SUMMER PROJECT ON DISPLAY(LCD ,LED,PLASMA,&TFT)

MARKET RESEARCH

SUBMITTED BY:AJAY KUMAR YADAV

PGDM (MKT+IB)
ROLL NO. - 007

CERTIFICATE
This is to certify that Mr. AJAY KUMAR YADAV
FROM SURYADATTA
INSTITUTE OF MANAGEMENT AND MASS COMMUNICATION has
successfully completed the project in partial fulfillment of requirement for
the completion of P.G.D.M. This project report is the record of authentic
work carried out by him during the period from 15thMay to 15thjuly.in which
he has worked under my guidance.

Project Guide:
Director Academics
MEENA SOLANKI
Mr. ASHOK BENEGAL

Date:
Place: Pune

ACKNOWLEDGMENT
3

Industrial training is an integral part of any post graduate diploma in

management (PGDM) Courses and for that purposes I had joined a company
what else can be as good as HCL Infosystems Ltd, India's premier information
enabling company.
I take the opportunity to express my gratitude to all of them who in some or
other way helped me to accomplish this challenging project in HCL Info
systems Ltd. No amount of written expression is sufficient to show my
deepest sense of gratitude to them.

I am very thankful to External Guide, Mr. GURPREET SINGH MARWAH (National sales
manager) and RAJEEV NAIR (Asst Sales Manager)in HCLInfosystems Ltd., Noida and very
grateful to Prof. MANISH KUMAR, Faculty Department of Suryadatta Group Of Institute for
their everlasting

Support and guidance on the ground of which I have acquired a new field of
knowledge. The course structure created for this curriculum has benefited
with the inclusion of recent development in the organizational and
managerial aspects.

Lastly, I am thankful to all the member of HCL Infosystem Ltd, Noida, which has given me
Valuable information in the part of my project.
AJAYKUMAR YADAV
PGDM (MKT+IB)
ROLL NO.0 07

INDEX
1- History Of The Company

2- Key Partnership

3 Mission and Vision

10

4- Objective Of The Company

11

5- SWOT Analysis

23

6- Research Methodology

36

7- Data Analysis & Graphical Interpretation

37

8- Market Share

38

9- Competitors Of HCL

40

10- Suggestions & Recommendation

43

11- Conclusion

44

12- Bibliography

47

HISTORY
In the early 70s a group of young and enthusiastic and ambitious technocrats embarked upon a
venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his
colleagues got together and 1975 set up a new company MICROCOMP to start with; they started
to capitalize on their marketing skills. Micro comp marketed calculators and within a few month
of starting operation, the company was out selling its major competitors.
HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first
indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this
period, India was a black box to the world and the world was a black box to India. This microcomputer virtually gave birth to the Indian computer industry. The 80's saw HCL developing
know-how in many other technologies. HCL's in-depth knowledge of Unix led to the
development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and HP.
HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software
services arena. During the last eight years, HCL has strengthened its processes and applied its
know-how, developed over 28 years into multiple practices - semi-conductor, operating systems,
automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.

HCL ENTERPRISE
The HCL Enterprise is one of India's largest electronics, computing and information technology
company. Based in Noida, near Delhi, the company comprises two publicly listed Indian
companies, HCL Technologies and HCL Infosystems.
HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora, Ajai Chowdhry, DS
Puri, & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the
first two decades of its existence with some sporadic activity in the global market.
On termination of the joint venture with HP in 1996, HCL became an enterprise which comprises
HCL Technologies

HCL Infosystems Ltd.

