafted very carefully but it can also elicit a pure emotional response
from the audience; the kind of emotional response that sets you, the
comedian, apart from everybody else.
Sometimes release can be triggered because the comedian is
discussing a very sensitive topic.
I remember I wrote a Pope joke the day the Pope John Paul II died. I
saw the story in the New York Times; I had just had to!
The audience, of course, was very sensitive about this so I had to craft
the joke just right:
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You may have heard that the Pope died today. (Audience
immediately builds tension) Now it doesnt matter whether
youre Catholic, Jewish, Mormon, you cannot deny the
commitment John Paul had to his faith. He was an amazing
man. But he died and the article in the New York Times was
saying that tens of thousands of people were praying for
the Popewhat are they praying for? That hell go to
Heaven? Because if the Pope needs that kind of assistance
to get to Heaven, the rest of us are screwed! (Laughter and
applause)
You can probably see that
the laughter and applause
triggered from this joke
comes both from the
structure of the joke; the
idea that the Pope, one the
most holy men in the world,
would actually need help
from the common man, to
get into Heaven, and the
release of the audiences
tension caused from their
concern about what I was
going to say about the
recently deceased Pope.
Release, as a laughter trigger can be very powerful because it is

attached to the audiences emotions and if the joke is executed
effectively the payoff received from the audience can be profound and
powerful!
Some ideas and subjects that may create tension and provide the
opportunity to trigger the release mechanism are:
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Death
Abortion
Kids
Religion
Rape
Politics
Gun rights
Racism
Sexual Preference (Gay rights)
Tragedies (9-11, Nuclear Disaster, Holocaust, etc.)
The Bible
The Quran
Jokes that trigger the release mechanism arent attacks, necessarily.

They are jokes designed to appear as attacks and the mere surprise
created by fact that they dont attack is what triggers the release. Its a
complex joke writing technique, but worth the effort because it
provides a profound audience response and gets them thinking.
Dont just make them laugh, make them think George

Carlin
SUPERIORITY
One of the most universal laughter triggers in our human psyche.
Thankfully, (well, certainly for comedys sake), we are a very insecure
species. We are always worried about how we are being perceived.
Our self-image is so important to us that we constantly need
assurance that we are not just okay, but there are other people out
there worse off than us.
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Dont think you fit into this? Ask yourself this question: when I am
introduced to someone, do I have problems remembering their name,
even right after the introduction?
If that happens to youand, dont worry, it happens to everyone, then
you suffer from a common ailment known as being human.
There is a reason that we run into this problem. Some people are good
at remembering those names, but it usually takes practice and selfawareness. The reason we forget the name so quickly is because our
brains are usually sub-consciously so preoccupied with how the
person we are being introduced to perceives us, that we arent in the
state of mind to register and record their name in our brain.
So we all suffer from a level of insecurity. Why is this a good thing?
Because we can use it in comedy to create laughter.
Since we know this exists we can exploit it, turn it on its head and use
it as a tool! A very cool tool. *(Read about it in my upcoming book,
How To Take Social Disorders and Turn Them Into Comedy Gold!)
Superiority is used in many ways:
Self-deprecating humor
Insult humor
Attacking the status-quo
Picking on authority
Putting down a heckler
Attacking an ex who did us wrong
Making fun of the know-it-all
Making fun of a celebrity who deserves it
One of the easiest ways to use superiorityand one of my favorites

is to self-deprecate, (make fun of myself).
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Anytime I say something that makes me superior in the joke or story

Im telling, I say something almost immediately to bring myself down
or knock myself down a peg. That makes the audience feel superior
and it also lets them know that I dont take myself too seriously.
A cop pulled me over and said, You know how fast you
were going? I said, You think at that speed, Im gonna risk
taking my eyes off the road to check the speedometer?
He said, Oh, you wanna play around? I said, Does that
mean I have to dress like a sheep?
so, when I regained consciousness
Saying, so, when I regained consciousness implies that the cop
used his Billy club to knock me out and with what I said, I probably
deserved it. That action humbled me, but makes the audience feel
superior!
CONFIGURATIONAL
For quite some time experts didnt think that the configurational
theory of laughter was applicable to commercially accepted comedy,
but Im here to tell you that it is alive and well. If Jon Stewarts Daily
Show is considered commercially acceptable, then its more than
acceptable, it is a hit.
Configurational theorists argue that the humor occurs when
unconnected ideas fall into place and in that moment, make sense. Its
what I would call an Ah-ha! moment. It is the solving of the puzzle
that gets an audience to laugh. Jon Stewart is a master at this style of
material. It requires work to carefully lay out the pieces so that they
come together.
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I used it with a joke I did about the car from Yugoslavia called the
Yugo
You know why they call it the Yugo? Because when you
get to a hill, it cuts out; you shut it off, you get out and
YOU go up the hill.
Ponderables fall into this category:
If you drove your car at the speed of sound, could you

hear your stereo?
Steven Wright uses a configurational approach to trigger laughter:
I saw a sign that said Rest Area One Mile I thought,

Wow thats huge!
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With that joke above, what he means is that he perceives the sign to
mean the rest area is one full mile. That would, indeed be a huge rest
area!
Mitch Hedberg was another comedian who absolutely loved utilizing
configurational laugh triggers:
A waffle is like a pancake with a syrup trap
Every book is a childrens book, if the kid can read.
I would imagine that if you could understand Morse code, a

tap dancer would drive you crazy.
I could read Mitch Hedberg all day. He makes me laugh!
He had a huge following, all by making people put the pieces together
to solve his laughter puzzles and to think that some comedy gurus
dont think that configuration is useful in contemporary comedy
today!
Have you heard of the new dating website called sexistentialist dot com? When you meet someone you like, you
dont go out; you just jump to the part where you stop
returning each others emails. Joe Dungan
That covers the eight major laughter triggers. Who wouldve thought
that a look into your brain could be so painless.
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You should be feeling like youre beginning have a fuller

understanding of how comedy, when properly constructed, can
achieve the goal of getting people to spontaneously laugh. But
understanding the way the brain works with laughter triggers is just
the beginning.
Now that we understand the eight major reasons humans laugh, lets
move on to how to develop and trigger these elements of laughter by
utilizing the Twelve Major Comedy Structures when writing and
performing our comedy.
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PA RT 5
12 COMEDY STRUCTURES
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12 COMEDY STRUCTURES
What if I was to tell you that every comedian who ever made you
laugh uses one of 12 major comedy structures to reach their goal
of getting a laugh, whether they know it or not?
You might think Im crazy. Well, in my studies over the last 26 years, I
have found that from Lenny Bruce to Jerry Seinfeld, from Dave
Chappelle to David Steinberg, no matter what comedian youre talking
about, whenever they make you laugh, one or more of these 12 major
comedy structures is present in their presentation.
Lets move forward and take a look.
Now, you will have an opportunity to study these structures and
master them so that you can willfully apply them in your writing. It
takes time, but when you truly study and learn the structures in this
book you will be saving years of study through the traditional
comedians educational path; which previously was simply trial and
error.
For years comedians and humor writers have argued that there are
only a few jokes. What they mean by that is that there are only a few
types of joke structures or formulas. These are like a musicians scales.
You learn to play them and you can build any song of any variety, with
them. In your case youll be building comedic bits, stories and acts.
Youll notice that the underlying framework of most comedic formulas
is to set up an assumption and shatter the assumption. Or create
surprise by making the audience think that you are going to say or do
one thing, then doing another. Most comedy formulas have this
underlying element of shattering an assumed expectation to get a
laugh using the following formulas:
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DOUBLE ENTENDRES
Double entendre simply means: two meanings. These are the
plays on words that utilize the intended meaning of a word then spin
it to play the alternate or comedic meaning of the word.
Example:
John McKay, former head coach of the Tampa Bay
Buccaneers was having a horrible season. The team
couldnt do anything right. During a press conference after
a loss, the press asked McKay a question: What are your
thoughts on the execution of the offense? McKay
responded, Id be okay with that.
From the example above, did you get the image of pressroom, and the
head coach sitting at the table behind a microphone? Do you
understand how Coach McKay used the comedic meaning of the word
execution to get a laugh from the presss intended meaning of the
word?
Presss intended meaning of execution: how the offense ran the
play.
McKays comedic interpretation of execution: To kill (or, in this
case, put out of their misery).
Could you see how this double entendre formula could be used in
script writing in a variety of scenes using different subject matter? We
can create dialogue and have one character express themselves with
an intended meaning of a word, then have the other character play
that keyword with a comedic meaning.
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The legendary Steven Wright used this joke:
This morning, my girlfriend asked me if I slept good. I said,

No, I made a few mistakes.
BREAKING DOWN THE GEEZ JOKE FROM PAGE 16

In the section about 3 Types of Comedians, I use the Geez joke as
an example of crafting a joke from a single word:
'My wife is large breasted. She thought I was psychic when I

first met her because I guessed her cup size. Yeah, she
walked in the room and I went, "GEEZ!" I was so awestruck,
I named them; (pointing to the left breast) Mary(pointing
to the right breast)--ME!'"
Heres the process of how I developed that joke:
1. IDENTIFY: When my writing partner Rob Rose said the word
Geez, I found it unusual. I decided I wanted to make a joke
about it.
2. DEFINE: Taking the word Geez and isolating it I decide that it
has multiple meanings: I ask What else can Geez be?
a. could be G-spot
b. could be G-Force
c. could be G-money
d. could be G (as in a Grand $1000)
e. could be plural for the letter Gas in Gs.
3. IMAGINE: Immediately my mind goes to Gs as in breast size.
(Im a guy thats just the way I am!)
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4. CREATE: Once I decided to go with Gs (as in breast size), I had

to brainstorm (make up) a scenario where it would make sense
in a story. Since my wife is large-breasted (She actually has a GCup), I had to imagine what if I used the word Geez on her?
What could her response be?
5. DECIDE: I decided that most double-entendre scenarios have
the comedian or comedy writer coming up with the alternate
meaning of the keyword to create surprise. Instead, I thought
that if I made my wife the one that misunderstood the word
usage, it makes me less of a sexist, but still surprises the
audience with the double meaning of the word Geez!
6. WRITE: I write several drafts of the joke with different
outcomes. Until I finally settle on the one you see above. Notice
how important the words cup size are in the joke. Because the
letter G refers to the cup size of a bra, it really enhances the
connection when I finally say the word, Geez! In fact, one
might argue that without the cup size in the setup, the
audience risks not getting the joke at all.
It is the simple Double Entendre structure that gets the laugh in
that joke.
NOTE: Notice I said several drafts of the joke. Most good jokes
require at least a few rewrites until the writer finally settles on what he
thinks is the best version. Dont be afraid of rewriting. Each joke you
write, you should ask yourself, can this be funnier?
REVERSES
Reverses trick the audience by a last second switch in the point of
view. A reverse is achieved by the comedian or writer creating an
expectation of a certain outcome, then making the audience believe
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that the outcome is imminent, only to blast that expectation into

oblivion; sometimes in a very blatant and exaggerated way.
I woke up in the hotel and the housekeeper was banging

on the door, just bangingfinally, I had to get up and let
her out!
I was trying to teach my daughter how to tie her shoes and

shes like: I cant Dad, I cant! I said, How many times
have I told you not to use that word I am not your Dad!
I went to my girlfriends house to beg her to take me back. I

was banging on the door, yelling, Stacy! Stacy!which is
weird, cuz her name is Emily.
TRIPLES
Also known as the 3-way build up. They build tension and
manipulate the framework of a sentence toward an expected result by
using two seemingly logical words or phrases, followed by a third
exaggeration. The first two words create expectation as to the possible
outcome of the situation, then the third word or phrase is the surprise,
which changes the expected outcome.
Did you know that Synistriphobia is the fear of having

something to your left side.
Dextraphobia is the fear of having something to your right
side.
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Whats the fear of having something behind you? I guess

they call that Homophobia.
Or this triple, the one that got me a job writing for Jay Leno and the
Tonight Show:
Oahu, Hawaii lost power to the entire island recently. Yeah,

Traffic lights were out, court buildings were shut down, and
a vacationing Don King was seen with flat hair.
INCONGRUITY
Incongruity is a favorite of comedians today. It pairs two logical, but
unconventional ideas and imposes the values of one thing on to
another thing that doesnt usually fit; otherwise known as juxtaposing
contrasting elements. Its the surprising result that actually seems to
make sense that gets the audience to laugh.
I saw a Chinese Restaurant with a sign that said, Authentic

Chinese CuisineSe Habla Espanol.
The incongruity formula is one of the most popular formulas in
comedy today. Comedians use it all the time when they give a human
quality to inanimate objects. Jerry Seinfeld, for example:
I dont think horses know they are racing. I think the

horses are standing there thinking. I know theres a bag of
oats at the end of this trail and I want to get there first.
Sometimes you can create an incongruous relationship by introducing
a second idea by using an analogy:
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You ever see a girl whos so pretty, youre afraid to make

eye contact? Shes like the Medusa; youre afraid that youll
turn to stoneor something will get hard!
SIMPLE TRUTH
It states a truth then responds to it with something unexpected and
usually silly by using the literal meaning of a phrase.
Call me a taxi
Okay, youre a taxi!
Person A: Say the magic words

Person B: The Magic Words
My father was a bastard! He wasnt a bad guy; he just

didnt know his Father.
My wife was pregnant and
I said to my wife, how you feeling? She said, Im having

some gas pains and I said, Babe, everyone is; its like
four-dollars a gallon!
Or when the simple truth comes after the explanation
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I dont know why people have a problem legalizing

marijuana. People even smoked weed in the bible. It says
right there that people were getting stoned to death.
SUPERIORITY
Superiority encourages the audience to feel superior to silly thoughts
or actions, ie: self-deprecation, attacking authority (cops, politicians,
etc.), or attacking people that think they are better than others.
I saw this guy at the coffee shop and he had this big wallet
tucked into his shortsyou know those big wallets with the
chain connected to it and then the chain connects to the
pantslike someones going to try to steal it from him in
the first place? Connected to the chain were some keys.
Well his shorts kept coming down and he looked really
uncomfortable. So I said, Dude, you know you have a
pocket on the right side of your pants. Maybe you could
put your wallet there. He was like, Then my keys would be
on my right side.
Im like, So?
Then youre a fag!
What?! You mean if you wear your keys on your left side,
youre straight, but if you wear your keys on the right side
youre gay?
He said, Thats right.
I said, Dude, where I come from, if you wear keys at
allyoure a janitor!
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PAIRED PHRASES
This is a comedy structure that utilizes the rhythms of antonyms
homonyms and synonyms in a comparison fashion. Whats important
is the phrasing of the joke. The order in which the lines appear in the
setup as compared to the punch is important for the joke to have
maximum impact.
Presidents Obama, Clinton and Bush joined together to

raise money for the victims of the earthquake in Haiti. But
they will be going under the nicknames of HOPE,
GROPE, and DOPE.
Notice in the first joke that the punch words hope, grope, and
dope are written in the same order as the Presidents. That structure
is essential to the audience being able to connect each president to
their intended descriptor.
This is also a modification of the compare and contrast formula in that
with some forms of the joke, the writer is comparing the first part of
the sentence to the second.
Or this one from my students, Patrick Kanehan:
You know the L.A. Times recently said that you could buy
happiness for seventy-five thousand a year. Ill take mildly
pissed off for thirty-five.
SLAPSTICK
That uses physical comedy and stupidity to make the audience
feel superior by acting out the joke. Todays slapstick differs
from the slapstick of the 1930s through 1960s. We dont hit
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people in the head with ball-peen hammers to elicit a laugh,

although some people think it might be funny to take a nail gun
to the face of Charlie Sheenconsidering how bad he looks
lately, would it make any difference?
RECOGNITION
Also known as observational comedy ; When you discover
something we do in our everyday lives and put it under a
magnifying glass reliving it for the audience with a little
exaggeration. Observational humor is very powerful. Especially
when you really key in on something that is recognizable by your
audience. You can observe everyday things, signs, or commercials
or complications:
Instructions for plugging in a USB jack: Attempt to plug in.

