Franchise Business Plan
Franchise Business Plan
Franchise Business Plan
FOODS
FRANCHISE
BUSINESS PLAN
Table of Contents
Executive Summary...............................................................................................................................3
1. Introduction........................................................................................................................................3
1.1 Mission.........................................................................................................................................4
1.2 Challenges and Risks to Start-up.................................................................................................4
1.2.1 Financial Risk:.......................................................................................................................4
1.2.2 Management Risk:.................................................................................................................5
1.3 Key of success..............................................................................................................................5
1.4 Competition.................................................................................................................................5
2. Management......................................................................................................................................6
2.1 Key management roles.................................................................................................................6
2.2 Management Team.......................................................................................................................6
3. Marketing Plan...................................................................................................................................8
3.1 Target Market...............................................................................................................................8
3.2 Competitive Advantages..............................................................................................................8
3.3 Competitors Analysis...................................................................................................................9
Busaba Eathai (Direct competitor)........................................................................................................9
3.4 Product selection and Services.....................................................................................................9
3.5 SWOT Analysis..........................................................................................................................10
3.6 Brand and Market Positioning...................................................................................................10
3.7 Advertising plans........................................................................................................................11
4. Financial Projections.......................................................................................................................12
4.1 Projected Income Statement of Eastern Foods for 5 years.....................................................12
4.2 Projected Balance Sheet of Eastern Foods for 5 years...........................................................13
5. Financial Needs...............................................................................................................................14
5.1 Analysis of Start-up Costs..........................................................................................................14
Appendices..........................................................................................................................................15
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Executive Summary
The purpose of this business plan is to invest long-term funding to open an Eastern Food franchise in
Sunderland. The owners of the company are willing to invest significant amount of money to its
operations. The franchiser, "The VerMili" is one of the fastest growing franchises in Sunderland.
Sales last year topped $10,000,000. The chain is positioned somewhere between traditional fast
food restaurants, and sit-down restaurants. This segment of the market is adjusted to the health
benefits of their eating habits, are more conscious of their buying habits than the general population,
and more importantly, they have higher incomes and are willing to pay more for a better fast food
choice. Our goal is to be that choice in the central area of Sunderland.
The following franchise business plan is based on 2 years of experience and highly focused on
following the path of prosperity. The sales of Eastern Foods based on current period of time and
actual sales might be higher as this business is getting popular very fast. The projection in this plan is
original and will be used as a budget for business. The restaurant Eastern Foods will show a profit
almost immediately, and will contribute to the increase in sales and profits each successive year of
operation.
1. Introduction
1 The Eastern Foods has started its operation since September of 2014 and opened number of
chains in UK. It is a great place to eat combined with relaxing atmosphere where dining becomes a
true pleasure. The cuisine of eastern countries is rich of delicious and healthy dishes. Its menu offers
unique dishes of different nationalities such as Arabic, Chinese, Korean and Middle East cuisine.
This is a great place for European people, especially for gourmets to discover unforgettable taste and
flavor of oriental cuisine. Moreover, the service of this restaurant at the highest level as all the staff
is chosen with regard to knowledge and experience in restaurant service sector. All customers are
satisfied after visiting this place, because they treated fairly with utmost respect and served fast by
friendly waiters.
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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1.1 Mission
Our mission is to bring to Singaporean market the tastiest and healthiest Korean, Chinese
and Middle East national food, at a slight cost premium over other restaurants. Our high
standards of quality and cleanliness will establish our reputation as the cleanest restaurant
in Singapore, with good service and great atmosphere.
Our objective is to open the Franchise restaurant in May, therefore our goal is to be up
and running by July. The VerMili will turn a profit by the beginning of our second fiscal
year of operations.
Rank of visits
among the
restaurants
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Hiring the employee with little or without management experience will lead to
considerable challenges in running successful restaurant
Inefficient management can have a negative impact on Eastern Foods sales, quality
control and customer service
1.4 Competition
In this industry any restaurant certainly deals with competition. The food segment that Eastern
Foods is in growing rapidly and the number of competitors is rising, as in UK the demand for such
cuisine is high. However, in Eastern Foods the traffic of customers is greater than other
competitors as location of the restaurant is in highly visible part of the city. Furthermore, target
market includes all age categories and people from different social classes. This restaurant has a
competitive advantage over other opponents, as it provides a quality food and services at affordable
price, the personnel is friendly and keep pleasant interaction with guests.
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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2. Management
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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3. Marketing Plan
Target Market
Business
People
Families
Individuals
Young
People
(Studets)
restaurant
Constant review of market
Relaxed atmosphere with pleasant smells, soul music and artwork
Friendly and fast serving personnel
Visible and easy to reach location
Abdukhamidova Shokhsanam
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Khamdamov Bunyod
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Variety of dishes
Affordable price
Easy to reach location
High customer satisfaction rates
Consistent suppliers that have a
Weaknesses
training
The restaurant is focusing on few location
Shortage of innovative ideas
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being available
Opportunities
Threats
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target market faster and has immediate impact on people by providing specific information
about food and quality of service.
Banner advertising in large size is also effective way to get customers attention and stay on
their mind for a long time if they see it constantly in the streets and web sites. This is great
way for Eastern Foods to increase the number of customers. Moreover, it does not cost
much.
Type of Advertising
On Mass Media
Social Networking
Banner
Advertising through
social media is easiest promotion method, as it can be done immediately and require much
spending. There various social networking web sites which people visit every day such as
Facebook or Instagram. Eastern Foods is going to create an account on Facebook and will
show there full menu with colorful pictures, including eye catching cover and description of
services. Furthermore, if one customer likes the restaurant they will probably like the page
and through this they inform their friends, as each like appears on their followers page.
