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    Research Report ON "A Study of Purchasing Preference of Smartphones in Lucknow

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    9125103046
    This research report summarizes a study on the purchasing preferences of smartphones in Lucknow, India. It was submitted by Mohd. Mustaqeem, an MBA student at Lucknow University, in partial fulfillment of the requirements for an MBA degree from 2014-2016. The report includes a declaration from the author, acknowledgements, preface, introduction, review of literature, objectives of the study, research methodology, data analysis, findings, suggestions and recommendations, and conclusions. It also includes a bibliography and annexure with the questionnaire used in the study.

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    Research Report ON "A Study of Purchasing Preference of Smartphones in Lucknow

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    9125103046
    258 views7 pages
    This research report summarizes a study on the purchasing preferences of smartphones in Lucknow, India. It was submitted by Mohd. Mustaqeem, an MBA student at Lucknow University, in partial fulfillment of the requirements for an MBA degree from 2014-2016. The report includes a declaration from the author, acknowledgements, preface, introduction, review of literature, objectives of the study, research methodology, data analysis, findings, suggestions and recommendations, and conclusions. It also includes a bibliography and annexure with the questionnaire used in the study.

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    Bataar Adarsh

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    This research report summarizes a study on the purchasing preferences of smartphones in Lucknow, India. It was submitted by Mohd. Mustaqeem, an MBA student at Lucknow University, in partial fulfillment of the requirements for an MBA degree from 2014-2016. The report includes a declaration from the author, acknowledgements, preface, introduction, review of literature, objectives of the study, research methodology, data analysis, findings, suggestions and recommendations, and conclusions. It also includes a bibliography and annexure with the questionnaire used in the study.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    258 views7 pages

    Research Report ON "A Study of Purchasing Preference of Smartphones in Lucknow

    Uploaded by

    9125103046
    This research report summarizes a study on the purchasing preferences of smartphones in Lucknow, India. It was submitted by Mohd. Mustaqeem, an MBA student at Lucknow University, in partial fulfillment of the requirements for an MBA degree from 2014-2016. The report includes a declaration from the author, acknowledgements, preface, introduction, review of literature, objectives of the study, research methodology, data analysis, findings, suggestions and recommendations, and conclusions. It also includes a bibliography and annexure with the questionnaire used in the study.

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    You are on page 1of 7

    RESEARCH REPORT

    ON
    A STUDY OF PURCHASING PREFERENCE OF
    SMARTPHONES IN LUCKNOW

    SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE


    OF MASTER OF BUSINESS ADMINISTRATION

    2014-2016

    SUBMITTED TO
    Prof. Bimal Jaiswal

    SUBMITTED BY:
    Adarsh Srivastava
    Roll No. 15001117002
    MBA-IV Sem.

    LUCKNOW UNIVERSITY (IMS)


    LUCKNOW
    1

    RESEARCH REPORT
    ON

    SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE


    OF MASTER OF BUSINESS ADMINISTRATION

    2014-2016

    SUBMITTED TO
    Prof. Bimal Jaiswal

    SUBMITTED BY:
    Ashish Kaushal
    Roll No. 15001117013
    MBA-IV Sem.

    LUCKNOW UNIVERSITY (IMS)


    LUCKNOW
    2

    A STUDY OF PURCHASING PREFERENCE OF


    SMARTPHONES IN LUCKNOW
    DECLARATION
    I, Vivek Kumar Mishra , a student of Master of Business Administration (MBA)
    Programme at the Institute of Co- operative & Corporate Management Research and
    Training, Lucknow hereby declare that all the information, facts and figures used in
    this research project titled A Study of Purchasing Preference of Smartphones in
    Lucknow have been collected by me. I also declare that this project report has
    been prepared by me and the same has never been submitted by the undersigned
    either in part or in full to any other University or Institute or published earlier.
    This information is true to the best of my knowledge and belief.

    .
    Mohd. Mustaqeem
    MBA- IV Sem.
    Roll No. 1467370060

    ACKNOWLEGEMENT
    We would like to express our deep gratitude to Mr. Vivek Mishra
    (Faculty of Guide) for his constant support, guidance and motivation
    which helped us immensely in completing this project. The insistence on
    taking up a relatively new topic helped us to understand the prospects
    how the consumer perceived about the consumer durable brands. We
    also would like to thank our respondents for giving us their valuable time
    and providing us with the information needed to carry out the research
    successfully.

    Mohd. Mustaqeem
    MBA- IV Sem.
    Roll No. 1467370060

    PREFACE
    The project gives an insight of the telecom sector. It basically helps understanding the brand
    preference of students with regard to smart phones.
    It helps us to know what are the basis on which students chooses a particular brand when
    he/she purchases a new handset.
    The project will help to learn about the growing telecom sector in India. The research will
    also bring to light what all factors a student considers at the time of purchase of a new mobile
    phone.

    Table of Contents
    S.R.NO.

    TOPICS

    1
    2
    3
    4
    5
    6
    7
    8
    9

    FRONT PAGE
    CERTIFICATE FROM MENTOR, CERTIFIED BY
    PRINCIPAL
    DECLARATION
    ACKNOWLEDGEMENT
    PREFACE
    INTRODUCTION
    REVIEW OF LITERATURE
    OBJECTIVES OF STUDY
    RESEARCH METHODOLOGY
    DATA ANALYSIS
    FINDINGS
    SUGGESTIONS AND RECOMMENDATION
    CONCLUSIONS
    LIMITATIONS

    10
    11

    BIBLIOGRAPHY
    ANNEXURE (Questionnaire.)

    PAGE
    NUMBER

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