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    Ewc

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    Amirah Rahman
    This document discusses a study on the consumer behavior of cosmetics among students in UITM Puncak, Malaysia. It begins with an introduction that provides background on cosmetics usage throughout history. It then discusses the growth of the cosmetics industry in Malaysia and how women, especially students, are more focused on their appearance. The problem statement notes that many factors influence consumers' purchasing decisions of cosmetic products. The objectives and research questions of the study aim to determine the factors influencing students' consumption of cosmetics and their satisfaction and knowledge of product ingredients. The document also includes sections on the scope and significance of the study and a sample questionnaire.

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    © All Rights Reserved
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    Ewc

    Uploaded by

    Amirah Rahman
    99 views5 pages
    This document discusses a study on the consumer behavior of cosmetics among students in UITM Puncak, Malaysia. It begins with an introduction that provides background on cosmetics usage throughout history. It then discusses the growth of the cosmetics industry in Malaysia and how women, especially students, are more focused on their appearance. The problem statement notes that many factors influence consumers' purchasing decisions of cosmetic products. The objectives and research questions of the study aim to determine the factors influencing students' consumption of cosmetics and their satisfaction and knowledge of product ingredients. The document also includes sections on the scope and significance of the study and a sample questionnaire.

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    cosmetic behaviour

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    This document discusses a study on the consumer behavior of cosmetics among students in UITM Puncak, Malaysia. It begins with an introduction that provides background on cosmetics usage throughout history. It then discusses the growth of the cosmetics industry in Malaysia and how women, especially students, are more focused on their appearance. The problem statement notes that many factors influence consumers' purchasing decisions of cosmetic products. The objectives and research questions of the study aim to determine the factors influencing students' consumption of cosmetics and their satisfaction and knowledge of product ingredients. The document also includes sections on the scope and significance of the study and a sample questionnaire.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    99 views5 pages

    Ewc

    Uploaded by

    Amirah Rahman
    This document discusses a study on the consumer behavior of cosmetics among students in UITM Puncak, Malaysia. It begins with an introduction that provides background on cosmetics usage throughout history. It then discusses the growth of the cosmetics industry in Malaysia and how women, especially students, are more focused on their appearance. The problem statement notes that many factors influence consumers' purchasing decisions of cosmetic products. The objectives and research questions of the study aim to determine the factors influencing students' consumption of cosmetics and their satisfaction and knowledge of product ingredients. The document also includes sections on the scope and significance of the study and a sample questionnaire.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Consumer Behavior Of Cosmetics Among

    ALAM

    Students in UITM PUNCAK

    1.0 Introduction
    This section highlight on the background of study, problem statement
    ,objectives of the study , research questions, scope of the study and
    significant of the study
    1.1 Background of the study
    Cosmetics, also known as make-up, are care substances used to
    enhance the appearance or odor of the human body. They are generally
    mixtures of chemical compounds, some being derived from natural sources
    (such as coconut oil) and some being synthetics.
    Ancient Sumerian men and women were possibly the first to invent and
    wear lipstick, about 5,000 years ago.They crushed gemstones and used them
    to decorate their faces, mainly on the lips and around the eyes.Also around
    3000 BC to 1500 BC, women in the ancient Indus Valley Civilization applied
    red tinted lipstick to their lips for face decoration. Those acient have used
    Kohl as a protective of the eye kohl ,Castor oil used by ancient Egypt as a
    protective balm and skin creams made of beeswax, olive oil, and rosewater,
    described by Romans.
    The cosmetic products in Malaysia have seen to have a rapid growth
    over last couple decades.The range of cosmetic product has increased and
    widened rapidly. Cosmetic products are very important to in every womans
    life. Especially for young and middle aged woman.It is estimated that
    Malaysian have spent RM 1.6 million annually for cosmetic consumption(The
    Malaysia Times, 2014)
    Malaysian now having a chance to a better standard living which was
    obtained through improved technology, better education ,dvancement in
    science and technology (Sabharma, et. Al. 2014). Women nowadays
    especially students are seen to be more active and moving ahead. Thus,
    they are more concerned on their looks and appearance, making them
    willing to spend on cosmetics.Cosmetics not only can change people on
    physical appearance but also increased confidence and assurance facing
    their every days life.
    Page 1

