A PROJECT REPORT ON PEOPLES PERCEPTION TOWARDS

MARUTI SUZUKI CARS

Prepared By:-

Group 7

Prabhjot S...

ABSTRACT
The research has been conducted to know the peoples perception towards Maruti Suzuki
cars.The study was conducted up to eight passengers. Sport-utility vehicles, also known
as SUVs, are more ruggedthan passenger cars and are designed for the middle class. In
the 1920s, General Motors further changed the industry by emphasizingcar design. The
company introduced on 2005, thereby retaining its leadership in manufacturing activity,
providing employment to onein seven people, either direction. Since, 1991 opening of the
economy has changed the face of auto industry. Today, it is amongst the main drivers of
growth . An analysis of production data by the Society of Indian Automobile
Manufacturers (SIAM)revealed that the vehicle production is the study why a consumer
behaves in a particular way. The complexity of the behavior,however, varies with the
nature .
1.7 About the ProjectSince in the car selection, a number of choices are available to the
Indian consumers so aquesti...

RESEARCH METHODOLOGY
This chapter describes the research methodology adopted to achieve the objectives of
thestudy. It incl...
2.3.2 Secondary Data
Secondary data was collected so as to have accurate results
and the required data wascollect...
2.4.7Sample size
Sample size is the size of sample drawn from the population which
is the truerepresentative of the r...
ANALYSIS AND INTERPRETATIONTable 3.1:Car brand ownersMaruti Suzuki
...
Table

3.2:

Car

brand(s)

which

respondents

ever

drivenMaruti

Suzuki

...
Table 3.3: Wide options available with MarutiYes
74%No
...

74

Table 3.5: Maruti cars serving better than other brand carsYes
62%No
...

62

Table 3.6: Factors affecting the choice of customer of carsFuel Efficiency

...
Table 3.7: Nearest competitor of MarutiHyundai
12 ...

63

63%Honda

Table 3.8: What is the rationale behind choosing the above choice?Awareness
22
...
Table 3.9: Select the statements you consider true in case of Maruti cars.Maruti cars are
fuel efficient
...
Table 3.10: If opportunity arises in the future to buy a car, would you prefer to buy a
Maruticar?Yes
...
RESULTS AND FINDINGSThe chapter lists down the various results that came up
during the course of the study.This chapter th...
CONCLUSION AND SUMMARYAutomobiles have become the basic necessity of life.
With rising income levels, the standardof livin...
Scope for further study:More and more companies are coming up with new models
passenger car segment categoryand as stated ...
BIBLIOGRAPHYBOOKS AgteyGauri, Boom, Boom, Beamer, ET Auto Mania, 22
March 2007, pg 3 BatraSatish, Consumer Behavior,...
http://www.automobiledir.com/press/catalog/1102/index.htmlhttp://auto.indiamart.com/c
ars/car-statistics/sale.htmlhttp://au...
QUESTIONNAIRESurvey: Perception for Maruti cars This questionnaire is to be filled
by the respondents to know about their ...
5. Do you think Maruti cars are serving better than other brand cars? *
yes, what could be the edge poin...
9. Select the statements you consider true in case of Maruti cars. *
fuel efficient Maruti cars ...
State / RegionProfession
Business
10,000 - Rs. 20,000 p.m. Rs. 20...

1 of 30

Service

Yes

No6. If

Maruti cars are

ProfessionalIncome Level

Rs.

