CONTENTS

1. Student Declaration
2. Acknowledgement
3. Preface
4. Introduction of the company
5. Scope of study
6. Methodology & Research Design
7. Profile of Organization
8. Project profile & Plans
9. Data analysis
10.

Findings

11.

Conclusion

12.

Recommendation

13.
14.
15.

Limitation
Questionnaire
Bibliography

STUDENT DECLARATION

I here by declare that the research entitled Analysis Postpaid Data

card churn Management in Reliance Communication has been
prepared by me.
I also declare that this research which has been training conducted in
partial fulfillment of the requirement for the degree of MASTER OF
BUSINESS ADMINISTRATION (M.B.A) of the SAMS INSTITUITE
OF BUSINESS MANAGEMENT VARANASI, U.P.

Place:

Date:

RAKESH KUMAR VERM

MBA/IIIrdSem.

WHAT IS A TRANING
T:
R:
A:
I:
N:
I:
N:
G:

Technology
Reinforcing
Activating
Inducing
NURTURING/GROUP
Inspiring for initiating
No To On conversion
Generating new thinking.

As for as training policies are concerned. It goes this way:-

TRAINING POLICY
Continuous development of human resource at all will be the
guiding principal to realize our vision:Our training & development resources will be directed
towards:1. Optimum utilization of existing resources & enhancing
productivity.
2. Bridge the skill gap-fictional and managerial, arising from
career growth and technological advancement.
3. Develop multi skilled work force for overall business
perspective, process orientation and flexibility in there.

4. Nature talent to develop leadership across all levels of the

org.
5. Provide multiple learning opportunities to employees and
help them realize their full potential.
6. Prepare the org. to anticipate and lead change.
7. Promote the work ethos, which emphasize performance
orientation,
participation
and
innovation.
Management is committed to provide opportunity to all
employs, time and resource to develop their full potential.

Training
It is the process of imparting of specific skill for doing a particular
job.
It is a planned program design to improve performance & bring
about measurable changes in knowledge, skill, attitudes social
behavior of the employees.

Process of training
1. Organizational objectives and strategies the first step in the
training process in org. is the assessment of its objectives and
strategies at what level of quality do we wish to provide this
product or services and where do we want to be in future.
2. Assessment of training need-need assessment identify
present problem and future challenges to be complete

through training, org. spends vast sums of money on

training, before commute mating such used resources org.
would do well to assess the training need of their employs.
3. Establishment of training goals-without clears set goals it is
not possible to design a training program. Goals must be
tangible, verifiable, and measurable.
4. Designing training program-very training must address
certain issues- a. who particular in the training program b.
who are the trainers c. what methods and techniques are to
be used for training d. what learning principals are need.

5. Implement of training program- once the training program

has been designed it needs to be implement, by using
following tips- a. deciding the location and organizing
training and other facilities b. scheduling the training
program c. conducting the program d. monitors the progress
of program
6. evaluation of results-the last stage in the training process is
evaluation of result. Since use sums of money are spent on
training, how far the program has been useful must be
determine.

SWOT ANALYSIS
STRENGHTS:Reliance is the first company which incoming call rate
free in India & also give mobile of 500 & 3350 rupees of
10000 rupees.
Reliance is provide high level signal transmission
for stable and ensure network.
Reliance provide the widest coverage more than
any other circle provider in country.
Customer user group free in Reliance
communication.
Reliance no. network of India.
Reliance best service provider compare any other
company.
Reliance chipset & best service provider no.1
company of India.
It has 24 hrs customer care service.
Wide range of franchises and marketing associates
with enthusiastic sales.
Reliance first company of India which provide at
495, all India R to R free (post paid).
USB MODEM chip compare other any company &
Roaming free in Data card.

WEAKNESS:>A lot of customers are not satisfied from billing system.

> Courier service is not good for bill.
> Retailers which belong out of city are not satisfied
from service because salesman not reach for this type of
area.
> Before inform through message that deposited bill of
mobile, otherwise will closed of your connection but
nowadays , closed connection of mobile, after that
inform that deposited the bill.
> Due to low profit margin some retailers have no
interests to keep Reliance product.
> Somewhere the service of distributors and salesman
are not good.
> Business of customer care department reduce the
satisfaction of customer.

OPPORTUNITIES:-

 Reliance is providing 3G technology to its

customers.
Cell phone should be launch itself in market.
There are huge opportunities in cellular market.
Reliance is providing internet and E-mail facilities
to its customers.