Turn over, attempt to plug in againturn over, attempt to
plug in again.
Is it me or is removing the cellophane from a CD just a

practical joke?
How come dogs never have boogers in their noses, yet they
have boogers in their eyes? Why? And don't their noses
remind you of little electrical outlets? You just want to plug
things in.
You ever blow your nose and it is so successful, you just

want to do it again?
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and why do we always look at the handkerchief after we

blow our nose?
I saw this commercial, it said, "Ex-Lax, works overnight by

8am... what if you oversleep?
You ever see that commercial for Cialis? It says, "If you
experience an erection that lasts more than four hours, call
your doctor. Hey, if I experience an erection that lasts more
than four hours, I'm calling everyone.
Recognizing behaviors
The best comedians also remember to include behaviors. When
identifying recognizable humor in their everyday lives. I remember
watching George Carlin on The Tonight Show with Johnny Carson (I
have to mention Johnny, because Tonight with Jay is just NOT the
same program.), George came on and did a bit about the difference
between how dogs and cats blink. I found myself laughing pretty hard
at the cat as I said aloud, that is so true! Thats when I knew it was an
important comedy structure.
Dear Abby, this guy Ive been seeing has gotten me

pregnant. I want to have an abortion but Im not sure our
relationship is at the level to discuss money When his
dick went into your vaginathe relationship reached that
level!
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Boyfriend Girlfriend you know youre in for a long night

when your girlfriend says to you, Can I tell you something
and you promise not to get mad?
My mother is eccentric: she called the other day and was

like, I think your sisters ex-husband wants to kill her. I
said, Mom, did you call the police? Shes like, No, he still
owes her money!
Ever see someone come out of their house and they forget
something? They always SNAP! Their fingers, turn around
and go back. Thats because it would look really stupid if
they just did this: (ACT-OUT: Walk one way, turn back)
COMPARE & CONTRAST

This is when you impose surprise on the reader or listener by making a
statement that implies complexity then going simple. They think
youre getting all technical on them then you pull the rug out by
being as simple as possible.
I know that I have complex skinmy boyfriend is pretty

sure he has a face Cathy Ladman
I just broke up with my girlfriend. We had to, we were just

not compatible. You see, I am a Capricorn and she was
abitch.
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COMEDIC IRONY
Humor was probably invented by a Neanderthal who
tripped over a log to amuse his cavemates, then fell into
the fire and burned to death, thereby inventing irony as
well. David Misch
Lets look at comedic irony. Irony has taken on different
meanings over the years. If we were to look at the dictionarys
definition of irony, we would find a different definition than the
definition most commonly applied in comedy.
the expression of ones meaning by using language that

normally signifies the opposite, typically for humorous or
emphatic effect: Dont go overboard with the gratitude, he
rejoined with heavy irony
a state of affairs or an event that seems deliberately contrary to

what one expects and is often amusing as a result: [with clause]
: the irony is that I thought he could help me
(also dramatic or tragic irony) a literary technique, originally

used in Greek tragedy, by which the full significance of a
characters words or actions are clear to the audience or reader
although unknown to the character.
Comedy uses the definition that is more suited to dramatic irony.

Dramatic irony usually associates itselflike in Shakespeares Romeo
and Julietwhereas a situation occurs that is a surprise that will undo
or affect the main character. What makes it ironic is that someone
the audienceor another individual or character entity in the story
knows about it.
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For example, in Romeo and Juliet,. Romeo finds Juliet and believes
she is dead. So torn apart is Romeo, that he kills himself. But what he
doesnt know is that Juliet took a potion that made her appear to be
dead and instead, she is in a deep sleep. Juliet awakes to find that
Romeo is dead and kills herself . Hows that for a love story?!
One of the problems with irony in comedy is that it can be a bit of a
puzzle for the audience. You need to have an audience that is tuned
in for comedy. Irony does not contain hit-you-over-the-head
surprise like a good reverse. So when you use irony in humor
construction, itll usually bring about a subtle response, unless its
poignant or profound. As in the audience is amazed at the discovery
where they are thinking Wow, what a coincidence!
In the classic story of Oedipus Rex, unaware that he was adopted,
unknowingly fulfilled a prophecy of killing his father and marrying his
mother.
Irony is often found in riddles:
Im sure you all remember this joke/riddle,
A boy and his father are involved in a tragic car accident

in which the boys father is killed instantly. The boy, holding
on to his life by a thread is rushed to the hospital triage.
The surgeon walks in and says, I cannot operate on this
child; he is my son.
Barry grew up in a poor neighborhood. I was poor. In our

neighborhood it was common for the men to have one
family on one side of town and another family on the other
side of town. I didnt meet my sister til I was 16we was on
our third date.
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Another example of irony is when we can take an authority and reveal

a level of hypocrisy or one-hundred-and-eighty-degree incongruity.
Heres an example from another student of mine, David Conolly:
"My father has one of the toughest jobs in the world. Hes a
priest at a mental hospital
Think about it; his job as a priest was to teach people that
there is (pointing to the heavens), someone watching them
at all times.
And his congregationwere there in the mental hospital
because they believed that someone is watching them at all
times"
George Carlin was a pretty popular comedian, (I use that term
lightly). He used comedic irony all the time. One of his classic
opening lines:
You ever realize that the women who are against abortion
are women you wouldnt want to fuck anyway?!
One of my students Vicki Godal used this line:
You ever realize that people who dont believe in climate

change; they think its just part of the earths natural
evolution, dont believe in evolution?
You can see that comedic irony is often used to make a profound
statement. You can use it a lot to pick on the status quo. One reason is
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that they are so busy being the status quo, they make stupid, easily
refutable statements:
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"Focus on the Family founder, James Dobson, said this gem

the other day. He said, "If we allow gays to parent, they will
raise gay children." "We interrupt this comedy show, to
bring you a special bulletin...straight parents have been
raising gay children for centuries"
BENIGN RETALIATION
This is a formula I've been working on for many years now. Just as the
planet Pluto was removed as a planet and called a minor planet,
because it lacked certain criteria, 'Benign Retaliation,' had all the
elements necessary to be included as a full-blown Joke Formula.
Its one of my favorites because the nature of this formula makes it a
complete story with an antagonist and a protagonist, (the performer
could be either). Usually, this formula used in joke or story-telling
makes the audience root for the protagonist. We want him or her to
win by getting back at the person that did him wrong.
Humans love pay back. We love to get back at somebody who has
done us wrong, or led us astray, or gave us bad information or lied to
us without really shooting them stabbing them or otherwise causing
them bodily harm. If we do cause them bodily harm, it is usually done
in fantasy using a "what if" scenario. Benign Retaliation is very
powerful in comedy because it attacks out of revenge, which is almost
the precise reason we do comedy.
Let's take a look at some examples of Benign Retaliation:
One of my students, wrote this one:
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I come home from work one night and my wife is

frantically cleaning the house. I'm like, "Honey, what's
going on? We expecting company? She's like, "Yeah,
tomorrow! The housekeeper!" I'm like, why are you
cleaning? That's what she's for! It's job security!"
I love my wife, so I helped her clean...but I got her back.
Saturday morning I set the alarm for 6 am. I pop out of
bed. She says, "What's going on?" I said, "Get up. We gotta
mow the lawn...Gardeners are going to be here in an hour!"
You can see clear retaliation in that joke. Audiences love this type of
humor. They relate to it instantly, because it's something they
recognize and it's something they can use in their own lives...also, it
becomes a complete story. There is a protagonist and an antagonist,
there is a beginning, middle and end, and theres tension that resolves
in our hero winning. These types of stories often result in an applause
break.
Here's one I used about an ex-girlfriend. It's pretty harsh, so the
reaction from the audience would vary depending on how I
delivered it:
I had this girlfriend who used to try to put me down all the
time by picking on my weaknesses. She'd be like, "I can't
believe you eat veal! I can't believe you don't like wine! I
can't believe you don't like Yoga!" Finally, I said, "I can't
believe your Daddy touched your pussy, but I don't bring
that up!"
If you think about it, you can probably find tons of benign retaliation
stories in your life that you can use in your comedy.
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You ever get into a discussion with your significant other, or someone
at the bank, and you think of what you should have said after the
discussion. That's one way to come up with this type of material.
One time I was with a girl who cheated on me. Halloween

rolled around and she said, "I don't know what to pretend
to be for Halloween." I said, "Why don't you just dress
normally and pretend to be someone who's in a committed
relationship?"
Are you starting to see how a lot of good material comes from
real life and real pain?
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PA RT 6
Creating Comedy Using Surprise
Comedy is a lot like magic. When an illusionist misdirects you and
makes you think a coin is in his hand and then he suddenly reveals
that it has vanished and reappeared behind your ear, we giggle,
because we were surprised.
When a comedian misdirects you and makes you think hes going to
say one thing and then he suddenly changes direction and says
another, we also giggle or laugh. Why? Because we were surprised. Its
the same thing, but with words or actions.
There are several different ways to use surprise to make an audience
laugh. Lets look at the three most popular:
Double Entendre
Reverse
Triples
DOUBLE ENTENTRE
Double entendre is a form of word play. The majority of humor since
the beginning of time is based on a play on words. Double entendre
means two or more meanings. Often we use a double entendre to fool
the listener by implying a straightforward meaning of a word, then
intentionally playing the meaning of the word another way, usually its
risqu or ironic.
A sexy woman is slicing up a cake. She says to the man, would you
like a piece? He says, Absolutely, and Ill also take some cake
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Clearly the meaning of the word piece had two different meanings in
that scenario. One was straightforward, the other was sexual. There are
three important reasons the audience laughs at this.
1. The listener is surprised at the second interpretation of the
meaning.
2. The meaning is also so well suited to the second interpretation
of the word, the coincidence created by that is funny.
3. We were using a sexual connotation which tends to create
embarrassment.
It is important that the word be suitable for both interpretations in
this case. If its not, the intended joke wont be funny.
Its very common to turn a double entendre play into a sexual
connotation. Psychologically its a way for us to have fun with the
meaning of the word and be allowed to misbehave and convey an
indelicate meaning to a word. If its done in fun and in the proper
context and the proper situation, then you could have some fun with
it
A couple is sitting in front of
the television watching the
amateur singing competition,
American Idol. A sexy girl is
singing horribly off-key
WIFE: (Referring to singer)
Somebody should get her off!
HUSBAND: Id like to get her
off!
WIFE: I tell you what; you learn to get me off, then you can get her off.
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You can see here that the meaning of the phrase get her off, had two
meanings. In the first straightforward meaning, it was referring to the
woman getting off the stage. In the second more risqu or comedic
meaning, it was something more sexual.
This type of word play is fun and you can probably do it all daybut if
you did it all day you or your spouse would probably be exhausted.
(See what we did? We played with the phrase do it).
Seriously, you could play with it forever! (more here, huh?)
All kidding aside, you could manipulate these phrases til the cows
came home and when they did you might ask yourself, why is the yard
filled with manure?!
The great thing about the double entendre play is that you can use it
for non-sexual and non-scatological word-play too:
So many of our words have multiple meanings. As a comedian or
humorist, it is up to you to stay sharp and be aware of the possibilities
in everyday situations
When youre checking out at the grocery store the clerk will often say,
Did you find everything you were looking for?
What does the clerk mean by everything ? They most likely mean,
Did you find everything you were looking for in the store, right? But
what can the humorist or comedian mean by everything?
The meaning of life
Love
Prosperity etc.
So that question could open up a possibility to play with the phrase.
So next time the clerk asks you,
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Did you find everything you were looking for?

You can respond:
Well, I found the wine and the cheese, but I couldnt find a soul mate.
You had Mahi-Mahi, but Im not into twins!
This is all double entendre usage. There are so many different ways
you can use double entendre word play. These are just a few!
George Carlin was a master at word play. He could do his entire act on
it. He would say something like, Remember, on T.V. you can say that
you pricked your finger, but you cant say you fingered your prick.
I was at the mall and I ran into my girlfriend in the parking

lot. Really screwed up the front end of my car!
This is another example of not being able to save the punch for the
last possible word. Even though car is technically the punch word,
front end begins to give it awaybut it's still an effective joke.
If you really want to see a great double entendre word play rant, take
a moment and read this next page on the word UP. Id love to give
credit for it but the closest I can come to that is to say that it was sent
to me by a student and I thought it was such a great example that it
should be shared
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UP
This two-letter word in English has more meanings than any other
two-letter word, and that word is UP . It is listed in the dictionary as
an [adv], [prep], [adj], [n] or [v].
It's easy to understand UP , meaning toward the sky or at the top of
the list, but when we awaken in the morning, why do we wake UP ?
At a meeting, why does a topic come UP ? Why do we speak UP , and
why are the politicians UP for election (if there is a tie, it is a toss UP)
and why is it UP to the secretary to write UP a report?
We call UP our friends, brighten UP a room, polish UP the silver, warm
UP the leftovers and clean UP the kitchen. We lock UP the house and
fix UP the old car.
At other times, this little word has real special meaning . People stir
UP trouble, line UP for tickets, work UP an appetite, and think UP
excuses.
To be dressed is one thing but to be dressed UP is special.
And this UP is confusing: A drain must be opened UP because it is
blocked UP.
We open UP a store in the morning but we close it UP at night. We
seem to be pretty mixed UP about UP!
To be knowledgeable about the proper uses of UP, look UP the word
UP in the dictionary. In a desk-sized dictionary, it takes UP almost 1/4
of the page and can add UP to about thirty definitions.
If you are UP to it, you might try building UP a list of the many ways
UP is used. It will take UP a lot of your time, but if you don't give UP ,
you may wind UP with ( UP to ) a hundred or more.
When it threatens to rain, we say it is clouding UP .
When the sun comes out, we say it is clearing UP .
When it rains, it soaks UP the earth.
When it does not rain for awhile, things dry UP .
One could go on and on, but I'll wrap it UP , for now ... my time is UP!
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Oh ... one more thing: What is the first thing you do in the morning
and the last thing you do at night?
U
P!
Did that one crack you UP ?
Don't screw UP.
Now I'll shut UP!
For a good example of using word play. Watch George Carlins
Modern Man routine.
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EXERCISE
RANDOM WORDS
Whats The Meaning Of This?
I think one of the most impressive things and sometimes frustrating
things about our English language is that we have so many words in
the language that have multiple meanings. This is a treasure-trove for
comedians and humor writers. You can literally take almost any
common word and find several meanings for it. This will allow you the
power to take the intended meaning of a word and spin it to the
surprise meaning in response and, if its done in the right way, trigger
laughter.
An exercise I do about once a month is I take 15 random words, (the
more common, the better) and I write them down on a page. Then I
spend time finding at least five different meanings for each word. This
allows me to be really sharp, not only in the moment, but in
conversation too.
Try it! Heres an example:
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Fly
Everything
Pull
Damn
Face
House
Crowd
Carry
Spot
Milk
Fish
Push
Passport
Carriage
Ring
Heres what you do for this exercise

Collect 15 random words. I like to use simple, everyday words,
because they are most likely to appear in conversation or be used in
random sentence.
For this exercise Ive collected the random words for you. Take each
word and find 5 different meanings for each. When you find it getting
hard, keep going until you get five.
Work through those blocks and get used to pushing passed that point.
This will ultimately make you better writer and the one the executives
depend on in a writers room to come up with the joke when nobody
else can.
Have Fun!
Example:
Ill do the first one for you
Fly:
To fly a kite.
If you wearing pants you can leave your fly open.
The common house fly.
The flywheel on an engine
As a jet flies. (Its different than flying a kite)
A fly boy is what they used to call pilots in the Airforce.
You buy, Ill fly meaning if you provide the money, Ill drive to the
store and buy it.
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A word to the wise:

Most comedians dont like to do the work to get better. We are in such
a hurry to get to the jokes that we forget to hone our rudimentary
skills. But with just a little effort every month, this random word
exercise can make you razor-sharp-ready to identify a possible
humorous play in almost any sentence.
Very Useful Tool:
I used to use a dictionary to find random words, but now I use a
random word generator. You can find this tool by visiting this link:
Random Word Generator
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THE REVERSE
Another way to create surprise is
to use a comedy structure known
as the Reverse.
The reverse is probably the most
crystallized misdirection formula;
meaning you hit the laugh hard
by changing the anticipated word
or action at the last second and it
gets a committed, triggered
laugh from the audience.
I woke up in the hotel room and the housekeepers

banging on the door, just banging. Finally I had to get up
and let her out.
The key with the reverse is to leave the sudden change or switch for
the very last word or as close to the end as possible.
After the show last night I got a blow job. It wasnt really a
blow job, it was a hand job and it wasnt that great because
he had calluses.
You can see that in the above joke, the surprise word is he, but it
was difficult to get to the punch without adding words at the end after
the punch word.
These are all good examples of the joke still being effective even
though the punch word isnt the last word.
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The key with the REVERSE is that the comedian or humorist sets up the
audience with an assumption or anticipation, then completely shatters
that assumption by changing the anticipated direction of the
conversation in the last instant
Im trying to teach my five-year-old how to tie her shoes.