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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4. Financial Projections
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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5. Financial Needs
Start-up
350000
300000
250000
Start-up
200000
150000
100000
50000
0
Assets
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
Expenses
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Loans
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Appendices
Appendix 1:
Yuliya Khan
CEO
Uzbekistan, Tashkent, Mirobod district, Nukus str.88
Tel: +998 90 932 53 93
Email: [email protected]
Personal Profile
I am an outstanding and responsible student eager to use my management experience and
communication skills to establish a great working environment and customer relationships in the
future workplace. An ambitious, enthusiastic and hardworking individual.
2015 present
2010 - 2014
2014 - 2015
Manager
Duties included:
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Ameks Travel
2013 - 2014
Office Manager
Duties included:
recorded office expenses;
managed the enrollment of new staff;
delegated job to workers and managed their workload and productivity;
responded to customer enquiries and complaints
Key Skills
Management people skills
have the ability to manage money in order to get the work done;
able to account expenditures and revenues.
Appendix 2
Abdukhamidova Shokhsanam
Operations Manager
Uzbekistan, Tashkent
Shayhontohur district, S.Mutalibov St. 8
Tel: 93 5985636
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Email: [email protected]
Personal profile
An enthusiastic, ambitious and highly motivated student of business and financial management who
has excellent interpersonal skills and ability to manage with people. Knowledge of using a wide
range of office software is now seeking for a suitable part-time job as assistant manager in a
reputable and forward moving company.
Education Background
2015 present
University of Sunderland; MDIS Management Development Institute of Singapore in
Tashkent
Faculty: Business and Financial Management
Academic Lyceum of World Languages
Work experience
2013-2014
English tutor at SMART education center
Duties:
2014-2015
Assistant manager at SMART education center
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Prepared necessary documents for the passage of students and teachers to education center
(ID cards)
Prepared registration sheets and questionnaires for the course
Updated the schedule of the learning center (in the internal file and on the website): to
provide the complete information about students, changes of timetables of the groups, the
change in the tuition fee and the names of the courses, registration of teachers.
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Appendix 3:
BUNYOD KHAMDAMOV
Marketing Manager
Uzbekistan, Tashkent, Hadrastr, 1 home, 22
Tel: 998712498231 Mob: 998977045484
Email: [email protected]
Personal profile
An accountable, highly motivated and reliable student looking for a beginning level position in
society related area that can utilize the organizational and relational abilities created through my
association and limited time work amid vacations.
Education and Qualifications
2014-present
University of Sunderland
Business and financial management
2013-2014
Management Development Institute in Tashkent
2011-2014
The lyceum under National University of Uzbekistan
Work experience
2013-2014
Amara LTD
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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2012-2013
National Bank of Uzbekistan
Assistant accountant (part-time)
Duties included:
scanning
Carrying the documents among departments
Collecting information to have the income statement
Identify, promote and assist in training parish staff in the use of a common computerized
accounting system
Skills:
Leadership
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Organizational
Appendix 4:
Curriculum Vitae
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Gender: Male
Marital status: Single
Address: Uzbekistan , Tashkent, General Uzakov str, 2 home, 49 flat
Tel: 99871 2498231 Mob: 99897 7453592
Email: [email protected]
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Computer Skills
Well user of Microsoft word, Power Point, Opera, Google Chrome, Internet Explorer
Languages Skills
English: Advanced
Russian: Advanced
Uzbek: Native
Appendix 5:
CV
Zaynura-Bonu Khabibova
Financial Manager
Tashkent, Yashnaobad district,Fergana Yuli str, 35/7A
Contact number: +998909605405
Email: [email protected]
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Personal profile:
Intelligent and capable student. Excellent communication skills, responsible, reliable. Ability to
work under pressure. High ability in team working and taking responsibility in leadership. Skilled in
Business and Financial environment. Creative.
Education and Qualification:
University of Sunderland
2015-present
BA (Hons) Business and Financial Management
Models include:
Understanding Business Environment and Employability Business Skills
Uschool language
center
Bright learning
Position
Assistant of
learning center
Teacher:
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
Duties
Collecting data
and information.
Assisting teachers.
Leading conversation
clubs. Organizing
events (competitions,
parties)
Teaching kids English
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Working
period
2012-2013
May 2015 to
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center
UZ Expo.Center
Volunteering
FIE championship
in Tashkent
English language
Mathematics
language. Preparing
students IELTS.
Teaching kids
mathematics (school
program)
Translator at the
exhibition
Being most
important person
between director and
customers. Being a
part of meetings.
Translator in
service and media
center of Tissot group
team
Helping to
communicate in
technic equipment
between our national
service (UZ TV) and
European (euronews
TV broadcast)
September 2015
April 2015
Skills
Linguistic skills:
Language
Speak
Read
Write
English
Proficient
Proficient
Proficient
Russian
Proficient
Proficient
Proficient
Uzbek
Good
Good
Good
French
Intermediate
Intermediate
Intermediate
Tajik
Native
Native
Good
Computer skills
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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Confident user of PC, digital devices, Internet and the Microsoft package
Fundamental understanding of the computer technology, able to work through and solve
problems arising on a normal basis with a computer including issues with software and
hardware
Photoshopping
Abdukhamidova Shokhsanam
Karomatullaev Alisherbek
Khabibova Zaynura-Bonu
Khamdamov Bunyod
KHAN YULIYA
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