The document outlines the requirements for a group strategic marketing project. Students must develop a comprehensive marketing plan for a product or service offered by a client company. The plan must include a strategic analysis of the company and market, suggested future marketing activities, and address specific criteria like competitor and customer analysis. It provides guidance on completing an internal and external analysis to inform the development of functional and investment strategies. The project requires an oral presentation and written report of around 2,500 words applying concepts from the course to make justified recommendations for the selected company.
The document outlines the requirements for a group strategic marketing project. Students must develop a comprehensive marketing plan for a product or service offered by a client company. The plan must include a strategic analysis of the company and market, suggested future marketing activities, and address specific criteria like competitor and customer analysis. It provides guidance on completing an internal and external analysis to inform the development of functional and investment strategies. The project requires an oral presentation and written report of around 2,500 words applying concepts from the course to make justified recommendations for the selected company.
The document outlines the requirements for a group strategic marketing project. Students must develop a comprehensive marketing plan for a product or service offered by a client company. The plan must include a strategic analysis of the company and market, suggested future marketing activities, and address specific criteria like competitor and customer analysis. It provides guidance on completing an internal and external analysis to inform the development of functional and investment strategies. The project requires an oral presentation and written report of around 2,500 words applying concepts from the course to make justified recommendations for the selected company.
The document outlines the requirements for a group strategic marketing project. Students must develop a comprehensive marketing plan for a product or service offered by a client company. The plan must include a strategic analysis of the company and market, suggested future marketing activities, and address specific criteria like competitor and customer analysis. It provides guidance on completing an internal and external analysis to inform the development of functional and investment strategies. The project requires an oral presentation and written report of around 2,500 words applying concepts from the course to make justified recommendations for the selected company.
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vaseer
Group Project
Strategic Marketing
Comprehensive Group project
The general assignment for the strategic marketing course group project is to develop a comprehensive strategic marketing plan for one major product (or service) offered by the client. Your marketing plan should be presented in written form, with any necessary exhibits and appendices. You are expected to pay particular attention to the following criteria: 1. Use of analytical marketing concepts and techniques to analyze the company and its products (Strategic analysis); 2. Degree to which information was sought and attained; 3. Develop companys marketing program/plan/strategies (Strategy creation and refinement); 4. Suggestions for future marketing activities of the company; The purpose of this written term project is to apply the marketing strategy and planning knowledge gained in the course into the company you selected. You are expected to conduct a strategic analysis and develop a strategic marketing plan for the company. Please use our textbook and following criteria as a guide. Please consult me for guide line. Note: - This is group project and you have to get approval of Product/service from me before you start the project. Under no circumstance the project topic will be change, once its signed by me and the group. You may choose to follow the strategy development discussion agenda when developing your marketing plan. 1. Customer Analysis Who are the major segments? What are their motivations and unmet needs? 2. Competitor Analysis Who are the existing and potential competitors? What strategic groups can be identified? What are their sales, share, and profits? What are the growth trends? What are their strengths, weaknesses, and strategies? 3. Market/Submarket Analysis How attractive is the market or industry and its submarkets? What are the forces reducing profitability in the market, entry and exist barriers, growth projections, cost structures, and profitability prospects?
vaseer
Group Project
Strategic Marketing
What are the alternative distribution channels and their relative
strengths? What industry trends are significant to strategy? What are the current and future key success factors?
4. Environmental Analysis What environmental threats, opportunities, and trends exist? What are the major strategic uncertainties and information need areas? What scenarios can be conceived? 5. Internal Analysis What are our costs, strategy, performance, and points of differentiation, strengths, weaknesses, strategic problems and culture? What is our existing business portfolio? What has been our level of investment in our various product markets? 6. Strategy Development What investment level is most appropriate for each product market withdrawal, milking, maintaining or growing? What assets and competencies will provide the basis for an SCA? How can they be developed, maintained, leveraged? What value proposition will be the core of the offering? What are the alternative functional strategies? 7. Project Requirements A. It is expected that each group member participate effectively in the development of the project. The project (marketing strategy and plan exercise) consists of a formal oral presentation to the class and a written report. B. There is no specified length for the written report. A reference
length would be 2500 words. Make it sure that your
recommendations are appropriate and they make business sense. As well, they are to be backed by strategic marketing concepts and techniques we discuss in class.
vaseer
Group Project
Strategic Marketing
PROJECT PROPOSAL
A. NAME: ______________ Reg. No __________e-mail: ___________________
B. NAME: ______________ Reg. No __________e-mail: ___________________ C. NAME: ______________ Reg. No __________e-mail: ___________________ D. NAME: ______________ Reg. No __________e-mail: ___________________ E. NAME: ______________ Reg. No __________e-mail: ___________________ COMPANY NAME :_________________________________ PRODUCT/SERVICES: _________________________________ CONTACT PERSON NAME:_________________________________ ADDRESS/TEL.NO:_________________________________ FOCUS OF STUDY:______________________________________________________ _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ ______ VERIFIED SOURCES OF INFORMATION NEEDED FOR STUDY: ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