People\'s Perception Toward Maruti Suzuki Cars

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People\'s Perception Toward Maruti Suzuki Cars

1. A PROJECT REPORT ONPEOPLES PERCEPTION TOWARDS MARUTI SUZUKI

CARSPrepared By:- Group 7 Prabhjot Singh Raghu Monga Robin Kumar Sandeepika
Sharma CHITKARA BUSINESS SCHOOL CHITKARA UNIVERSITY
2. ABSTRACTThe research has been conducted to know the peoples perception towards
Maruti Suzukicars. The study was conducted to know the factors that influence the
purchase of MarutiSuzuki cars, also what are the peoples expectations from Maruti
Suzuki cars. The problemsfaced by the consumers with regard to Maruti Suzuki cars were
also inquired into and therebytheir overall satisfaction level was studied. This is a
descriptive and exploratory research andmainly primary data is used for the purpose of
data collection. The results indicated thatpeople are satisfied with the Maruti cars and it is
itsfuel efficiency which affects their buyingbehavior towards Maruti Suzuki. Also there is
a lot of scope for Maruti Suzuki cars in India. INTRODUCTIONAutomobile, selfpropelled vehicle used primarily on public roads but adaptable toother surfaces.
Automobiles changed the world during the 20th century, particularlyin the United States
and other industrialized nations. From the growth of suburbs tothe development of
elaborate road and highway systems, the so-called horselesscarriage has forever altered
the modern landscape. The manufacture, sale, andservicing of automobiles have become
key elements of industrial economies. Butalong with greater mobility and job creation,
the automobile has brought noise andair pollution and automobile accidents rank among
the leading causes of death andinjury throughout the world. But for better or worse, the
1900s can be called the Ageof the Automobile, and cars will no doubt continue to shape
our culture andeconomy well into the 21st century.Automobiles are classified by size,
style, number of doors, and intended use. Thetypical automobile, also called a car, auto,
motorcar, and passenger car, has fourwheels and can carry up to six people, including a
driver. Larger vehicles designedto carry more passengers are called vans, minivans,
omnibuses, or buses. Those usedto carry cargo are called pickups or trucks, depending on
their size and design.Minivans are van-style vehicles built on a passenger car frame that
can usually carry
3. up to eight passengers. Sport-utility vehicles, also known as SUVs, are more
ruggedthan passenger cars and are designed for driving in mud or snow.. In 2007
manufacturing plant in more than 25 countries produced 73.2 millionpassenger cars .The
automobile is built around an origin various systems supply theorigin with fuel, cool it
daring operation, lubricate its moving parts and removeexhaust gases it creates. The
origin produces mechanical power that is transmitted tothe automobiles wheels through
adverting which includes a transmission. One ormore dive shafts, a differential gear and
axles. Suspension system which includessparing and shock absorbers, customs the ride
and help protect the vehicle frombeing damaged by bumps heavy loads and other shersis.
Wheel and tares supportvehicles on the road way and when rotated by powered axles,
propel the vehicleforward or backward. Steering speed. An electrical system start and

operate theengine monitor and control many aspects of the vehicle operation and powers
suchcomponents as head light and radios. Safety features such as bumpers air bugs
andseat bells help protect occupants in an accident.1.1 BackgroundAlthough ancient
Chinese writers described steam-powered vehicles, and that both steam andelectricpowered cars competed with gas-powered vehicles in the late 19th cent. FrenchmanJean
Joseph Etienne developed the first practical internal-combustion engine (1860), and
laterin the decade several inventors, most notably Karl Benz and Gottlieb Daimler,
produced gas-powered vehicles that ultimately dominated the industry because they were
lighter and lessexpensive to build. French companies set the design of the modern auto by
placing the engineover the front axle in the 1890s and U.S. manufacturers made
important advances in the massproduction of the auto by introducing cars with
interchangeable machine-produced parts (onesuch car was created by Ransom E. Olds in
1901).In 1914 Henry Ford began to mass produce cars using assembly lines. In addition,
hispractice of providing loans to consumers to buy cars (1915) made the model-T
affordable to
4. the middle class. In the 1920s, General Motors further changed the industry by
emphasizingcar design. The company introduced new models each year, marketed
different lines of carsto different income brackets (the Cadillac for the rich; the Chevrolet
for the masses), andcreated a modern decentralized system of management. U.S. auto
sales grew from 4,100 in1900 to 895,900 in 1915, to 3.7 million in 1925. Sales dropped
to only 1.1 million in 1932and during World War II, the auto factories were converted to
wartime production.1.2 The Modern IndustryAfter 1945, sales once again took off,
reaching 6.7 million in 1950 and 9.3 million in 1965.The U.S. auto industry dominated
the global market with 83% of all sales, but as Europe andJapan rebuilt their economies,
their auto industries grew and the U.S. share dropped to about25%. Following the OPEC
oil embargo in 1973, smaller, fuel-efficient imports increasedtheir share of the U.S.
market to 26% by 1980. In the early 1980s, U.S. auto makers cut costswith massive
layoffs. Throughout the 1990s, importsparticularly from Japantook anincreasing shares
of the U.S. market.Beginning in the early 1980s, Japanese and, later, German companies
set up factories in theUnited States; by 1999, these were capable of producing about 3
million vehicles per year. Asa result, the three big U.S. auto makers now produce only
66% of the cars sold in America. Inthe early 1990s, over $140 billion worth of motor
vehicles and parts were produced in theUnited States by companies employing more than
210,000 workers. Complaints about autopollution, traffic congestion, and auto safety led
to the passage of government regulationsbeginning in the 1970s, forcing auto
manufacturers to improve fuel efficiency and safety.Auto companies are now
experimenting with cars powered by such alternative energy sourcesas natural gas,
electricity, and solar power.1.3 Global scenarioIn 1946, the automobile industry had
evolved continuously with changing times from craftproduction in 1890s to mass
production in 1910s to lean production techniques in the 1970s.The prominent role

