Leather and Leather Goods
Leather and Leather Goods
Leather and Leather Goods
five
years (mainly due to recession in the export markets), the industry is expected to bounce back in line with the global
recovery and witness growth of around 23 percent over the next five years.
Growing quality consciousness and strict import quality benchmarks would require the industry to upgrade itself to best
practices pursued globally.
The industry is blessed to be endowed with raw material, livestock, skilled manpower, compliance to international
standards and delegated support of allied industries, enabling it to become a pillar of the economy in terms of foreign
trade, employment generation and growth.
o Rising disposable incomes over the long term are expected to drive demand for discretionary spend goods ,
such as high end shoes, wallets, handbags etc
o Growing fashion consciousness among the youth in rural India is expected to expand demand for value added
leather goods into tier-II and tier-III towns.
The huge pool of surplus skilled and unskilled labour coupled with increasing cost of labour in China is
expected to give India an advantage in terms of labour
The wide and diverse raw material base is expected to give India an advantage in terms of sustainability of
production.
The leather sector has been receiving favourable tax treatment in terms of sales tax, central excise duty and
customs duty.
The government has also allowed 100 percent FDI in the sector and 100 percent repatriation of profits and
dividends, thereby incentivising foreign players to invest in the sector.
Although India has gradually liberalised its cumbersome compliance and documentation policies for global trade, it
still lags behind most of the developed countries and even similarly placed developing countries.
Indias cost of logistics, as a share of the GDP, is one of the highest in the world (1213 percent of the GDP)
compared to the developed markets (below 10 percent of the GDP). This is reflected in the transportation cost per
kilometre, which may hamper the industrys competitiveness as the industry is export-based and has to reach a wide
retail market.
The slow pace of reforms in the Indian power sector has had a specific detrimental effect on the leather industry in
the form of additional cost of power back-up.
ii
Major clusters
Patiala
Bhatinda,
Muktsar,
Fazilka,
Firozpur
Kotakpura,
Gurdaspur
Amritsar
Major clusters
Patna,
Muzaffarpur,
Bettiah,
Aurangabad,
Munger,
Purnia
Katihar
Major clusters
Solan
Baddi
Major product
Leather finishing
Major product
Cattle Hides
Goat Skins
Major product
Soft Leather Shoes
Traditional Footwear
Major clusters
Berhampur
Bhubaneswar
Cuttack
Jatni
Major clusters
Saurashtra
Major product
Vegetable leather
shoe
Major clusters
Mumbai
Kolhapur
Bhiwandi
Major product
Leather sandals
Major product
Footwear
Major clusters
Madagao
Mapusa
Panaji
Zuari
Ponda
Major product
Raw Hides and skin
Major clusters
Chennai
Ambur
Ranipet
Vaniyambadi
Vellore
Pernambut
Major product
Finished leather
Shoe uppers
Finished shoes
Major clusters
Hyderabad,
Bhimavaram
Cuddapah
Eluru
Karim Nagar
Major product
Hides
Skins
Finishing of leather
0.23
0.35
0.58
0.11
0.23
Leather goods
0.30
0.41
0.62
0.11
0.21
Footwear
0.78
1.01
1.44
0.23
0.43
Leather apparel
Micro enterprises in leatherbased goods manufacturing
(including artisans)
Unorganised sector employment
in leather-based goods
repairing (cobblers etc.)
0.01
0.01
0.02
0.00
0.01
0.92
1.37
2.14
0.45
0.77
0.85
1.27
2.01
0.42
0.74
The period 201722 will see a marginally higher growth in employment vis-a-vis 201317 with the industry not
expected to witness significant changes in operations through automation resulting in consistent employment elasticity
factors over the next nine-year period.
Lack the ability to undertake high-level due diligence required for quality checks
Lack the ability to handle contingencies, manage people and allocate work
There is scarcity of experienced planners and they usually lack people management skills
Lack of understanding of the process
Poor communication skills
Unable to manage contingencies and handle high pressure situations at work
iv
Training institutes offer a wide variety of courses, which includes undergraduate, postgraduate, diploma and
certificate courses in areas, such as footwear design and technology. Within design also, there are two types of
courses (i) technical design (which includes pattern making, cutting, designing)and (ii) style designers (fashion
and trends)
Typically course requirements for undergraduate, diploma and certificate courses is senior secondary education
(10+2) while post graduate diplomas require a the candidate to have qualified post graduation.