THREATH: There is very tuff competition with BSNL, Airtel ,

Vodafone, Idea, & Tata indecom.
There will tuff competition with coming
competitors as like shyam telecom, UNI tech
telecom etc.
Market is too price sensitive.
Government has given the license to other
companies to providing their cellular service in U.P.
so there is no monopoly of Reliance.

RELIANCES FOUNDER

Few men in history have made as dramatic a contribution

to their countrys economic fortunes as did the founder of
Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way
of describing the true genius of Dhirubhai: The corporate
visionary, the unmatched strategist, the proud patriot, the
leader of men, the architect of Indias capital markets, the
champion of shareholder interest. But the role Dhirubhai
cherished most was perhaps that of Indias greatest wealth
creator. In one lifetime, he built, starting from the proverbial
scratch, Indias largest private sector enterprise.

When Dhirubhai embarked on his first business venture,

he had a seed capital of barely US$ 300 (around Rs 14,000).
Over the next three and a half decades, he converted this
fledgling enterprise into an Rs 60,000 crore colossusan
achievement which earned Reliance a place on the global
Fortune 500 list, the first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of Indias

capital markets. In 1977, when Reliance Textile Industries
Limited first went public, the Indian stock market was a place
patronized by a small club of elite investors which dabbled in a
handful of stocks.

Undaunted, Dhirubhai managed to convince a large

number of first-time retail investors to participate in the

unfolding Reliance story and put their hard-earned money in

the Reliance Textile IPO, promising them, in exchange for their
trust, substantial return on their investments. It was to be the
start of one of great stories of mutual respect and reciprocal
gain in the Indian markets.
Under Dhirubhais extraordinary vision and leadership,
Reliance scripted one of the greatest growth stories in
corporate history anywhere in the world, and went on to
become Indias largest private sector enterprise.Through out
this amazing journey, Dhirubhai always kept the interests of
the ordinary shareholder uppermost in mind, in the process
making millionaires out of many of the initial investors in the
Reliance stock, and creating one of the worlds largest
shareholder

RELIANCES CHAIRMANS PROFILE

Regarded as one of the foremost corporate leaders of

contemporary India, Shri Anil D Ambani, 48, is the
chairman of all listed companies of the Reliance ADA Group,
namely, Reliance Communications, Reliance Capital, Reliance
Energy and Reliance Natural Resources limited.
He is also Chairman of the Board of Governors of Dhirubhai
Ambani Institute of Information and Communication
Technology, Gandhi Nagar, Gujarat.
Till recently, he also held the post of Vice Chairman and
Managing Director of Reliance Industries Limited (RIL),
Indias largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive

Officer, and was centrally involved in every aspect of the
companys management over the next 22 years.

He is credited with having pioneered a number of pathbreaking financial innovations in the Indian capital markets.
He spearheaded the countrys first forays into the overseas
capital markets with international public offerings of global
depositary receipts, convertibles and bonds. Starting in 1991,
he directed Reliance Industries in its efforts to raise over US$ 2
billion. He also steered the 100-year Yankee bond issue for the
company
in
January
1997.
Regarded as one of the foremost corporate leaders of
contemporary India,Shri Anil D Ambani, 48, is the chairman of
all listed companies of the Reliance ADA Group, namely,

Reliance Communications, Reliance Capital, Reliance Energy

and Reliance Natural Resources limited.
He is also Chairman of the Board of Governors of Dhirubhai
Ambani Institute of Information and Communication
Technology, Gandhi Nagar, Gujarat.
Till recently, he also held the post of Vice Chairman and
Managing Director of Reliance Industries Limited (RIL),
Indias largest private sector enterprise.
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive
Officer, and was centrally involved in every aspect of the
companys management over the next 22 years.
He is credited with having pioneered a number of pathbreaking financial innovations in the Indian capital markets.
He spearheaded the countrys first forays into the overseas
capital markets with international public offerings of global
depositary receipts, convertibles and bonds. Starting in 1991,
he directed Reliance Industries in its efforts to raise over US$ 2
billion. He also steered the 100-year Yankee bond issue for the
company

in

January

1997.