played by the US till late 1990s had of late been cornered by the Japaneseauto-makers.
The global output from the automobile industry touched 64.6 million vehicles in
5. 2005, thereby retaining its leadership in manufacturing activity, providing employment
to onein seven people, either directly or indirectly.The US automotive industry, the
largest automobile manufacturer in the world, witnessed thedownward slide of the Big
Three, viz., Ford Motor Company (Ford), General MotorsCorporation (GM) and
DaimlerChrysler (DC) in market share continuing unabated for thelast 10 years. Toyota
Motor Corporation (Toyota) is all set to become the market leader(Ulrich, 2006). In the
light of rapidly rising healthcare costs and the heavy burden of legacycosts for retirees6
paid by the Big Three as part of the settlement with the United AutoWorkers, the Big
Three was losing out to Japanese and European auto-makers. Overall 2006marked the
evolution of the New Six viz, Toyota, Honda, Nissan, GM, Ford and DC,replacing the
Big Three riding on a wave of low interest rates and a booming economy.1.4 Automotive
Industry in IndiaThe onset of automobile industry in India saw companies like Hindustan
Motors, PremierAutomobiles and Standard Motors catering to the manufacture of
automobiles for Indiancustomers. The era, 1950s - early 1990s was known as license raj,
when India was closed tothe world and imports. Hindustan Motors (HM) was the leader
in car manufacturing and salesuntil the 1980s, when the industry was opened up from
protection. HM, joint venture withMitsubishi produced Lancer and Pajero, but is best
known for its own model, Ambassador.Around 1970, Sanjay Gandhi, elder son of the
then Prime Minister Indira Gandhi, envisionedthe manufacture of an indigenous, costeffective, low maintenance compact car for the Indianmiddle-class. The cabinet passed a
unanimous resolution for the development and productionof a "Peoples Car." It was
christened Maruti Limited. However, the company asMarutiUdyog Ltd. matured only
after the death of Sanjay Gandhi. The Maruti800 car went onsale in 1983. By 1993 it sold
up to 1, 96,820 cars.1991, the liberalization of the Indian economy opened the market for
foreign automobilemakers to venture in India. The license raj ended in 1993 and many
foreign players enteredthe Indian market by way of joint ventures, collaborations or
wholly owned subsidiary.
6. Since, 1991 opening of the economy has changed the face of auto industry. Today, it
isamongst the main drivers of growth of Indian economy with an output multiplier of
2.24 (forevery Re.1 invested, auto sector gives back Rs.2.24 to the economy.In recent
years we have seen increasing number of global players entering Indian market byway of
Joint ventures, collaborations or wholly owned subsidiary. Sudden interest of majorglobal
players has made Indian auto industry very competitive as India provides twin benefitof
ready market and low cost manufacturing base for them.Indian Automobile sector is high
on growth trajectory. The Indian automotive industry hasflourished like never before in
the recent years. This extra-ordinary growth that the Indianautomotive industry has
witnessed is a result of a two major factors namely, the improvementin the living