Shes like, I cant, Dad. I cant. I said, How many times
have I told you not to use THAT WORD? I am NOT your
Dad.
REVERSE - ACT-OUT
A reverse doesnt just have to rely on words to misdirect and lead us
to surprise. It can also be actions. When a performer uses actions it is
usually called an act-out in comedy. Its when you actually take on
the persona of the person (it could be yourself) and you act it out.
My very first joke was based on the REVERSE ACT-OUT comedy
structure.
It went something like this:
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I was in New York recently. People talk differently in New

York. Yeah, there was this person across the street yelling,
Hey Bobby, Hey, yo, eh, huh? (and I would grab my
crotch.) Joey! Hey, yo, eh huh, (and I would grab my
crotch) . Hey Tony! Hey, yo, eh, huh?! (And Id grab my
crotch.) Then I would look at the audience and say, And
these are the women!
Even today when I demonstrate that joke in classes, it gets a laugh. It
is a very simple template for the reverse formula. The great thing is
with the reverse/act-out structure, you are automatically disguising
the misdirection; which, in this case is, pretending its a man, then
surprising them that its a woman, because the audience is into the
performance and the character.
DEFINITIVE VS. ASSUMPTIVE

You might be saying, thats fine, Jerry, but how do I write that from
scratch? How do I get that joke to happen?
Its the job of the comedian to be aware of what the structures are and
how they work. Once you have a grasp of the concept of how to
misdirect and surprise an audience or a reader with the reverse
structure, then you can write and either identify the reverse possibility
in an existing sentence, or finesse the sentence to be a great set up
line for a reverse by changing it from a definitive sentence to an
assumptive sentence
What the Hell does that mean, Jerry?
Ill tell youbetter yet, Ill show you!
One of my students wrote this joke:
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Ive been getting hot flashes lately and sometimes theyre

really bad. The other night Im home, the kids are asleep
and I get this really bad hot flash. I tore off all my clothes.
My husband almost had a heart attackThank God we
werent at Ralphs, (a local grocery store chain).
This is a good concept and the idea is funny, but its not quite a solid
joke. We need more of a surprise. So we ask, whats definite in that
sentence that we can change to assumed? In the second sentence she
says, Im home.
Can we imply that she is home without saying it? Sure, we can. After
some revisions, the joke could look like this:
Ive been getting hot flashes lately and sometimes theyre

really bad. The other night the kids are asleep and I get this
really bad hot flash. I tore off all my clothes. My husband
almost had a heart attackbecause we were at Ralphs, (a
local grocery store chain).
See how we removed Im home? Now its a joke. We assume in the
beginning that shes at home. But we dont say it
Let me share this endeavor to write another reverse joke.
My baby was 9 months old and I was holding her. She started pulling
my chest hair. I thought it would make a good premise for a joke, so I
wrote down in my notebook:
My nine-month-old loves to play with my chest hair.

With that line right there we have all we need to craft a joke. In fact,
we have too much, because its pretty well-defined. Whats the
definitive in this case?
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The definitive would be that its my chest hair. So lets change that to
an assumptive
You know what my baby loves to play with? Chest hair.

Shell really yank on it too. Finally I said to my wife,
(pointing at her chest), You might want to get that shit
lasered.
So basically I created an assumption that it was my chest hair that my
baby loves to play with. In the end, I pointed at my wifes chest and
told her she should get her chest hair professionally removed.
A NOTE ON PROFANITY:
Notice that I use the word shit in that joke. In fact,
the joke would still be just as funny, if I didnt use that
word at all. I couldve used the word stuff, or just
ended it with get that lasered.
The point is, the use of profanity is usually optional. Depending on
your audience, you can elicit the same reaction as long as the
performer has an honest emotional commitment to the joke.
Sometimes you can just write down a sentence and instantly change
the perception of what is actually happening to hit the reverse
My wife and I are sitting in the kitchen the other day and the baby
was trying to breast feed. After about 10 minutes I say to my wife,
Here, you take her.
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Sometimes when youre writing or looking for material to write about

(like current event topics), the line presents itself in a perfectly
assumed straight line.
I was looking for material to write about and the line appeared in the
Sports section:
Tiger
Woods drops out of the Worlds Top 20.
This sentence is perfect for using the reverse comedy structure.

Because it mentions Tiger Woods dropping out of the Worlds Top 20,
but it never says Top 20 of what?
Since Tiger is widely known for being
a philanderer, you could say,
The Times today said that Tiger
Woods dropped out of the Worlds
Top 20. Sadly, it was the Worlds top
20 clients on the Emperors Club dot
com. (A website for call girls).
You should be getting how the Reverse comedy structure works by
now. You can use words or actions to misdirect an audience, then
create surprise.
The key to the reverse is misdirection.

Give the audience every reason to believe that you are taking them
down one path, then change the direction at the last second. Heres a
recent joke I wrote:
In Boaz, Alabama a janitor reportedly found a meth lab

inside a Walmart bathroom. Walmart CEO Mike Duke, said
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he will not rest until he finds the culprit responsible for

hiring a janitor.
In the above joke we use misdirection to make the reader believe we
are going down the path to find the person responsible for the meth
lab, then at the last second we go after Walmart and imply that they
wouldnt dare waste money on keeping a bathroom clean.
But before we move on to more heres another example that I used to
use as a template when I was first starting out. Its from the legendary
Gary Shandling:
I just sold the house I live in; got a good price for it too.
Made the landlord mad as Hell
You see how the surprise at the end of the line triggers an instant
laugh?
That is why the Reverse is one of the most powerful joke structures in
comedy.
NOTE: you must be careful when using the

reverse joke structure and not use it
repeatedly one after joke after the other,
because you will give away the structure and
it will no longer be a surprise to the
audience.
Like with anything too much of a good thing iswell, too much! So
remember to mix it up.
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Heres one of the biggest questions I get regarding comedy structure:

Well Jerry, once I have the formula, how do I write the joke? Where do
I get the information? How do I start?
I just work with the student today who was given an exercise to write
five reverses. He was stumped. He didnt know where to start. Maybe
youre experiencing the same thing
So let me see if I can help you
Every single day gives us an opportunity for brand-new material. Let
me say that every single day gives us an opportunity for brandnew material. We just have to be aware of the new lines that are
presented to us each and every day
So lets break this down into a step-by-step process:
again:
First of all, I dont usually set out to write formula to begin with. I just
write facts. Thats right, I start with the truth.
One of my favorite ways of generating material, is to write 25 random
lines about myself. Ill just write a few below in this exercise to give
you an idea of how it works.
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EXERCISE
Find possible endings for each of these lines: Remember to think
about what is assumed, and then go the opposite direction.
I will show you some possibilities at the end of the exercise.
1. I have a friend who recently had twins. She named them Emily
and Emelia. I dont think thats rightfor a couple of reasons
2. I think of my boss as a father figure
3. I got fired for getting my finger stuck in the dishwasher
4. I got kicked out of ballet class because I pulled a groin muscle
5. My mother has buried three husbands
6. Some people get so rich they lose all respect for humanity
7. The other day I came home and my girlfriend was on my
answering machine
8. My father once said, Ill make you a deal; If you stop peeing in
your bed, Ill pay for your college
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9. I wanna die like my grandfather who died peacefully in his

sleep
You can come up with more than one response for each of these lines
if you want to. If you find it hard to do, try to really push yourself to
do it.
There are many times that we give up too early when writing comedy.
So dont let yourself fall victim to that. Comedy is work. Sometimes it
can be tedious, but its in the work where you find the rewards!
Look at the next page to see some possible punch lines.
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Here are some possible responses to

those lines:
1. I have a friend who recently had twins. She named them Emily
and Emelia. I dont think thats rightfor a couple of
reasonsfirst of all theyre boys!
2. I think of my boss as a father figurethat just pisses her off!
3. I got fired for getting my finger stuck in the dishwasherI still
dont understand why they didnt fire her too.
4. I got kicked out of ballet class because I pulled a groin
muscleit wasnt mine.
5. My mother has buried three husbandsand two were just
napping.
6. Some people get so rich they lose all respect for
humanitythats how rich I want to be!
7. The other day I came home and my girlfriend was on my
answering machinewhich pissed off my wife!
8. My father once said, Ill make you a deal If you stop peeing in
your bed, Ill pay for your collegenext year.
9. I wanna die like my grandfather who died peacefully in his
sleep wish the same could be said for the other screaming
passengers in his car.
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Howd you do?

Did you find that you came up with lines that were similar to this? Do
you think you came up with ones that were better? Or, did you
struggle?
If you came up with new lines that were funny, congratulations!
If you struggled, take a moment to learn from the lines by analyzing
each line and seeing where the misdirection takes place.
Most comedians and comedy writers fail because they dont take the
time to analyze the structure and improve upon it.
Once you become familiar with the reverse technique, its time for you
to start writing your own funny lines, using this technique.
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EXERCISE
Working With The Reverse
So what Im going to ask you to do is to write 5 of your own lines,
using the reverse technique.
An amazing thing might happen right now. You might find yourself at
a complete loss as to what to write
So what do you do next? Where do you come up with lines?
This may sound crazy, but heres the crucial thing to remember when
youre writing comedy material: dont start by trying to think of
something funny to write!
Thats right! Dont think of something funny to write just think of
writing something thats a fact about you because sitting down in
trying to think of something funny to write is the kiss of death when
youre writing comedy.
The basic structure of the joke is setup
punchline. Im sure
youve already heard of this. The original description of the basic
structure of a joke was straightline
punchline. This
implies that the first line of the joke should be a fact, right?
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If surprise is the number one trigger for human laughter and we try to
funny up the setup then its hard to create surprise if the audience
already thinks that were trying to be funny.
But if we start with the fact and then we change the point of view at
the last moment, we have a better chance of creating sharp surprise
resulting in laughter.
So with that in mind, lets try to write some reverses:
There are two primary places you look for lines:
1. OBSERVATIONAL-you observe things around you and you
write down the facts about them.
2. PERSONAL-write down statements about yourself by answering
these questions:
What things make you mad?

What bothers you about yourself?
What are your weaknesses?
What are your strengths?
How do people describe you?
How would you describe yourself?
What are your likes?
What are your hobbies?
Whats your favorite music?
What are your favorite games?
What are the favorite sports teams?
If you could be anything in the world, what would be?
What would you buy if you had $1,000,000?
Where did you go to high school? What was your high
school mascot?
What was unique about the town you grew up in?
Whats your heritage?
Where do you work?
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How to you feel about your job?

How do you feel about your boss?
Have you ever been fired from a job?
What are your pet peeves?
How would you describe your family? Large? Small?
What religion are you and do you practice?
What are your thoughts on religion?
What are your favorite parts of your body?
What makes you feel insecure about your body?
This is a nice list of questions to help us develop straight lines that will
become setups in jokes about who we are.
Your instinct right now might be to look for the questions that might
trigger a funny or whacky answer.
If that happens, jot down the idea on a separate piece of paper, (dont
stifle an inspiration), but your job in this exercise is to avoid looking
for funny or whacky answers because this exercise is used to create
straight lines. Straight lines are based in truth. They are facts about us.
So get to work!
One thing to remember is to try hard to find more than one reverse
for each straight line you come up with. Push yourself to find three.
Youre on your own on this one!