HCL Infosystems Ltd., is a listed subsidiary of HCL, is an India-based hardware and systems
integrator. It has a presence in 170 locations and 300 service centers throughout India. Its
manufacturing facilities are based in Chennai, Pondicherry and Uttarakhand. It is headquartered
at Noida.
HCL Peripherals (a unit of HCL Infosystems Ltd.), founded in the year 1983, has established
itself as a leading manufacturer of computer peripherals in India, encompassing Display
Products, Thin Client solutions, Information and Interactive Kiosks and a wide range of
Networking products & Solutions. HCL Peripherals has two Manufacturing facilities, one in
Pondicherry (Electronics) and the other in Chennai (Mechanical).The company has been
accredited with ISO 9001:2000, ISO 14001,

CHAIRMANS ADDRESS

Commenting at the results announcement Mr. Ajai Chowdhry,Chairman &

CEO, HCL Infosystems Ltd said, As the largest IndiaFacing ICT organization,
HCL over the last year has continued toinvest for tomorrow with a strong
focus on our long term vision ofBuilding services and system integration
practice besides the coreBusiness. The year saw continued impetus in the
System IntegrationBusiness with exciting projects across segments. To reenforceHCLs position in the Security market, we have launched our
100%Subsidiary HCL Security this year. HCLs future growth strategyDeeply
focuses on India, the fast growing ICT market and this is sureTo consolidate
our position in the Indian ICT market.

Collaboration

To provide world-class solutions and services to all ourCustomers, we have

formed Alliances and Partnerships withleading IT companies worldwide.HCL
Infosystems has alliances with global technologyleaders like Intel, AMD,
Microsoft, IBM, Bull, Toshiba, Nokia,Sun Microsystems, Ericsson, NVIDIA, SAP,
Scansoft,
SCO,
EMC,Veritas,
Citrix,
CISCO,
Oracle,
Computer
Associates,Symantec,casioInfocus, Duplo, Samsung and Novell.These
alliances on one hand give us access to besttechnology & Products as well
enhancing our understandingof the latest in technology. On the other hand
they enhanceour product portfolio, and enable us to be one stop shop forour
customers.41

VISION AND MISSION OF HCL

Vision Statement
It is the most preferred employer and principal taking leading edge IT
products and services to
the masses through sustained excellence.

Mission Statement
We shall increase the shareholders value by improving the PAT through free
cash flow, reducing the BR cycle, inventory levels, wastage.

Quality Policy Statement

We will deliver defect-free products, services and solutions to meet the

requirements of our
External and internal customers the first time, every time.

10

OBJECTIVES OF THE COMPANY

Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action
and innovation in attaining defined objectives.

People Objective
To help HCL Insys people share in the companys success, which they make
possible; to provide job security based on their performance; to recognize
their individual achievements and to help them gain of satisfaction and
accomplishment from their work.

Core Values

It is uphold the dignity of individual

It is honour all commitments

It is committed to quality, Innovation and growth in every endeavor

It is responsible Corporate Citizens

11

HCL INFOSYSTEMS HEAD OFFICE

HEAD OFFICE
HCLInfosystemsLtd.
E-4,5&6,Sector11,
NOIDA201301,UP
India

Display
Display means which takes the inputs and diplay it as an output on
screen.

TYPES OF DISPLAY

LCD

PLASMA

LED

TV TFT & PROFESSIONAL LCD

TV PROFESSIONAL PLASMA

TV PROFESSIONAL LED

12

BRANDS AVILABLE (TV)

SONY
TOSHIBA
SAMSUNG
ONIDA
LG
PANASONIC
VIDEOCON
SANSUI
PHILIPS
HITACHI
SHARP
LOYYD- FEDOERS
BENQ

13

BRANDS ( TFT)
SAMSUNG
LG
HP -

IT

DELL -

IT

HCL -

IT

VIEW SONIC
BENQ
ZENITH -

IT

VU
AOC
LENOVO ACER -

IT
IT

14

3 BRANDS (PROFESSIONAL DISPLAY)

SAMSUNG (LCD+PLASMA)
SHARD
(LCD)
NEC
(LCD)
LG
(LCD)
PANASONIC (PLASMA)

15

LCD DISPLAY

Liquid-crystal display televisions (LCD TV) are television sets that use LCD technology to
produce images. LCD televisions are thinner and lighter than CRTs of similar display size, and
are available in much larger sizes. This combination of features made LCDs more practical than
CRTs for many roles, and as manufacturing costs fell,their eventual dominance of the television
market was all but guaranteed.
In 2007, LCD televisions surpassed sales of CRT-based televisions worldwide
for the first time, and their sales figures relative to other technologies are
accelerating. LCD TVs are quickly displacing the only major competitors in
the large-screen market, the plasma display panel and rear-projection
television. LCDs are, by far, the most widely produced and sold television
technology today, pushing all other technologies into niche roles.