standards of the middle class, and an increase in their disposable incomes.Moreover, the
liberalization steps, such as, relaxation of the foreign exchange and equityregulations,
reduction of tariffs on imports, and refining the banking policies, initiated by
theGovernment of India, have played an equally important role in bringing the
IndianAutomotive industry to great heights. It is estimated that the sale of passenger cars
havetripled compared to their sale in the last five years. Thus, the sale of cars has reached
a figureof 1 million users and is expected to increase further. Its also to be noted that the
demand forluxurious models, SUVs, and mini-cars for family owners, have shot up,
largely due toincrease in the consumers buying capacity.The increased demand for Indian
automobiles has resulted in a large number of multi-national auto companies, especially
from Japan, U. S. A., and Europe, entering the Indianmarket and working in collaboration
with the Indian firms. Also, the institutionalization ofautomobile finance has further
paved the way to sustain a long-term high growth for theindustry.It seems that India has
finally arrived in the big league of Asian car markets. The country hasnow come to be
recognized as a potential emerging auto market. The perception of foreigninvestors has
changed, everybody wanting to be here.
7. An analysis of production data by the Society of Indian Automobile Manufacturers
(SIAM)revealed that the vehicle production by Automobile Industry in India crossed 10
million in acalendar year for the first time in the history of the automobile industry in
India. For theperiod, January to November 2006, the total production of vehicles in India,
as per SIAMdata, was 10,031,886.For the first time, in the financial year end in 2005, the
total sales of passenger vehicles -cars, utility vehicles and multi-utility vehicles - crossed
the one-million mark to touch 1.06million, with exports of 166,000 vehicles. Study says
that by 2010 India will take overGermany in sales volumes and Japan by 2012. And by
2050, Indians will buy every sixth carproduced in the world.The vastness of Indian
automobile industry reflects from the fact that the industrys turnoveris USD 12 billion,
plus components revenue of USD 3 billion. Industry analysts predict thisindustry to touch
USD 13000 million mark by 2010, a cumulative growth of 9.5% annually.1.5 Major
Passenger car Automobile Players in India MarutiSuzuki Hyundai Motors Tata Motors
Mahindra& MahindraWith a tough competition among different players, all are trying to
increase their marketshare in India; Maruti Suzuki is leading the industry with 46.07%
market share. Tata Motorshave a market share of 16.45%. Hyundai Motors has been able
to capture 14.15% of themarket.Mahindra & Mahindra have a market share of around
6.5%.1.6 Consumer BehaviorConsumers have become very discerning in their choices.
Consumer behavior is verycomplex and is determined to a large extent by social and
psychological factors and it isnecessary for a marketing manager to understand properly
before he plans his marketingstrategy. Within the broad framework of marketing, the area
that entices the most researchers
8. is the study why a consumer behaves in a particular way. The complexity of the