Admission to B.Tech/M.Tech programmes is typically through entrance examinations and requires the candidate to
have a background in science or engineering.
Institutes are increasingly offering technology oriented courses such as CAD for the designing stream and training
on modern machinery, due to growing automation in the industry.
Skill gap in the sector is most acute at the entry level, which includes shop floors,
designers and merchandisers.
Majority of this workforce lack basic technical skills and customer orientation.
Hence, there is requirement of product specific training, which includes training on
modern machinery.
Due to the low operating margins of the sector, there is little or no premium
attached to training during the initial years of the workforce.
The firms also experience significant attrition during the initial year, which often
offsets the investment in training.
Most players provide training on the job through experienced staff or by hiring
external trainers.
There is no single body that gives accreditation to leather sector courses across
India. As a result of this, there is a wide variation in the curricula and quality of
training received by workforce across India.
A lot of them are looking at bodies such as SSC for standardisation and
accreditation. Hence, there is need to improve coordination between the industry
and the academia.
People often join courses to get a job rather than get skilled. Even after joining,
there is often a mismatch between industrys pay and students aspirations.
While the training institutions may try to match the demand of the industry by
taking in the requisite number of students for training but the real challenge is to
motivate these students to take up the job and retain it
The sector employs majority of people from the rural sections of the society, and
most of them are illiterate. These people are unaware of the schemes and the
support that government provides them.
Though certain large players have gone in for consolidation by taking over
smaller players, it is of prime importance for the industry to move from
unorganised to organised
Initiatives by government for continued liberalisation of foreign investment
will enable the industry to establish larger scale and best practice driven
companies
To have international
standards and Quality Control.
International quality control needs to be adhered for exports such that the
manufacturing quality of India meets with the international standards.
Envisaged job roles as supervisors and quality control managers in various
segments would be in demand
Introduction of management
principles in the curriculum
Creation of training
infrastructure
Government initiatives to
develop infrastructure for growth of
the industry
3.1
3.2
Value Chain
3.3
3.4
Government policies
3.5
SWOT analysis
4.1
Finished Leather
4.2
Leather Garments
4.3
Footwear
4.4
Leather Goods
6.1
6.2
6.3
NSDC had conducted sector-wise skill gap studies for 19 high priority sectors in 200809 .
KPMG has been engaged as a consultant to help evaluate the skill gap across 25 sectors and
develop actionable recommendations for its stakeholders.
Mandate includes sector and sub-sector level analysis, demand-supply projection, estimation of
incremental man-power requirement between 2013-2017 and 2017-2022, identification of keyemployment clusters, and SWOT analysis of each sector
Study also aims to take qualitative insights from stakeholders on enablers and challenges for
each sector, way forward in terms of specific policy level actionable recommendations,
Study led by industry Sector Skill Councils and a panel of professionals from different subsectors were consulted for their inputs on industry trends, key takeaways in terms of skill
requirement, qualitative insights to understand specific interventions required for each sector
and to validate the quantitative results and recommendations
6 sectors were added to the list of NSDC priority sectors for studying the skill gaps
Updated study also includes
Identification of top 20 job-roles in each sector, case studies around good training practices, subsector level indicators and growth factors
Study also includes understanding of existing training infrastructure, work-force characteristics
and employment clusters,
Macro economic factors, central and state governments policies and their envisaged impact
Synchronisation of the sector wise demand from the district level skill gap studies
Recommendations for key stakeholders - Industry, NSDC, Training organizations and Government
Environment scans every year till 2015-16 including SWOT analysis for the sector
Although the Indian leather/leather goods industry is registered with tepid growth of around 7 percent over the last five
years (mainly due to recession in the export markets), the industry is expected to bounce back in line with the global
recovery and witness growth of around 23 percent over the next five years.
Key segments for human resource development in the industry include:
Finished leather
Leather footwear
Leather goods
There is a huge skill gap in various parts of the leather goods value chain, which need to be addressed. This includes
the leather goods sector as well as ancillary industries, such as tanneries, and sales channels, such as modern retail,
including organised market and e-commerce.
Growing quality consciousness and strict import quality benchmarks would require the industry to upgrade itself to best
practices pursued globally.
Over and above QAQC (Quality Assurance/Quality Control) practices, there is a growing need to train more specialised
staff with technical skills and capability of working on imported machines in specific sub-segments as the industry
transitions from a cottage-based model to a factory model.