In spite of the LCD's many advantages over the CRT technology they
displaced, LCDs also have a variety of disadvantages.

16

Advantages

Slim profile
Lighter and less bulky than rear-projection televisions
Is less susceptible to burn-in: Burn-in refers to the television displaying
a permanent ghost-like image due to constant, prolonged display of
the image. Light-emitting phosphors lose their luminosity over time
and, when frequently used, the low-luminosity areas become
permanently visible.
LCDs reflect very little light, allowing them to maintain contrast levels
in well-lit rooms and not be affected by glare.
Slightly lower power usage than equivalent sized Plasma displays.
Can be wall-mounted.

Disadvantages
Poor black level: Some light passes through even when liquid crystals
completely untwist, so the best black color that can be achieved is varying
shades of dark gray, resulting in worse contrast ratios and detail in the
image

Narrower viewing angles than competing technologies. It is nearly

impossible to use an LCD without some image warping occurring.
LCDs rely heavily on thin-film transistors, which are easily damaged,
resulting in a defective pixel. The number of defective pixels at which
the LCD is determined to be unusable varies . LCDs currently have a
rejection rate of about 50% but this is improving. A larger screen size
requires more transistors, which increases the chances of yielding a
defective LCD. Technology advancements are slowly easing this
problem.
Typically have slower response times than Plasmas, which can cause
ghosting and blurring during the display of fast-moving images. This is
also improving by increasing the refresh rate of LCD displays.

17

LED DISPLAY
LED (Light-emitting diodes) Edge-lit LEDs are the slimmest televisions. The
are excellent for wall enhancement. Its low profile makes it look more like a
beautiful painting, rather than a home theatre set up. It uses liquid crystals,
and backlight from hundreds of light-emitting diodes, in place of fluorescent
lamps. The quality level of backlit LED can adjust the brightness, producing a
blacker black. This great bright light, emitting diode backlit, rewarded LED
its win over plasma in terms of brightness. It can be equally distributed at
the back of the TVs panel, or the edges of the screen to make a very thin
frame. It allows higher contrast ratio and lower energy consumption.
The new 120Hz and 240Hz refresh rate of LED TVs was used to make the
conversation rate faster. LED is as safe to use as a computer monitor.
Although it is also safe to play video games on a plasma television the
backlit is easier to control than the pixels of the plasma, which gives LED an
advantage over plasma. However,

18

PLASMA DISPLAY
A plasma display is made up of many thousands of gas-filled cells that are
sandwiched in between two glass plates, two sets of electrodes, dielectric
material, and protective layers. The address electrodes are arranged
vertically between the rear glass plate and a protective layer. This structure
sits behind the cells in the rear of the display, with the protective layer in
direct contact with the cells. On the front side of the display there are
horizontal display electrodes that sit in between a magnesium-oxide (MgO)
protective layer and an insulating dielectric layer. The MgO layer is in direct
contact with the cells and the dielectric layer is in direct contact with the
front glass plate. The horizontal and vertical electrodes form a grid from
which each individual cell can be accessed. Each individual cell is walled off
from surrounding cells so that activity in one cell does not affect another. The
cell structure is similar to a honeycomb structure except with rectangular
cells.
To illuminate a particular cell, the electrodes that intersect at the cell are
charged by control circuitry and electric current flows through the cell,
stimulating the gas (typically xenon and neon) atoms inside the cell. These
ionized gas atoms, or plasmas, then release ultraviolet photons that interact
with a phosphor material on the inside wall of the cell. The phosphor atoms
are stimulated and electrons jump to higher energy levels. When these
electrons return to is natural state energy is released in the form of visible
light. Every pixel on the display is made up of three subpixel cells. One
subpixel cell is coated with red phosphor, another is coated with green
phosphor, and the third cell is coated with blue phosphor. Light emitted from
the subpixel cells is blended together to create an overall color for the pixel.
19

The control circuitry can manipulate the intensity of light emitted from each
cell, and therefore can produce a large spectrum of colors. Light from each
cell can be controlled and changed rapidly to produce a high-quality moving
picture.