behavior,however, varies with the nature of the product and the need, which it is required
to satisfy.The term consumer behavior may be defined as the decision process and
physical activities inwhich individuals engage them while evaluating, acquiring, using or
disposing off goods andservices. The study of consumer behavior is the study of how
individuals make decisions tospend their available resources on consumption of related
items.Consumer behavior is an applied discipline. Its application exists at two different
levels ofanalysis. One is at the micro level perspective and other at the macro level
perspective. Microlevel seeks application of the knowledge faced by the individual, firm
or an organization. Themacro perspective applied knowledge of consumer include the
aggregate level of problemfaced by large groups or by society as a whole.Buying
behavior is an attempt to understand and predict human actions in the buying role.The
issues that dealt within the discipline of consumers buying behavior are: What
products and services do the consumers buy? How do they buy? Why do they buy?
From where do they buy? When do they buy?Consumer behavior provides a sound
basis for identifying and understanding consumerneeds. It is the act of the individuals
directly involved in obtaining and using economic goodsand services.The study of
consumer behavior is an essential component of marketing. The adoption ofmarketing
concept by the marketers provides the impetus for the study of consumer behavior.Incase
of New Product Introduction in the market, there is a risk of product failure. Toincrease
the chances of success of new products, better information of the consumer behavioris
required. Their desires, tastes and preferences are to be taken care of. So from all
theseaspects the study of consumer behavior is important.
9. 1.7 About the ProjectSince in the car selection, a number of choices are available to the
Indian consumers so aquestion arises as to why different people choose different brands
and what are the featuresthey look for while purchasing a car, in context to Maruti
Suzuki.In order to make a dent into the query a study was undertaken in India among the
car owners.As India is symbolic of the changes that are taking place in the socioeconomic scenario ofthe country due to improving technology and opening up of the
economy, it provides a scopeto understand the consumers buying behavior towards the
Maruti Suzuki cars. In India theincome of the people in general has been on the rise due
to industrialization and urbanization.It would not be a misnomer to say that people in
India are upwardly mobile. They are movingup in the social strata because of increasing
income and nature of work. With theMaruti carshaving being in the market for quite a
long time, their performance on the road providessufficient data for study. The results of
the study would give the companies who in futurewish to launch the passenger cars, an
insight about the preferences of the consumers and alsotheir expectations from the Maruti
Suzuki cars. This would help the companies to understandthe potential of the market and
target the right consumers.1.8 Objectives of the study are: 1) To determine the factors
influencing the choice for a Maruti Suzuki cars. 2) To know about consumers
expectations from Maruti Suzuki cars. 3) To study the satisfaction level of consumers of

Maruti Suzuki cars. 4) To know about the problems faced by the consumers of Maruti
Suzuki cars.
10. RESEARCH METHODOLOGYThis chapter describes the research methodology
adopted to achieve the objectives of thestudy. It includes the scope of the study, research
design, collection of data, analysis of dataand limitations of the study.2.1 Scope of the
study The scope of the study is to get the first hand knowledge about the buyingbehavior
of consumers towards Maruti Suzuki cars. The scope is restricted to study thefactors
affecting the preference of consumers while purchasing Maruti Suzuki cars in Indiaand
their satisfaction level taking into consideration the problems faced by them with regardto
the Maruti Suzuki cars. This is done to avoid perceptual bias and for providing
objectivityto the study.2.2 Research DesignThe present study is exploratory and
descriptive in nature as much secondary data was notavailable and the characteristic
features of Maruti Suzuki cars affecting the buying behaviorare to be studied.2.3Data
Collection The present study incorporates the collection of both primary and secondary
datafor an in depth investigation.2.3.1 Primary Data For the purpose of collection of
primary data, a well structurede-questionnaire wasprovided to the respondents and they
were online interviewed to fulfill the objectives of thestudy.
11. 2.3.2 Secondary Data Secondary data was collected so as to have accurate results and
the required data wascollected from various magazines like Auto India, newspapers like
Indiatimes Auto, journalsand internet to gather relevant information regarding the Maruti
Suzuki cars.2.4 Sampling Design2.4.1 Universe Universe is the infinite number of
elements which the researcher is targeting in the study. The universe for the study
consists of all the car owners.2.4.2 Population Population is the finite number of elements
which the researcher is going to target in a particular area. All the car owners in India
form the population of the study.2.4.3 Sampling Unit Sampling Unit is the single unit of
the population. A single individual who owns a car among the individuals who will be
surveyed form the sampling unit of the study.2.4.4 Extent Extent refers to the
geographical area where there is a scope of population. The extent of the study will be
India.2.4.5 Time Time involved for the study conducted is threedays.2.4.6 Sampling
Technique The selection of the respondents was done on the basis of random,
samplingtechniquetechnique based on the non-probability method of sampling.
12. 2.4.7Sample size Sample size is the size of sample drawn from the population which
is the truerepresentative of the research. The number of respondents included in the study
was 100 forconvenience in evaluating and analyzing the data and because of time
constraint.2.5 Analysis of data In the study, an attempt was made to understand the choice
and preference ofconsumers for different car brands and the factors that influence their
buying behavior.Therefore, different factors influencing the buying behavior of
consumers for cars arestudied. Data analysis is an attempt to organize and summarize the
data in order to increaseresults usefulness.For the analysis of primary data, the statistical

