The Catherine Cosmetics Company sales department meeting report summarized that they are experiencing a significant drop in sales of their hair care products since introducing an improved version of their top-selling line. Their advertising has not been successful in convincing more consumers to buy the new products, while competitors using 100% natural ingredients and no animal testing are doing quite well in that market.
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The Catherine Cosmetics Company sales department meeting report summarized that they are experiencing a significant drop in sales of their hair care products since introducing an improved version of their top-selling line. Their advertising has not been successful in convincing more consumers to buy the new products, while competitors using 100% natural ingredients and no animal testing are doing quite well in that market.
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Catherine Cosmetics Company
Sales Department Meeting Report
March 29, 20We reviewed the sales figures for the past quarter. We are currently experiencing a significant drop in sales in our hair care products. This has been going on since the beginning of the year when we introduced the improved version of our top-selling hair care line, Catherines curls. Our advertising has not been successful in convincing more consumers to buy these products. We know there is a market for products such as these manufactured with 100% natural ingredients and no testing on animals. In fact, our competitors are doing quite well in this area and have been
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