Theres only so much that can be done in
teaching comedy in an e-book. You cant hear
voice inflections and emotions in an e-book. The
best communication is in person.
If you find yourself needing some one-on-one
coaching, visit my skype comedy lessons page
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and set up an appointment for some one-on-one coaching. Theres

nothing like it in the biz!
Its important that you save the lines you come up with. If you were
unable to apply the reverse comedy structure to them, dont worry.
They are still facts about you and you will learn that maybe theres
another comedy structure that can be utilized to help make that line a
funny comedy bit.
This is where you should be writingAre you

writing?
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EXERCISE
Developing Triples:
Most jokes structures create surprise by creating an expectation or
assumption, then shattering that assumption by switching a point of
view at the last possible moment.
Triples are no different. They are a fun and rather easy, but effective
device to use in comedy, once you understand the concept.
As with any fundamental, practice makes perfect.
So lets take a closer look at the Triple and investigate the
fundamentals behind the structure, then build the structure with a
process that will soon have you crafting this joke structure almost at
will in the near future.
One of the biggest problems most comedians and comedy writers
have when writing is that they feel so overwhelmed by the mountain
that is funny, that that they cant seem to simplify enough to come
up with anything funny.
So lets do that. Lets treat it like a mountain. When you look at the
mountain, its enormous and overwhelming. You couldnt imagine
climbing that mountain, but when you get to the edge of the
mountain and start hiking up the trailhead, youre just taking that
mountain one step at a time.
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If we treat comedy writing the same way, by reducing it down to its

simplest structured elements. It simplifies the task of joke writing
because instead of worrying about the mountain that is funny, we can
just write down words and simple phrases, doing one task at a time,
one step at a time. Before you know it, youll be on top of that
mountain of funny. While on top of that mountain youll look like such
an achiever, but all you did was take it one step at a time. Lets try that
with this exercise of developing triples
One sure-fire way to create surprise is by using diametric opposites,
and shattering the expectations of given situations, lets create a table
so we can identify what to expect in a given situation and then create
comedy by simply matching those expectations with the opposite of
whats expected.
Below youll find a table to build jokes with the subject of a First
Date
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DEVELOPING TRIPLES
First Date
Subject or Premise:
Whats Expected?
Kindness
Gentlemanly conduct
Dinner
Dinner and a movie?
Conversation
Pick her up in your car
Arrive on time
Look nice
Smell nice
Impress her
Court her
Open the door for her
Dont fart
Show compassion
Be romantic and kind
Tell her how nice she looks
Show her a nice time
Dont overdo it
Dont molest her
Dont be too aggressive
Dont be a dick
Dont get overly affectionate
Show interest in her
Compliment her intelligence
Make her laugh
Good food
Tell her she has a nice smile
At the end of the date, tell you had
a wonderful time and you would like
to see her again.
Opposite of whats expected

Act crass and discourteous
Drive up to her home and honk the
horn.
Have her meet you at the restaurant
Roll your eyes whenever she says
anything.
Respond: Thats nothing! To
everything she says.
Say, I thought you were a blonde?
when you pick her up.
Stare at her tits.
Say, You brought money, right?
Fart
When she sits in your car say,
Wow! Youre giving my suspension
a workout!
Take her to a tractor pull or UFC
fight or a bar with female mud
wrestling.
Try to cop a feel
Try to cop two feels
Look her in the eyes and say, I
know you want this!
Flirt with the hot waitress in the
restaurant.
Tell her her shoes make her look
like she comes from white trash.
Even if shes black.
At the end of the date, see if shes
into anal.
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As you can see from the list, just listing the opposite of whats
expected in this situation can produce funny ideas. Now the task
becomes crafting a small story, using the expected and the
unexpected within the comedy structure of the Triple.
If I was working with the Triple formula I might set up the line like this:
1. The first sentence should be the setup of the subject:
Last week I went out on a first date with this great girl.
2. Now use a supporting sentence to legitimize the subject and
transition us to build the triple:
Man, it was everything you ever want in a first date;

3. Now you want to misdirect by building your triple using two
ideas from our list of elements you would expect to see on a
first date:
Good laughter, great food

4. Now you need the punchline, it is simply a third element that is
completely unexpected on a first date. In this case I would also
go outside the theme thats been developed with the first two:
Good laughter, great food is whats going on during dinner.
Lets use exaggeration to completely shatter the dinner image,
so the joke becomes...
I went out on a first date with this great girl last week.
(Really make the audience feel like youre into this person).
Man, it was everything you ever want on a first date; Good
laughter, good food and great butt sex yeah, like I said,
everything you want!
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I went to the sexual exaggeration here! You dont always have to do

that. You could get the same effect if you did something like:
I took this new girl out to a nice dinner last week. Man, it
was everything you ever want on a first date; Good
laughter, great food immediately followed by a bout of
Bulimia Yeah, she threw up after dinner! It was like she
was saying to me: Can you give me eighty dollars? Im
going to go throw it in the toilet.
As I wrote the first draft of this joke for this exercise, I noticed that, in
the joke, there was an opportunity to also plug in the Reverse formula
to create a little bit extra surprise.
If you ask yourself the question: what is assumed here? You might find
yourself answering: Its assumed that the bulimic person is the date.
So if we use the Reverse formula to shatter that expectation, the joke
might evolve to something like this:
I took this actress out to a nice dinner last week. Man, it was
everything you ever want on a first date; Good laughter,
great food immediately followed by a bout of Bulimia
then she actually had the nerve to say to me: You know, if
you keep doing that, your teeth are going to rot I mean,
the nerve, right?!
Now the joke is about me and contains several laugh points, all while
it succeeds in effectively tricking the audience and creating surprise.
Playing a reverse in a joke after you do a triple is a lot of fun! The
audience loves when you trick them like that. Its a form of joke
gymnastics, because you lead them down the matt with the truth, turn
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the triple, then turn a full reverse back-flip. Executed well, even the
Russian judges would give you a ten!
What if we took some other ideas straight from the list? Lets look at:
tell her she looks nice, and build a triple with that? It might go
something like this:
I went out with a new girl last week. I picked her up at her
door; she looked nice, dressed nice stunk like she was
homeless, but overall it was a good date.
Or
I picked her up. I complimented her the best way I could. I

was like, Wow, your hair looks beautiful, your dress is
perfect your shoes look like you come from white trash
but lets have some fun, huh?!
You get the idea. You can pretty much do this all day with this subject
alone, simply because you have a list of ideas in front of you in the
table. And when the raw material is there, its almost like writing
automatic jokes.
Now you try it.
Start with an idea and build the triple by listing the expected and the
unexpected.
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Remember that comedy writing is a skill set.

When you write comedy, practice your exercises and write some more,
you learn to develop the awareness of incongruous relationships,
recognition and word-play. You also sharpen your sense of humor.
Learning and familiarizing yourself with the major elements that
trigger human laughter like surprise, embarrassment, incongruity,
recognition, release and ambivalence will help you to be instantly
prepared to respond to almost anything in a humorous way.
You dont memorize the laughter triggers first, by any means, before
you try to write comedy. But you should remind yourself regularly and
consistently of which laughter triggers are available to you while you
are writing your material, it will have far-reaching benefits.
For example, when I was promoting a show I was doing on radio, the
news person was doing a fluff piece about phobias.
She said, Did you know there is a fear of having something to your
left side; its called synistriphobia? Theres a fear of having something
to your right side called dextrophobia?
My comedic mind went to work. First of all my mind recognized that
she was writing for me. Being familiar with the 12 major comedy
structures, I was instantly aware that she just stated the first two lines
of a possible Triple. All I needed to do was come up with a third
exaggerated phobia and I could get a great laugh. So my mind went
instantly down the list of laugh triggers and I came up with
Embarrassment. Thats when the joke came out.
I said, What would they call the fear of having something behind you?
Homophobia?
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Everyone in the studio laughed. The booker of the club was in the
studio and he was thrilled. When we went to commercial, he was like,
Wow, man! How did you come up with that so quickly? That was
genius!
I didnt think it was genius. I just thought it was obvious. The joke built
itself. But I just shrugged my shoulders and said, just lucky, I guess.
But the truth is, I wouldnt have had the sense to know the joke was
available to me unless I was familiar with the fundamentals.
Despite trying to be humble about it, Ill let the booker believe that
Im a comedy genius, because that keeps him wanting to book me in
his club year after year after year.
So remember to write and write often. Each time you apply the
techniques, you become a better, sharper, faster comedy writer.
As a result, youll have more joke options available at your fingertips
when you write or perform.
Once you believe that, your confidence level will increase along with
your joke-writing skill.
Ive been known to write 80-120 joked a day. Thats right. 80-120!
Thats a lot of jokes to write, but it didnt start out that way. I started
writing three to four.
I read in Melvin Helitzers Comedy Writing Secrets that humorist
Robert Orben used to write 25 lines from the news just to warm up,
then he would get to work on his day.
I thought, Man, Ill never be able to do that!
Fortunately, I had a couple of comedy mentors who kept pushing me
to write more and more. Eventually, 30 jokes a day, felt like 10. When I
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pushed it to 60, it felt like 30 and when I pushed to 90, it felt like 60.
Then it just seemed like second nature.
With the techniques you learn in this e-book, I am confident that
youll be able to do the same, but its going to take work.
I am going to share with you the technique that is

responsible for allowing me to write volumes of jokes
on virtually any subject matter
There should be a drum roll here or a fanfare because this technique is
the mother-of-all when it comes to writing jokes. The secret is in its
simplicity.
THE LISTING TECHNIQUE

One of the techniques I use to create a lot of jokes on one subject is
called the listing technique. Its the same type of technique that
journalists use to create snappy headlines and its the technique that a
lot of writers use to create current event material for late night shows.
It uses a comedy structure known as Incongruity,
Incongruity as a joke-writing structure is described in a

few ways:
A joke is a convergence of two or more clearly identifiable

ideas.
Its a juxtaposition of contrasting elements.
Its when the characteristics of one subject or idea are imposed
on another diametrically different idea.
On page 134, Ive included a bonus for you! You get to see the
single most powerful writing tool in comedy: the listing technique.
But first
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Im going to have you work on a double entendre exercise to help you

sharpen your ability to recognize those opportunities in comedy.
Getting really good at double entendres is a great way to help make
your story-telling funnier. The idea is that when youre first writing
your stories, you just get them down on the page as honestly as
possible. Then you can go back to that story and start commenting on
the double-meanings of words to start to make that story funny.
The exercise is on the next page
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EXERCISE
Working with the Double entendre to create humor
If comedy is about surprising the listener with what is being said, then
this exercise will help you develop your ability to identify and switch
the intended meaning of almost any sentence.
Do this exercise on a regular basis and you will impress people with
how quickly you develop your deftness for comedy.
This will not only help you develop your skill with writing comedy, but
will also help you to be funnier in the moment in conversation,
speeches, arguments, etc., because it will help you be instantly more
aware of the double meanings in words as they occur in every day
human interaction
HERE'S WHAT YOU DO:

Collect at least 20 random sentences.
Make sure those sentences contain a subject and a predicate. They
can be any kind of sentence, (a question is just as useful as a
statement) and the more random the better. Write them down or copy
and paste them onto a document on your computer. You can grab
these sentences from the internet, from ad copy, from a book,
newspaper or magazine. (Its important that you dont look for
something that is funny).
Take 10 of the sentences and write at least 2 jokes for each of
them by looking for an alternate meaning of one of the keywords in
the sentence.
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Remember the example of the clerk at the grocery store asking, Did
you find everything you were looking for? This is a similar exercise to
help you use the implied meaning of a word to create surprise.
Anticipated Result:
With some work and regular practice, this exercise will help you to
develop your awareness of the possible meanings in almost any
grouping of words. Initially, you may not be able to see the hidden
meaning of the word because we are so used to the meaning being
used in a traditional way. But if you truly focus and use an inflection
exercise by repeating the sentence while emphasizing different words
in the sentence, you will begin to recognize the possibilities.
The key is to think like a humorist. Once you do that you will start
looking beyond the usual interpretation of the word and youll begin
to develop your skill at crafting humor.
EXAMPLES:
Start with straightforward sentences, not trying to be funny:
1. "Did you find everything you were looking for?"
2. When I came home, my girlfriend was on my answering
machine.
3. When you make a meal, dont forget the vegetable.
At first glance we might look at that and not see any double
meanings, but when we really look from a comedians perspective, the
possibilities begin to reveal themselves:
Possible take-offs on the double-meanings:
1. Did you find everything you were looking for?
a. I found the wine and the candles, but I couldnt find a
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soulmate.
b. Almost but if you stocked a five-foot-seven blonde,
that likes bald guys, youd have a customer for life!
2. When I came home, my girlfriend was on my answering
machine.
a. just sitting on it, naked, spinning around.
b. and that just pissed off my wife.
3. When you make a meal, dont forget the vegetable.
a. Is that anyway to talk about grandpa?
b. Dont worry Ma, I could never forget you.
So go get your random sentences.
Im going to remind you once again to remember to do the work!
Most people will read this, skim right by and never get back to the
exercises. When you do that you are really cheating yourself out of the
opportunity to get really good at this. Its like going to the gym,
walking through and heading right to the shower. Youll never see any
progress without the work.
All the best comedians are very good at recognizing double entendre
possibilities. The sooner you get good at it, the sooner youll be
looked at as being that witty person who is lightning-fast. People will
be saying things like, How does he/she think of these things ?
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PA RT 7
Making It All Come Together
Once you have the fundamentals down on the structures of comedy
and you understand and fully comprehend the elements that trigger
human laughter, you are ready to start writing comedy bits and stories
based on your experiences and your life.
Most comedians today are more or less story tellers. They tell the
audience about their experience of going to the bank, the grocery
store, the doctor, the dentist, the in-laws, the airport, skiing, etc. You
might think that because they are telling stories, the structures we just
toiled over together dont seem to fit after all, they are telling stories
not jokes, right?
Not exactly!
Remember we said earlier that every time a comedian gets a laugh,
one or more of the 12 comedy structures is present? Well, that
includes stories!
The important thing to remember is that whether you are writing
comedy or doing standup, the comedy has to come from the truth.
Thats the foundation. Even if it delves into the exaggerated and
borders on the absurd, its initial impetus should come from
something true.
When I write stories for standup, I write them as if I am actually
speaking before an audience. Thats right. Ill talk it out in my head like
its my set. That way I can get that feeling and the words just flow as
an extension of my voice. One way to substitute this is to dictate it
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into a digital recording device and then transpose it onto the page. Or
you can also get some quality voice-to-text software and do the same.
When you write stories, they are intended to sound like how you
would tell them to friends. Its not just a combination of jokes, but a
full story with a beginning, middle and end. The crafting of the stories
is as important as the jokes and the jokes happen as a result of the
obstacles in the stories. When you tell stories as they happened, (or
even with some heightened reality or exaggeration), your emotions
and feelings are a part of the story.
The audience connects more readily to you when you are actually
expressing yourself and not just saying words.
Your understanding of the structures we covered in this e-book will
help you take those stories to another level.
VIDEO SAMPLE #1
Here is a quick 1-minute script from a comedy routine I did during the
Olympics in Salt Lake City. The script doesnt necessarily appear funny,
but the performance is where it comes alive: You can read the script
then click the video below:
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SET SCRIPT 1MIN.

but political correctness says we cant. Do you agree with me? Were overwrought, were
stuck with this political correctness garbage, right? Were afraid to make funwe should be
allowed to make funmake fun! Like you had the Para-Olympics goin onI think thats
cooldifferently-abled people getting to participate in competitive activities. I went down
to check it out, and this guy, this French athlete, bumps into me with his wheel chair. Bumpbam!
Im like, Oh sorry, Dude
He goes, (FRENCH ACCENT) Why dont you watch where youre going you Moron! (Pause,
look at the audience) Woah! So I leaned back (ACT-OUT) and kicked himright in the
chest! (Laugh and applause at the ambivalence of kicking a disabled guy in the chest) Now
hes wheezingpeople are running over, What happened? What happened? I said, I dont
know what event he competed in, but boy, hes winded! (more laughs)
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On the video here, you can see that this 1-minute story is not jokey.
In fact, its very conversational. The structures we talked about are
present. Does the audience laugh?
When a comedian is showcasing or auditioning for The Improv or The
Comedy Store, or a similar showcase comedy club in a big city, the
expectation is for a comedian to have a laugh point (jokes), every 1820 seconds.
It doesnt have to be exactly like that. You can have a setup then get
multiple laughs from the set up. See how the story has laughs all
throughout with an applause break. This all takes place in less than a
minute and it averages out to a laugh every 18-20 or more.
Notice also how the comedy bit is designed like a story. There is a
protagonist (Me) and there is an antagonist (The French athlete). After
I apologize to him, I do an act-out with him calling me a moron (in a
French accent). The incongruity and unexpected behavior creates
surprise and sets up a perfect situation for benign retaliation, the
retaliation may not seem benign, as I kicked the guy right in the chest,
(Ambivalence is present), but considering my response, (the kick), is so
outlandish, the audience perceives the behavior of kicking to be
imaginary and therefore, it is benign.
Then I say, I dont know what event he was competing in, but boy is
he winded. Theres incongruity present along with benign retaliation
and recognition with the smart-ass response I gave for doing such a
crazy thing.
The important thing to remember is that the behavior is so
exaggerated here that the audience intrinsically understands that I
didnt really kick him. It, therefore, becomes and imagined scenario.
If they thought I really kicked a guy in a wheelchair, they would not
laugh at the joke and theyd probably no longer like me, the
performer.
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VIDEO SAMPLE #2 DAVE CHAPPELLE 5 MINS.

