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    Questionnaire

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    arzoo26
    The document is a questionnaire about the Indian brand Kingfisher, known for its beer, airlines, and calendar. It asks respondents about their familiarity with and perceptions of Kingfisher's existing products and services, as well as their interest in potential new offerings like a non-alcoholic drink, retail stores, holidays, casinos, fitness clubs, hotels, whiskey, and health services. The questionnaire collects information on recognition, reputation, perceived fit, relevance, innovativeness, and appeal to help Kingfisher with new product and service development.

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    Questionnaire

    Uploaded by

    arzoo26
    249 views3 pages
    The document is a questionnaire about the Indian brand Kingfisher, known for its beer, airlines, and calendar. It asks respondents about their familiarity with and perceptions of Kingfisher's existing products and services, as well as their interest in potential new offerings like a non-alcoholic drink, retail stores, holidays, casinos, fitness clubs, hotels, whiskey, and health services. The questionnaire collects information on recognition, reputation, perceived fit, relevance, innovativeness, and appeal to help Kingfisher with new product and service development.

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    The document is a questionnaire about the Indian brand Kingfisher, known for its beer, airlines, and calendar. It asks respondents about their familiarity with and perceptions of Kingfisher's existing products and services, as well as their interest in potential new offerings like a non-alcoholic drink, retail stores, holidays, casinos, fitness clubs, hotels, whiskey, and health services. The questionnaire collects information on recognition, reputation, perceived fit, relevance, innovativeness, and appeal to help Kingfisher with new product and service development.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    249 views3 pages

    Questionnaire

    Uploaded by

    arzoo26
    The document is a questionnaire about the Indian brand Kingfisher, known for its beer, airlines, and calendar. It asks respondents about their familiarity with and perceptions of Kingfisher's existing products and services, as well as their interest in potential new offerings like a non-alcoholic drink, retail stores, holidays, casinos, fitness clubs, hotels, whiskey, and health services. The questionnaire collects information on recognition, reputation, perceived fit, relevance, innovativeness, and appeal to help Kingfisher with new product and service development.

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    © All Rights Reserved
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    QUESTIONNAIRE

    Prelude: The survey mentions a brand called Kingfisher based out of India.
    Kingfisher is/was known for its Airlines, Kingfisher beer industry (with a market
    share of over 36% in India), Kingfisher Derby and Kingfisher Calendar. Kingfisher
    is known to exhibit core values like being dynamic, innovative, value for money,
    quality and fun. Considering these values and the associations with the brand,
    kindly attempt the following survey. Also there are few services/brands in the
    name of Kingfisher which are fictitious in nature for research purpose.
    Thank you for taking time for this survey.
    1. Which of the following Kingfisher brands do you recognize?
    (familiarity)
    a. Kingfisher Beer (Any of these): Blue/Ultra/Premium
    b. Kingfisher Airlines
    c. Kingfisher Derby
    d. Kingfisher Music Records
    2. According to you, what comes to your mind when you think of
    Kingfisher? (reputation)
    a. Quality products/ services providing brand
    b. A fun and entertainment brand
    c. Innovative and dynamic brand
    d. Value for money brand
    3. If Kingfisher comes up with a new variant of drink called Kingfisher
    BerryBuzz which is a non-alcoholic drink, would you like to try it?
    (perceived fit)
    a. Very Much
    b. Somewhat
    c. Undecided
    d. Not really
    e. Not at all
    4. Kingfisher has launched a new Megastore which is an
    entertainment retail chain store with a wide selection of CDs,
    games, books, vinyl records, Kingfisher Calendars, board games
    etc. How interested are you to pay a visit and buy something from
    the store? (relevance)
    a. Very Interested
    b. Somewhat interested
    c. Neutral
    d. Not very interested
    e. Not at all interested

    5. Kingfisher, with a knowledge in airways, plans to start Kingfisher


    Holidays which is focused on planning holidays to the most
    undiscovered and exotic locations in India. Would you be
    interested to book your trip through KingfisherHolidays.com?
    (relevance)
    a. Very Interested
    b. Somewhat interested
    c. Neutral
    d. Not very interested
    e. Not at all interested
    6. The brand has recently ventured into fun and gaming segment by
    starting Indias first casino. How likely are to visit the place?
    (innovativeness)
    a. Very Likely
    b. Somewhat likely
    c. Neutral
    d. Not likely
    e. Not at all likely
    7. Kingfisher is planning to launch an innovative fitness club with a
    value for money deal and top notch facilities at several locations in
    India. Would you be interested in joining the club? (innovativeness)
    a. Very Interested
    b. Somewhat interested
    c. Neutral
    d. Not very interested
    e. Not at all interested
    8. Kingfisher plans on starting a group of hotels for budget travellers
    across several tourist spots in India as smart alternative for
    travellers. Would you prefer to stay at one of their hotels over
    holidays?
    a. Very Likely
    b. Somewhat likely
    c. Neutral
    d. Not likely
    e. Not at all likely
    9. For its Christmas and New Year special, Kingfisher plans to launch
    its exclusive and dynamically flavoured Whiskey. How appealing is
    the idea of new product (such that you might want to try it)?
    a. Very much appealing
    b. Somewhat appealing
    c. Neutral
    d. Not very appealing
    e. Not at all appealing I dont drink

    10.
    With its innovative solutions, Kingfisher sees potential in
    providing health based services such as a modern health
    management program that improves employee health and reduces
    healthcare costs. Would you be interested in opting for it?
    a. Very Likely
    b. Somewhat likely
    c. Neutral
    d. Not likely
    e. Not at all likely
    11.
    Lastly, of the above, which product/idea would you really
    find interesting/worth trying/innovative?
    a)
    b)
    c)
    d)
    e)
    f)
    g)
    h)

    12.
    a.
    b.
    c.
    d.
    e.
    13.
    a.
    b.
    c.

    Kingfisher Buzz Berry: non-alcoholic drink


    Megastore
    Kingfisher Holidays
    Casinos
    Fitness Club
    Budget Hotels
    Flavoured Special Edition Whiskey
    Health management software

    What age group do you belong to?


    18-24
    25-34
    35-44
    45-54
    55+
    Please select your gender
    Male
    Female
    Other

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