Focus also needs to be shifted to the front-end staff for developing customer relationship management skills for
maintaining sustained healthy relationships with the institutional players, such as foreign luxury brands, global retailers
and the domestic corporate retail chains.
The role of well-versed senior-level executives in strategy and business development is also seen to be critical in this
regard.
Companies are increasingly realising the potential of employing women workforce, and to enhance their prospects and
spur growth of this sector specific programmes for women need to be brought in
Demand growth for leather goods is expected from
footwear, bags, purses, furniture etc. all driven by the
Indian consumption boom
Penetration of export markets is expected to rise in the
wake of increased sourcing by global retail majors, such as
TESCO, Wal-mart etc. along with luxury brands, such as
Gucci, Louis Vuitton.
s
Organised retail is expected to grow at a CAGR of 25
percent to reach USD200 Billion by 2020.
Improvement in the supply chain infrastructure at the
back-end and sourcing by the retailers for their global
operations will spur the sector to higher growth
levels.
40
100
24
22
12
780
4,684
Finished leather
8,587
Leather goods
9,368
Footwear
15,614
Leather/leather
goods Industry
39,035
The industry is blessed to be endowed with raw material, livestock, skilled manpower, compliance to international
standards and delegated support of allied industries, enabling it to become a pillar of the economy in terms of foreign trade,
employment generation and growth.
The top 10 players in terms of export are: Tata International Ltd., Florind Shoes Ltd., Punihani International, Farida Shoes
Ltd., Mirza Tanners Ltd., T. Abdul Wahid & Company, Hindustan Lever Ltd., Super House Leather Ltd., RSL Industries Ltd.
and Presidency Kid Leather Ltd.
Source: Indo Italian Chamber of Commerce (IICC), Indian Leather and Tanning Industry, 2010
10
25.00%
23.68%
20.00%
15.00%
16.57%
15.99%
10.00%
5.00%
1.44%
0.00%
-5.00%
2007-08
2008-09
2009-10
-5.41%
-10.00%
2010-11
2011-12
% Growth
Source: Central Leather Export, Council;Planning Commission, 2013
571
micro
38
41
small
1239
export
medium
large
domestic
62
59
2014
2020
162
130
Source: Leather and leather products industry in selected Asia-Pacific
countries An In depth Study of Competitiveness
Today the leather industry produces approx. INR1055 billion worth of leather in various forms. Out of this, INR661 billion
(62 percent) is consumed domestically and the remaining is exported (37 percent). This share of consumption and export is
estimated to change and in 2020 India will account for INR1.4 trillion (59.1 percent) worth of domestic consumption and
earn INR673 billion (40.9 percent) worth from exports.
Indian leather industry is increasing focus on the US and the Euro market. Though there is a slowdown in the market, focus
still lies to capture the erstwhile Chinese market share in those countries. Further, the increase in production costs and
shortage of labours in China has also led to opening of a corridor for the India market.
The leather industry in India is stretched over organised as well as unorganised sector subjugated by the presence of
family businesses. The small scale, cottage and artisan sectors occupy over 90 percent of the total production in India.
Source: Central Leather Export, Council Planning Commission
11
Dairy/Draught animals
Tanning
Footwear
Garments
Meat animals
Finishing
Leather chemicals
Goods
Non-leather components
Slaughter house
Saddlers
Leather cloth
Marketing of
transititional inputs
Qualified
labour
Consistent
policies
Components and
end products
Design and
art centres
Support
institutions
Access to
chemicals
Research and
development
Trade and
consumption
The leather industry utilises the by-products of slaughterhouses and converts the raw material into various types of leather
and end products. The leather production-consumption chain consists of three processing stages, requiring different
combinations of materials, inputs, labour and capital.
The first phase is the recovery of raw materials that has straight link with animal production activities. Hides and skins are
recovered from dairy, draught animals or animals from slaughter houses.
The second phase is leather tanning and finishing, which involves severe capital investments.
The third phase is the making of leather products, which is a labour intensive process.