He is a member of:

Wharton Board of Overseers, The Wharton School, USA

Central Advisory Committee,

Regulatory Commission

Central

Electricity

Board of Governors, Indian Institute of Management,

Ahmedabad
Board of Governors Indian Institute of Technology,
Kanpur

In June 2004, he was elected for a six-year term as an

independent member of the Rajya Sabha, Upper House of
Indias Parliament a position he chose to resign voluntarily on
March 25, 2006.
Awards and Achievements:

Conferred the CEO of the Year 2004 in the Platts Global

Energy Awards

Rated as one of Indias Most Admired CEOs for the

sixth consecutive year in the Business Barons TNS
Mode opinion poll, 2004
Conferred The Entrepreneur of the Decade Award by
the Bombay Management Association, October 2002
Awarded the First Wharton Indian Alumni Award by the
Wharton India Economic Forum (WIEF) in recognition
of his contribution to the establishment of Reliance as a
global leader in many of its business areas, December
2001

Selected by Asiaweek magazine for its list of Leaders of the

Millennium in Business and Finance and was introduced as
the only new hero in Business and Finance from India, June
1999.

RELIANCES BOARD OF DIRECTOR

Shri Anil D. Ambani - Chairman

Prof. J Ramachandran
Shri S.P. Talwar
Shri Deepak Shourie
Shri A.K.Purwar

RELIANCES GROUPS

Reliance Anil Dhirubhai Ambani Group, an

offshoot of the Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002), ranks among
Indias top three private sector business
houses in terms of net worth. The group has
business
interests
that
range
from
telecommunications (Reliance Communications
Limited) to financial services (Reliance Capital
Ltd) and the generation and distribution of
power (Reliance Infrastructure Limited).

Reliance ADA Groups flagship company,

Reliance Communications, is India's largest
private sector information and communications
company, with over 80 million subscribers. It
has established a pan-India, high-capacity,
integrated (wireless and wireline), convergent
(voice, data and video) digital network, to offer
services spanning the entire infocomm value
chain. Other major group companies
Reliance Capital and Reliance Infrastructure
are widely acknowledged as the market
leaders in their respective areas of operation.

RELIANCES OVERVIEWS

A dream come true the late Dhirubhai Ambani dreamt

of a digital India an India where the common man would
have access to affordable means of information and
communication. Dhirubhai, who single-handedly built Indias
largest private sector company virtually from scratch, had
stated as early as 1999: Make the tools of information and
communication available to people at an affordable cost. They
will over come the handicaps of illiteracy and lack of mobility.
It was with this belief in mind that Reliance
Communications (formerly Reliance Infocomm) started laying
60,000 route kilometres of a pan-India fibre optic backbone.
This backbone was commissioned on 28 December 2002, the
auspicious occasion of Dhirubhais 70th birthday, though sadly
after his unexpected demise on 6 July 2002.
Reliance Communications has a reliable, high-capacity,
integrated (both wireless and wireline) and convergent (voice,
data and video) digital network. It is capable of delivering a
range of services spanning the entire infocomm (information
and communication) value chain, including infrastructure and
services for enterprises as well as individuals, applications,
and consulting. Today, Reliance Communications is
revolutionizing the way India communicates and networks,
truly bringing about a new way of life

RELIANCES CORPORATE GOVERNANCE

Organizations, like individuals, depend for their

survival, sustenance and growth on the support and goodwill of
the communities of which they are an integral part, and must
pay back this generosity in every way they can...
This ethical standpoint, derived from the vision of our founder,
lies at the heart of the CSR philosophy of the Reliance ADA
Group.

While we strongly believe that our primary obligation or duty

as corporate entities is to our shareholders we are just as
mindful of the fact that this imperative does not exist in
isolation; it is part of a much larger compact which we have
with our entire body of stakeholders: From employees,
customers and vendors to business partners, eco-system, local
communities, and society at large.

We evaluate and assess each critical business decision or choice

from the point of view of diverse stakeholder interest, driven
by the need to minimize risk and to pro-actively address longterm social, economic and environmental costs and concerns.

For us, being socially responsible is not an occasional act of

charity or that one-time token financial contribution to the
local school, hospital or environmental NGO. It is an ongoing
year-round commitment, which is integrated into the very core
of our business objectives and strategy.
Because we believe that there is no contradiction between
doing well and doing right. Indeed, doing right is a necessary
condition for doing well.

RELIANCES VISION
We will leverage our strengths to execute complex
global-scale projects to facilitate leading-edge information and
communication services affordable to all individual consumers
and businesses in India.
We will offer unparalleled value to create customer
delight and enhance business productivity. We will also
generate value for our capabilities beyond Indian borders and
enable millions of India's knowledge workers to deliver their
services globally.

