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    Questionnaire A Study On Customer Satisfaction Towards LG Products

    Uploaded by

    Balaji Gandhi
    This document contains a 26-question questionnaire about customer satisfaction with LG products. It collects information about demographics, household appliances owned, media consumption habits, and influences on purchasing decisions. Questions ask about age, gender, education level, occupation, income, brands of refrigerators owned, reasons for brand selection, who influences purchases, importance of various factors like price and opinions of others, impact of different media, importance of children in purchases, top refrigerator brands, willingness to purchase LG, favorite TV channels and times watched, favorite radio station and times listened, newspaper and sections read, magazines followed, movie watching frequency, internet usage, and sites frequently visited.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Questionnaire A Study On Customer Satisfaction Towards LG Products

    Uploaded by

    Balaji Gandhi
    7K views6 pages
    This document contains a 26-question questionnaire about customer satisfaction with LG products. It collects information about demographics, household appliances owned, media consumption habits, and influences on purchasing decisions. Questions ask about age, gender, education level, occupation, income, brands of refrigerators owned, reasons for brand selection, who influences purchases, importance of various factors like price and opinions of others, impact of different media, importance of children in purchases, top refrigerator brands, willingness to purchase LG, favorite TV channels and times watched, favorite radio station and times listened, newspaper and sections read, magazines followed, movie watching frequency, internet usage, and sites frequently visited.

    Original Description:

    LG QUESTIONNAIRE

    Original Title

    Lg Questionnaire

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    © © All Rights Reserved

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    This document contains a 26-question questionnaire about customer satisfaction with LG products. It collects information about demographics, household appliances owned, media consumption habits, and influences on purchasing decisions. Questions ask about age, gender, education level, occupation, income, brands of refrigerators owned, reasons for brand selection, who influences purchases, importance of various factors like price and opinions of others, impact of different media, importance of children in purchases, top refrigerator brands, willingness to purchase LG, favorite TV channels and times watched, favorite radio station and times listened, newspaper and sections read, magazines followed, movie watching frequency, internet usage, and sites frequently visited.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7K views6 pages

    Questionnaire A Study On Customer Satisfaction Towards LG Products

    Uploaded by

    Balaji Gandhi
    This document contains a 26-question questionnaire about customer satisfaction with LG products. It collects information about demographics, household appliances owned, media consumption habits, and influences on purchasing decisions. Questions ask about age, gender, education level, occupation, income, brands of refrigerators owned, reasons for brand selection, who influences purchases, importance of various factors like price and opinions of others, impact of different media, importance of children in purchases, top refrigerator brands, willingness to purchase LG, favorite TV channels and times watched, favorite radio station and times listened, newspaper and sections read, magazines followed, movie watching frequency, internet usage, and sites frequently visited.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    QUESTIONNAIRE

    A Study On Customer Satisfaction towards LG Products


    1.
    2.
    3.
    4.
    5.

    NAME ..
    AGE
    a. 20-30
    b.30-40
    c.40-50
    Gender
    a. Male
    b. Female
    Marital Status
    a. Married
    b. Unmarried
    Educational Qualification a. SSLC
    b. HSC
    c. Graduate d. Post Graduate
    e. Others
    6.

    d. above 50

    Occupation engaged in
    Own Business, If own business:

    No Employee

    10 + Employees

    Clerical / Salesman

    1-9 Employees

    Self Employed Professional

    Officers / Executive Junior

    Officers /

    Executive Senior
    Student

    7. Annual House hold income


    Upto 1 lac < 2.5 lac

    2.5 lac < 5 lac

    >12 lac

    8. Which brand of refrigerator(s) do you own

    5 lac < 8 lac

    8 < 12 lac

    Samsung

    Whirlpool

    Videocon

    Godrej

    Electrolux

    Kelvinator

    LG

    9.

    Others

    What type(s) of refrigerator do you have


    Single door

    Double door

    Not sure

    Other

    10. What were the reason(s) for your selecting the particular brand? (Can choose more than
    one)
    Superior Quality

    Better After Sales Service

    More value for

    money
    Recommended by family and friends

    Have any other products by same

    company
    Other

    11. Who is the major person to influence the buying decision in the family? (If Buyer)
    Chief Wage earner

    Spouse

    Children

    Friends and relatives

    Others

    12. Rank the following according to the importance that you attach to them: - (Rank from 1-6, 1
    being the most important)

    Price

    Advertisements

    Discounts

    Promotional Schemes

    More features

    Opinion of friends and relatives

    13. Rank the following media according to their impact on you while purchasing. (Rank from 16, 1 being the highest.)
    Television Ads

    Radio Commercials

    Event Sponsorship

    Print Ads

    Banners and hoardings

    Internet

    14. To what extent did the dealer influence your buying decision
    Not at all

    To a great extent

    15. How important are children while making a choice for refrigerator?
    Not at all

    To a great extent

    16. According to you what are the top three brands of refrigerator in terms of overall quality?

    17. Would you consider buying a LG Refrigerator? (If not already possessing one)
    Yes

    No

    Why or Why not?

    18. In television which are the four channels that you watch the most

    19. When do you spend maximum of your time watching TV?

    6-9 am

    9-12 am

    12-4 pm

    4-8 pm

    8-12 pm

    12-6 am

    20. Which is your favorite radio channel


    All are equally preferred

    93.5 Red FM

    Radio Mirchi 98.3 FM

    102.60 Air FM Rainbow

    Radio City 91

    Do not listen

    21. At what time do you generally listen radio (skip if do not listen to radio)?
    6-9 am

    9-12 am

    12-4 pm

    4-8 pm

    8-12 pm

    12-6 am

    22. Which news paper do you read?

    23. Which section of the news paper do you mostly read?


    Front Page

    Sports

    Others

    24. Name the magazine that you follow?

    Business

    Editorial

    Supplements

    25. How often do you go out for a movie?


    Once a week

    Once a fortnight

    Rarely

    26. Are you fond of surfing the net?


    Yes

    No

    27. If yes, which sites do you frequently visit?

    Once a month

    Once in 6 months

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