Source: Strategies for Enhancing the Competitiveness of Leather Industry in India as accessed on 16 Mar 2014
12
25.24
USD
15.13
Japan
Italy
2.59
Korea
1.15
Brazil
Thailand
1.1
Mexico
1.08
Philippines
0.75
China
0.48
Indonesia
India
0.43
Vietnam
6.93
4.16
China
USA
Indonesia
Taiwan
Korea
Source: Strategies and Roadmap for the Leather Industry, Deloitte-NMCC Report, 2009 as on 14 Mar 2014
13
1.1
0.44
0.39
2003
2004
0.7
0.6
0.51
2005
2006
2007
2008
7
5.5
5
3.7
2
France
Japan
Canada
India
China
91
76
38
23
14
0
micro
small/medium
China
large/very large
India
Source: Strategies and Roadmap for the Leather Industry, Deloitte-NMCC Report, 2009 as on 14 March 2014
14
Source: Indo Italian Chamber of Commerce (IICC), Strategies for Enhancing the Competitiveness of Leather Industry in India
15
The scheme is a part of the tenth plan and is being expanded into the eleventh plan with the
inclusion of more units.
The scheme would provide assistance in the form of investment grant at 30 percent to SSI and 20
percent to non-SSI subject to a ceiling of INR2 crores.
The project initially proposed as part of the tenth five-year plan has been carried forward to the
eleventh five-year plan.
The Government of Andhra Pradesh has transferred the requisite land to LIDCAP, the nodal agency
implementing the project.
A provision of INR29 crores has been approved for development of the infrastructure of the tanning
park.
The institute would be a branch of the Footwear Design and Development Institute, Noida, and would
be equipped with the latest facilities to provide training of international standards
The assistance to the project is to the tune of INR13 crores spread across the tenth and eleventh fiveyear plans.
This is an ongoing scheme of the tenth five-year plan and aims to build a footwear complex near
Chennai on 153 acres of land and provide infrastructure facilities for large footwear manufacturing
units.
Infrastructure development towards design and development centres, display centre, warehousing,
common power plant etc would be provided.
State Industries Promotion Corporation of Tamil Nadu is the nodal implementing agency and the
scheme has been provided an amount of INR3 crores across the tenth and eleventh five-year plans.
Harness and Saddlery comprise a wide range of products. The industry has identified to upgrade and
develop skilled manpower, standardise and develop components, accessories and tools, low cost
indigenous machinery and improve the production techniques and processes as major areas of
concern.
International Institute of Saddlery Technology and Export Management, a SPV under the guidance of
IIT Kanpur would continue to provide the skilled human resources to meet the growing manpower
demand of the sector.
There are various clusters in India making traditional footwear and leather goods. The aim of the
component is to promote the clusters at various forums as they form an integral part of the rural Indian
economy and has immense for generating local employment and enhance exports.
The artisan clusters would be supported for enhancing their designs as per the changing trends and
fashion and aid them in establishing market and financial linkages.
HRD mission would target non-traditional potential workforce in rural areas. The project would train
individuals to make them ready to work in medium and large enterprises in rural India
The scheme would lay stress on skill development especially cutting and stitching. Besides, training
for skill upgrade of people already employed with the industry would be undertaken.
Source: http://dipp.nic.in/English/Schemes/ILDP/Noti_ILDP_29August2008.pdf
16
1.76
1.12
2012
1.31
2017
1.52
2022
2027
4.94
4.06
3.34
2012
2017
2022
2027
Indias current and expected demographic dividend is expected to provide a huge pool of cheap
skilled and unskilled labour.
Indias diverse agro base with huge presence of livestock, such as sheep, cow, goat, buffalo etc.
secures raw material for the industry.
The governments policy measures in terms of export subsidies, interest subvention, duty benefits
etc. have enhanced competitiveness.
The Indian leather industry has shown the capability to quickly adapt to global best practices and
has also become a sourcing hub
The Indian leather industry has gradually moved up the value chain by transitioning from just
tanned leather to value added goods.
The lack of investments in infrastructure over the last decade has resulted in increased logistic
and transportation costs for the sector
India mainly being a leather exporting country is exposed to the fluctuations of the global market,
which can hamper planning.
Given the constraints in terms of capital, infrastructure and skilled manpower, few Indian
standards are outdated, which hamper exports
The huge pool of surplus labour make the industry less factory-intensive thereby losing out on
production efficiencies
The large and growing domestic market in India provides ample opportunity for the industry to
expand its presence in the coming years.
The growing fashion consciousness among the youth especially in tier II/III cities is an emerging
opportunity for the leather industry.
The leather industry is currently labour intensive, but with increased mechanisation and use of
IT, cost efficiencies can be obtained
The sudden emergence and rapid growth of e-commerce in India favours the growth of the
industry as leather goods can be transported easily
The growing overall consumption coupled with increasing luxury consumption provides a large
market for value added leather goods.