RESEARCH METHODOLOGY
The research undertaken for this project is both
descriptive and analytical in nature . It is descriptive
because it attempts to describe the state of affairs, as it
exits in the market at present. It is analytical for its user
available facts, information for analysis to make a
critical evaluation of the material.

METHODS USED IN THE PROCESSING OF

DATA
I surveyed shops, showroom and Malls in Vanarasi. I
have used percentage method and
comparative study method to analyze the information
that gathers from the questionnaire and informal
meetings

1. DATA SOURCES
A. PRIMARY:
.

The primary data is collect through

questionnaire.
B. SECONDARY DATA:

Magazines

Internet

Authorized Dealers Reliance

Library

.
2. RESEARCH APPROACH
The survey approach is used to collect the primary
data from the potential retailers and subscribers.

3. RESEARCH INSTRUMENT
Questionnaire of the copy which has been provided in
the appendix.
4. SAMPLING PLAN
* Sampling unit- top middle & lower class & office.
5. METHOD CONTACT
* Market study- Visited the Reliance outlet and
markets at various shops in Vanarasi.
* Field survey- visited the respondents personal

RESEARCH OBJECTIVE
The purpose of my research was to know to the size of
the subscribers of institutional segment and find out the

potential market of Reliance products. The purpose of

the company to allotting these objectives to us that are
as follows: To create awareness of newly launched schemes
related to retailers and among the customers of
institutional segment.
To help in sale of Reliance products by observing
their needs.
To estimate the success percentage of Reliance in
institutional segment.
Find out the satisfaction level from the retailer and
subscribers that are already using Reliance.

RESEARCH METHODOLOGY

The research undertaken for this project is both

descriptive and analytical in nature . It is descriptive
because it attempts to describe the state of affairs, as it
exits in the market at present. It is analytical for its user
available facts, information for analysis to make a
critical evaluation of the material.

METHODS USED IN THE PROCESSING OF

DATA
I surveyed shops, showroom and Malls in Vanarasi. I
have used percentage method and
comparative study method to analyze the information
that gathers from the questionnaire and informal
meetings

1. DATA SOURCES

A. PRIMARY:
.

The primary data is collect through

questionnaire.
B. SECONDARY DATA:

Magazines

Internet

Authorized Dealers Reliance

Library

.
2. RESEARCH APPROACH
The survey approach is used to collect the primary
data from the potential retailers and subscribers.

3. RESEARCH INSTRUMENT

Questionnaire of the copy which has been provided in

the appendix.
4. SAMPLING PLAN
* Sampling unit- top middle & lower class & office.
5. METHOD CONTACT
* Market study- Visited the Reliance outlet and
markets at various shops in Vanarasi.
* Field survey- visited the respondents personal
RESEARCH OBJECTIVE
The purpose of my research was to know to the size of
the subscribers of institutional segment and find out the
potential market of Reliance products. The purpose of
the company to allotting these objectives to us that are
as follows:-

 To create awareness of newly launched schemes

related to retailers and among the customers of
institutional segment.
To help in sale of Reliance products by observing
their needs.
To estimate the success percentage of Reliance in
institutional segment.
Find out the satisfaction level from the retailer and
subscribers that are already using Reliance.

OBJECTIVES OF THE PROJECT

To get a practical Corporate Exposure.

 The task to analyze the product management

system of reliance communication Ltd.
To analyze the current programme in managing
the product.
To analysis the major project to minimize the
product.
.

To analyze the corporate sufficiency in managing

the product.
To analyze
procedure.

the

postpaid

connection

plans

To analyze the current procedure of product

development & rating.

Purpose of the study

1.
2.
3.
4.

To improve communication skill & the quality.

To help the company achieve target.
To help the company achieve max. profit.
To help the company fulfills its future
requirement.
5. To increase the productivity & requirement.
6. proper training can help prevent corporate
looses.

Scope of the study

1. To improve the organization effectiveness &
demand.
2. To motivate the employees for achieve max. goal.
3. To increase satisfaction label of the employees.
4. To heighten the morale of the employees.

Benefits of the study

1. it ensure that the correct training is performed.
2. Limited training resources are not wasted.

Limitation of the study

1.The finding of the study are based on the assumption

that respondent have disclosed correct information.

