Volume 11 June 2013
International Tourist Arrivals, monthly evolution
World
Contents
Quick overview of key trends
UNWTOs Panel of Tourism Experts
Air transport booking
Statistical Annex
3
7
9
15
Annex-1 to Annex-31
(% change)
10
This issue of the UNWTO World Tourism Barometer and its
accompanying Statistical Annex include an analysis of preliminary
results for international tourism for the period January-April 2013
based on arrivals and receipts data reported by destinations
around the world. Furthermore, it includes an outlook for the
period May-August based on the UNWTO Panel of Experts and
air transport bookings data from business intelligence tool
ForwardKeys.
This release is available only in electronic format, through
the UNWTO elibrary, and is free of charge for members. The
release is provided in English only, while the Statistical Annex is
available in English, French, Spanish and Russian.
An extra 12 million international
arrivals in January-April 2013
A total of 298 million international tourists (overnight
visitors) travelled worldwide between January and April
2013, up 12 million on the 286 million registered in the same
period last year (+4.3%). Results were positive in all UNWTO
regions, with the strongest growth in Asia and the Pacific,
Europe and the Middle East, and weaker growth in the
Americas and Africa. By subregion, South-East Asia (+12%)
and Central and Eastern Europe (+9%) continued to be the
star performers.
Prospects remain positive for the period May-August,
the Northern Hemispheres summer peak season, with
around 435 million tourists expected to travel abroad during
the four months. The pace of growth might slow somewhat,
as shoulder seasons tend to show faster growth than the
peak season.
International air travel reservations for the May-August
period from business intelligence tool Forwardkeys support
this outlook with a 4% increase in bookings for that period.
Flight reservations for travel within the same region (+5%)
are stronger than those between regions (+3%). The highest
growth is recorded in international flight reservations from
Africa and the Middle East (+7%) and the Americas (+5%),
followed by Europe (+3%) and Asia and the Pacific (+2%).
-5
-10
-15
2008
2009
2010
2011
2012
2013*
Source: World Tourism Organization (UNWTO)
International Tourist Arrivals, monthly evolution
World
130
(million)
2009
120
2010
110
2011
100
2012
2013*
90
80
70
60
50
10
11
12
Source: World Tourism Organization (UNWTO)
UNWTO Panel of Tourism Experts
175
Better
150
125
Equal
Worse
100
75
Prospects (before)
50
Evaluation (after)
25
t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2t3 t1 t2 t3
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13
Source: World TourismOrganization (UNWTO)
Volume 11 June 2013
The UNWTO World Tourism Barometer is a publication of the
World Tourism Organization (UNWTO). By monitoring short-term
tourism trends on a regular basis, UNWTO aims to provide all
those involved, directly or indirectly, in tourism with adequate upto-date statistics and analysis in a timely fashion.
The UNWTO World Tourism Barometer is periodically
updated. Issues contain as regular sections: an overview of
short-term tourism data from destinations, generating countries
and air transport; the results of the latest survey among the
UNWTO Panel of Tourism Experts, providing an evaluation of
and prospects for short-term tourism performance; and selected
economic data relevant for tourism. The objective for future
editions of the UNWTO World Tourism Barometer will be to
broaden its scope and improve coverage gradually over time.
The UNWTO World Tourism Barometer is prepared by
UNWTOs Tourism Trends and Marketing Strategies Programme,
with the collaboration of consultants, Nancy Cockerell and David
Stevens. The UNWTO Secretariat wishes to express its sincere
gratitude to all those who have participated in the elaboration of
the UNWTO World Tourism Barometer, in particular all institutions
that supplied data, and to the members of the UNWTO Panel of
Tourism Experts for their valuable contributions.
For more information on the UNWTO World Tourism
Barometer, including copies of previous issues, please refer to
the Facts & Figures section on the UNWTO website at
www.unwto.org/facts/menu.html.
We welcome your comments and suggestions at
[email protected], tel +34 915678205 / fax +34 915678217.
The World Tourism Organization is a specialized agency of the
United Nations and the leading international organization in the
field of tourism. It serves as a global forum for tourism policy
issues and a practical source of tourism know-how. Its
membership includes 164 countries and territories and over 400
Affiliate Members representing local governments, tourism
associations and private sector companies including airlines,
hotel groups and tour operators.
