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    Kurlon

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    Suhas Drogba
    Kurl-on began in 1962 when Ramesh Pai saw an opportunity to use India's abundant coconut coir fiber production in mattresses like those made in Germany. The company has since grown to be a leading mattress manufacturer in India with 9 factories, over 7,000 dealers, and a wide range of mattress and home product offerings. Kurl-on has received numerous awards over the years from organizations recognizing its role in the industry and focus on safety standards.

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    Kurlon

    Uploaded by

    Suhas Drogba
    77 views4 pages
    Kurl-on began in 1962 when Ramesh Pai saw an opportunity to use India's abundant coconut coir fiber production in mattresses like those made in Germany. The company has since grown to be a leading mattress manufacturer in India with 9 factories, over 7,000 dealers, and a wide range of mattress and home product offerings. Kurl-on has received numerous awards over the years from organizations recognizing its role in the industry and focus on safety standards.

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    Kurl-on began in 1962 when Ramesh Pai saw an opportunity to use India's abundant coconut coir fiber production in mattresses like those made in Germany. The company has since grown to be a leading mattress manufacturer in India with 9 factories, over 7,000 dealers, and a wide range of mattress and home product offerings. Kurl-on has received numerous awards over the years from organizations recognizing its role in the industry and focus on safety standards.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    77 views4 pages

    Kurlon

    Uploaded by

    Suhas Drogba
    Kurl-on began in 1962 when Ramesh Pai saw an opportunity to use India's abundant coconut coir fiber production in mattresses like those made in Germany. The company has since grown to be a leading mattress manufacturer in India with 9 factories, over 7,000 dealers, and a wide range of mattress and home product offerings. Kurl-on has received numerous awards over the years from organizations recognizing its role in the industry and focus on safety standards.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    KURL-ON

    kurlons journey is a fine lesson in entrepreneurship. During a visit to Germany,


    Ramesh Pai discovered that high-end motor car seats used rubberized coconutcoir fibre manufactured from Sri Lankan base material. He knew that India was one
    of the largest producers of coconut in the world and so, he rightly assumed, there was a
    new business to be pioneered. Charged with this thought, he returned home to start his
    journey of discovering how best he could take advantage of the coir husk India
    produced. He found that coconut coir was being used only by the cottage industry
    to manufacture retted fabric. From here his idea took shape and become the
    predecessor to Kurlon Karnataka Consumer Products Limited was formed in
    1962.
    He brought in Austrian technology to extract fibre from the husk and curl it into
    ropes. A slew of opportunities opened up upon this craft. Rather than restrict himself
    to mattresses he also developed an ancillary range of products such as cushions
    and mats. In 2004 it ventured beyond providing just a better sleep experience and
    extended its product range into the home comfort segment.
    Kurlon Today
    The company has evolved and now manufactures mattresses in 126 different
    configurations. Pan-India they have partnered with a dealer network comprising
    more than 7000 dealers, 70 branch and stock points and 9 strategically located
    manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal
    and Gujarat. With state-of-the-art technology, these factors will continue to
    improve the level of standards in the mattress industry and serve the growing
    Indian population.

    Awards
    Behind the triumphs at Kurlon over the years, there has been a series of awards,
    accolades and recognition the brand has received. These awards include the
    acknowledgment of its stellar role from institutions like the Coir Board, Readers Digest,
    the National Safety Council and several other distinctions. For the past sixteen years
    Kurlon has won the Coir Board of Indias awards for Outstanding Performance in
    Export of Rubberized Coir Products, the Development of the Domestic Market for
    Rubberized Coir and the award for being consistently the countrys largest
    manufacturer. In 2014, the company bagged the ShreshthaSuraksha Puraskar
    award from the National Safety Council of India in recognition of developing and
    implementing highly effective management systems and procedures and achieving
    outstanding performance in occupational health and safety.

    PRODUCTS
    1.MATTRESS
    Spring
    Foam
    Rubberized coir
    Therapeutic
    2.Home Accessories
    Sofas
    Living room
    Pillows
    Bed sheets
    Kurlon Launches its New Range of Mattresses Using
    Kurlopedic Technology
    Kurlon, Indias largest selling mattress brand, has brought out its
    latest innovation Kurlopedic Technology and launched new
    range of mattresses. All existing products from Kurlon have been
    upgraded and infused with the Kurlopedic innovation and are
    available now with the benefit of this latest technology. The
    launch took place in Delhi & Lucknow.

    Segmentation and targeting


    Economy seekers price is more important
    Comfort seekers comfort is more
    important
    Value seekers value is more important
    Additional attributes orthopedic buyers

    Company overview
    Kurlon Limited develops and manufactures mattresses. The
    company offers spring, foam, rubberized coir, and therapeutic
    mattresses; and home accessories, such as sofas, living room
    products, pillows, and bed sheets. It provides its products through a
    network of dealers. The company was formerly known as Karnataka
    Consumer Products Limited and changed its name to Kurlon Limited
    in 1995. Kurlon Limited was founded in 1962 and is based in
    Bengaluru, India. It has manufacturing facilities in Karnataka,
    Orissa, Madhya Pradesh, Uttaranchal, and Gujarat.
    Kurlon is an India-based company which sells mattresses under the
    brand Kurl-on. The company is engaged in the manufacturing of
    rubberized coir mattresses, spring mattresses foam and foam
    products, furniture and home furnishings.

    Mr. K. Madhavan
    President
    G. Sivaram
    Chief Marketing Office

    Competitor

    Sheela foam pvt.ltd


    Duroflex pvt.ltd
    Tirupati coirs pvt.ltd (Coirfit mattress
    Spring air bedding company India.ltd
    Springwel mattresses pvt.ltd
    King koil sleepsystems pvt.ltd

    Recently updated profiles at this company


    Sudhakar Pai
    Managing Director
    Isha Narad
    Marketing Executive
    Harish Pai
    Asst.General Manager
    Ysa Rao
    Vice President(Materials)
    Ravi Sahgal
    Executive Vice President and Business Head
    Rajesh Dn
    Manager - Training
    Ashok Satyamurthy
    Chief Financial Officer
    Vishal Aneja
    Head of Marketing
    Syed Mubbashir
    Key Accounts Manager - Institutional Sales
    Ravi Kotla
    Marketing Manager

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