The large presence of unorganised players in the industry may lead to India missing out on the
benefits of scale and size.
As majority of the businesses are family owned and access to cheap capital , such as private
placement, ECBs etc. may not be possible.
The increasingly strict export norms and standards may lead to additional compliance costs for
the export dependent leather industry.
The traditional competition from China and the emerging competition from eastern-Europe and
other South Asian countries may be a cost factor
The poor network of product development centres, design studios and training institutes may
hamper India's grow in the premium segments.
Sources: KPMG in India analysis
18
s
o
12.55
12.29
3.48
West Bengal
26
Uttar Pradesh
45
Tamil Nadu
18
Others
61
65.2
66.5
65.5
66.5
66.1
65
64.7
63.2
64.8
69.9
66.5
72
72
72.2
72.3
72
73
31.5
23.8
31.9
23.8
32.2
23.4
32.6
24.4
32.5
25.7
32.9
26.6
2005
2006
2007
2008
2009
2010
children garment
18
leather jacket
leather coats
4
4
leather pants
61
aprons
CAGR
10.3%
industrial
garments
others
34.1
20.9
2008
2012
Source: Council for Leather Exports
14.64%
12.69%
8.66%
2007
10.28%
2008
2009
11.80%
2010
2011
CAGR
6.13%
6.26
4.9
2007
2011
CAGR 7.6%
126
87
2007
2012
0.1
16
1.9
2
Global Production (billion pairs)
India
India
Export
Domestic
14.46
14.06
INR billion
11.11
10.04
7.35
2007-08
2008-09
2009-10
2010-11
2011-12
Industrial gloves
108,706,249
Fancy/fashion gloves
1,704,898
Sports gloves
150,139
839,703
Non-leather
harness/saddlers/bridles
10,996,324
Saddlers/bridles
2,941,884
Harness
4,459,858
Major clusters
Patiala
Bhatinda,
Muktsar,
Fazilka,
Firozpur
Kotakpura,
Gurdaspur
Amritsar
Major clusters
Patna,
Muzaffarpur,
Bettiah,
Aurangabad,
Munger,
Purnia
Katihar
Major clusters
Solan
Baddi
Major product
Leather finishing
Major product
Cattle Hides
Goat Skins
Major product
Soft Leather Shoes
Traditional Footwear
Major clusters
Berhampur
Bhubaneswar
Cuttack
Jatni
Major clusters
Saurashtra
Major product
Vegetable leather
shoe
Major clusters
Mumbai
Kolhapur
Bhiwandi
Major product
Leather sandals
Major product
Footwear
Major clusters
Madagao
Mapusa
Panaji
Zuari
Ponda
Major product
Raw Hides and skin
Major clusters
Chennai
Ambur
Ranipet
Vaniyambadi
Vellore
Pernambut
Major product
Finished leather
Shoe uppers
Finished shoes
Major clusters
Hyderabad,
Bhimavaram
Cuddapah
Eluru
Karim Nagar
Major product
Hides
Skins
The Andhra Pradesh Government is planning to revive the leather industry in the
state by promoting seven leather clusters for providing basic infrastructure to artisans and small and
medium enterprises.
The Leather Industries Development Corporation of Andhra Pradesh is the nodal state
agency responsible for the development of the sector by coordinating the efforts of SMEs and
artisans and creating the necessary infrastructure.
n a bid to promote leather exports, the Andhra Pradesh Government has proposed
to develop 94 leather industrial parks in the state in a phased manner with an estimated investment
of about INR400 crores.
The Karnataka Leather Industries Development Corporation Ltd. (LIDKAR) was established by
Government of Karnataka in 1976 with the main objective of overall development of the leather
industry in Karnataka and upliftment of socio-economic conditions of leather artisans in the state.
Skill development programs, industrial visits and study tours are conducted.
Market linkages in the form of sales kiosks and access to sale
outlets are provided by the corporation to the artisans.
The corporation ensures adequate publicity for the marketable
goods in the form of ads and mobile publicity.
Establishment of R&D centres, living cum work shops and mini
leather parks are established in thrust areas.
Life insurance schemes, death funds and reward and recognition schemes are
run by the corporation to provide adequate support to the artisan network.
The Leather Industries Development Corporation of Maharashtra is the nodal agency in the state
responsible for driving the leather industry.