Copyright 2013 World Tourism Organization
Calle Capitn Haya, 42, 28020 Madrid, Spain
UNWTO World Tourism Barometer
ISSN: 1728-9246
Published and printed by the World Tourism Organization, Madrid,
Spain - First printing: 2013 (version 17/07/13)
All rights reserved
The designations employed and the presentation of material in this
publication do not imply the expression of any opinions whatsoever
on the part of the Secretariat of the World Tourism Organization
concerning the legal status of any country, territory, city or area, or
of its authorities, or concerning the delimitation of its frontiers or
boundaries.
All UNWTO publications are protected by copyright. Therefore and
unless otherwise specified, no part of an UNWTO publication may
be reproduced, stored in a retrieval system or utilized in any form or
by any means, electronic or mechanical, including photocopying,
microfilm, scanning, without prior permission in writing. UNWTO
encourages dissemination of its work and is pleased to consider
permissions, licensing, and translation requests related to UNWTO
publications. For permission to photocopy UNWTO material, refer
to the UNWTO website at www.unwto.org/pub/rights.htm.
The contents of this issue may be quoted provided the source is
given accurately and clearly. Distribution or reproduction in full is
permitted for own or internal use only. Please do not post electronic
copies on publicly accessible websites, UNWTO encourages you to
include a link to the Facts & Figures section of the UNWTO website
instead at www.unwto.org/facts/menu.html.
World Tourism Organization
Capitn Haya 42, 28020 Madrid, Spain
Tel (34) 91 567 81 00 / Fax (34) 91 571 37 33
[email protected]www.unwto.org
Data collection for this issue was closed end of June 2013.
The next issue of the UNWTO World Tourism Barometer
will be published August 2013.
Volume 11 June 2013
UNWTO Tourism Highlights, 2013 Edition
Quick overview of key trends
UNWTO has just released its UNWTO Tourism
Highlights, 2013 Edition, presenting a concise
overview of international tourism in the world based
on the results for the year 2012.
International tourist arrivals up 4% in January-April 2013
compared to the same period of 2012
A total of 128 countries and territories have so far reported
data on international tourist arrivals (overnight visitors) for
one or more months of 2013 (out of 220). Of these, 91
countries (71%) have reported an increase in tourist arrivals,
with 28 (22%) double-digit growth, while 37 countries (29%)
have posted a decrease. 87 countries have reported results
for at least the first four months of 2012.
Based on this sample of destinations that reported data, it is
estimated that destinations worldwide recorded 298 million
international tourists between January and April 2013, some
12 million more than the 287 million recorded in the same
period of 2012.
This increase in the first four months of 2013 corresponds to
a growth of 4%, reflecting a generally robust tourism sector
despite on-going economic challenges in some parts of the
world. Emerging economies (+4.6%) grew 1 percentage point
faster than advanced economies (+3.3%).
International Tourist Arrivals
(% change)
10
7.8
8
5.3
5.2
4.7 4.9
3.8 4.3
4.6
3.3
2
0
-2
Emerging economies
-4
-3.3
-4.3
-6
08/07
UNWTO Tourism Highlights aims to provide a
consolidated set of key figures and trends for
international tourism in the year prior to its date of
publication. The 2013 Edition presents in 16 pages
a snapshot of international tourism in the world for
2012 based on the latest available information
collected from national sources. Trends and results
are analysed for the world, regions and major
regional destinations, with statistics included on
international tourist arrivals and international
tourism receipts. Furthermore, it provides the
ranking of top tourism destinations by arrivals and
receipts, as well as information on outbound
tourism generating regions and a list of top source
markets in terms of spending.
Electronic copies can be downloaded free of charge
from the Facts & Figures section of the UNWTO
website <www.unwto.org/facts>.
Advanced economies
-0.3
09/08
10/09
11/10
12/11
13*/12 Jan Apr
Source: World Tourism Organization (UNWTO)
International Tourist Arrivals, monthly evolution
Advanced economies & Emerging economies
(% change)
15
10
5
0
-5
-10
Advanced economies
-15
Emerging economies
-20
2008
2009
2010
Source: World Tourism Organization (UNWTO)
2011
2012
2013*
Volume 11 June 2013
International Tourist Arrivals
(% change over same period of the previous year)
12
10
9
7
6
6
4.0 4.3
4
3
0
0
-1
-2
an
ha
r
Ea
st
Su
bs
a
Mi
dd
le
Af
r ic
a
a
ric
Af
ica
No
rth
me
r
So
ut
hA
me
r
ica
n
be
a
ntr
al
A
So
Ce
Ca
rib
ica
Am
er
sia
hA
So
ut
As
ia
Ea
st
th-
No
rt h
No
So
u
rth
-E
as
tA
u.
r.
