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    Swot Analysis of Reliance Fresh

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    jitubikash1
    Reliance Fresh's SWOT analysis identifies their strengths as their established brand name of "Reliance" and strong financial backing, along with their large network for sourcing fruits and vegetables. However, their weaknesses include variable product pricing compared to competitors and produce that is not always fresh. Opportunities exist in capitalizing on the fast growth of their retail format and expanding into rural areas and e-retailing, but threats loom from social issues and competition from new entrants and local retailers.

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    Swot Analysis of Reliance Fresh

    Uploaded by

    jitubikash1
    2K views1 page
    Reliance Fresh's SWOT analysis identifies their strengths as their established brand name of "Reliance" and strong financial backing, along with their large network for sourcing fruits and vegetables. However, their weaknesses include variable product pricing compared to competitors and produce that is not always fresh. Opportunities exist in capitalizing on the fast growth of their retail format and expanding into rural areas and e-retailing, but threats loom from social issues and competition from new entrants and local retailers.

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    Reliance Fresh's SWOT analysis identifies their strengths as their established brand name of "Reliance" and strong financial backing, along with their large network for sourcing fruits and vegetables. However, their weaknesses include variable product pricing compared to competitors and produce that is not always fresh. Opportunities exist in capitalizing on the fast growth of their retail format and expanding into rural areas and e-retailing, but threats loom from social issues and competition from new entrants and local retailers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views1 page

    Swot Analysis of Reliance Fresh

    Uploaded by

    jitubikash1
    Reliance Fresh's SWOT analysis identifies their strengths as their established brand name of "Reliance" and strong financial backing, along with their large network for sourcing fruits and vegetables. However, their weaknesses include variable product pricing compared to competitors and produce that is not always fresh. Opportunities exist in capitalizing on the fast growth of their retail format and expanding into rural areas and e-retailing, but threats loom from social issues and competition from new entrants and local retailers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    SWOT ANALYSIS OF RELIANCE FRESH

    STRENGTHS WEAKNESSES

     The brand name “Reliance”  Variation in price of products


    As compared to other stores
     Strong financial backup  Fruits and vegetables are not
    fresh always.
     It has a strong network in  More time in billing
    villages for vegetables and (Displayed promotion not
    fruits accepted by electronic point
    of sale)
     First mover advantage

    OPPORTUNITIES THREATS

     Fastest growing format  Social issues


     Rural retailing  New entrants and local
     E retailing retailer

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