Read the text first, then see it come together in the video below
Oh, theres some rough, rough areas outside of D.C. Yeah, everybody
should go to the ghetto. I was taken to the ghetto one timethats the
worst; when youre taken to the ghetto and youre not expected to
gousually you want to know when youre going to the ghetto, youre
like, Im gonna see some wild shit, I gotta prepare myself, because Im
gonna see something crazy. When youre taken its different. I had a
limousine driverit was after a show. It was late at night. It was three
oclock in the morninghad a limousine driver, he was a nice
guytalking to me and shit (ACT-OUT driving and drivers voice): Aw,
hey, where you from dawg? D.C.? Word! (laughs from incongruity a
limo driver talking like this) Thats a rough city, man. And his cell
phone started ringingHold on, one second. (limo driver picks up the
phone) Hello? Oh, wassup, niggawhat? What the fuslow down!
What the fuck?! No! No! Nooo! Fuck that, Niggafuck it! Im on my
way! Boop (hangs up the phone-still driving), HeyI gotta make a
stop, real quick.
At three oclock in the morningI didnt know he was taking me to
the ghetto at firstI started looking out the window; what the fuck?
Gun store, gun store, liquor store, gun store! Where the fuck you
taking me? This dont look good. He didnt say shit. He just pulled up
in front of an old rickety building, that looked like a project. Now, I
never been there before. Im not sure if it was a project, but it certainly
had all the familiar symptoms of a project; a fucking crack-head ran
this way, (act-out). And then another one jumped out a tree and shit.
(ACT-OUT). The driver said, Ill be right back. And left me. Took the
keys with him and just left me. At three oclock in the morning, in front
of a project, in a fucking limousine.
This was not goodI was like, man, I gotta look around to see if I can
see some landmarksfigure out where Im atmight have to escape
on footNow this is when I knew I was in a bad neighborhoodyou
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only see this in the worst neighborhoods. Remember, its three oclock
in the mornin. Its three oclock in the mornin. I look out the
windowthere was a fuckin baby standin on the corner!
and the babythe baby, didnt even look scared! He was just standin
there (ACT-OUT: SOMEONE STANDING THERE ALL COOL). I mean it
made me sadit made me sad really though. You know, cuz I wanted
to help the babyIm like, I dont trust you either, Im sorry. Click,
Click (ACT-OUT: LOCKING THE DOORS IN THE LIMO). The old babyon-the-corner-trick, eh? Not gonna fall for that shit
Wheres this limousine driver, you know I start feelin badas time
goes by, I start feelin worse, Man, what is wrong with me, what the
Hells wrong, I am scared of a baby. I mean this baby could be in
trouble; he might need my helpI gotta do somethin! (PAUSE) But I
wasnt gonna get out the car! Im serious, man. I just cracked the
window a little bit. (ACT-OUT: ROLLING DOWN A CAR WINDOW,
MANUALLY WITH A CRANK) It was an old limousineI could roll it
down(ACT-OUT: SHOUTING TO THE BABY) Hey Baby! Baby, go
home! Its three oclock in the mornin, what the fuck are you doing
up?!
The baby said, Im sellin weed, nigga! I said, Ohshit
I wasnt expectin that!
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CLICK HERE TO VIEW
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BON US
THE LISTING TECHNIQUE
Like the overwhelming majority of
comedians out there todayboth
beginners and experiencedyou are
probably stuck sometimes with the
common dilemma of what to write about
and how to get going.
Where to start?
Even advanced comedians have trouble finding material to write
about. Most wait for an inspiration or an idea to pop into their head
they note it and just start writing. Sometimes the idea turns into
something funny (a keeper,) sometimes it doesnt.
I am going to present you with a way to find the jokes in almost any
topic by using a simple technique I call Listing.
Gene Perret, the multiple Emmy award-winning writer and former
head writer for Bob Hope suggests that a joke is a convergence of two
or more ideas. I would like to clarify that by saying a joke is a
convergence of two or more clearly identifiable ideas.
Once we have those two ideas we can begin to work on one of the
most common joke formulas used in modern comedy.
Its called incongruity.

Its really just taking two different ideas and imposing the values of
one of those ideas on to the other by association. I know, it sounds
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like a mouthful, but bear with me, its really not that overwhelming at
all.
A really simple way to do this is to use ones heritage or religious
background or lineage and making a simple statement about it:
Im Irish and American Indian

Not funny is it? No, because its not yet a joke. If we go back to the
Basic Structure of a Joke, you know that a joke must have a set up and
a punch line, otherwise known as a straight line and a punch line.
The reason I say straight line is because a new writer needs to be
sure the first line of the joke is just a statement. Its usually best if its
something that states a fact.
DONT TRY TO BE FUNNY HERE!
So lets look at the sentence again:
Im Irish and American Indian
In this sentence, do we have a convergence of two clearly identifiable
ideas?
YES! The two ideas are Irish and American Indian
You might be saying, Yeah, thats great Jerry. Now what?
Well, when you have identified the two or more clearly identifiable
ideas that can be juxtaposed, its time to move on to the listing
technique.
I basically make a table with two columns and I label one column with
one idea, (in this case: Irish), and the other column I label with the
second idea: (American Indian).
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Now
think of everything Irish, remember to include:

People
Places
Things
Events
Words
Phrases
Clichs (both similar and opposite if you really want to stretch)
Heres a sample PDF listing sheet that I use .

Click the icon to download it and print it so you can do
your lists. Or use a legal pad or your computer like I did
below.
You might come up with a list that looks like this:
IRISH
AMERICAN INDIAN
Like to drink
From Ireland
Fought the English
Oppressed by the English
Drink Guinness
Celtic
Potato famine
Irish Stew
Red hair
Hot temper
St. Pattys Day Parade
100,000 Welcomes
Plaid
Kilts
Drunk
From America
Welcomed the pilgrims
Almost wiped out by the English
Drink anything
Many tribes
Buffalo
Bow and arrow
Redskin
Tomahawk
Tee-pee
Peace pipe
Thanksgiving
Peace treaty
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Play soccer
Trail of beers
Freckles
OReilly
McGreggor
Leprechaun brings Luck
Four-leaf clover
Lord of the Dance
Michael Flatley
Irish Republican Army
Luck of the Irish
Irish dancing
Usually Catholic or protestant
Family Plaid
Ill have a pint
Pubs
Soccer
Bad economy
Red Hair Fair skin
Trail of tears
Indian chief
Last of the Mohicans
Sitting bull
Running bear
We come in peace
Casino You need luck
Chief Dan George
Sitting Bull
Squaw
Wounded Knee
Reservation
Names of casinos
Redskin
Tomahawk
Scalp
Cowboys and Indian
Indian headdress
Rain dance
The lists are shorter than they could be. Usually Ill spend at least 20 30 minutes on each idea and really flesh out the lists, but for the
purpose of this exercise, Ive kept it much shorter.
Besides with what we have, I can just see the possibilities for jokes
already coming together.
You see, what the lists have done is give us an overall idea (as broad
and as stereotyped as they might be) about what comes to mind when
we think of people who are Irish and what comes to mind when we
think of people who are American Indian.
One of the important objectives the lists provides us with is that it
forces us to focus on the simple. Rather than staring at a blank page
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trying to think of something funny we just start writing simple words

and phrases related to the subject at hand.
Now comes the hard part: building a joke. Look over your list and start
to think about how each of the items in each column could relate to
the other column.
Look for opposites and similarities.
I can simply start with the statement I wrote at the beginning:
I try to make it conversational:
Im Irish and American Indianyeah, thats my heritage;

Irish and American Indian. You know what that means; I
pretty much have V.I.P. seats waiting for me at any A.A.
Meeting, quite frankly. Yeah, I walk into that meeting and
its like Hey Running Bear-OReilly! We have a chair for you
in the front row!
You may have heard of the book, I Left My Heart at

Wounded Knee Unfortunately, Wounded Knee was the
name of a casinoand it wasnt my heart. It was my wallet!
That gives a whole new meaning to the term, Trail of
Tears.
They say if you go back to the Trail of Tears now,
sometimes you can hear the haunting cries in the middle of
the night: I think its my brother: (Irish accent) Put down
the dice OReilly and lets get a pint!
And Voila! From the list we made, we can write ourselves a nice
comedy bit!
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You can do this with virtually any two clearly identifiable ideas.
One of the problems most comedians have is they think the ideas
have to be opposite. Or they have to be funny to begin with. Like Men
and Women. Cats and Dogs, Husbands and HookersI mean, wives.
Thats a good place to start, but this exercise can be done with any
two ideas.
TRY IT YOURSELF. MAKE ONE SUBJECT GOING TO THE GYM
MAKE THE OTHER ONE SEX.
I chose sex because sex makes up the large majority of comedy
material. One of the biggest reasons is that, as human beings, it is one
of our biggest hang-ups. We are obsessed with it. It frustrates us. It
fills us with anxiety.
And if comedy is about trying to get from point A to point B and
encountering obstacles, then sex could be a huge obstacle for us.
When you make your lists, dont edit yourself. Editing is never the first
step. Its usually the third or fourth. Make the lists as long as possible.
Then find a statement to use as a set up:
Start with Sex is a lot like going to the gym Thats a good
beginning, but sometimes if we make it more specific we can get the
comedy engine revving more efficiently.
Comedy is a veiled attack. We are attacking something. Ourselves, Our
exs, our mothers-in-law, the bank, lawyers, the congress, the
president, schoolyou get the picture. If we are more clear with who
we are attacking, it gives us more of a reason to go for a joke.
What if you changed the set up to:
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Sex with my ex is a lot like going to the gym: What if we got

more specific on the gym side?
We might come up with a line like this:
Sex with my ex is a lot like the bench press at the gym I

always have to wipe it down first, because I know there
were several guys there before me!
Is that joke attacking? You bet!
When I do this joke it will always get a laughwell, except from my
ex!
Heres the really cool part about writing using the listing
technique and juxtaposing the ideas sometimes the funny is in the
simple coincidence of the similarity.
Let me explain
If you set up the joke by saying, Going to the gym is a lot like sex
The audience is automatically curious. They are ready to hear you
solve this puzzle. They are thinking, Oh yeah? How so? Then you
simply point out the similarities
Sex with my husband is a lot like going to the aerobics class at the
gym, theres never enough time to play with the balls.
Sex is a lot like going to the gym. Theres a lot of grunts, groans and
sweat, usually followed by a shower and disappointment.
As you can see, I didnt try to be funny. I just wrote down, from my list,
the coincidental similarities between the two!
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Now its your turn
Have fun writing!

*Go to page 142 to see an example of how this exercise can be used
to develop a sketch!
This is where you should be writingAre

you writing?
**IMPORTANT NOTE:
I know that earlier I said, DO NOT TRY TO BE FUNNY!
And while that is crucial because what you are trying to
do is simply come up with facts and truths that are
associated with the premises and subjects we are
listing, it is also CRUCIAL that IF something FUNNY comes to your
mind, take a moment and WRITE IT DOWN!
You will hear me say that a lot! WRITE IT DOWN! We often think that
great inspirations and ideas are easily remembered, but they are
fleeting! So jot those ideas down in a margin or on another piece of
paper so that you can use it later. Otherwise you will forget and I want
you to remember those bits of comic genius that sometimes just seem
to come to us!
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EXAMPLE :
INCONGRUITY AND SKETCH WRITING:
MONK and DANNY

"Going to the gym is a lot like sex"
Monk is the Ventriloquist and Danny is the old, dirty Dummy.

DANNY: Been going to the gym, lately.
MONK: Really?
DANNY: It's a lot like sex, you know.
MONK: How's that?
DANNY: You work out; your muscles get bigger. . . I mean look at this
forearm.
MONK: Wow, your right. How 'bout the other forearm?
DANNY: I don't work out the other forearm.
MONK: Why not?
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DANNY: Like I said, it's a lot like sex. (DANNY gloats...)

DANNY: You ever wake up and your sheets are poking up because
you got wood?
MONK: Well, I...
DANNY: I'm like that 24 hours a day!
MONK: You know, in the commercials they say if you have that for
more than four hours you should call your doctor.
DANNY: I did. She says she's comin' right over!
MONK: But you said you're like this twenty-four hours a day.
DANNY: Yeah, yesterday she came over six times... (DANNY cockily
points out the math to MONK) See twenty-four divided by four is six...
MONK: Wow! Six times! That must be tiring.
DANNY: You think I should give the bitch a break?
MONK: (Scolding DANNY) Now, why do you say that?
DANNY: What? "Bitch"?
MONK: Yeah!
DANNY: Sorry...
MONK: That's better...a little contriteness is always good.
DANNY: So you think I should give that 'Ho' a break?
MONK: Now stop that! I don't like it when you call a woman that.
DANNY: What "Ho?"
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MONK: That's right. It's rude.

DANNY: You know who started that don't you? Calling women "Ho"?
MONK: No, who?
DANNY: Disney.
MONK: What! Disney started the whole thing about calling women...
uh...
DANNY: "Ho."
MONK: Get out of here...
DANNY: Yeah.., it's true. Watch "Snow White and the Seven Dwarfs...
That bitch cooks and cleans for those little bastards all day long and
what's the first thing they say to her in the morning? "Hi Ho... Hi-Ho,
Hi-Ho, Hi-Ho." That's just wrong!
And there you have it! From the list of Sex and Going to the Gym
I was able to develop about a 2-minute sketch. Youll notice in this
sketch that at a point I seemed to deviate from the lists a bit. That may
be true, but the fascinating thing about writing is that once you get
started, you tap into your creativity.
I like to say that writing begets writing. Once you start writing, you
sometimes find yourself on a roll. When youre rolling, new ideas will
sometimes magically flow from the end of your fingertips. The more
you write and apply the techniques, the more the magic happens!
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Pa r t 8
Using the So Formula To Create
Comedy
It was so hot today
It was so cold today
My mother-in-law was so fat
Your mama is so fat
Your Mamas so fat, when she goes to the beach, shes

the only one who gets a tan.
It was so hot today, I saw a dog chasing a cat; and they

were walking.
Weve heard these expressions and this joke form so much that its
considered hack. Those who consider it hack avoid it like the plague.
(And if any of us saw the plague would we even know enough about it
to avoid it?).
But is there a hidden gift in the so jokes? I think there is. In almost
all old joke forms, there are hidden opportunities to discover new
jokes that can be crafted so that they become stand-alone jokes with
the same opportunity to create good laughs and not appear tired.
Using these forms can create real, solid opportunities to write solid
comedy
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*Kirstie Alley was on Dancing With The Stars the other

night. She shook her ass so hard it wound up on the first
ten minutes of House.
This joke is solid enough to make it

on any of the late night talk shows. I
developed it originally by the joke
form: Her ass is so big
*In this joke we juxtaposed big
with Dancing with Stars.
Through multiple drafts, I eventually
changed her ass was so big to she
shook her ass so hard. It still works
because the bigness of her ass is implied.
(Sorry Kirstie! I love you, and I personally think youre hot, but the joke
was too good not to do!)
Even if you work this technique and you cant seem to come up with
great new jokes, working this simple joke form as an exercise will help
you become a better comedy writer, simply because it will help refine
your comedic instinct and improve your ability to recognize
opportunities to create humor.
Its almost the same thing as a musician who practices his scales and
then uses those scales to practice improvising with chord patterns
playing in the background, he will sharpen his skills and develop his
instincts.
Earlier I argued that one definition of a joke is the convergence of
two or more clearly identifiable ideas; or the juxtaposition of
contrasting elements, (incongruity). Its taking two ideas that dont
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usually fit together and imposing the values of one idea on to the
other.
The so jokes help you develop your ability to create associations
between two or more different ideas.
Whats so important about creating associations? Well, associations
are where the jokes are. Its in the incongruous relationship between
two different ideas that creates the surprise.
The listener, never imagining that those two things were ever
relatable, hears or reads those two ideas come together while they
simultaneously make sense, in an exaggerated way and thats where
the funny is.
Its this relationship that creates the surprise and triggers the
laugh.
Developing the Material