    Consumer behaviour is the study of individuals, groups, or


    organizations and the processes they use to select, secure, use, and dispose
    of products, services, experiences, or ideas to satisfy needs and the impacts
    that these processes have on the consumer and society.The customers
    purchase decision are based on various factor such as social, cultural,
    demographic , personal and economic.This is an important to conduct an
    effective marketing where the markerter should know the basis of decision
    taken by customers. Mainly among the students regarding their buying
    behavior on cosmetic products sold in market.
    1.2

    Problem Statement

    Many studies have been made in order to identify and understand on the
    consumer behaviors. They are many aspects that influence the buying decision
    among the consumers towards cosmetic products. According to Kamaruddin and
    Abdul Razak(2009) there are three factprs influenced buying behavior . There are
    perfectionistic, confused by over choice and impulsive purchase .Which they are
    incompetence in handling product information causing information overload and
    confusing.

    1.3 Objective of the study


    a. To determine factors influenced consumption of students on cosmetic product.
    b. To study the level of consumer satisfaction towards cosmetic products
    c. To study the knowledge of students on cosmetic products ingredients.

    1.4 Research question


    a. What are the factors influenced consumption of students on cosmetic product?
    b. What are the level of consumer satisfaction towards cosmetic products ?
    c. Are the students hane the knowledge on cosmetic products ingredients?

    1.5 Scope of study


    1.6 Significant of study

    Page 2

    Questionare
    Part I : PersonaL Data

    1) Name:
    2) Age (years)
    18-20

    21-23

    24 and above

    3) Faculty
    Faculty Architecture, Planning and Surveying
    Faculty of Art and Design
    Faculty of Business Management
    Faculty of Health Science
    Faculty of Hotel and Tourism Management
    Faculty of Pharmacy
    4) Monthly Income
    < 1000

    Part 2

    > 1000

    : Consumption Habit

    5) What kind of products you use .


    Page 3

    Herbal cosmetic
    Any product(unisex)
    I do not know
    6) What image(s) do cosmetic users project to you ?
    Stylish
    skin problems

    Confident

    Look better

    Solve

    Any other Answer ______________________________


    7) Which products do you use ? ( you may choose more than one answer)
    Moisturizer
    Face Wash

    Toner

    Mask
    Anti pimples product

    Night Cream

    Lipstick

    Blusher/mascara

    Scrub
    8) Since how long you have been using these products
    < 1 year

    1-3 years

    Above 3 years

    9) How much you spend on such product monthly


    Below RM 100
    RM 500

    RM 100 200

    <RM 500

    Above

    10 ) What influenced you to buy these producs?


    Price

    Ingredients

    Packaging

    Brand/ Brand Ambassador

    Social Media

    Relatives

    Advertising/ promotions
    Each of the items listed below to identify on respondents consumption
    behavior . How important do you consider each of the following in your
    purchasing decision making?
    1 (low)
    Not Important

    2
    3
    Somewhat
    Moderate
    Important
    Important
    Please circle to indicate the level of importance
    11) Reason for using cosmetic products
    Page 4

    4
    Very Important

    5( high)
    Extremly
    Important

    For
    5
    For
    5
    For
    5
    For
    5
    For
    5

    medical reason

    1 2 3 4

    personal hygiene

    1 2 3 4

    solving skin problem

    1 2 3 4

    attractiveness

    1 2 3 4

    self esteem or confident

    1 2 3 4

    12 ) Do you know the real ingredients in your cosmetic products ?


    Yes, I know well
    No, I do not much knowledge on it

    Thank you for you cooperation

    Page 5

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