To arrange procurement and supply of raw material for those engaged in the Leather Industries or to
make necessary arrangement for the production of leather goods.
To ensure quality control in order to get qualitative product. To take necessary steps for
improvement in production techniques.
To assist and act as an agent for sale of finished products by opening of show rooms, exhibition
counters within and outside the state.
To promote the sale of finished leather goods in foreign market. To arrange and manage training
facilities in production and marketing.
To give financial assistance, loans, subsidy for rendering any legal service, transport, leather and
other industries, agricultural and other sectors for over all development of said community.
To raise the funds from central govt., state govt. and other financial institutions, banks,
corporations, etc. at central and state level for implementing the schemes for the artisan
community.
Source: Select State Government Department Websites, KPMG Analysis
26
This was an ongoing scheme of the tenth plan and aimed to build a footwear complex near
Chennai on 153.65 acres area and provide infrastructure facilities for housing large footwear
manufacturing units. Infrastructure development towards design and testing centres, display
centre, warehousing, common power plant etc. was to be provided.
SIPCOT has only been able to construct common infrastructure and DIPP has decided to recover.
The balance of the government grant is lying with the implementing agency with penal interest.
Also, since the leather industry has shown no interest in establishing units in this location, it may
not.
be feasible to continue the scheme during the next plan period.
West Bengal is one of the leading manufacturers of value added leather products with inherent
advantages in blue goat skin and skilled craftsmen.
Kolkata, the states capital, is the second most important tanning centre n the country. About of
2225 percent of the countrys tanning is done here through 500 odd tanneries majority of them
being small.
The states exports of leather goods constitute about 55 percent of Indias total leather goods
export with the Topsia-Tangra-Tijala belt being a major sourcing hub for Couch, Gucci and Marks &
Spencers.
The CLC (Calcutta Leather Complex) located at Bantala and spread over 450 acres is the major
integrated leather centre in the state with end-end production being done here. The state
government has also initiated creation of another cluster at Shantiniketan with assistance from the
MSME.
In a bid to promote leather production in the state, the government recently sanctioned over 900
acres of land for setting up two leather parks, in Sandila, Hardoi and at Ramaipur in Kanpur.
Expected to attract an investment of INR2,000 crores, the state-of-the-art leather clusters are
expected to be completed in approximately four years.
The clusters would be operated under the mega-cluster model and the UPSIDC (Uttar Pradesh
State Industrial Development Corporation) would be the nodal implementing agency.
The proposed integrated leather parks will be equipped with state-of-the-art infrastructure,
technology and production chain to meet the demands of domestic markets and standards for
export. In a bid to promote the small and medium scale leather processing units, the government
has also said 50 per cent space will be set aside for units in this category, to carry out their
production activities at the leather clusters.
To mitigate pollution and ensure environment conservation, leather clusters will also be given
facilities for treating effluents generated in the parks. Provisions for rain water harvesting,
warehousing, raw material banks, exhibition centre, design centre and human resource
development are also proposed in the clusters. A government release issued on Wednesday also
said each park will have to attract an investment of INR1,000 crores and create employment for
nearly 10,000 people .
Source: Select State Government Department Websites, KPMG Analysis
27
Finishing of leather
0.23
0.35
0.58
0.11
0.23
Leather goods
0.30
0.41
0.62
0.11
0.21
Footwear
0.78
1.01
1.44
0.23
0.43
Leather apparel
0.01
0.01
0.02
0.00
0.01
0.92
1.37
2.14
0.45
0.77
0.85
1.27
2.01
0.42
0.74
The sector currently employs over 3.09 million employees and is slated to employ more than 6.8 million employees by
2022. This implies additional creation of ~3.7 million jobs in the nine-year period.
The period 201722 will see a marginally higher growth in employment vis-a-vis 201317 with the industry not
expected to witness significant changes in operations through automation resulting in consistent employment
elasticity factors over the next nine-year period.
The individual, as a part of the job role, lays out, marks, and
cuts leather or non-leather material into parts for articles
using cutting dies.
Critical component of the role is to position leather/nonleather for cutting to ensure good number and quality of cut
pieces, reducing wastage and providing higher accuracy.
Competence to follow design patterns and related instructions
Selects and estimates the material required for making
different components of leather goods
Competencies to match the components as per the design and
requirements
Knowledge of various hand tools, equipment and machinery
Competence to handle various machine operations and
maintain the quality of leather to maintain the right grade
(operators, cutters,stitchers,
skivers, finishers)
(Design heads,
merchandising
managers, quality heads.
