SMCT Group of Companies is a family-owned corporation started in 1992 as a sole proprietorship. It has expanded to over 40 stores nationwide, selling appliances, furniture, motorcycles, cars and offering property leasing. The company aims to improve lives through job creation and bringing comfort to homes, with a mission to provide quality service and focus on customer and employee growth. It has various product lines and price options to choose from. [/SUMMARY]
SMCT Group of Companies is a family-owned corporation started in 1992 as a sole proprietorship. It has expanded to over 40 stores nationwide, selling appliances, furniture, motorcycles, cars and offering property leasing. The company aims to improve lives through job creation and bringing comfort to homes, with a mission to provide quality service and focus on customer and employee growth. It has various product lines and price options to choose from. [/SUMMARY]
SMCT Group of Companies is a family-owned corporation started in 1992 as a sole proprietorship. It has expanded to over 40 stores nationwide, selling appliances, furniture, motorcycles, cars and offering property leasing. The company aims to improve lives through job creation and bringing comfort to homes, with a mission to provide quality service and focus on customer and employee growth. It has various product lines and price options to choose from. [/SUMMARY]
SMCT Group of Companies is a family-owned corporation started in 1992 as a sole proprietorship. It has expanded to over 40 stores nationwide, selling appliances, furniture, motorcycles, cars and offering property leasing. The company aims to improve lives through job creation and bringing comfort to homes, with a mission to provide quality service and focus on customer and employee growth. It has various product lines and price options to choose from. [/SUMMARY]
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I.
NAME OF THE FIRM
SMCT GROUP OF COMPANIES DES Appliance Plaza Incorporated HONDA DES Incorporated DES Strong Motors Incorporated Strong Moto Centrum SMCT Property Ventures
II.
LOCATION Branch: Ninoy Aquino Boulevard, Sindangan, Zamboanga del Norte Main Office: Lumapas Bldg., A. Clarin Street, Sacred Heart Village, Tagbilaran City, Bohol, Philippines.
III.
PROMOTION Aside from radio advertisement, it has its own website in the internet. Smctgroup.com is currently online. It has been registered for 2 years. It is ranked #3,056,414 in the world. Its server is hosted in Provo, United States and the address of the server is 69.195.124.102. You can also like them at facebook. They offered discounts and zero interest rates to selected products.
IV.
ACKNOWLEDGEMENT
We would like to acknowledge the presence of the Holy
Spirit who is guiding us through this research that we made; our parents/guardians for their full support; the great accommodation of the management and staf of SMCT group of companies-DES Appliance Plaza Sindangan Branch headed by Branch Manager, Mr. Richie A. Caste; the active participation of the group; and to our subject instructor, Mrs. Jovie C. Sagrado for giving us the opportunity to handle this kind of research study.
V.
INTRODUCTION SMCT Group of Companies is a corporation, the leading appliance, home furniture, and motorcycle and car dealer in the Philippines. They are also rendering auto-shop services for clients and non-clients. They also offer realty and properties for lease. SMCT Group of Companies has forty more stores in full business operation in the provinces of Bohol, Cebu, Misamis Oriental, Misamis Occidental, Zamboanga City, Zamboanga Provinces, Lanao del Norte, Cavite, Las Pias and Davao City.
VI.
HISTORY AND EVOLUTION OF THE COMPANY
The company isnt really a corporation at first. It started as a sole proprietorship kind of business owned by MR. SILVESTRE LUMAPAS. Its first store, DES Appliance Plaza was founded on January 18, 1992 at Alano Corner, Jamisola Street, Santiago District Pagadian City. In the year 2012, through the hard work, dedication, and intelligence of the owner, the establishment turned into a family corporation after twenty (20) years of operating as a sole proprietorship. The name DES stands for: Du Ek Sam derived from the wifes maiden name, MARILOU DU. In areas of Luzon, Visayas and Cagayan, they used the name Du Ek Sam but in Mindanao area, the name was shortened by the daughter named LOUISE CAMILLE LUMAPAS into DES. The corporation name was now changed into SMCT Group of Companies in which SMCT stands for: S Strong (Silvestres nickname) M Marilou(wife) C Camille (daughter) T Tj (son) Now, the company has already its five (5) business names:
1.DES Appliances Plaza Inc. - January 18, 1992
2.Honda DES Inc. - November 8, 1999 3.DES Strong Motors Inc. - June 25, 2007 4.Strong Moto Centrum (SMCT) Inc. - September 28, 2008 5. SMCT Property Ventures - June 24, 2011 The Company has forty (40) more stores in full business operation nationwide.
VII. VISION Changing the lives of the Filipinos by generating jobs and bringing comfort to their homes.
VIII. MISSION
To To To To To
be number one in providing quality service.
establish a great working environment. expand our operations all over the Philippines. introduce new technology to small towns. focus on our customer and our peoples growth
through innovation and efficiency.
To help improve the lives of our existing customers.
IX.
ORGANIZATIONAL STRUCTURE
RICHIE A. CASTE Branch Manager
BEVERLY DULANAS
MARY LUZ DALUGDOG
Receptionist
Cashier
REY BAFLOR/JULIROUS TINGNAN CI/Collector
X.