E
Eu
.
er
n
/M
ed
i te
as
te
rn
Eu
r
Ce
ntr
al/
E
es
ter
n
rn
the
uth
pe
Eu
ro
or
ld
W
No
r
-5
nia
13*/12 January - February
Oc
ea
-6
sia
12/11
op
e
-4
Source: World Tourism Organization (UNWTO)
International Tourist Arrivals by (Sub)region
Full year
Share Change
Monthly/quarterly data series
(percentage change over same period of the previous year)
2000 2005 2010 2011 2012* 2012* 10/09 11/10 12*/11 2013*
(million)
(%)
100
6.4
(%)
YTD
4.8
4.0
2012*
2011
Jan Feb Mar Apr
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
4.3
2.4
5.3
8.1
1.6
5.7
3.8
2.9
4.8
4.4
6.6
4.4
3.7
World
677
807
949
995 1,035
Advanced economies
420
459
506
530
551
53.2
5.3
4.7
3.8
3.3
0.2
5.9
7.3
0.1
6.2
3.7
2.8
4.1
4.0
6.2
4.1
4.6
Emerging economies
256
348
443
465
484
46.8
7.8
4.9
4.3
4.6
3.7
3.5
7.7
3.4
5.2
3.9
3.1
5.6
4.8
7.2
4.7
2.9
388.0 448.9 485.6 516.4 534.2
51.6
3.0
6.4
3.4
4.9
1.9
7.2
9.0
2.2
4.5
3.2
3.2
4.5
6.4
8.3
4.8
5.1
64.9
6.3
2.1
2.0
1.4
2.1
-0.8
9.9
3.5 -2.1
139.7 141.7 154.4 161.5 166.6
16.1
3.9
4.6
3.2
3.6
-1.2
5.2 10.0
10.8
3.1
9.4
7.4
8.9
8.2 10.1
By UNWTO regions:
Europe
Northern Europe
46.4
Western Europe
Central/Eastern Eu.
Southern/Mediter. Eu.
69.3
60.4
90.4
62.8
64.0
95.0 103.9 111.6
4.8
2.4
-1.7
5.5
3.0
7.0
-0.4
-1.0
0.3
5.0
3.2
1.9
3.9
8.4
5.4
1.7
6.2
9.7
7.9
8.0
8.0
7.7
8.4
7.4
9.5
6.6
8.0
132.6 156.4 173.5 187.0 191.1
18.5
2.5
7.8
2.2
4.6
1.7
6.0
9.7
1.7
1.3
1.0
3.5
1.9
5.2 10.6
8.3
4.6
- of which EU-27
326.8 356.1 371.0 390.9 400.2
38.7
2.7
5.4
2.4
2.8
-0.4
5.3
7.3 -0.6
4.2
2.1
1.7
3.0
5.9
7.6
4.0
4.4
Asia and the Pacific
110.1 153.6 205.1 218.2 233.6
22.6
13.2
6.4
7.0
6.3
4.7
6.9 10.3
6.9
11.9
13.8
3.8
6.0
2.3
1.8
1.7
12.5 10.4
9.4
12.1
North-East Asia
58.3
85.9 111.5 115.8 122.8
South-East Asia
36.1
48.5
70.0
77.3
84.6
8.2
Oceania
9.6
11.0
11.6
11.7
12.1
1.2
South Asia
6.1
8.1
12.0
13.5
14.1
1.4
128.2 133.3 150.6 156.0 163.1
Americas
North America
91.5
89.9
99.5 102.1 106.7
Caribbean
17.1
18.8
19.5
20.1
20.9
6.1
3.4
8.8
7.8
5.0
7.8
4.8
6.0
8.1
7.1 -1.5
8.5
8.6
5.4
2.3
2.1
0.7
5.1
7.3
9.2 13.2 15.1 10.7
10.0
7.2
3.8 16.6
7.7 14.1 14.1
6.3
0.9
4.1
3.9
-1.8
7.8
8.8
0.3
4.5
5.2
2.9
4.0
-0.4
0.2
2.9
19.5 12.6
4.6
8.7
6.2
9.6 10.3
8.9
8.2
6.2
11.7
8.9
16.0 17.9 10.2
10.4
15.8
6.6
3.6
4.6
0.5
1.2
0.3
2.9 -2.5
7.1
3.1
3.9
4.0
2.4
5.6
3.2
2.7
10.3
7.0
2.6
4.5
0.6
2.2
1.8
1.4 -2.5
7.9
2.1
4.0
4.6
0.4
4.8
3.2
1.6
2.0
1.6
3.0
3.8
-1.0
-0.9 -3.8
3.2 -3.1
3.9
4.4
2.8
1.2
2.6
3.6
1.3
4.1
Central America
4.3
6.3
7.9
8.3
8.9
0.9
4.0
4.4
7.5
4.2
2.9
4.1
8.0
7.8
5.9
8.1
2.7
4.2
2.8
4.7
South America
15.3
18.3
23.6
25.5
26.7
2.6
10.2
7.8
4.7
0.3
-0.2 -1.2
6.3 -4.0
7.2
4.7
3.4
2.3
8.1 12.6
5.3
4.9
8.8
2.5
5.3 -1.6
Africa
3.4
26.2
34.8
49.9
49.4
52.4
5.1
8.7 -0.9
5.9
1.8
-1.4
5.7
6.8
1.5
-1.8
2.5
North Africa
10.2
13.9
18.8
17.1
18.5
1.8
6.7 -9.1
8.7
-0.1
-1.6 -3.2
8.4 -3.8
9.5 11.8
8.9
4.5
-11.1 -8.6 -11.9
-3.4
Subsaharan Africa
16.0
20.9
31.1
32.4
33.8
3.3
10.0
4.4
2.6
-1.3
1.3
9.0
2.4
0.0
5.2
0.2
12.9
2.8
5.4
24.1
36.3
58.2
54.9
52.0
5.0
11.6 -5.6 -5.4
4.7
3.7
5.8