Admin)
Lack of experience in
handling machines
There is scarcity of
experienced planners and
they usually lack people
management skills
Lack of understanding of
the process
Cost control
Production and productivity
Quality control
Energy management
Personnel management
Strong verbal communication skills
Ability to handle customers and appropriately answer
their queries
Deep understanding of the organisations production
process and the ability to control its execution
Thorough knowledge on market trends and new
technologies in the sector
Knowledge of quality standards, pricing, distribution
channels and trade models
Awareness on product specifications, properties of fabric,
labeling and packaging
Ability to handle logistics, export marketing, retail
management, supply chain systems and inventories
Growth in super markets and hyper markets supported by favourable FDI policies
are expected to shift large amount of leather good sales to this channel.
This will spur demand for purchase, warehouse, logistics, operation and
supervisory roles in the industry mainly at the entry level.
Significant rise in the number of jobs is also expected at the retail shop level in
the form of sales personnel and customer relationship executives, who will need to
be trained about the product portfolio being handled.
Add-on human resource requirements, such as cashier, security etc, will also spur
job growth in the sector.
With increasing liberalised trade, India is expected to play a major role in the
global leather export goods market.
However, the western markets driven either by domestic laws or protectionism is
expected to impose stricter quality and SPS (Sanitary and Phyto-Sanitary
Standards) norms.
This trend is expected to create jobs in the areas of compliance and quality (Quality
Assurance/Quality Control) across the value chain; from sourcing of raw leather to
shipment of finished goods.
With progressive changes in the demand for leather industry, such as increased
exports to high end markets, sourcing of global brands and a growing luxury
market, the industry is also expected to shift to more mechanisation and a factory
model from a cottage-based model to derive production efficiencies
This would make artisanal skills in the community irrelevant in the new context
and hence, would call for significant investment and development to make the
personnel skill ready for employment in the industry
Roles , such as supervisor, fitter, machine operator along with other conventional
factory roles in storage, transport etc can be expected to be created
India is fast becoming a major destination for luxury goods ranging from jewellery,
automobiles and high-end electronics
Luxury brands around leather, such as Louis Vuitton, Gucci, etc. are expected to
increase their presence in India in the coming years given the increasing presence
of super rich in the country
This trend will call for a separate channel for the sale of these luxury goods in India
given the need to maintain the premium image of the product
This will in turn mainly create new jobs in the latter part of the value chain
(especially in retail) in the form sales executives, customer handling personnel who
need to be acquainted with selling skills to high net worth individuals
The leather industry in India in its endeavour to leapfrog to the next level of growth
has identified development of value-added products with higher margins as one of
the key drivers of growth
This calls for establishing modern technical support institutions, such as designing
studios and product development centres, which can leverage he technological
breakthroughs and bring tangible benefits to the leather sector.
This trend is expected to create jobs around design, such as use of CAD, CAM etc.
and around sector specific research and development, such as leather technology,
process engineering etc.
Source: The lure of leather research, The Hindu website, CLRI website , CFTI website, Leather India website
38
Training courses can broadly be divided into two main categories designing or production/technical courses.
Apart from these, several institutes such as CLRI also offer high-end research programmes in the leather sector.
Growing use of leather and growing awareness of latest trends domestically and internationally is driving a lot of
youngsters to take up training in leather product designing.
Source: The lure of leather research, The Hindu website, CLRI website , CFTI website, Leather India website
39
Leather technology
Leather technology, footwear technology (CAD),
saddler technology and export management
Fashion technology and design
Training regarding leather and footwear technology;
leather crafting
Initiative to provide training in leather and other
areas through vocational colleges; industry specific
skills training
Courses in leather technology
Anna University
Institute of Government Leather
Leather technology
Working School
College of Leather Technology
Leather technology
Dr. B.R. Ambedkhar Regional
Leather technology
Engineering College
Central Footwear Training Centre Footwear technology
TUV SUD laboratory for Leather and
Training in quality standards and compliance
Footwear Testing
Amtali (Tripura)
Etmadpur, Agra (Uttar
Pradesh)
Chennai (Tamil Nadu),
Delhi,
Kolkata (West Bengal),
Gandhinagar (Gujarat)
Bangalore (Karnataka)
Across Clusters in India
Chennai (Tamil Nadu)
Mumbai (Maharashtra)
Kolkata (West Bengal)
Jalandhar (Punjab)
Chennai (Tamil Nadu)
Ambur (Tamil Nadu)
Institutes offer a wide variety of courses, which includes undergraduate, postgraduate, diploma and certificate
courses in areas, such as footwear design and technology. Within design also, there are two types of courses (i)
technical design (which includes pattern making, cutting, designing)and (ii) style designers (fashion and trends)
Typically course requirements for undergraduate, diploma and certificate courses is senior secondary education
(10+2) while post graduate diplomas require a the candidate to have qualified post graduation.