When I first started writing comedy, I used the So technique after a
girl I dated broke up with me. She had a large nose and I thought it
would be really cathartic to talk about the break up and attack her big
nose. I know, classy, right?
To get to the jokes, I decided Id start with the so technique using
the form: Her nose was so big This is the list of jokes that I quickly
came up with:
Her nose was so big; its like dont make any quick turns in a
phone booth.
Her nose was so big; when she had a runny-nose, they declared
a flash-flood warning.
Her nose was so big; when she broke her nose seismologists
came over to investigate the fissure.
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Her nose was so big; if it rained you could hide under it for
shelter.
Her nose was so big; when she flew on an airplane she had to
purchase a companion ticket.
Her nose was so big; she had to check it as luggage.
Her nose was so big; Jimmy Durante sued for trademark
infringement.
Her nose was so big; a nose job would take a team of surgeons
and an airline hangar.
Her nose was so big; she needed approval from the Department
of the Interior for a nose job.
Her nose was so big; the State of California scheduled the
bridge for seismic retrofitting.
Her nose was so big it was recently declared a National Park.
Her nose was so big; when she sneezed, they called it Hurricane
Katrina.
With this example, do you see how we come up with associations? We

associated many things related to her nose with things that are
considered big. We did this by using the listing technique.
The great thing about writing is that writing begets writing. When you
write, new ideas are generated. Just writing this list of jokes, using this
simplified joke form of so, helped me to generate a ton of raw
material that I could use to write into a routine. I wont use it all in a
routine but the material is now available to me. So if I was to write a
routine, it might go something like this:
This girl broke up with me recently and it pissed me off, so I

did the mature thing; I wrote some jokes about her. You
know what they say, laughter is the best medicine, but
laughter at the expense of your ex in front of a few
hundred people, is free therapy. And with therapy costing
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about two hundred dollars an hour; right now, Im making

money!
Include the fact that there are about 300 comedy clubs
across the country; I think I just put a dent in the
unemployment figures. And they call the rich the job
creators.
Anyway, back to my ex-girlfriend breaking up with me. I
mean she had this huge nose so how dare she break up
with me, right? Like, who else would want her? I know,
how stupid! What I didnt think about was that she also
had big tits, a great smile, and was smart and funny, so
as it turns out theres a ton of guys who would want to
take her out. Whos the stupid one now? But its not
stopping me from talking about her, because Im still
reeling in pain. When I say that she had a big nose, Im
not saying that just to be meanokay, I am! But not just
to be mean. You see, its science; like one time she broke
her nose; seismologists came over to investigate the
fissure!
One time we tried to go to Vegas, the flight was cost
prohibitive because the airline said she had to buy a
companion ticket for her nose and in Vegas we had to get
a suite, because they wont let you stay three to a King
room.
Were probably better off. One time we were in New
Orleans and she sneezed; she was charged with two
thousand counts of involuntary manslaughter. Yeah, she
called it a sneeze; they called it Katrina.
Even though this is just a first draft, its got the workings of being a
good, funny, routine; a routine written in just a few minutes because
the raw material was already present. Notice that the beginning of the
bit had nothing to do with the big nose jokes; or so it seems. In fact, it
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was the writing of those big nose jokes using the so form that
motivated me or put me in the mood to create more material.
Its exercises like these that can really help rev up your comedic
imagination.
Working Backwards To Find The Joke

Sometimes youll find that writing the story first is the best way to get
to the comedy. After you write the story you might find that youll
have statements to which you can apply the so formula to develop
jokes that will now fit within the story. But you have to be creative and
work a little to recognize the opportunities. You might write
something that seems like a simple statement about your life, but if
you look closely you can see the opportunity to break it down and get
to the humor. Usually this happens when you just start telling a story
about you or your experiences.
Im a very analytical person,

My wife always buys the cheapest stuff
I went to Palm Springs last weekend. It was a hundred and fourteen
degrees
When you have statements like these, take a moment and do the so
joke exercise
Im so analytical
My wife is so cheap
Palm Springs was so hot
Taking these statements you can apply the techniques we use above
with the nose jokes. This will help you develop the laugh points within
your story and will help you turn your story into a comedy routine.
Try it yourself. Use the three so statements above or take three so
statements from your own stories and break them down using the
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listing technique. Then write ten so jokes about each statement.

Once you have the raw material craft it into a quick story and see what
you come up with.
Have fun!
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PA RT 9
Tags, Toppers and Act-outs
You ever watch comedian and they seem to get a running roll of
laughter that doesnt seem to stop? You wonder how they do it?
Phyllis Diller, for example was famous among other comedians for
getting 22 laughs in 1 minute!
Most of them use tags and toppers. I used to think the terms were
interchangeable, but a wise-man (or a birdie), not sure how to
describe this fellow comedian and comedy writer, suggested to me
that there is a difference.
He says that a tag is when the comedian does a setup and
a punchline. Gets a laugh, then he tags the setup or premise with an
additional punch word or phrase.
A topper is when after the comedian says the punchline, he tops the
punchline with an additional word or phrase that is associated with
the punchline. Without the punchline, the topper wouldnt make
sense.
I know it sounds confusing but its really not, once you see it in action.
Lets look at this joke that I did on A&Es An Evening at The Improv.
Ill color code the elements of the joke so that we can identify them:
Setup = BLACK
Punchline = RED
Tag = ORANGE
Topper = GREEN
Act-Out = BLUE
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My name is Jerry and my wifes name is Jerry, so it makes answering

the phone pretty frustrating: Hello? Is Jerry there? Yeah, which
one? Jerry Corley? Yeah, which one?
Doesnt sound so bad, but if I told you about the time I spent an hour
trying to convince the lady at my wifes doctor that the benign cyst
was probably not on my uterus
Were a pretty mathematical relationship. On our mailbox it simply
says Jerry2. Were pretty mathematical in bed, as well were
reciprocal fractions; Jerry over Jerry or Jerry over Jerry, either way the
results are the same.
Division is fun! How many times does Jerry go into Jerry well that
just depends on what night it isand when shes yelling Oh, Jerry,
Jerry! I dont know whether Im good or shes getting into herself!
And you know what they say about a number divided by itself. It winds
up cheating on you, taking your house and marrying the accountant.
You get the idea. The point is whether its a tag or a topper, it is a
take-off or a comment on an existing joke. Its one way a comedian
can get more mileage out of a joke. So, instead of getting one laugh
on the punchline, he can get three or four laughs, or in the case of the
above joke, eleven.
In my years of teaching comedy, inevitably someone will ask me why
we should write so many jokes. One reason is the more punchlines you
come up with for one joke, the more possibilities you have for tags or
toppers to really get mileage out of that joke.
Lets take a look at this effort to build a joke:
Heres the setup:
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The body of a 40-year-old woman was found in a

processing plant for McDonalds restaurants
Earlier we learned that one definition of a joke is when you have two
clearly identifiable ideas converging.
Clearly, with this setup line (which is an actual headline from a
newspaper), we have two clear ideas; the body of a 40-year-old
woman and McDonalds restaurants .
After doing a listing technique for everything I can think of with
regard to the body of a 40-year-old woman and McDonalds
restaurants, one idea in each column immediately stands out:
McDonalds
Chicken Sandwiches
Body of a 40-yr-old Woman

Breasts
With this information, I can easily write this joke:

processing plant for McDonalds restaurants McDonalds
put a positive spin on this saying they can now claim that
their chicken sandwiches are made with real breasts.
If we wanted to be like most comedians we could stop here and be
satisfied that we have a joke. But you didnt get this e-book because
you wanted to be just like most comedians. You got this book because
you wanted to be better than that. In fact, Im hoping your goal is to
be the best comedian Or at least the best comedian you can be.
So instead of being satisfied with one joke from this perfect set up to
a joke lets dig deep and see what the joke would look like if we add
tags and toppers:
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processing plant for McDonalds restaurants McDonalds
put a positive spin on this, saying they can now claim that
their chicken sandwiches are made with real breasts 40year-old saggy breasts, but real breasts, nonetheless
Would you like thighs with that?
This is all true! In fact, McDonalds is now featuring a new
shake on their menu. Its called the McMammary. It
doesnt come with a straw; it comes with a McNipple.
They serve it in three sizes; medium, large and Double D
Its the only shake that comes with a label that says,
Caution: this bitch is hot!
So from this bit right here, we are able to achieve eight laugh points,
and possibly an applause break, where there may have been only one,
if we resigned ourselves to be happy with one laugh.
So now can you see the value in putting the effort into doing the lists?
When you work hard and you dig deep, you can be rewarded with a
huge payoff.
An extension of the tag or topper is the act-out. In standup comedy
act-out is King. An act-out is a name used to label physicalizing
and/or verbalizing a situation that you set up or alluded to in your
comedy.
IE: Imagine if you had to pee really bad while youre at the altar.
Some of the best comedians utilize the act-out to get huge laughs.
By its nature, the act-out combines two comedy structures; incongruity
and recognition.
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By acting out a joke you not only introduce a new element, you also
introduce a new dimension and take a two-dimensional act and turn it
into a three-dimensional act by making it come alive.
One of the best ways to see this come together is to watch some of
the best act-out comedians at work. The ones that come to my mind
first are:
Brian Regan
Robin Williams
Louis CK
Dave Chappelle
Katt Williams
Jerry Seinfeld
There are many many more comedians who utilize this technique. And
you should seriously consider honing your act-out skills.
Contemporary comedy today almost demands that you utilize actouts. These days, an act can seem rather thin if it doesnt contain an
act-out.
And act-out should be an organic extension of a joke. If it feels like its
forced, then the audience will feel like its forced. And as a result, you
wouldve surpassed the dynamic of heightened reality and gone out
into orbit to complete absurdity.
When this happens, the audience will shut down and stop believing
you. Few things can kill a comedians act faster than an act-out that is
not believable. So make sure you act-outs come from a place that is
real.
One way I approach the act-out is to imagine the story Im telling the
audience. If I think they would get it better if I played it out, then Ill
put in an act-out. The act-out can be one way of heightening the
surprise.
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The act-out is beyond the scope of this e-book since this book deals
mostly with writing and breaking down comedy structure and the actout is a more advanced technique so we wont cover it much beyond
this page.
But to really see the act-out in action, watch the comedians I listed
above.
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Bon us #2
My Secret Top 10 Ways to Write a
Joke
Other comedy writers often ask me how I am able to write so many
jokes about one subject and then come up with multiple tags. I would
never tell anyoneuntil now. Are you ready? Drum roll, please
I used what I call a Top Ten List exercise. Now the Top Ten List is
currently David Lettermans thing. Its one of the most popular
segments on his show. But did you know that the Top Ten List is a
joke-writing exercise that was used in writing rooms before the Joey
Bishop Show (1961-1965).
The top ten list is very effective for helping the comedy writer develop
a lot of jokes. How does it work so effectively?
First, the just starting to write a top ten list already has the writer
shooting for ten jokes. Once you have that goal in mind, you will find
that your brain doesnt fight you as much to create a bunch of
material.
Secondly, the top ten list usually requires you to use a set up line that
contains two clearly identifiable ideas converging. Once you have that
you can utilize the listing technique.
IMPORTANT: Especially for comedians using the Top Ten List exercise
to generate material is NOT designed to have you read a top ten list
as part of your act, thats clearly Lettermans gimmick and most
attempts to do a top ten list on stage would be seen as you trying to
duplicate Letterman. It would be like a comedian performing you
know youre a redneck if and hoping that nobody recognizes Jeff
Foxworthy.
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You can, however perform a version of Top Ten by disguising it. For
example, one of my students wrote a Top Ten List using the formula
Top ten ways to live in Los Angeles on a hundred and ninety-two
dollars a week. But what she did was disguise it in chapters by
setting it up with: I wrote a book on how to live in Los Angeles on a
hundred and ninety-two dollars a weekit starts, Chapter One: Get a
boyfriend who has a job. Chapter two: get a best friend who has credit.
Chapter three: move in together And so on
See how the chapters disguise the fact that shes using the Top Ten
List as her mechanism for creating the humor?
So, if youre going to use the Top Ten list, be creative. The Top Ten list
is how I can generate a ton of organic stand-alone jokes. I just use
the technique as an engine to drive my creativity and imagination.
Lets take a closer look at the Top Ten Ways to Write a Joke
The following exercise will demonstrate how to formulate the listing
technique and get you on your way to creating your first bit.
Remember, in this exercise our goal is not to put together a segment
called Top 10. It is a way to grease those wheels in order to create
independent jokes that can eventually be worked into a routine.
In fact the Top 10 will not be a Top 10 at all, you wont be finished
until you come up with a Top 20 or Top 30. Out of that list you will
probably be able to find 2 to 3 worthy jokes that you can tweak so
that they can be told independently from the Top 10 structure.
The secret to making this technique work is coming up with a great
setup line, a setup line that inspires an emotion that will give you
point of view. Once you have a point of view or a way you feel about
something, the easier it is to write about. A setup line is the line you
are probably familiar with. Top Ten Things not to say on a first date.
Top Ten ways to tell your girlfriend/boyfriend is a shop-a-holic
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I cannot emphasize enough how important the set up line is. The more
leading the set up line the better the material. A great set up line has
3 important components.
Target
Subject/Premise
Point of view or Angle
Target The target is who or what we are going to talk about in our
top ten list. A top ten list is usually a veiled attack on something or
someone. So you choose a target, any target , then you try to find a
relevant subject or premise in which to situate your target. Heres an
example below from the Late Show with David Letterman:
Top Ten George W. Bush New Year's Resolutions

10. Fewer decisions based on wild, drunken hunches
9. Have N.S.A. find out what really happened between
Romo & Simpson
8. Stop using Situation Room monitors to play X-Box 360
7. More C-SPAN, less "Yes, Dear"
6. Team up with leading scientists to make Cheetos even
cheesier
5. To capture and bring to justice that pesky King Kong
4. Beat the twins at beer pong
3. Respond to reporters questions with, "Bitch, don't go
there"
2. Scale back on grueling 12-hour work week
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1. "Who needs resolutions? Everything is fine"
Lets break down the structure of the setup line:

Top Ten George W. Bush New Years resolutions:
Target
Subject/Premise
The point of view or angle is usually implied with a joke like this. The
simple fact that you are making fun of something or someone shows
that you are attacking the target. Even if it is in fun.
In fact, your best jokes are usually the jokes that you have an emotion
investment in. For example using your ex as a target can produce
some very cathartic and very funny jokes because the target is
presumed to have done you wrong in some way. This automatically
makes the ex the antagonist and makes the audience root for the
comedian. And an ex is something everyone has experienced and the
premise will almost always fit into a similar experience for your
audience as well.
If they can relate, not only to the structure of the joke but the
emotional experience as well, then you will find that the joke will pack
a serious punch.
But lets save that for more advanced joke-writing techniques. For now
lets focus on the structure of the Top 10.
Right now, take the information above and come up with 10 set up
lines. Dont stop until you have at least 10. Remember to pick a target
and situate them in a premise. Below are some examples Ive come up
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with based on the idea that it is sometime around the Holiday season
and I want to write some jokes about the upcoming Holidays:
Top Ten signs youre at a bad New Years Eve Party.