7.6
2.0
-0.8 -5.0 -13.9
0.1
-4.9
2.8
Middle East
4.1
0.0
6.6
0.7
0.2
2.2
Source: World Tourism Organization (UNWTO)
Classication based on the International Monetary Fund (IMF), see the Statistical Annex of the IMF World Economic Outlook of April 2012, page 177,
at www.imf.org/external/pubs/ft/weo/2012/01.
See box at page 'Annex-1' for explanation of abbreviations and signs used
6.8
-3.9 -11.7
(Data as collected by UNWTO June 2013)
Volume 11 June 2013
Save the date!
The World Tourism Organization, the European Travel
Commission and the Government of Croatia are pleased to
announce the
Boosted by an early Easter holiday, the best figures were
recorded in March, when tourist arrivals grew an estimated
8% compared to the same month last year. February 2013
was also strong in tourist activity (+5%). On the other hand,
January and April were rather weaker (both +2%), but for
April this was principally due the Easter holiday date shift
from early April in 2012 to late March in 2013.
Growth was positive in all UNWTO regions, though results
where rather mixed. Asia and the Pacific (+6%) saw the
highest relative growth, in particular boosted by arrivals in
South-East Asia (+12%) and South Asia (+9%), while growth
in North-East Asia (+2%) was more subdued.
Europe (+5%) also showed above-average growth. Central
and Eastern Europe (+9%) continues to drive growth, while
Southern and Mediterranean Europe (+5%) also turned in
strong results. For the Middle East growth is also estimated
at 5%, though some caution should be exercised when
interpreting this figure as it is based on still rather limited
data.
Africa (+2%) and the Americas (+1%) reported rather weak
growth in the first four months of 2013, though following
strong results in 2012 (+6% and +5% growth respectively). At
the subregional level, results were mixed in the Americas,
with a small decline in the Caribbean (-1%) and firm growth
in Central America (+4%). In Africa, 3% growth in
Subsaharan Africa contrasts with zero growth in North Africa,
though this is predominantly based on information from a
limited number of destinations.
UNWTO-ETC e-marketing master class:
Optimise your skills in developing, integrating and
evaluating e-marketing strategies and tactics
23-24 October 2013
Zadar, Croatia
The UNWTO-ETC e-marketing master class will be the occasion
for the official launch of the brand new
ETC-UNWTO Handbook on e-marketing for tourism destinations
fully revised and extended version 3.0.
The master class aims to coach tourism professionals in
optimising the integration of e-marketing into their strategies
operations and planning, and take full advantage of the
opportunities it offers, striving for excellence in e-marketing to
manage strong brands in a dynamic digital environment. The
master class will involve and engage participants and build on
latest insights in trends and opportunities, with special attention
to social media, mobile marketing and the measurement and
evaluation of e-marketing activities.