Admission to B.Tech/M.Tech programmes is typically through entrance examinations and requires the candidate to
have a background in science or engineering.
Institutes are increasingly offering technology oriented courses such as CAD for the designing stream and training
on modern machinery, due to growing automation in the industry.
Source: NB Institute for Rural Technology, NBIRT website, Indian Express website, The Hindu website, India Noon website
40
The PLSDP was launched by the Government of India to impart basic skills to operate on shop floors to unemployed
persons. The objective was also to cater to the growing workforce requirement of the leather/footwear industry.
The FDDI, in association with the Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce and
Industry, has participated in the PLSDP for the sector.
Eligibility criteria requires candidates to be of minimum 18 years old, should have reading and writing capability
along with aptitude or should be nominated by a participating industry.
Selection of trainers is done through a screening committee constituted by representatives of local district
administration, local industry and DIPP.
The training is provided through established FDDI centres in major leather clusters such as Agra and Kanpur. As of
March 2011, the FDDI had already trained more than 10,000 youth under this program.
Minimum
attendance of
85 percent
Course planning
Development of course
material
Establishment of
training centres
4 weeks
4 weeks
Successful
completion
of all course
Minimum
units
grade of 60
percent
Selection of
candidates
Training and
assessment
Selection of
trainees basis the
aptitude test
Certification and
placement of
trainees
30
30
While the courses being offered are quite basic in nature, areas, such as lasting, finishing, costing, quality checking,
leather grading and sorting have been identified as key areas where training could be imparted.
Source: GJF to promote National Skills Certification & Monetary Reward scheme to train retail jewellery staffs, Economic Times website,DNA India
website,FDDI Website, accessed 10 March 2014; KPMG in India analysis as on 20 February 2014
41
Skill gap in the sector is most acute at the entry level, which includes shop floors,
designers and merchandisers.
Majority of this workforce lack basic technical skills and customer orientation.
Hence, there is requirement of product specific training, which includes training on
modern machinery.
Since, the need is more acute for entry-level staff, which is typically less
educated, trainers would need to be good in terms of their soft skills and
handholding the trainees through the learning process.
Due to the low operating margins of the sector, there is little or no premium
attached to training during the initial years of the workforce.
The firms also experience significant attrition during the initial year, which often
offsets the investment in training.
Most players provide training on the job through experienced staff or by hiring
external trainers.
The work can be quite demanding and stressing, especially while working
in tanneries and leather production houses. It is important that the entry-level
staff are made aware of the working conditions and other expectations well in
advance to minimise attrition during the initial years.
There is no single body that gives accreditation to leather sector courses across
India. As a result of this, there is a wide variation in the curricula and quality of
training received by workforce across India.
Also, the varying quality of training does not ensure either standard job role or pay
for the trained students.
A lot of them are looking at bodies such as SSC for standardisation and
accreditation. Hence, there is need to improve coordination between the industry
and the academia.
People often join courses to get a job rather than get skilled. Even after joining,
there is often a mismatch between industrys pay and students aspirations.
While the training institutions may try to match the demand of the industry by
taking in the requisite number of students for training but the real challenge is to
motivate these students to take up the job and retain it
There is need to build awareness about the demands of the job as well as typical
career path to deal with these issues.
The sector employs majority of people from the rural sections of the society, and
most of them are illiterate. These people are unaware of the schemes and the
support that government provides them.
Hence, awareness among students about the benefits of training has to be
created through media campaigns to tackle perception problem.
Source: KPMG in India analysis as on 10 March 2014
42
45
appropriate channels
Most of the recruitment happens through campaigns
in villages, referrals, govt. training institutes and
agents, the demand seems to be existing across.
Training providers have been unable to meet the
growing needs of the people.
A better tracking tool for skill requirements can help
workers to choose the desired courses