Advantages

Slim profile
Can be wall mounted
Lighter and less bulky than rear-projection televisions
Achieves better and accurate color reproduction than LCDs (68 billion
(236) versus 16.7 million (224))
Produces deep, true blacks allowing for superior contrast ratios (up to
1:1,000,000)

Far wider viewing angles than those of LCD (up to 178), images do not
suffer from degradation at high angles unlike LCD's
Absence of motion blur, because of very high refresh rates and faster
response times (up to 0.001 milliseconds) make plasmas ideal for fast
motion video (films or sports viewing)

Disadvantages

Susceptible to Screen burn-in and image retention (however, newer models have built-in
technologies to prevent this such as pixel shifting)
Phosphors lose luminosity over time, resulting in gradual decline of absolute image
brightness (newer models are less susceptible to this, having lifespans exceeding 60,000
hours, far longer than older CRT technology)
Generally do not come in sizes smaller than 32 inches
Susceptible to reflection glare in bright rooms
High power consumption
Heavier than LCDs due to the requirement of a glass screen to hold the gases

20

Damage to the glass screen can be permanent and far more difficult to repair than an
LCD

DIFFERENCE BETWEEN LCD AND LED

LCD TVs and LED TVs are technically both LCD TVs, and the screen on both
LCD and LED TVs is a liquid crystal display, a LCD display has two layers of
glass which are polarized and joined together, the liquid crystals then pass or
block the light to display the television picture.

The crystals do not produce any light; the light comes from a series of lamps
at the back of the screen. On an LCD TV the lamps at the back of the screen
are fluorescent lamps, whilst on an LED TV the lights at the back of the
screen are Light Emitting Diodes (LED).
There are two types of LED methods used to provide the back lighting to the
screen, Edge lighting and Full Array lighting.
Edge lighting uses LEDs which are placed around the edge of the screen, this
allows for a much slimmer design, which is starting to appear in many of the
models now being released.
21

Full Array Lighting is when the LEDs are placed behind the screen and there
are separate LEDs for red, green and blue, which are designed to create
brighter colors.

OBJECTIVE OF PROJECT:

PRIMARY OBJECTIVE:
To Collect as much as possible information about Display market and collect
the data for Analysis. And find out the potential sale of following product

TFT
LCD
LED
PLASMA.

SECONDARY OBJECTIVE

Optimum use of that opportunity. Know how market working and what
strategy adopted for the product in market.

To obtain company related inform from internet, magazines, TV. And

newspapers.

22

To analyze all the data and provide learnings, conclusions and

recommendation.

SWOT ANALYSIS OF HCL

STRENGTHS
A-Wide Range of Products and Services like Software
Services, Infrastructure Management which cater into both large
And medium size companies.
B. Global Coverage in countries like U.S, Europe, Japan etc
C. Strong employees base of up to 50000Pax.
D. Support sales activities by understanding the customer business
Better.
E. Keep up-to-date on what competition is doing.
F. Its revenue has increased from 60.7bn in 2007 from 114bn
In2009 which shows its increasing trend.

23

G.They understand the business of customer and provide the apt technology
to them

H.They have a long committed relationship with their customers

I.They are the leaders in technology

WEAKNESS
A-.One of the key weakness of HCL is that it has lost projects in
continuation like recently BFSI cuts projects.
B. HCL has always a weakness in TIER1 sectors.

C. Total asset turnover is one of the weakness of HCL as they has

always failed to materialize its assets in right direction.

D. Lack of innovation and distribution network especially in case

Of laptops has reflected HCLs weakness.