The UNWTO-ETC e-marketing master class will gather renowned
experts and key industry representatives to share their views on
current practices in e-marketing for tourism destinations. During
this two-day event, experts and participants will discuss trends,
challenges and opportunities in e-marketing techniques for
tourism destinations.
For further information regularly check the website
http://europe.unwto.org/en! The full programme and
additional information on the event will be available shortly.
We look forward to welcoming you to Zadar!
Some 435 million tourists expected worldwide in the MayAugust peak season
As the summer season gets underway in the Northern
Hemisphere, the short-term outlook for international tourism
remains positive.
Respondents to this edition of the UNWTO Panel of Experts
survey showed sustained confidence, but with variations by
region and activity. Confidence picked up significantly in
Europe, the Middle East, among Global operators and
among Tour operators and travel agencies. On the other
hand confidence decreased among experts in Asia and the
Pacific, the Americas and Africa, as well as among experts in
the Transport sector.
UNWTO expects some 435 million tourists to travel
internationally between May and August, the peak season in
most of the worlds leading outbound markets and tourism
destinations. In past years these four months represented
roughly 41% of the yearly total.
However, the pace of growth is likely to slow somewhat in the
peak season, as volume tends to grow faster in the shoulder
season with capacity being less of a constraint and price can
be used to stimulate extra demand.
Prospects are confirmed by data on air transport bookings
from business intelligence tool ForwardKeys, which shows
that reservations for international air travel worldwide for the
period May-August are 4% higher than in the same period
Volume 11 June 2013
last year. Flight reservations for travel within the same region
(+5%) are stronger than those between regions (+3%). Air
transport is an important tourism indicator as it represents
around half of all international travel worldwide according to
UNWTO destinations data.
According to UNWTOs forecasts for 2013 published in the
January edition of the UNWTO World Tourism Barometer,
international tourist arrivals are expected to increase 3% to
4% in the full year. The expected pace of growth is only
slightly below 2012 levels (4%) and in line with UNWTOs
long-term forecast of 3.8% per year for the period 2010 to
2020.
International Tourist Arrivals, World
12
10.4
10
8.0
8 6.2
6
4.6
4
(% change)
6.0 5.7 6.5
2.8
3.7
2.9
6.4
4.8
4.0
2.1
2
0
-0.1
-2
-0.8
-4
-3.9
96
/9
97 5
/9
98 6
/9
99 7
/98
00
/9
01 9
/0
02 0
/0
03 1
/0
04 2
/03
05
/0
06 4
/05
07
/0
08 6
/0
09 7
/0
10 8
/0
11 9
Fo 1 /10
rec 2*
as /11
t2
01
3
-6
Long-term average
Save the date!
The 7th UNWTO/PATA Forum on
Tourism trends and outlook
Tourism Development: New
Knowledge, Practices and Challenges
21-23 October, 2013
Guilin, China
This 7th edition of the Forum is jointly organised by the
World Tourism Organization (UNWTO) and the Pacific
Asia Travel Association (PATA), hosted by Guilin
Municipal Peoples Government and in collaboration with
Hong Kong Polytechnic University.
The forum will provide a platform for governments,
industry and academics to share information, to analyse
global trends and the broader environment impacting on
tourism, and to map out the appropriate course of actions.
Source: World Tourism Organization (UNWTO)
The two-day forum will be divided into two sessions:
The technical sessions (on the first day) are aimed at a
selected audience. The session will provide practitioners
and academics with the opportunity to exchange the
latest tourism research results, trends and views on
tourism development with best practices and examples
from both public and private sector perspective.
The plenary sessions (on the second day) are open to a
broad audience. These sessions, conducted by renowned
international speakers from the tourism sectors, will be
devoted to the current issues in tourism of the year.
The detailed information in the continuation of the UNWTO World
Tourism Barometer and its Statistical Annex is not included in the
complimentary excerpt of this document.
The full document is available in electronic format for sale and free of
charge for UNWTO members and subscribed institutions through the
UNWTO elibrary at www.e-unwto.org/content/w83v37.
For more information on the UNWTO World Tourism Barometer, please
refer to the Facts & Figures section on the UNWTO website at
www.unwto.org/facts.
