Mooyah Franchise Brochure Burger

INVESTMENT
WHY
$35,000
Lump Sum
When Franchise
Agreement is
signed
Us
$4,200 to $14,100
As Arranged
As Arranged
Lessor
Leasehold
Improvements (Not
Including Tenant
Improvement
Allowance) (2)
$156,000 to $204,000
As Arranged
As Arranged
Contractor
Furniture, Fixtures,
Equipment, and
Signage(3)
$96,600 to $168,700
As Arranged
As Invoiced
Suppliers
Initial Training Costs

(4)
$6,000 to $15,900
As Arranged
As Invoiced
Employees and
Suppliers
Computer Hardware
and Software (5)
$12,000 to $15,000
As Arranged
As Arranged
Accountants,
Lawyers, Etc.
Initial Inventory/
Supplies (6)
$11,500 to $18,000
As Arranged
As Arranged
Suppliers
$500 to $2,200
As Arranged
As Arranged
Suppliers
Professional
Services (7)
$1,000 to $5,300
As Arranged
As Arranged
Accountants,
Lawyers, etc.
Grand Opening
Promotional
Expenses (8)
$1,000 to $10,000
As Arranged
As Arranged
Suppliers
Insurance (9)
$450 to $3,000
As Arranged
As Arranged
Insurance
Broker
Licenses and
Permits
$700 to $6,000
As Required
As Required
Government
Agencies
Initial Franchise
Fee (1)
Rent and Security
Deposit (2)
People love burgers, fries and shakes. There is clearly a

market for these classic foods. Through the support of our
experienced multi-unit/multi-brand franchisees, we are
positioned for extensive market share of the $72 billion Fast
Casual Better Burger segment. In fact, we soared over the
80-unit mark, with our eyes set on reaching the 100-store
milestone by the end of 2015.
Uniforms
Addtional Funds
for Initial 3 Month
Period (11)
TOTAL (2)(12)
$25,000 to $40,000
$349,950 to $537,200
*We have relied on our franchisees and our own experiences in developing and operating
MOOYAH Restaurants since 2007 when preparing the above estimate, which represents our
estimate of the costs you may incur in establishing a MOOYAH Restaurant.
None of the expenses listed in the above chart are refundable, except any security deposits you
must make may be refunded and the initial franchise fee is refundable in certain circumstances.
We do not finance any portion of your initial investment.
THE FRANCHISE
OUR PROCESS
STEPS
1. Inquire About MOOYAH
Ownership
2. Contacted by Member of
Development Team
3. Complete Application
We are able to accomplish our brand's growth goals by selecting the right
franchisees and helping them to choose the right general managers. We are
attracting experienced leaders with a passion for excellence and a desire to give
back to their community.
Franchise partners and general managers must possess a strong value system
that enables them to connect with our Guests in providing exceptional service in
a hospitable environment.
MARKET GROWTH OPPORTUNITY

You know the value of having multiple restaurants surrounding other
restaurants. It enhances branding, advertising reach and ROI, and the value to
the Guest. To help support the growth of our brand, we are looking for three
types of growth opportunities in 2015:
FRANCHISEE SUPPORT
Multi-Unit Operator in Existing or New Market:

Either way, you know how to develop restaurants and maintain a steady
development schedule. By scaling to multiple units in a DMA, you can experience
the value of the brand quicker.
Our rst-class operations and in-restaurant support team focus on

driving sales through a strong use of technology and hands-on
active support, including:
INTERACTIVE MANAGEMENT TRAINING

COMPREHENSIVE & TURNKEY MARKETING SOLUTIONS
INTENSIVE REAL ESTATE SELECTION ASSISTANCE
2
3
Single Unit Operator with Vision to Scale Business:

Every great business owner has to start somewhere. We want growth-minded
individuals who see the long-term potential of investing in our brand.
International Development:
The world loves burgers. Throughout
2014, international growth became
a puzzle piece in our strategy
and worked.
PROJECT MANAGEMENT
COORDINATION DURING COUNTDOWN TO OPENING
For more information:
NATIONWIDE DISTRIBUTION CHANNELS
4. Disclosure of Franchise
Opportunity
5. Visit to Home Office in Dallas
6. Development Agreement Issue and
Executed
855.666.9247
MOOYAHfranchise.com

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INVESTMENT

Initial Training Costs

People love burgers, fries and shakes. There is clearly a

MARKET GROWTH OPPORTUNITY

Multi-Unit Operator in Existing or New Market:

Our rst-class operations and in-restaurant support team focus on

INTERACTIVE MANAGEMENT TRAINING

Single Unit Operator with Vision to Scale Business:

NATIONWIDE DISTRIBUTION CHANNELS

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