2.The study is helpful in analyzing training effectiveness
in Reliance communication in Varanasi .
3. As the information was collected during the working
hours, the respondent may have answered in any sans
giving adequate consideration due to lack of time.
4. There is a possibility of result not being accurate due
to small size of the sample.
5. The time constraints are limiting factor for an indepth analysis of subject as well as response.

WORK ENVIRONMENT

Reliance Communications is in the process of

setting up best-in-class work facilities across major
cities in India. At Mumbai, the Dhirubhai Ambani
Knowledge City (DAKC) hosts more than 10000
professionals with a range of office complexes, food
courts, avenues and boulevards, fountains and video
conferencing.
Apart from the physical work setting, Reliance
Communications is fostering a work culture marked by
positive energy, team work and performance ethic.
We are committed to building a non-hierarchical and
open work environment and a result-driven
meritocracy.

FRANCHISES OF VARANASI

Sr Telecom
City
no. Circle

Area

Uttar
Pradesh VARANASI S.K.VISION
(EAST)

Uttar
SHREE
Pradesh VARANASI TIRUPATI
(EAST)
TELECOM

Uttar
M/S Raj
Pradesh VARANASI
Enterprises
(EAST)

Address
S-2/1-13AOderly
BazarOderly Bazar
SHIVPUR UTTAR
PRADESH
S-11/15-K34TELECOM
TOWERG.T.ROAD
CHAUKAGHAT
CHAUKAGHAT
PANITANKI
UTTAR PRADESH

D-47/199 NA Luxa
Road Godowalia
UP
Plot no 4 Plot no 4
Uttar
M/S SAKAR
Bhrigu Bihar
Pradesh VARANASI
ENTERPRISES Colony Shivdaspur
(EAST)
Varanasi UP
Uttar
S-8/314 Dabbu
M/s Option
Pradesh VARANASI
Mohalla Hukulganj
Point
(EAST)
Hukulganj U.P.
Uttar
CK 58/51 Nichibagh
M/s A.K.
Pradesh VARANASI
Nichibagh
Enterprises
(EAST)
Nichibagh U.P.

A 22/81 B 81-B
Uttar
AR
Machodri
Pradesh VARANASI
Communication Visheshwarganj
(EAST)
Road Machodri UP
"Kuber A.C.Market
D - 58/2 Rathyatra
Uttar
" Rathyatra
Varanasi
Crossing Sigra
Pradesh
Crossing"
Varanasi - 221
010."
"Babylon
Apartments Pvt.
Ltd. B - 27/90 Upper
Ground Floor
Uttar
Varanasi
" Durgakund" Shakumbhari
Pradesh
Complex
Durgakund
Varanasi - 221
005."

PEOPLE MANAGEMENT
Our people, our strength:-

"We bet on people" said Dhirubhai Ambani,

our legendary founder. This is at the core of Reliance

Communications Business philosophy. Reliance
Communications believes in hiring world-class talent
and supporting them with an enabling organisational
framework.
We have already invested in 50,000 person training days
and state-of-the-art e-learning facilities. We are
introducing several progressive and employee friendly
HR practices in e-HR, Employee Self Service,
Performance Management System, 360 Feedback and
Leadership
Development
initiatives.
Our Vision is to develop Global Leaders in India by
providing them opportunities to learn through a
comprehensive and contemporary framework of
continuing education.

CONTACT OF RELIANCE WORLD

Reliance World is a nationwide chain of worldclass retail outlets for all Reliance Communications
products and services. It is designed to give the

customer a delightful experience of the digital world of

information, communication, entertainment and utility
services.

Besides a wide range of phones and associated services,

you will find a whole array of digital offerings at the
Broadband Centre @ Reliance World. All Reliance
World outlets are connected to Reliances countrywide
optic fibre network. The Broadband Centre @ Reliance
World leverages this broadband network to bring you
offerings like Broadband Surfing, Online Gaming,
Video Conferencing, Digital Electronic News Gathering,
Digital Services, eLearning, eTicketing, Virtual Office
& many more services.

With 241 Reliance World outlets across 105 cities in the

country, you are sure to find one in your vicinity.

Reliance Mobile Stores

Reliance Mobile Stores are franchised retail and
customer service outlets in the neighbourhood of our

customers for their convenience. Reliance Mobile and

Reliance Hello products are showcased and retailed at
these Reliance Mobile Stores.

