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The Business Plan Notes

The document discusses the importance of a business plan for a social enterprise. It explains that a business plan communicates the vision, demonstrates the strategy and operations, and sets priorities. It benefits an enterprise by being comprehensive in addressing all major issues, communicating the concept to attract resources, and providing guidance through goals and milestones. Developing and reviewing the plan regularly can improve performance even if aspects become obsolete. An effective business plan includes describing the idea and mission, analyzing the market, outlining marketing and fundraising strategies, projecting financials, and setting goals and objectives with a timeline.

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6K views4 pages

The Business Plan Notes

The document discusses the importance of a business plan for a social enterprise. It explains that a business plan communicates the vision, demonstrates the strategy and operations, and sets priorities. It benefits an enterprise by being comprehensive in addressing all major issues, communicating the concept to attract resources, and providing guidance through goals and milestones. Developing and reviewing the plan regularly can improve performance even if aspects become obsolete. An effective business plan includes describing the idea and mission, analyzing the market, outlining marketing and fundraising strategies, projecting financials, and setting goals and objectives with a timeline.

Uploaded by

Srikant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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THE BUSINESS PLAN

Business Plan

It explains the entrepreneurs vision in writing


Demonstrates implementation (strategy and operations)
May function as a financing proposal or investment prospectus
Resolves conflicting demands upon scarce resources by setting priorities
There is a positive relationship between planning & performance in new
and small firms.

Benefits of a Business Plan


Comprehensiveness
The business plan has to fully and completely treat all the major issues facing
the new venture. It should leave nothing of importance out
Communication
The plan is a document for communicating to various audiences the businesss
concept and potential. An effective plan succeeds in communicating the
excitement and vision of the founders and can help to attract resources to the
new venture.
Guidance
The business plan sets goals and milestones for the new venture. It lays out the
intentions of the entrepreneurial team and the values the founders wish to
preserve in the organisation.
A readily available written plan fosters cohesiveness because everyone can see
what the firms desired objectives are.
The Planning Process
The process of putting together a business plan, consulting it frequently, and
reviewing and revising it periodically can improve the ventures performance
even though some aspects of the plan may become obsolete before long
The process of collecting information, sharing analysis, developing norms for
decision making, publicly enunciating the values of the organisations leaders,
reviewing objectives, and linking these with action all make for a more effective
organisation.
A Business Model

A sample mission

The XYZ organisations mission is to provide youths from low-income


neighborhoods with the academic skills and learning opportunities they need to
succeed, and to provide college students with the opportunity to understand and
help meet those needs in order to promote their own development as leaders.
4 Mission Questions

What
What
What
What

will the enterprise do, and what will it not do?


does value mean for this enterprise, and how is it measured?
is this enterprises unique innovation or adaptation?
constitutes success for this enterprise?

A better mission statement


The XYZ organisation provides low-income youths with the academic skills they
need to succeed in life, and gives college students the opportunity develop their
leadership abilities. The first programme of its kind in New Delhi, matches at-risk
kids with students from local universities who mentor them in basic academics,
and provide real-life role models of academic success. Our goal, while reaching
as many young people as possible, is to create a model for learning and teaching
that others will emulate in New Delhi and across India.
Outline

Creativity and ideas


Business models
Missions
Business plans.

Business plans

A social enterprises manual for key constituents


Actual and potential funders
Government officials
The community
The social entrepreneur
Actual and potential staff and volunteers
Board members.

Business plan components


1.
2.
3.
4.
5.
6.
7.
8.
9.

Business plan summary


Description of the enterprise
The team
The market and industry
Marketing and fundraising
The financial plan
Goals and objectives, with a timeline
Risk assessment
Supporting documents.

Summary

What is the venture?


Why is it new and important?
Who will benefit from it, and how?
How (in general terms) will the idea be executed?
Who is the social entrepreneur, and what unique skill, service, or
background does he or she (or they) bring to the venture?
What kind of support for the enterprise is needed, and how much of it?
What will constitute success?

Enterprise description

The idea, and why it is an authentic opportunity

The mission statement


Definition of value, and how it is to be measured
Key innovations or adaptations
Competitive advantage
The social enterprises legal structure
Current status of enterprise.

The enterprise team


Management
Board
Advisors
Early donors.
Analysis of the market and industry
Industry description
Target market
Expected position and share in target market.
Enterprise marketing and fundraising
Fundraising targets and strategies
Grant-writing plans
Pricing plan
For-profit activities
Marketing.
The financial plan
Financial needs for 3-5 years
Financial projections
Projected Income & Expenditure statements
Funds-flow and Cash-flow projections
Projected Balance sheets.
Enterprise goals and objectives
Definition of success
Intermediate goals and success measures
Evidence that goals can be achieved
Timeline
Start of the enterprise
Incorporation date, if any
Hiring, space, and equipment acquisition
Start of service delivery
Beginning of cash flow from fees, grants, and donations
Enterprise growth milestones
Goal attainment.
Most common B-plan pitfalls

Failing to communicate realistic goals


Failing to anticipate problems, lack of evident commitment or dedication
to the venture
Lack of experience

Failure to demonstrate market niche.

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