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ITC Product Portfolio

ITC is involved in many businesses including cigarettes, packaging, hotels, paperboards, greeting cards, safety matches, incense sticks, lifestyle retailing, food, agri exports, and e-commerce. ITC's key brands include Classic, Gold Flake, and Silk Cut cigarettes; Aashirvaad, Sunfeast, and Bingo! foods; and e-Choupal, an e-commerce model that helps farmers. ITC is a leader in the Indian cigarette, packaging, and paperboard industries and owns the largest hotel chain in India with over 70 hotels under the Welcomgroup brand.

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Shashank Jain
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456 views1 page

ITC Product Portfolio

ITC is involved in many businesses including cigarettes, packaging, hotels, paperboards, greeting cards, safety matches, incense sticks, lifestyle retailing, food, agri exports, and e-commerce. ITC's key brands include Classic, Gold Flake, and Silk Cut cigarettes; Aashirvaad, Sunfeast, and Bingo! foods; and e-Choupal, an e-commerce model that helps farmers. ITC is a leader in the Indian cigarette, packaging, and paperboard industries and owns the largest hotel chain in India with over 70 hotels under the Welcomgroup brand.

Uploaded by

Shashank Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TC is involved in following businesses: Cigarettes: ITC is the market leader in cigarettes in India and has a wide

range of popular brands such as Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan,
Berkeley, Bristol and Flake in its portfolio. Packaging: ITC's Packaging & Printing Business is the country's largest
convertor of paperboard into packaging. It was set up in 1925 as a strategic backward integration for ITC's Cigarettes
business. It offers a variety of value-added packaging solutions for the food & beverage, personal products, cigarette,
liquor, cellular phone and IT packaging industries. Hotels: ITC entered the hotels business in 1975 with the
acquisition of a hotel in Chennai which was rechristened Hotel Chola. Today ITC-Welcomgroup with over 70 hotels is
one of the foremost hotel chains in India. Paperboards: In 1979, ITC entered the Paperboards business by
promoting ITC Bhadrachalam Paperboards. ITC's Paperboards business has a manufacturing capacity of over
360,000 tonnes per year and is a market leader in India across all carton-consuming segments. Greeting, Gifting &
Stationery: ITC's stationery brands "Paper Kraft" & "Classmate" are widely distributed brands across India. The
Paperkraft designer stationery range consists of notepads & multi subject notebooks in hard, soft covers & multiple
binding formats including spirals, wiros etc. ITC's Greeting & Gifting products include Expressions range of greeting
cards and gifting products. Safety Matches: ITC's brands of safety matches include iKno, Mangaldeep, VaxLit, Delite
and Aim. The Aim is the largest selling brand of Safety Matches in India. ITC also exports premium brands to markets
such as Europe, Africa and the USA. Aggarbattis: ITC has launched Mangaldeep brand of Aggarbattis with a wide
range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Durbar, Tarangini, Anushri, Ananth and
Mogra. Mangaldeep is also being exported to USA, UAE, Bahrain, Nepal, Singapore, Malaysia, Oman and South
Africa. Lifestyle Retailing: ITC entered the Lifestyle Retailing business with the Wills Sport range of international
quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its
range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). In 2002, ITC entered into
the popular segment with its men's wear brand, John Players. In 2005, ITC introduced Essenza Di Wills, an exclusive
line of prestige fragrance products. Food: ITC made its entry into the branded & packaged Foods business in August
2001 with the launch of the "Kitchens of India" brand. In 2002 it expanded into Confectionery, Staples and Snack
Foods segments. ITC's brand in Food category include: Kitchens of India, Aashirvaad, Sunfeast, Mint-O, Candyman,
and Bingo!. Agri Exports: ITC's International Business Division (IBD) is the country's second largest exporter of agriproducts. ITC exports Feed Ingredients (Soyameal), Foodgrains (Rice, Wheat, Pulses), Coffee & Spices, Edible Nuts,
Marine Products, and Processed Fruits. e-choupal: The e-Choupal model of ITC has been very effective in tackling
the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak
infrastructure and the involvement of numerous intermediaries, among others. ITC's e-Choupal won the Stockholm
Challenge 2006 award is for using information technology for the economic development of rural communities.Read
more at http://www.iloveindia.com/economy-of-india/top-50-companies/itc.html#FH5UyUPoB8hlelP6.99

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