OPPORTUNITIES
A. Acquisitions:-HCL has already done 3 major
Liberta.
This
enables
them
to
expand
and
create
them to wide there spectrum.

acquisitions
opportunity

like
for

B. Key opportunities lies in the countries like Eastern Europe and

24

APAC(Asia-Pacific Region).
C. Mid Market segment is the opportunity area as against
fortune200 companies.
D. Opportunity of doing better on return on equity from 21.42% by
beating satyam(26.08%)
E. Increasing its market share from 9.8% vs 19.7%(HP)

THREATS
A. One of key threat for HCL and the industry as a whole is the
ban of outsourcing from India due to new regulations from U.S
B. Dip in quarterly Sales by 5% can lead to loss of market share
and product depreciation.
C.Small Players and manufactures are trying to
segment
where
they
can
provide
much
cheaper
HCL which will be a rising competition for HCl to stand.

enter into the

products
then

25

PRODUCTS

Computing Products

...............................................

Offering an entire range of Computing Products for Corporate, Businesses and Small to Large
Setups.

Display Products

26

Introducing great display products that you would love setting your eyes on.

Storage Solutions

Offering an entire ranges of storage solution.

Software Licenses

27

Enjoy benefits of genuine software licenses through HCL Infosystems.

POS, KIOSK, Customer

Service Counter
Products

Offering an entire range of POS products and solutions.

28

Office Automation
Imaging & Printing
Solutions

Introducing world class imaging products and solutions to meet business requirements.
Networking Products

. Enjoy fast data transfer with our exclusive range of Networking Products.

Software Solutions

29

Introducing world class telecom products and AVSI solutions to meet business requirements.

Digital Lifestyle Products & Solutions

Offering an entire range of Digital Lifestyle Products and Solutions for entertainment and
business.

Raks& Enclosures

30

HCL offers a comprehensive range of 19 racks with standard accessories for Computer
networking applications and IP Enclosures of all standards

Software Solutions

Bringing to you world class software solutions that you can depend on

31

SERVICES

System Integration

Bringing to you reliable System Integration Solutions and Services.

IT Infrastructure Consultancy
32

Benefit from our IT Infrastructure Consultancy and more

IT Audit - Security,Compliance & Risk Management

Offering complete IT Audit Services for Small to Large Businesses.

ERP Consulting & Services
Benefit from our reliable ERP Consulting and Services.

33

Strategic Outsourcing Services

HCL offers world class Strategic Outsourcing Services to enterprises of all sizes.

Infostructure Services

Offering a wide range of dependable Infostructure Solutions.

Networking Infrastructure

34

Introducing dependable Networking Infrastructure Services.

HCL CDC
Equip yourself with the latest in IT by joining the HCL Career Development Centre.

Facilities Management

Introducing innovative Facilities Management services for complete satisfaction.

35

VPN & Managed

Networking (HCL Infinet)

Benefit from our Internet Infrastructure Services.

Managed Services
IOffering best in class Managed Services that you can depend upon.

QUESTIONS ASKED BY DEALER :

1. What are the size availability?

2. 1.36

2.42

3.60

4.103

3. Whether Network or Non- network?

4. Please furnise Detailed Specification.

5. Pricing- MRP, Retail Price.

6. Is prodect raidly avilable of the self.

36

7. If it is not radily avilable how many days take tol supply it.

8. What are the purchases turm.

9. Comparative on Specification.

10.

Market Share.

SELL TFT IN DIFFERENT MARKET(weekly)

S. NO.

BENQ

L.G.

H.P.

HCL

OTHERS

18

10

12

14

21

20

13

13

15

20

37

16

08

06

10

18

15

10

10

15

20

14

12

12

15

15

12

10

14

18

TOTAL

98

65

60

80

110

09

38

98

110

65
80
60

BEBQ

L.G.

HP

HCL

OTHERS

Chart Title
120
100

110
98
80

80
65
60

Series 3
60

Linear (Series 3)

40
20
0
BENQ

L.G.