Copyright 2013 World Tourism Organization
The Forum is aimed at participants from the following
areas:
Senior tourism policy, management, marketing and
research officials from National Tourism Administrations,
National Tourism Organizations, regional and local
Tourism Administrations and Tourism Organizations
Practitioners from tourism industries (tour operators,
hotels, transport services, financial bodies, consultancy
firms, etc)
Research institutions and universities
More information will be posted shortly on:
www.unwto.org/asia/guilinforum/en/guilin.php
UNWTO World Tourism Barometer
The UNWTO World Tourism Barometer aims at providing
all those involved in tourism with up-to-date statistics and
adequate analysis, in a timely fashion. Issues cover shortterm tourism trends, a retrospective and prospective
evaluation of current tourism performance by the UNWTO
Panel of Experts, and a summary of economic data
relevant for tourism. The information is updated throughout
the year.
Available in English, French, Spanish and Russian
Key Outbound Tourism Markets in
South-East Asia
Asia and the Pacific is not only a major tourism destination
region but also an increasingly important tourism outbound
market. This study, a collaborative project between Tourism
Australia (TA) and UNWTO, aims to provide an up-to-date
perspective of the major tourism trends in five key outbound
markets: Indonesia, Malaysia, Singapore, Thailand and
Vietnam. The report includes an overview of tourism demand
and travel patterns, a detailed country-specific analysis and a
comparative evaluation of current and future tourism
potential.
Available in English
Handbook on Tourism Product
Development
The UNWTO/ETC Handbook on Tourism Product
Development outlines the essential elements in the
process of tourism product development planning and
implementation. It demonstrates a range of successful
approaches and case studies from around the world and
sets out best practice examples and benchmarks by which
destinations can assess their own product development
system and methods.
The Chinese Outbound Travel Market and
Understanding Chinese Outbound Tourism
China is the fastest-growing tourism source market in the
world and the top international tourism spender since
2012. In view of the worldwide interest in this market, ETC
and UNWTO have prepared two joint reports on this
subject: The Chinese Outbound Travel Market 2012
Update, which offers an overview of the features and rapid
evolution of the Chinese outbound tourism market, and
Understanding Chinese Outbound Tourism What the
Chinese Blogosphere is Saying about Europe, which
analyses the trends, themes and behaviour of Chinese
tourists based on the analysis of online social media and
internet searches.
Available in English
The Indian Outbound Travel Market,
The Russian Outbound Travel Market and
The Middle East Outbound Travel Market
The Middle Eastern, Indian and Russian outbound travel
markets are some of the fastest growing, and
consequently increasingly important markets in the world.
UNWTO and ETC have jointly published in-depth studies
of each unique market, which aim to provide the necessary
information to understand the structure and trends of these
growing markets. Topics covered include: destination
choice, purpose of travel, tourism expenditure, holiday
activities and market segmentation, as well as the use of
the internet and social media.
Available in English
Available in English
Handbook on Tourism Destination
Branding
This handbook is a recognition by UNWTO and ETC of the
value of successfully building and managing a
destinations brand. With an Introduction by Simon Anholt,
the handbook presents a step-by-step guide to the
branding process, accompanied by strategies for brand
management. Given case studies illustrate concepts,
present best practices from around the world and provide
fresh insight into destination branding.
Available in English and Spanish
Compendium of Tourism Statistics,
2013 Edition, Data 20072011
The Compendium of Tourism Statistics provides data and
indicators on inbound, outbound and domestic tourism, as
well as on the number and types of tourism industries, the
number of employees by tourism industries, and
macroeconomic indicators related to international tourism.
The 2012 edition presents data for 209 countries from
2007 to 2011, with methodological notes in English,
French and Spanish.
Yearbook of Tourism Statistics,
2013 Edition, Data 20072011
Demographic Change and Tourism
The UNWTO/ETC report on Demographic Change and
Tourism aims to be a reference for destinations and the
industry, a means to achieve a better understanding of
current and future demographic changes (e.g. population
growth and ageing, migration and family diversification)
and how these will impact upon tourism, how to anticipate
and react upon them in the most competitive way.
Available in English
The Yearbook of Tourism Statistics focuses on inbound
tourism-related data (total arrivals and overnight stays),
broken down by country of origin. The 2012 Edition
presents data for 199 countries from 2007 to 2011, with
methodological notes in English, French and Spanish.
The easy way to obtain UNWTO publications in print
or electronic format and download full catalogue:
www.unwto.org/pub