RETENTION DEPARTMENT
We have also learnt about retention work. In this
department we have learnt a lot of work such as how to
retain the customers, those customers come & want to

surrender. For that types of customers, retention team

convenience to them, retention members ask to the
problem from the customers & try to remove there
problem.
We have got proper knowledge with proper meting &
class through our senior. In the meting room, our
respected sir provided some important retention tools
for customers to us. After that we goes to the market for
visit the customers for retain.
Firstly, we have collected a lot of data, plans, current
plans retention plans & more information about the
others company through retailers, shop & franchises
etc. when all important data & information have
collected after that we have analyzed & comparative
study of the various companies & we have prepared
analysis charts about the Reliance & various companies.
Following data & information are given below:-

There is a introductory chart. In this chart shoes

that introduction of company, products of the company,
history of the company, uses of the product, benefit of
the product names & various plans of the various
companies.

In this chart shoes that comparative study of the

modem for various companies such as Reliance, Tata
Indicom, BSNL, Idea, Vodafone & Airtel etc. Reliance
provides very cheapest modem compare to other
companies. Airtel provides very high cost modem.

In this chart shoes that comparative study of different

plans providing by the various companies for data card
net connection. All companies provides unlimited plans
at various price but very cheapest unlimited plans
provided by the BSNL company. Reliance provides only
night free plans.

In this chart shoes that comparison among the data

card speed. All companies provides different types of
speed, Idea provides highest speed to the other
companies & Reliance & BSNL provides same speed,
Airtel provides lowest speed & very price.

In this chart shoes that Retention tool fallowed by the

various companies. This retention tool are used in last
moment for control the customers when customers want
to migrate that time this tool provides the customers
there are several types of tools such as plan migration,
retention team, thank you cards, free SMS, increase in
credit limit, bill discounts & Promo gifts etc. but
Reliance provide maximum tools for the consumers or
customers & BSNL does not provide any retention tool
for the consumers.

In this chart shoes that information about the visited

consumers in door to door retention marketing. We
interacted with maximum consumers but some
consumers do not stay in this city & some consumers do
not want to meet us & we found some wrong address.
We retained the maximum consumers in a limited time.
Some consumers gave good response & very good
behavior, attitude. We efforts to retain the maximum
consumers in the limited time.

Customer Service:
We are reachable anywhere, anytime.
Whether you are a customer, a prospective partner, or
just a curious citizen, we are here to answer your
questions. You can access our customer care call centre
24 hours a day, 7 days a week, from anywhere in India
Customer service form : Fill in the form online and
submit.
e-mail : [email protected]

Customer Service - Reliance Mobile or Reliance

Hello (FWP/ FWT only):
For Postpaid : Dial * 222 from your Reliance Phone or
30333333 from any other phone.
For Prepaid :
Dial *333 from your Reliance Phone or 30333333 from
any other phone.
Dial *369 from your Reliance Phone for access to Admin
menu ( For checking the account balance,

Recharge and Language change option).

Dial *225 (SMS option for retrieving account balance
and STV validity) or SMS 'BAL' to 53670.
Dial *367 (Express account balance).

Customer Service
Broadband:

Reliance

Landline

For assistance / information regarding Reliance

Broadband & Voice services call 30337777 or 1800 3000
7777 (Toll Free) or dial *377 from your Reliance
landline
phone.
You can also E-mail us at [email protected]
To avoid unwanted telemarketing calls, please register
your telephone number in NDNC registry. Call 1909 or
Reliance Customer Care on 30337777 or 1800 3000 7777
(Toll Free) or dial *377 from your Reliance landline
phone
Reliance Landline / Broadband Complaint Registration
Form

Customer Service - Mobile Office Solutions:

If you wish to get in touch with our representative for
more details on Mobile Office, you can access our
Enterprise Customer Care call centre 24 hours a day, 7
days a week, from anywhere in India. Enterprise
Customer Care Phone no: 3033 6363 or dial *363 from
your Reliance Mobile if you are already our Enterprise
Customer.
Customer service form: Fill in the form online and
submit.
If you are a Reliance Mobile customer then, while
Posting your Message please click on Customer Inquiry
in the drop down menu for Reason 1 (against Type of
Message) and then Mobile Office in the drop down
menu for Reason 2.
If you are a not a Reliance Mobile customer, then don't
forget to click on the radio button against New
Customer. Click on Prospects Inquiry in the drop down
menu for Reason 1 (against Type of Message) and then
Mobile Office in the drop down menu for Reason 2
while Posting your Message.

