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Manage Process

1) The document discusses the key components of strategic management - setting direction by defining a vision and mission, setting strategy through formulation using tools like TOWS matrix, and directing business through implementation. 2) It provides examples of McDonald's strategic priorities which include continued growth, exceptional customer care, efficiency, developing people, sharing best practices, and reinvention. 3) The strategic management approach (CIMOSA) divides a company's processes into core business processes like product development and support processes like maintenance management.

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Reza Agus
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452 views37 pages

Manage Process

1) The document discusses the key components of strategic management - setting direction by defining a vision and mission, setting strategy through formulation using tools like TOWS matrix, and directing business through implementation. 2) It provides examples of McDonald's strategic priorities which include continued growth, exceptional customer care, efficiency, developing people, sharing best practices, and reinvention. 3) The strategic management approach (CIMOSA) divides a company's processes into core business processes like product development and support processes like maintenance management.

Uploaded by

Reza Agus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Manage Process

Set Direction, Set Strategy, Direct Business

Pendekatan Business Process CIMOSA


(Computer Integrated Manufacturing for Open System Architecture)

Manage Process

Set Direction

Set Strategy

Direct Business

Core Business Process


Develop
Product/Service

Human Resources
Management

Get Order

Finance &
Accounting

Fulfill Order

Information
Technology

Support Process

Product Support

Maintenance
Management

AIRLINE BUSINESS PROCESS MAPPING

Manage Process
Approach

Strategic Management Theory

Strategic Management Defined

Art and science of formulating, implementing, and


evaluating cross-functional decisions that enable
an organization to achieve its objectives.
(DAVID, 2001)

Strategic Management Defined


Strategic Management
Synonymous with
Strategic Planning
Strategic management
Used more often in academia

Strategic planning
Used more often in the business world

Pendekatan Business Process CIMOSA


(Computer Integrated Manufacturing for Open System Architecture)

Manage Process

Set Direction

Set Strategy

Direct Business

Core Business Process


Develop
Product/Service

Human Resources
Management

Get Order

Finance &
Accounting

Fulfill Order

Information
Technology

Support Process

Product Support

Maintenance
Management

Set Direction
Means...

Defining VISION and MISSION


statement

Source : CSEP Module, by GML Performance

Develop a Strategic Vision


A strategic vision concerns a firms future
business path -- where we are going
Markets to be pursued
Future technology-product-customer focus
Kind of company that management is
trying to create

Develop a Strategic Vision and Mission

Vision statement
Find the key terms in vision statements:

To be
Leading
The best
Achieves
Distinctive
Makes marked contribution
Success

Vision Statement Example


Empower people through great software
anytime, anyplace, and on any device.

The Bellevue Hospital is the LEADER in providing


resources necessary to realize the communitys highest
level of HEALTH throughout life. --The Bellevue
Hospital

Kriteria Visi Efektif

Develop a Strategic Mission


A mission statement focuses on current business
activities -- who we are and what we do
Current product and service offerings
Customer needs being served
Technological and business capabilities

Mission statement
a precise description of what an organization
does
a definition of why the organization exists
currently

Reader: Mission statements

Mission statement

1 To create
2 To be
3 To offer
4 To facilitate
5 To give
6 To provide
7 To recognize /
appreciate
8 To preserve

a) values, needs, differences


b) processes, communication
c) reputation
d) high-quality products,
reputation
e) adequate reward
f) leading institution, most
desirable employer
g) excellent service
h) learning, personal development,
career building

Kriteria Misi Efektif

Develop a Strategic Vision and Mission


First Task of Strategic Management

A mission statement
focuses on current
business activities -who we are and what
we do
Current product and service
offerings
Customer needs being
served
Technological and business
capabilities

A strategic vision
concerns a firms future
business path -- where
we are going
Markets to be pursued
Future technology-productcustomer focus
Kind of company that
management is
trying to create

Source : CSEP module, GML Performance

Pendekatan Business Process CIMOSA


(Computer Integrated Manufacturing for Open System Architecture)

Manage Process

Set Direction

Set Strategy

Direct Business

Core Business Process


Develop
Product/Service

Human Resources
Management

Get Order

Finance &
Accounting

Fulfill Order

Information
Technology

Support Process

Product Support

Maintenance
Management

Set Strategy

Means...

Strategy Formulation in The Strategy


Management Theory

Source : CSEP module, GML Performance

Source : CSEP module, GML Performance

Generating Strategy by Using TOWS Matrix

Source : CSEP module, GML Performance

Generating Strategy by Using TOWS Matrix

Strategic Priorities of McDonalds

Continued growth

Providing exceptional customer care

Remaining an efficient and quality producer

Developing people at every organizational level

Sharing best practices among all units

Reinventing the fast food concept by fostering


innovation in the menu, facilities, marketing,
operation, and technology

Strategic Priorities of McDonalds

Add 1750 restaurants annually


Promote frequent customer visits via attractive menu items,
low-price specials, and Extra Value Meals
Be highly selective in granting franchises
Locate on sites offering convenience to customers and
profitable growth potential
Focus on limited menu and consistent quality
Careful attention to store efficiency
Extensive advertising and use of Mc prefix
Hire courteous personnel; pay an equitable wage; provide
good training

Pendekatan Business Process CIMOSA


(Computer Integrated Manufacturing for Open System Architecture)

Manage Process

Set Direction

Set Strategy

Direct Business

Core Business Process


Develop
Product/Service

Human Resources
Management

Get Order

Finance &
Accounting

Fulfill Order

Information
Technology

Support Process

Product Support

Maintenance
Management

Direct Business
Means...

Strategy Implementation in The Strategy


Management Theory

Source : CSEP module, GML Performance

Source : CSEP module, GML Performance

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