tools, which are used, are pie charts and bargraphs.

13. ANALYSIS AND INTERPRETATIONTable 3.1:Car brand ownersMaruti Suzuki 59
59%Hyundai 41 41%Honda 20 20%Tata 10 10%Ford 14 14%Mahindra 6 6%Nissan 7
7%Other 5 5%Source: Field SurveyPeople may select more than one checkbox, so
percentages may add up to more than 100%.Interpretation: As per the survey conducted,
59% of the respondents are the owners ofMaruti Suzuki cars; 41% are the owners of
Hyundai cars; 20% are the owners of Honda cars;10% are the owners of Tata; 14% are
the owners of Ford; 6% are the owners of Mahindra;7% are the owners of Nissan; and
5% are the owners of other cars.
14. Table 3.2: Car brand(s) which respondents ever drivenMaruti Suzuki 57 57%Hyundai
57 57%Honda 43 43%Tata 51 51%Ford 40 40%Mahindra 30 30%Nissan 12 12%Other 4
4%Source: Field SurveyPeople may select more than one checkbox, so percentages may
add up to more than 100%.Interpretation: 57% of respondents have driven Maruti Suzuki
and Hyundai cars, 43% havedriven Honda cars; 51% have driven Tata cars, 40% have
driven Ford cars; 30% have drivenMahindra cars; 12% and 4% have driven Nissan and
other cars respectively.
15. Table 3.3: Wide options available with MarutiYes 74 74%No 26 26%Source: Field
SurveyInterpretation: 74% of the respondents think that Maruti Suzuki has a wide variety
of cars,and remaining 26% thinks that it should come out with more variety.Table
3.4:Worth of Maruti cars to its priceYes 88 88%No 12 12%Source: Field
SurveyInterpretation: 88% of the respondents think that Maruti Suzuki cars are worth
their price,and 12% think that it should re-value its car price.
16. Table 3.5: Maruti cars serving better than other brand carsYes 62 62%No 38
38%Source: Field SurveyInterpretation: 62% of the respondents says that Maruti Suzuki
cars serve better than otherbrand cars, and remaining 38% think that Maruti Suzuki lacks
when compared to other carbrands.
17. Table 3.6: Factors affecting the choice of customer of carsFuel Efficiency 67
67%Interiors 23 23%Looks 26 26%After Sales Service 41 41%Resale Value 38
38%Other 3 3%People may select more than one checkbox, so percentages may add up
to more than 100%.Interpretation: 67% of the respondents says that fuel efficiency is the
key feature to attractthe customers, followed by after sale value, resale value, looks,
interiors, and other with 41%,38%, 26%, 23%, and 3% respectively.
18. Table 3.7: Nearest competitor of MarutiHyundai 63 63%Honda 12 12%Tata 16
16%Ford 3 3%Mahindra 5 5%Nissan 1 1%Other 0 0%Source: Field
SurveyInterpretation: 63% of the respondents think that Hyundai is the nearest
competitor toMaruti Suzuki, followed by Tata, Honda, Mahindra, Ford, and Nissan with
16%, 12%, 5%,3%, 1% respectively.

