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Synopsis Impact of Promotional Activities On Customer Satisfaction at Shoppers Stop and Central

This document discusses a capstone project comparing the impact of promotional activities on customer satisfaction at Shoppers Stop and Central. The topic was chosen to analyze two major retailers and understand how their promotional strategies satisfy customers and increase footfall. Marketers at various retail outlets will benefit from the findings, which will provide insight into customer mindsets regarding promotions. The methods used will include a field survey, along with secondary data from company records, websites, and malls in Mumbai where the stores are located.

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Chandreyee Mukherjee
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51 views2 pages

Synopsis Impact of Promotional Activities On Customer Satisfaction at Shoppers Stop and Central

This document discusses a capstone project comparing the impact of promotional activities on customer satisfaction at Shoppers Stop and Central. The topic was chosen to analyze two major retailers and understand how their promotional strategies satisfy customers and increase footfall. Marketers at various retail outlets will benefit from the findings, which will provide insight into customer mindsets regarding promotions. The methods used will include a field survey, along with secondary data from company records, websites, and malls in Mumbai where the stores are located.

Uploaded by

Chandreyee Mukherjee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Synopsis

Impact of promotional activities on


customer satisfaction at Shoppers stop and
Central
1

INTRODUCTION OF PROJECT
As a part of our study of MBA programme, we are given capstone project
work to develop our analytical skill as professional students. The topic I
choose here converges on two major giants in global market:
1. Central
2. Shoppers Stop

1.2

Why has this industry/topic been selected?

Ones a customer get inside the store he will find all kinds of products available

that may be Cosmetic, Garments etc.


The promotional activities inside the store or outside attract all the customers

which eventually increase footfall at the particular store.


So this topic is the comparetive study of promotional activities between Central
and Shoppers Stop how their promotional activites will satisfy customers which
will help them to gain more footfalls.

1.3

Who will get benefit from this project?


Marketers of different retail outlets will get the benefit as the find out of this project
will guide them to understand customers mindset regarding various promotional
activities.

1.4

Overview of methods used to find out solutions


Primary data
Secondary data

- Field Survey
-Central records, Shoppers

Stop Record Book, Company Websites.

Area of research:

Mumbai,

Raghuleela Mall, Inorbit Mall


Research approach: method

Survey

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