HP

HCL

OTHERS

39

MARKET SHARE OF LCD , LED, PLASMA

LCD - 45
LED - 30
PLASMA - 25

50
45
40
35
30
25
20

PRICE

45

Series 3

30
25

15
10
5
0

4.3

2.5

3.5

LED

LCD

PLASMA

40

Top Competitors

Computer Point Limited

The Capita Group Plc
Bartronics India Limited
Tulip Telecom Limited
Tata Consultancy Services Limited
Lenovo Group Limited
Infosys Technologies Limited
International Business Machines Corporation
CCS Infotech Limited.
Datapoint Systems, Inc.
Aver Software Technologies Ltd
Hewlett-Packard Company
Ricoh India Ltd.
Tanla Solutions Limited

41

Key Employees

R.P. Khosla
Director

Rajeev Asija
Executive Vice President
Ajai Chowdhry
Chief Executive Officer

V.N. Koura
Director
Hari Baskaran
Executive Vice President

Vivek Punekar
Vice President

T.S. Purushothaman
Director

42

E.A. Kshirsagar
Director

Rajender Kumar
Executive Vice President

J.V. Ramamurthy
Chief Operating Officer
Sushil Kumar Jain
Secretary

D.S. Puri
Director

George Paul
Executive Vice President

Ajai Chowdhry
Chairman

Narasimhan Jegadeesh
Director

Anita Ramachandran

43

Director

REASEARCH METHODOLOGY
1. Primary Data:

Seniors those who already trained

Sales statement

Observation method

Through Questionnaires

2. Secondary Data:

Discussions with managers and other staff

Referring books, journals and magazines

Information collected from Internet

Website of HCL

44

SUGGESTIONS AND RECOMMENDATIONS

HCL is having large number of channel partners but it is not supporting &
taking care all of them equally which results in increasing discontentment
among new channel partners because its not possible for company to support all
of them equally. Company should take some positive action against it.
Company executive should visit dealers on regular basis.
They should pay proper attention towards checking of various components of
PC before end user delivery. Otherwise it tends towards defame of brand name
in comparison to rivals.
Need to expend customer care center as the consumer base of HCL Infosystem
is increasing with tremendously fast pace.
Proper attention should be paid for advertisement planning otherwise it may
lead to problem for dealer as well as for company.
Company should tie up with some event management company to organize
various promotional activities like canopy, Carnival.
Company should make policy for fixed end user price for all dealers so that fair
game will be played & dealer would not to compromise on their margin.

45

CONCLUSION
Marketing is a very crucial activity in every business organization. Every
product produced within an industry has to be marketed other wise it will
remain
as unsold stock, which will be of no value. I have realized this fact after
completion of my summer training project. Despite of various difficulties and
limitations faced during my summer training project on the topic Market
Reasearch on Display . I have tried my level best to find out the most
relevant
information for the organization to complete the assignment that was given
to me.
After completion of my summer training project I have gained several
experiences
in the field or marketing. I have got the opportunity to meet various people,
which fluctuate in different situation and time. This summer training project
has
given me the opportunity to have first experience in the corporate world.
Theoretical knowledge of a person remains dormant until it is used and
tested in
the practical life. The training has given to me the chance to apply my
theoretical

46

knowledge that I have acquired in my classroom to the real business world. I

have
completed my summer training project in which are involved in its successful
completion. In spite of few limitations and hindrance in the summer training
project I found that the work was a challenge and fruitful. It gives enough
knowledge about the computers market and the distribution process
undertaken by
an organization. This summer training project has enabled my capability in
order to
manage business effectively and in my career in future.

WHAT I LEARNED IN THIS PROJECT:

This was one experience where I met people from various walks of life, the diverse ways of
thinking (about the same thing), the volatile nature, their perception of marketers, their ways of
life all came forth and at the end of the day you feel you can understand humans better but the
next day you are back to square one starting all over again.
Theres one aspect that comes into play when you go out in the streets that is going on cold
calls, going and meeting people without appointments, without any know hows. There are only
two people who do it, one is the man looking for jobs and the others marketers, and I feel we are
more despised. It requires lots of guts but has a bearing on you mettle, it develops your soft skills
and I do feel the change.
I learned how to deal with Dealers like how to start communication, explain the business,
satisfying his queries and fixing appointments.
Another important thing that I developed here was building a bond and relationship with people.
A great percentage of hesitation within me evaporated while interacting with the senior personnel
of the corporate.
47

BIBLIOGRAPHY:

Through mentors.

Through market survey.

Through internet.

Web sites used-

Google Search
www.hcl.in
www.indiainfoline.com
www.hclinfosystem.in

48

49