19. Table 3.8: What is the rationale behind choosing the above choice?Awareness 22
22%Experience 27 27%Recommendations 8 8%Performance 16 16%Brand Image 27
27%Other 0 0%Source: Field SurveyInterpretation: Choice for other brand cars are
affected due to experience, and brand imagewith 27% each. Other factors affecting are
awareness (22%), performance (16%), andrecommendation (8%).
20. Table 3.9: Select the statements you consider true in case of Maruti cars.Maruti cars
are fuel efficient 58 58%Maruti cars are competitively priced 53 53%Maruti cars provide
good comfort level 29 29%Maruti cars have good resale value 53 53%Maruti car offer
more variety of car models, colours, etc. 24 24%Other 0 0%Source: Field SurveyPeople
may select more than one checkbox, so percentages may add up to more than
100%.Interpretation: 58% of the respondents think that Maruti cars are fuel efficient.
53% thinkthat Maruti cars are competitively priced and it has good resale value. 29%
says that Maruticars provide good comfort level, and 24% says that Maruti car offer more
variety of carmodels, colours, etc.
21. Table 3.10: If opportunity arises in the future to buy a car, would you prefer to buy a
Maruticar?Yes 61 61%No 39 39%Source: Field SurveyInterpretation: 61% of the
respondents says that they are satisfied with the Maruti Suzukicars and will prefer to buy
Maruti Suzuki cars again. Remaining 39% are not satisfied withthe Maruti Suzuki cars.
22. RESULTS AND FINDINGSThe chapter lists down the various results that came up
during the course of the study.This chapter therefore deals with results and findings of the
project. Majority of the respondents own a Maruti Suzuki cars and therefore it is the
most preferred car. People think that Maruti Suzuki has a wide variety of cars to
choose. People are satisfied with the price of Maruti cars, and are happy to spend the
price to buy Maruti cars. Majority of respondents think that Maruti cars serve better
than other brand cars. While purchasing a new car, fuel efficiency is the feature which
people think will affect their purchase decision. People conside Hyundai as the biggest
competitor of Maruti Suzuki cars. Respondents were aware of the other brands quite
well, and brand image is also a key point to affect the purchase decision of the customers.
Maruti Suzuki cars have a good fuel efficiency, with competitively priced and wide
variety and colour options. Majority of the respondents are happy to buy a Maruti car
in the future.
23. CONCLUSION AND SUMMARYAutomobiles have become the basic necessity of
life. With rising income levels, the standardof living of people has been increasing. There
are a lot of consumers who are buying cars andthere is more and more diversion towards
buying behavior in cars as they are competitivelypriced and there is a lot of variety in
terms of brands, models, colors etc.With the rapid increase in car brands, consumers
really have to think hard while making achoice or deciding for the Maruti Suzuki car to
be purchased. Due to increased competition,more and more work is to be done by the

marketing department so as to understand thepurchase behavior of the consumers.