Top Ten signs your wife is having an affair with Santa Claus.
Top Ten gifts given when George W. Bush sings the 12 days of
Christmas.
Top Ten items on Nicole Riccis Christmas wish list.
Top Ten stocking stuffers you can buy for Mel Gibson.
Top Ten signs youve hired a bad Santa for your Office Party.
Top Ten Movie titles that werent considered for the Holidays.
Top Ten Christmas gifts to buy for your ex-wife.
Top Ten rejected names for Santas Reindeer.
Top Ten Christmas Carols Id like to sing this Christmas.
Top Ten signs youre doing your Christmas shopping at the mall
in Southern California.
Now that you have a nice list of ten possible Top Ten premises. Its
time to narrow down the list to the one you are going to work with to
find your jokes.
Since, at the time of this writing, I just got back from the mall doing
Christmas shopping, I am going to go with:
Top Ten signs youre Christmas shopping at the mall in Southern
California.
Valet parking.
The worlds shortest skirts and the worlds warmest Uggs.
Hey Santa, Nice Tank Top.
Hair bleach is sold as a stocking stuffer.
Breast Implant Kiosks
Santas sleigh is on display and it has spinners
Nothing says Noel like a Mom wearing a festive Santa hat, a scarf and
low-rise jeans that show her ass crack.
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Theres a store where you can buy an official NFL jersey for every
major city in the country except L.A. because they dont have a team!
Fredricks of Hollywood is having a sale on fishnet stocking stuffers.
Instead of cookies and hot cocoa, you get warm sake and cold sushi.
Bell ringers for the homelessto raise money so they can get boob
jobs too.
Santa said Ho, ho ho! in Santa Monica and was arrested for
soliciting.
These are just a few that I came up with in a very short period of time.
The idea here is to keep repeating the phrase Top Ten signs you are
Christmas shopping at the mall in Southern California. The
continuous repetition helps to remind you to think of everything
Christmas and everything Southern California.
Start writing!
This is where you should be writingAre you

writing?
The next thing you know you have jokes that can stand alone.
Say that I was doing a show for a company Christmas party; I would do
an exercise like this one to generate some jokes relating to Christmas,
which in this case is the subject. The target, as you may have figured
out by now is Southern California.
The funny thing about Southern California is that despite any
occasion, it is always mired in a constant cosmetic competition.
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How many did you come up with? Did you find it difficult or easy?
Now that you have your list, you can take each of these from the Top
10 and write it as an independent joke. You really want to stay away
from doing a Top 10 list because it is already staked out territory
and it wont be a good reflection on you as a performer. Your
audience will be so pre-occupied with the fact that theyve hear the
Top 10 before that your list wont be as funny.
Heres an example:
Its hard to get into the Christmas spirit when youre shopping in the
mall in Southern California. Everyone is sowell, Southern Californian.
Their bell ringers are raising money so even the homeless can get
boob jobs.
And the way they dress, youd think Santa brought extra toys to the
naughty girls and did you ever shop at the Beverly Center during
Christmas? Their mall Santa wears a red velour sweat suit and has a
tan.
By now, Im sure youre getting the hang of it. If youre not, dont be
dismayed. There is a method to the madness of writing comedy and
Im sure that with a little effort and a more structured approach, you
too will be writing funny lines in no time!
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BON US #3
Joke Writing 1-2-3!
Introduction
Say youre sitting down at your daily writing session (you are
scheduling your daily writing sessionsright?), and you begin to put
pen to paper or put your fingers on the keyboard and then nothing
happens you try to come up with ideas, but your brain seems to
discharge them as not worthy of your time before you can write a
single word. What do you do?
Wouldnt it be great to have a technique; a focused process that you
can apply that can walk you all the way through from the seed of the
idea to a completed joke or routine?
One of the most common concerns I hear from humor writers and
comedians is that they have days and sometimes weeks where they
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cant think of anything funny. That used to happen to me. I still have
moments like that, but they are fleeting.
I thought to myself that, lately Im never without something to write or
make jokes about. Theres always something there, it seems. So I
thought about how my mind comes up with stuff and I want to share it
with you.
Keep in mind, this is just ONE of the methods I use to find and
develop comedy material. Heres the process:
I broke it down into steps and Im going to give you that process right
now. Im calling it JOKE-WRITING 1-2-3!
Start with stuff that is close to you. Look around you, think about your
surroundings, situations, behaviors and ask yourself 3 questions:
1. What is new?
2. What has changed?
3. What have I acquired?
Whats new? Every day is a new day. With all the holidays and special
occasion days we celebrate in this country and worldwide, almost
every day of every week gives us something to joke about.
Did you know March 1st is National Pancake Day? Of course

it is immediately followed by National Maple Syrup Day!
This is not an amazing joke, but I guarantee you its a joke that can
keep the audience moving forward. Great for corporate, cruises and
fund-raising events.
As you ask yourself these questions, dont leave anything out! Write it
all down! Just looking in the mailbox, Im sure everyone has acquired a
cell phone bill, heating bill, water bill, cable bill, etc. You have a new
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pair of sneakers, lets talk about them! Dont think theres anything
funny with that? Remember Jerry Seinfeld wrote an entire show about
nothing, that lasted for nine years and the only reason it went off the
air was because he was ready to move on.
Too many comedians and humor writers stop too soon. They think,
theres nothing funny there! They dont take the time to write out
everything about their sneakers and use their imagination to develop
material. Every comedian and humor writer should be able to take any
logical grouping of words and make it funny. But it takes dedication
and work.
PROCESS
Okay, lets get back to JOKE WRITING 1-2-3.
Lets look at a situation that happened to me recently. I asked What
have I acquired? I just got a new video poker app for my
Smartphone.
So now we have a subject: Video Poker App.
How do we even start writing a joke for it?
Most jokes are a convergence of two or more
clearly defined ideas.
So lets go to work.
Lets utilize the oldest tool known to writers
and investigators. Its the maxim of the 5
Ws
Lets ask:
Who?
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What?
Where?
When?
Why?
How?
Okay so its 5 Ws and an H.
No investigation is considered complete unless all of those questions
have been answered. So if we go back to the Video Poker App premise
and ask those questions we might come up with something like:
Who plays the video poker app? Me

What is it? Video Poker or What happens when I play? I can
sometimes upset my wife
Where do I play? I play at the airport, in line at the bank, on a
plane, in the bathroom
Why do I play? To have some mental downtime, to get away
from work. To have something to occupy me while Im in the
bathroom
When? Whenever I have nothing else to do
How? On my phone, by myself, with my thumbs
With this information we have all we need to develop material for the
premise video poker app. If youve read about the eight major laugh
trigger earlier in the eBook, then you know the science of why people
laugh.
Two prime reasons (especially with regard to commercially acceptable
humor), are surprise and embarrassment . So lets ask ourselves how
we can utilize a set up line that might present surprise or
embarrassment.
The first thing that comes to me is bathroom.
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So, if I look at the entirety of the material Ive collected I can put
together a set up line that might go something like this:
I just got a new video poker app for my Droid. I love playing it in
the bathroom.
Now we have two or more clearly defined ideas: Video-poker App and
bathroom. If we were to use the listing technique, we could easily
come up with phrases that we could combine to make a joke. The first
one I came up with was:
I just got a new video poker app for my Droid. I love

playing it in the bathroom.
My wifes feelings are mixed on that. She says she loves the
fact that I found a new way to play with myself, but she
gets a little irritated when Im on the toilet and she hears
me yell, Full House!
Just think of the possibilities with the phrases: flush, straight flush,
royal flush, all clubs. Pinochle (pee-knuckle), Texas Hold-em,
and the list goes on.
If we really took the time and fleshed out all the possible plays we
have with those two ideas, we could come up with an easy 10, 20 or 30
jokes on just the video-poker app premise alone. 20-30 jokes!
And just think we started the day thinking, I cant think of anything
funny to write about
Now its your turn. Ask yourself:
1. What is new?
2. What has changed?
3. What have I acquired?
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This is just one of my many processes for writing jokes that I have
used over the years to generate literally thousands of jokes. Now you
can use it too.
Now you have another process for writing jokes. Enjoy!
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PA RT 10
CONCLUSION
At this point you should now have at least fifteen different ways to
write comedy material. And believe it or not there are a lot more!
I hope you have found this e-book useful in helping you break down
comedy structure and formula and give you a vastly more
comprehensive view on how to write and approach comedy.
By utilizing the structures found in this book, you should be able to
begin to conquer your writing.
Start small. Start by focusing on one subject at a time. If you sit down
to write funny, you put an enormous burden on yourself. Instead, you
should sit down to write the truth. When you do that you can start to
apply the structures to turn those simple statements into something
funny.
If you start writing strong structured comedy, your opportunities will
multiply very quickly, but you have to do the work!
Walt Whitman said, Actors must act, painters, must paint and writers
must write
What he meant by that is get to work! Educating yourself and learning
the fundamentals is one thing. Getting out and doing it is where the
joy lies.
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BON US #4
10 WAYS TO BEAT WRITER'S BLOCK
1)
Ponderables
Go to Google and use the search word ponderables. Google will
give you pages of sites that give you random thoughts that will get
your mind thinking incongruously and creatively.
Here are a couple of links to sites:
http://www.jwjonline.net/ponderables.php
http://www.britneyisdead.com/Ponderables.html
2)
Watch Comedy
This may seem pretty obvious, but youd be amazed at how many
comedians who write comedy just suffer the writers block and
dont utilize this technique. When I watch good comedians work, I
get inspired so use YouTube and watch some comedy, but set
yourself a time limit, (say 15 minutes), otherwise you can wind up
using all your writing time, not writing, but watching!
3)
Clich Workouts
Again, utilize Google for this. Use the search term: Clichs or
Idioms, and you will be taken to pages of these comedy gems.
You can reform the clich or do clich take-offs. Or you can get
whole bunch of clichs Ive gathered and put on a pdf document
by downloading clichs here.
4)
Is that all Bob?

Is That All, Bob? for me is a last-resort technique. If you are
suffering one of those long, drawn out periods (two weeks), when
you can seem to write anything funny, then have a comedy buddy
over, set up a video camera, stand in front of it while its recording
and have your buddy throw you random items from the house or
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garage. Its your job to sell these items to the viewers.

But heres the catch: you cannot sell it for what the item is you
must sell it as something completely different. For example, One
time I was doing this exercise. I was in front of the camera, my
comedy buddy says, Is that all, Bob? and I said, Thats not all!
Well also send you a then he threw me a catchers mitt. I looked
into the camera and sold it as an all-natural, organic diaphragm for
the Statue of Liberty!
5)
Pet Peeves
A pet peeve is a behavior or a trait that someone finds particularly
annoying. It used to refer to behaviors that someone close to us
would exhibit that one would find annoying that other people
might not find annoying. (For example if your spouse has a
tendency to put the toilet tissue roll on with the paper coming
underneath the roll, as opposed to over the top of the roll) But the
definition has evolved to include behaviors of strangers (ie: those
that dont use turn signals when changing lanes, etc.)
We all have these little annoyances in life. You can start by writing
them down and getting really specific. Before you know it youll be
writing down premises and ideas for routines.
6)
Personality Questionnaire
One of the first assignments I give beginning comedy writers when
I teach a course is to write 25 facts about themselves. Whats
interesting is many of them sit down to write and nothing happens.
I have found a very interesting and fail-safe way for students to be
able to do that almost automatically. You know the personality
profile they have you fill out on online-dating websites like eHarmony? They are perfect for helping the comedian develop
straight lines or set ups for comedy. You can also use Google to
search for personality profiles. They all ask you questions about
yourself. You answer them in full sentences and you will have set
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ups for jokes.
7)
Word Definitions
Just like the Double entendre exercise, sometimes just looking up
definitions of words is a great place to start. Whenever I book
corporate jobs and write five minutes of new material for the gig,
thats where I start. For example I did a gig for a respiratory
therapists conference in Reno, Nevada. I found out that they were
bowling the night before I got there and a lot of them were
drinking and partying at the bowling alley. So I said, Before I did
this gig, I looked up respiratory therapist in the dictionary, it said,

A respiratory therapist is a person that is licensed and skilled in
managing the techniques used in treating those with acute and
chronic respiratory diseases but I think they need to refine that
after I heard what took place at the bowling alley last night. I was
the definition that inspired the joke. Simple, huh?
8)
Quotations
This is one of my absolute favorites and never lets me down! I just
go to a quote website like www.quotationspage.com and I can find
tons of quotes. I take the quote and I reform it or do a take off on
it. For example the first quote on the above website is from Aesop:
Slow and steady wins the race. So the joke I came up with was
Slow and steady may win the race, but deeper and harder makes
her call out your name!
Using quotations as a primer can have me writing 10 jokes in as
little as 15 minutes!
9)
Photo or Picture Captioning

Heres another no-fail technique for getting out of writers block.
Download or collect pictures and photos from magazines or
newspapers; the more random the better and write 2-3 captions for
each one. The photograph helps light up the visual centers of
your brain. This will help you to use a different part of your brain
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for your creativity. Instead of just looking at words, youre looking

at images and triggering new inspirations for humor.
10)
Factoids
Another winner! Its the truth, audiences love facts. If you can inject
facts into your routine, it gives the audience a place where they can
participate mentally. If you tell them something like Every twelve
and a half seconds some woman in the U.S. gets pregnant. Its a
perfect setup for a joke, because it comes from truth. Then you can
do a take-off on it and the joke might go something like this:
Every twelve and a half seconds some woman in the U.S. gets
pregnantsomeone should find her and stop her!
So there you have it! 10 Sure-Fire ways to beat writers block.