Corporate Office

Address:
Reliance Communications Limited
Dhirubhai Ambani Knowledge City
Navi Mumbai 400709,
India.
e-mail : [email protected]
Tel No. : 3037 3333

MARKETING DEPARTMENT

We have also worked in marketing department for as

sales person. Firstly, we got some knowledge &
important information through sales manager.
When we have got knowledge about the Reliance
product, such as Post paid, Pre-paid & USB Data card
for Net connection & some current plans, Packs, Tariffs,
Local Call rates, STD rates, ISD rates & Roaming
charges. Reliance Product & fallowing comment are
given below-

Mr. Ajay Singh Chauhan (Cluster head), Mr. Hasan

Abbash(sales Manager), The main

purpose of this

Department sell the product directly to the customers,

there is no any channel for the selling. In direct sells ,
TSO, Under him there are seven FSE(Field sales
Executive) and one telesales. Mr. Dinesh singh Mr.
Sandeep mishra Ahasan Raza are provides guide line of
us for sells.

RELIANCES PRODUCT

1. CDMA SERVICE.
2. GSM SERVICE.
3. BROADBAND INTERNET SERVICE.
Our work were on the basis of target. First we were
attends of showroom, shops and malls. some Customers
were interested of plans and some Customers were not
interested of our plans ,Again We attends of that
Customer who not interested of our plans and those
customer give good response and take our plans. After
that we were make decision for door to door, we meet
good response and attends of hot calls and sell
products .
We were sells a lot of products through reference. We
were face a lot of problem as like billing problem, costly
plans, slow speed of internet compare other companies.

Advantages of Direct sales

1 Company can customized as per customers.
2 Company can select specific target.
3 Company can reduce of advertising cost.
4 Company can take feedback of customer.
Disadvantages of Direct sales
1. Lac of customers receptirity.
2. culture
3. image problem.

OBSERVATIONS OF MARKETING
In today time there is a big competition between
telecom companies. All are providing better services for

satisfaction of the customer and good feed back of

customers.
After the market survey for postpaid & Data card net
connect for Reliance we observed that when customer
have already a postpaid connection they dont want to
change them without any solid reason. So maximum
customers whom we got was not interested. And some
were planning to change their connection by some
reason.

ANALYSES OF DATA
On the base on collective data we find out that customer
are not interested in taking new postpaid connection
because they already have postpaid connection of some
other service provider and they dont want to change
them. Because they are satisfied from their services
providers.
So most of customer ignore us and according to whole
data analyses we find out that 50 % customer are not

interested in taking new postpaid connections, means

they are not interested(Cold customers categories).
And 30 % customers want to change their service
providers means that are something interested(Worm
customers categories) in new postpaid connection & 20
% customers want to take immediate reliance postpaid
connection means that customers are highly interested
(hot customers categories).
So we divide customer in three categories

1.

Highly interested customers.

2.

Interested customers.

3.

Not interested customers

Highly interested customers

Highly interested customers means that those

customers who heard plans about the reliance

postpaid & they are sharing our views & ask the
question about other products & compare to
competitors product. That type

of customers are

known as Hot customers or highly interested

customers.

Interested Customer
Interested customer means those customer who

heard our plan about the

Reliance postpaid and they are interesting in taking
new postpaid connection in future.
That type of customer as known as Interested
Customer.

Not Interested CustomerNot interested customer means those Businessmen

who already have the Postpaid connections of other

telecom operator

and they are happy with their

services, so they dont want to change their operator

so that type of customerare known as Not Interested
Customer
Under our training period we have been fulfill the
questioners by the customers which we got some ideas

& perception to the reliance communication. Total

customers who have filled the questionnaire 200

New Plans

STD LOCAL STD

Plan name

RIO
129

My
local
299R

My
My truly
STD unlimited on
375R
net

Rental
Clip
Plan Charges
Monthly commitment
Free SMS(Rs)

129
0
0
129

299
0

375
0

995

299

375

995
Rs 995 worth
local &
national SMS

0
Rs 150
Local
Free intra circle talk time worth
onnet & Rs
NA
Rs.
Rs 150 375
local
offnet
Intra circle
On Net
1
0.50
0.5
Cell
1
0.50
0.5
Fixed
1
0.50
0.5

0
0.5
0.5

Inter circle

On Net
Cell
Fixed
International
US, Canada,Fixed Lines in
Europe,Australia,Newzealand
and South East Asia

