WhyBanking PDF
WhyBanking PDF
Why Banking?
http://www.gottamentor.com/
Why are you interested in this company? question.
Karen. Widget Inc. is an exciting emerging leader in the industry. The company attracts really sharp
people and has a great reputation for its employee development and culture. Im sure I would learn
a lot at Widget and could make a valuable contribution.
Julia. Ive been following Widget Inc for the past 3 years since I first used the companys product
after seeing an ad. Even though the brand wasnt as well established then, the product was so much
faster and more intuitive for a user. I told my friends, and clearly others told theirs. Its not surprising
to me that the companys market share has doubled to 28% in the past 2 years and international
expansion efforts are underway. As you see on my resume, Ive had multiple opportunities to
develop and demonstrate my sales skills in various initiatives over the last few years. I believe I could
immediately put those skills to use at Widget.
Which candidate seems like they really want to work at Widget? Which candidate is memorable and
which forgettable? Karen doesnt say anything inaccurate, but she could be talking about any
company. Shes going to be sitting by the phone waiting for the call for a next round interview that
will never come. Julia, on the other hand, communicates information that is unique to Widget, and
she ties that information to her own skills and interests.
Whether you are asked Why are you interested in this company explicitly or not, it is essential that
you communicate your interest in the company during the interview. The way to do that is to show
that you know what is unique or differentiated about them, and why that feature appeals to you.
Of the hundreds of interviews Ive conducted, over 95% of the interviewees communicate generic
information about why they want to work for the company they are interviewing with. The good
news is that this is a very easy problem to fix in your interview prep. It takes only a little research to
figure out what is really distinctive about a company. Here are a few categories you should consider
when you do your research to identify those differentiating features:
Market Position are they the market leader overall or in a specific market that interests you? Are
they gaining share?
Products & Services are you personally passionate about the products or services?
Culture Does the company reward innovation, do people start their careers there and never leave,
is it family-friendly?
Career Opportunities does the company have an excellent training program, provide opportunities
for work in different areas of the company or parts of the world?
Banking questions 1.
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