Again I hope you found this e-book useful and its getting you to
write jokes like never before.
If you did find this useful, please go back to the page you downloaded
it from and leave me a comment. The comment section helps me to
reach out to other people and help them with comedy writing as well.
Thanks so much and enjoy writing!
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PA RT 11
GLOSSARY OF TERMS
1. Act-Out When a comedian physicalizes the material, by
showing an audience what he/she is saying. Its an added way
to get a laugh and usually very effective because the
incongruity of the situation be played out becomes more visual
for the audience.
2. Beat Once referred to as a breath. Taking a break or a pause;
for the purposes of timing, also a joke or a laugh.
3. Being Present Having the state of mind to be keenly aware of
everything around you while on stage while remaining focused.
It allows you to respond instantly to unexpected stimuli or
impulses.
4. Bio a paragraph or several paragraph description of the
comedians experience and personal history. Can be written
humorously.
5. Bit A part of your routine that may run on a certain (same)
theme for a several jokes.
6. Blue Material (Working Blue) Any material that is sexual or
laced with profanity. Sometimes its also considered blue if you
work racial material or scatological (poop) material.
7. Bomb (Bombing) When a joke doesnt get laughs, it is often
said that the joked bombed. If a comedian is on stage and his
act doesnt pay off, it if often said that the comedian
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bombed, or is bombing.
8. Booker A business person who is responsible for being the
entertainment coordinator for a venue (comedy club, bar,
nightclub) and the comedian. He books the comedian into
the venue and arranges payment.
9. Book Joke a joke that a comedian performs that is an old
joke from a joke book.
10.Branding A comedian who develops a brand is recognized
for that one outstanding trait. Carrot Top with his hair and his
props. Larry The Cable Guy for his sleeveless shirts and Git er
done! Jeff Foxworthy with You know youre a redneck if
11.Callback A word, expression, or joke that is a reference back
to one performed earlier in a comedians act. It could be
referred to by the same comedian or another comedian whos
performing in the same show. A callback utilizes the
recognition laughter trigger so it can elicit a powerful response
from the audience.
12. Character could be a cast member or certain traits
developed by a performer that can be recognized by a
distinctive nature or behavior. (i.e.:Larry The Cable Guy).
13.Clean (Working Clean) Comedy material that uses no
profanity or no references to sex or bodily function humor.
Think of material that you could do for a crowd of senior
citizens or 10-year olds.
14. Closer The final joke or bit of a comedians act. Should elicit
a big laugh or applause. Closer is also used to refer to the
comedian who goes on last. Some people call that person a
headliner but if he doesnt draw a crowd at the door then I
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prefer to refer to him as a closer.

15. College Gig A booked job performing at a college or
university; usually a well-paying gig.
16. Comedian A performance artist who performs stand-up
comedy
17. Comic Someone who performs stand-up comedy
(Note: it was once not cool to call comedians comics. It was
said that a comic is someone who would run across the
football stadium naked for a laugh. The comedian was the
person who told him to do it!)
18. Cruise Gig A paid booking on a cruise ship.
19. Dark Humor Jokes about cancer, child abuse, rape or other
topic that are usually not considered happy.
20. Dead Pan A facial expression where the performer takes a
beat to several beats and stares at the audience; sometimes it
can include a little nod or the raise of an eyebrow. (Watch Seth
Meyers on SNLs Weekend Update.)
21. Emcee (M.C.) Master of Ceremonies (Mistress of) Usually
introduces the show by performing a short set; keeps the
audience warm by moving the show along and introducing the
other acts in the show. (Sometimes called the host).
22. E.P.K. (Electronic Press Kit) a promotional package that is
stored on a CD or DVD or other digital device. Usually contains
video or audio clips with a resume and bio.
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23. Fallout a comedian cancels a booked gig and has to be

replaced. A booker may call you to say he has a fall-out.
24. Feature Act Usually the middle act of a 3 comedian
formatted show. Typically the middle act will perform 25-30
minutes.
25. Flop Sweat when a comedian is bombing, he/she can start
sweating profusely.
26. Gig A scheduled performance. Could be paid or unpaid.
27. Hack an overused word in the comedy industry usually
referring to material that is over-used and un-original. One
comedian might call another comedian a hack if they tend to
use cheesy or unoriginal material.
28. Headliner the last comedian on the bill. The headliner is
expected to be a draw at the club, (which means his name
attracts an audience). Hes commonly more experienced and is
expected to perform 45-60 minutes or more.
29. Headshot A photograph of the comedian or performer.
Usually this is shot in a studio and should always be hiresolution and an 8x10.
30. Heckler A heckler is someone in the audience who shouts
out something to the performer usually to get attention or
because they feel they are contributing something to the show.
(Read more in this short article about hecklers).
31. Hot Mic (Mike) when the gain on the microphone is high
and the performer has to adjust the distance from his mouth so
it isnt too loud and/or certain enunciations dont modulate
making a poppin sound or over distortion of the sound.
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32. Intro Is what a comedian has the emcee say to bring them
up on the stage.
33. Joke Anything that is designed by words or actions by the
comedian to get the audience to laugh. It could be a couple of
lines or it could be a story.
34. Jokey Something that is punny or obvious to the audience.
35. Joke on the way to the joke If the comedian is telling a
story and inserts laugh points (other jokes) to keep the
audience laughing while he works his way to the ending, thats
calling using jokes on the way to the joke.
36. Joking the Joke when a comedian tries too hard to make a
line funny before he gets to the punchline. Often a comedian
will do this by using silly or whacky metaphors to set up the
joke. By the time we reach the punch line there is no surprise
because you were trying to joke us the entire way. (Different
from a joke on the way to the joke).
37. Killing (To Kill) An often overused phrase meaning to really
have a great show. Some comedians get a few laughs and they
say they killed. I dont think I kill until I get a standing
ovation. (But every comedian should be able to celebrate their
victories how they see fit).
38. Laughs Per Minute (LPMs) the number of laughs a comedian
receives from the audience per minute. In many clubs
showcase guidelines, they look for a laugh every 18-20
seconds, or around three laughs per minute.
39. Laugh Point anywhere in a comedians script where he/she
crafts a surprise to get a laugh from the audience; usually
contained within the body of a comedic story. (see: a Joke on
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the way to a joke).

40. Light (Minding your light; dont go over your light)
usually a show producer or showroom manager will signal a
comedian that their time is winding down by using some kind
of light as a signal. Many Comedy clubs will have a light thats
mounted on a wall, but some managers will use a flashlight, a
cellphone, a candle or even a lighter. The performer would be
wise to wrap up their set and get off the stage. Few things can
anger a manager more than a comedian who runs the light.
Most clubs give a minute light as their default. However, if you
have a closer that is a bit that lasts five minutes, it might be
wise to ask for a five-minute light.
41. Line used in writers rooms a lot, the term line often
means, a joke. The executive producer or star might say, write
me a couple of lines about the election. He means a couple of
jokes.
42. Line-up Like the lineup of a baseball teams hitting roster,
but with comedians. The line-up shows what position each
comedian is working and how many comedians are scheduled
for the evenings show.
43. Malapropism An intentional misuse of a word for comedic
effect. (i.e.: Orange you glad I didnt say banana again?)
44. Middle Act just like it says, the middle (also known as the
feature act, performs second in the three-act format. The
feature is usually expected to perform 25-30 minutes.
45. Misdirection use of words or actions to mislead the
audience into anticipating a conclusion, when the comedian is
already preparing to do or say something completely different.
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46. On the Road when a comedian leaves his home town to

perform at a comedy club. A comedian is usually considered on
the road when he/she has to spend the night away from home.
47. One-liner A joke that is made up of a simple set up an
punch line. Usually contains one or two sentences.
48. One-Nighter A one night gig, usually at a bar, casino or
hotel.
49. Open-Mic A show where any performer can get on stage.
Sometimes a performer has to arrive earlier than the show time
to get a slot by signing up.
50. Opener refers to the first joke a comedian does in his act or
the first comedian of the night. The opener can be the emcee,
but isnt always.
51. Opening Line some call this the most important part of a
comedians act. Its the first joke of the set. It should contain a
crisp laugh and help to define the comedian.
52. Owning the Material the step past memorizing the material.
Owning the material means that the performer has honed and
polished the material to the point where he/she doesnt miss a
beat and can express themselves through the material. The
general rule of thumb is that it usually takes about eight hours
of rehearsal to own five minutes of material.
53. Package Also known as a promotional pack. It is a sample of
the comedians or writers work.
54. Panel (Doing panel) usually on a talk show where a
comedian sits at the desk of the host to be interviewed.
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55. Persona Another way to identify or characterize a comedian

by style, voice or character.
56. P.O.V. (Point of View) a comedians unique perspective
about a joke, or an issue being used in a comedians material.
Usually this is demonstrated using emotion so that the
audience can connect with the comedian.
57. Premise The topic of the joke or bit.
58. Promo pack A sample of the comedians or writers work.
Usually includes a video (of the comedian) a bio, resume and
headshot.
59. Punch line This is where (in the material), the audiences
expectation is shattered after the set up and misdirection. It
usually results in laughter.
60. Rant this is when a comedian picks a topic or several topics
and allows his/her stream of consciousness and emotion drive
the material forward. Usually laced with a strong emotional
point of view. Some comedians will use this technique to
discover or create the material while on stage.
61. Reformation utilized in a writing technique called clich
reformation, its where the comedian will use part of a clich,
idiom, colloquialism or other common phrase and switch the
anticipated ending with something edgy, dark, or sometimes
sexual to give it a surprise ending. (i.e.: My sister just had a
baby, because evidently whatever happens in Vegas, comes out
of your vagina.).
62. Regulars comedians who have passed an audition at a
particular club and now appear regularly as part of the clubs
schedule. Mostly in larger cities where the clubs tend to be
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showcase clubs.
63. Reveal the final word in the joke that gives up the punch
line. This could also be done with a comedians expression or
action.
64. Routine a planned out or written piece of material that lasts
a certain amount of time. Its what a comedian has planned to
do with his time on stage. Usually this is the core of his act that
he can repeat on stage on any given night.
65. Running Gag A recurring joke in a set that can either be
words or actions; Bill Engvalls Heres your sign, or Larry The
Cable Guys Git er done!
66. Set a collection of jokes or bits that a comedian plans on
doing while on stage.
67. Setup The introduction, or first sentence in a joke,
sometimes referred to as the straight line, because it is usually
based in truth.
68. Segue The transition between one joke or story to another.
69. Showcase Performing stand up at a venue for the purposes
of being seen. You are showcasing your act. Hopefully to be
seen by a booker, producer, manager or casting director.
70. Sight Gag In stand-up comedy, its where the performer
physicalizes the comedy. Its a visual comedic bit.
71. Sit on it a term used to describe where a comedian should
take several beats to allow the audience to solve the puzzle.
(Usually requires the comedian to do the dead pan a slow burn
or a take).
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72. Sketch a comedy routine that usually contains dialogue

(conversation). Can have multiple cast members.
73. Slow Burn a head movement where you react to a joke said
by yourself or someone else by looking at them for a beat, then
slowly looking away, at someone else, at the audience, to the
heavens, etc. Another technique that some consider old
school but mastered by the cast of Friends and by cast
members on SNL.
74. Stage Time its the time a comedian spends on stage in
front of an audience. Also referred to as mic-time.
75. Tag a tag is like another punch line that follows the first
punch line. It uses the same set up and is a comment or a takeoff on the initial set up. It could be verbal or it could be
physicalized. An act-out is also a form of a tag.
76. Take a take is a quick look to the left or the right with using
your head. Its sometimes looked at as old school but is still
commonly used by comedians like Robin Williams, Dave
Chappelle and Seth Meyers.
77. Take-off a take-off is a comment on a straight-line, clich,
idiom or factoid. (i.e.: Whatever happens in Vegas, stays in
Vegasunless it gets stuck in your crotch hair!).
78. Tanking Another way to say you are bombing!
79. Throw-away also known as an aside, it is where the
performer says something out of the side of his mouth, or
under his breath as a comment to something else he just said.
80. Time the number of minutes a comedian is supposed to
perform.
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81. Topical Material material about current affairs; usually

based on celebrity culture, sporting events, or politics.
82. Voice The style or manner with which a comedian or writer
expresses themselves. Its what makes the comedian unique.
83. Warm-up Gig a job for a comedian where he/she keeps the
studio audience entertained and interested during the taping
of a sitcom, game show or talk show.
84. Web Presence A web page or blog on the internet where a
writer or performers work can be found. Essential for the
modern-performer or writer.
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Page 186

Pa r t 1 2
A FINAL WORD
Wow! What a ride, huh? If you made it this far, if you read the whole
book, then you legitimately have around 15 different and unique ways
to write or approach comedy as well as having a commanding
understanding of what triggers human laughter.
Believe it or not youre already ahead of 99 percent of the comedians
who are working today. Thats right! A huge majority of comedians are
lazy.
Im talking about me as well. I understand the laziness. I was one of
them once. Then someone close to me lit a fire under my butt and I
started setting goals and making things happen. I learned and
studied with the best writers in the business. I went out and got books
on comedy writing from teachers who had real credentials. Then I took
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Page 187

what I learned from them and I went out and performed stand up and
applied my skills both in writing and performing. Ive had a successful
career as a comedian and continue to perform.
Now Ive put all my experience into educational materials so I can truly
help other people accomplish the same thing I did.
Now that you have the tools to write, its up to you to put in the work.
There is hard work involved but the rewards are overwhelming joy and
financial success doing what you love to doso is it really work?
My Dad, a successful character actor, gave me one of my

best reminders about what I do for a living.
I was on the road. I was stuck at the airport on a layover
that was scheduled to be an hour. The flight was delayed
and it wound up being five hours.
My Father called me and asked how my day was going. I
whined and complained about the layover delay and he
said, Oh yeah thats terrible. What an awful predicament.
This morning you got to wake up and say, today I get to
write jokes. Life sucks doesnt it?
I thought about it for a moment and said, Youre right.
Lifes great! and I got a cup of coffee, sat down, opened
my laptop and wrote jokes.
I love what I do and even in my earlier years, I was making a great
living doing comedy. I mostly focused on corporate comedy. In one
year, I built a business and turned my comedy writing & performing
skills into a full-time career earning upwards of $250 thousand a year!
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Page 188

You can be in the same place. What you do after this book is up to
you. You can further develop your career. You can seek out work as a
writer or comedian.
You can book jobs, get paid and turn your comedy into a full-time
business with you as the CEO of YOU!
Although that is beyond the scope of this E-book, if youre interested
in furthering your career as a comedy writer or comedian, contact the
website where you purchased this book and well help you from there.
Its a funny thing about life, if you refuse to accept anything but the
best, the best is very often what you get.
If you liked this book please visit this link and leave a comment.
I would love to hear from you!
Heres to making it funny and making
it a career!
Kind regards,
Jerry
[email protected]
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What is the structure of the book?

What is the structure of the book?

What are the different types of comedians discussed in the book?

What are the different types of comedians discussed in the book?

Buyer: Yean Sook Jeong (100004285454050@facebook.

The Stand Up Comedy Clinic

Breaking Comedys DNA

1213 Magnolia Blvd. Burbank, CA 91506| www.standupcomedyclinic.com

Buyer: Yean Sook Jeong ([email protected])

1 | Breaking Comedys DNA Breakthrough Comedy Writing System

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

2 | Breaking Comedys DNA Breakthrough Comedy Writing System

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

3 | Breaking Comedys DNA Breakthrough Comedy Writing System

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

4 | Breaking Comedys DNA Breakthrough Comedy Writing System

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

5 | Breaking Comedys DNA Breakthrough Comedy Writing System

I recently had a student in my class who started in comedy around the

CAN COMEDY BE TAUGHT?

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

6 | Breaking Comedys DNA Breakthrough Comedy Writing System

Comedy is not magic. As

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

7 | Breaking Comedys DNA Breakthrough Comedy Writing System

In this book, I share with you the techniques and secrets I

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

8 | Breaking Comedys DNA Breakthrough Comedy Writing System

There is a lot of money to be made as a comedian, and

The Reason For This Book

WHY WRITE COMEDY?

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

9 | Breaking Comedys DNA Breakthrough Comedy Writing System

Jerry Seinfeld, clearly the most financially successful comedian of all

Copyright 2012 Jerry Corley

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10 | Breaking Comedys DNA Breakthrough Comedy Writing System

Copyright 2012 Jerry Corley

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Buyer: Yean Sook Jeong ([email protected])

11 | Breaking Comedys DNA Breakthrough Comedy Writing System

Copyright 2012 Jerry Corley

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