Therefore this study would help the companies inunderstanding the factors that influence
the purchase decision of the consumers and theirexpectations from the passenger
cars.After the survey, it can be concluded that Maruti Suzuki cars have a very good future
inIndia. Market share of Maruti Suzuki cars is increasing very rapidly. Brands like
Hyundai,Honda, and Tata are the most preferred cars.Also it can be concluded that
majority of the respondents are satisfied with the Maruti Suzukicars. SUGGESTIONSTo
improve the working and performance of the Maruti Suzukicars, some of the
suggestionsare given below: To increase the sales of Maruti cars, it is must focus on its
fuel efficiency, looks and interiors of the car To position Maruti Suzuki cars, Maruti
must differentate it from Hyundai, which people consider it to be its nearest competitor.
24. Scope for further study:More and more companies are coming up with new models
passenger car segment categoryand as stated before there is a huge potential market in
India, thereby making this segment acompetitive one. To survive in such an environment,
all automobile companies will have toundertake bold efforts towards designing their cars
in such a way so as to meet therequirements and expectations of the consumers. It
therefore calls for a continuous researchin this field as consumer preferences keep
changing with time and so does their buyingbehavior. Hence it provides basis of a scope
for further research.
25. BIBLIOGRAPHYBOOKS AgteyGauri, Boom, Boom, Beamer, ET Auto Mania, 22
March 2007, pg 3 BatraSatish, Consumer Behavior, 2004, Published by Anurag Jain for
Excel Books, New Delhi, Edition I, pg 6-9. Beri G.C, Marketing Research, 1999, Tata
McGraw Hill Publishing Co. Ltd., New Delhi, Edition II, pg 45-48, 81-150, 236-250.
Bureau, Chevrolet Aveo vs. Maruti Suzuki Swift, Auto India, February 2007, pg 16-22
Gates Roger et al, Marketing Research Essentials, 2001, South Western College
Publications, Ohio, Edition III, pg 28-35, 328- 342. Gupta Nandini et al, Where Theres
A Wheel, Theres A Way, ET Auto Mania, 8 March 2007, pg 1 Solomon Michael,
Consumer Behavior, 2002, Published by Pearson Education (Singapore) Pte. Ltd, Indian
Branch, New Delhi, India, Edition V, pg 5-7. Sobel R, The Car Wars, ET Auto Mania,
15 February2007, pg 2 VermaMeenakshi, Compact Concerns, ET Auto Mania, 8 March
2007, pg 1WEBSITES http://www.surfindia.com/automobile/automobile-industry.html
http://www.researchconnect.com/buyreport/report_8080.asp
www.mindbranch.com/Indian-Automobile-R459-106
www.researchconnect.com/buyreport/report_8080.asp
http://education.yahoo.com/reference/encyclopedia/entry?id=3454
26.
http://www.automobiledir.com/press/catalog/1102/index.htmlhttp://auto.indiamart.com/ca
rs/car-statistics/sale.htmlhttp://auto.indiamart.com/cars/carstatistics/production.htmlhttp://economictimes.indiatimes.com/News/News_By_Industry/

Auto/Ford_vrooms_on_fast_lane_with_Fiesta/articleshow/1744181.cmshttp://idbipb.in/c
ontent/rep/Maruti%20Udyog%20-%20Company%20Report.pdf
27. QUESTIONNAIRESurvey: Perception for Maruti cars This questionnaire is to be
filled by the respondents to know about their perception for Maruti cars. * Required 1.
Which car brand(s) do you own? * Maruti Suzuki Hyundai Honda Tata Ford Mahindra
Nissan Other: 2. Which other car brand(s) have you ever driven? * Maruti Suzuki
Hyundai Honda Tata Ford Mahindra Nissan Other: 3. Do you think Maruti has a wide
variety of cars? * Yes No 4. Do you think Maruti cars are worth their price? * Yes No
28. 5. Do you think Maruti cars are serving better than other brand cars? * Yes No6. If
yes, what could be the edge point? If no, what could be the likely reason? * Fuel
Efficiency Interiors Looks After Sales Service Resale Value Other:7. Which could be the
nearest competitor of Maruti? * Hyundai Honda Tata Ford Mahindra Nissan Other:8.
What is the rationale behind choosing the above choice? * Awareness Experience
Recommendations Performance Brand Image Other:
29. 9. Select the statements you consider true in case of Maruti cars. * Maruti cars are
fuel efficient Maruti cars are competitively priced Maruti cars provide good comfort level
Maruti cars have good resale value Maruti car offer more variety of car models, colours,
etc. Other:10. If opportunity arises in the future to buy a car, would you prefer to buy a
Maruticar? * Yes No11. Your suggestions regarding Maruti cars. (If any)Personal
DetailsNameGender Male FemaleAge 18-30 30-40 40-50 50-60 Above 60
30. State / RegionProfession Business Service ProfessionalIncome Level Rs. 10,000 - Rs.
20,000 p.m. Rs. 20,001 - Rs. 30,000 p.m. Rs. 30,001 - Rs. 40,000 p.m. Rs. 40,001 - Rs.
50,000 p.m. Above Rs. 50,000THANK YOU Submit
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