PRODUCTS AND PRICES
PRODUCTS INSTALLMENT
CASH
D/P
GEORGE RAZO Mechanic
A. HOME APPLIANCES P 12,300 P 1,800 P 1,240 (12
Refrigerator mos.) Washing machine Air conditioner mos.) Water dispenser Dryer
P 7,395 P 10,100 P1,500 P 9,900 P 5,500
974(6 mos.) Oven
1,025
P 21,750
2,141(12 mos.) Electric fan Television (32in) (x3)
(12
P 800
P 4,500
P 797(6 mos.) Gas range
(12 mos.) Components Karaoke
P 700
P3,300
P 2,299 P18, 000 P 4,754
1,187
P 39,999 P 3,999 P 3,000
P 22,923 P 4,000 P
1,400(12 mos.) Sala set
B. FURNITURES P14,250
P3,300
P2,626(6 mos.) Dining tables
P10,500
P2,400
1,958(6 mos.) Aparador
P 10,755
P 2,500
2,017(12 mos.) Dew foam mos.)
P 13,350 P2, 700
P2,
145
(6
C. MOTORCYCLE P66,400
P4,000
P3,181(36mos.) Kawasaki
P97,950
P7,000
P4,068(36mos.) Yamaha
P70,250
P4,500
P3,341(36mos.) Suzuki
P63,400
P4,000
Honda
P3,040(36mos.) Surplus
D. CARS P352,000
P70,400
P13,333(36mos.)
XI.
QUESTIONS AND ANSWERS
A. POSSIBLE QUESTIONS 1. What are measures to be made if there are customers complaints? 2. Does the establishment provide sales agents? 3. What is the brand that is most sellable to the 4. 5. 6. 7. 8.
market? What is the impact of credit sales to the business? Are number of customers increasing? How much is the estimated net sales for the month? Are employees satisfied for their wages? Is the branch manager doing well for his responsibilities?
ANSWERS: 1. The company is primarily dealing with the people; it cannot be avoided to receive some complaints from the customer. Especially, we people have different perspectives and educational attainment. The receptionist must be patient enough to entertain those customers and no matter how tired she is in explaining to the customer such issue repetitively, still the receptionist must be cheerful. It still isnt avoidable to have products with factory defects. The next time they want to purchase products, they need to double check the products before accepting it and selling to the customers. The customer should fill up on a logbook with his complains and there is a one month agreement for such product to be a subject for replacement. 2. Sales agents are really not the primary means of promoting the product but if there are willing to apply as sales agent, they would accommodate the applicant. Once the application was approved, the agent would certainly get his commission a month after the approval if he could sell a product to a new client and after six days to one month from the date of release of purchased product.
3. The brand that is most sellable is the PANASONIC,
regardless of the products category. 4. Credit sales had a big positive impact to the business as business is alive through credits because the company could gain more from them than the cash sales. 5. In this particular branch, customers are increasing because as we can see, the branch had more new customers brought up by some sales agents or just come to the establishment for they heard in the radio and testimonies from their neighbors that we are the most trusted company and offers lowest prices and promo discounts. 6. The branch has the estimated net sales of a minimum of 1.2 million to 2.5 million a month depends on the market season. 7. There are employees that are satisfied enough and others not with their wages depending on their individual perspective. At least, they deserves to the position based on their individual qualifications and job performances. 8. The branch manager is doing well for his job and responsibilities in the establishment. He never tolerates subordinates such as collectors who are not performing their tasks in a good way such as unremitted cash collections. He encourages the employees for promotions if he is performing his task effectively and efficiently through hitting the sales
target. On the other hand, there are negative
feedbacks against the branch manager.
XVIII. CONCLUSION AND RECOMMENDATION
The
group
therefore
concluded
that
the
corporation SMCT Group of Companies is one of the
most prosperous companies here in the Philippines. It is one of the best business firms in the country because of various products and services that they offered and rendered throughout the regions of the country. It is a company aiming for total customer satisfaction for having its own well trained and skilled technicians to cater the customers needs for repair and maintenance. They undergo intensive training to enhance their knowledge on their job expertise and in order to impart to the customers the correct and proper handling and maintenance of their vehicles as well as of their home appliances. We therefore recommend that SMCT Group of Companies would continue what theyve started in achieving their goals not only for the companys progress but most especially to the customers and to the Philippine economys development.
VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. XVI. XVII. XVIII. XIX.
3 3
ACKNOWLEDGEMENT 4 INTRODUCTION 4 HISTORY AND EVOLUTION OF THE COMPANY 5 VISION 6 MISSION 6 ORGANIZATIONAL STRUCTURE 7 PRODUCTS AND PRICES 8 QUESTIONS AND ANSWERS 9-10 PHOTOS 11 THE ESTABLISHMENT 12 PRODUCTS 17 SERVICES 18 GROUP PICTURE WITH THE STAFF 19 CONCLUSION AND RECOMMENDATON 20