1.5

1
1

1.5
1.5

1
1

1
1

6.00

6.40

6.40

6.40

Mobile phones in Europe,

SAARC,Gulf,Middle
8.00
East,UAE,Africa and Rest of
the world.
Bissau,Nauru,Norflok
island,Sao
40.00
Tome,Sakhalin,Solomomn
Island,Tokelau,Tuvalu,Vanuatu
Rate /SMS(164 characters)
Local SMS
National SMS
International SMS
Onnet Pack Rental
First 1000 Mins Free-RIM and
FWP then 15paise.
SMS Onnet Pack Rental
Roaming Rates
Local
Onnet
Off net
Landine
STD
Incoming

9.19

9.19

9.19

40.00

40.00

40.00

1
2
5

1
2
5

1
2
5

1
2
5

225

150

125

99

50

50

50

50

1
1
1

1
1
1

1
1
1

Free
0.5
0.5

1.5

1.5

1.5

Tariff Plans Postpaid

On net free /
Others 1/min
0

Tariff
plans
at
a
glance
For the first time, STD calls between state capitals at
just Rs.1.20 for 3 minutes with the Hello Capital Plan.

Ahmedabad, Bangalore, Bhopal, Bhubaneshwar,

Chandigarh, Chennai, Delhi, Dehradun, Panjim,
Hyderabad, Jaipur, Kolkatta, Lucknow, Mumbai,
Patna, Raipur,Ranchi, Shimla, Thiruvananthapuram,
Gangtok and Port Blair.

Save 83% on calls across state capitals with Reliance

Hello
Scheme applicable on all Existing Reliance Hello
postpaid plans & Prepaid recharge cards, except on 795
rechage card. *Local calling @ Rs. 1.20/3 mins is
applicable only on calls between Reliance Hello phones
having 32 no. series, across the mentioned cities.

Local Calling , Land Line & STD plans

Plan Particulars
Circles
Benefits

Hello 150 New

Local Hello 500
Plan
299 Plan
Plan
All Circles All Circles
All Circles
Call any Call
any Call any
Local
/ Local / Intra Local
/
Intra
circle @ Rs. Intra

circle @
0.50 / min
40p / min

circle
@
40p / min

Monthly
Rental
150
299
500
(Rs./month)
Free Usage (Rs/month)
Nil
150
470
CLIP (Rs./month)
Free
Free
Free
Tariff Details
Rate per pulse (Rs)
1.2
1.2
Call Type Pulse in Sec
Effective Call Charges (Rs/min)
Local
180 (60 for
/Intra
New Local 299 40 p
50 p
40 p
circle
Plan)
Inter Circle
60
Rs. 1.20
Rs. 1.20
Rs. 1.20
Calls
SMS Tariff
Local & National SMS
International SMS
Application SMS

Rs. 0.50 / Rs. 0.50

SMS
SMS
Rs. 3.00 / Rs. 3.00
SMS
SMS
Rs. 3.00 / Rs. 3.00
SMS
SMS

ISD Calls
US, Canada, Fixed lines in
Europe,
Australia,
Rs. 6
NewZealand & South East
Asia
Mobile Phones in Europe,
SAARC, Gulf, Middle East, Rs.8
UAE, Africa, Rest of World

/ Rs. 0.50 /
SMS
/ Rs. 3.00 /
SMS
/ Rs. 3.00 /
SMS

Rs. 6

Rs. 6

Rs.8

Rs.8

Cook Island, cuba, Deigo

Garcia, Guinea Bissau,
Nauru, Norfolk Island, Sao
Rs. 40.00
Tome, Sakhalin, Solomon
Island, Tokelau, Tuvalu,
Vanuatu

Rs. 40.00

Rs. 40.00

* Service Tax will be 10.30%.

STD LOCAL STD

Plan name

RIO
129

Rental
Clip
Plan Charges
Monthly commitment
Free SMS(Rs)

129
0
0
129
0

My
local
299R
299
0

My
STD
375R
375
0

My truly
unlimited on
net
995

299

375

995
Rs 995 worth

local & national

SMS
Rs 150
Local
Free intra circle talk time worth
onnet & Rs
NA
Rs.
Rs 150 375
local
offnet
Intra circle
On Net
1
0.50
0.5
Cell
1
0.50
0.5
Fixed
1
0.50
0.5

0
0.5
0.5

Inter circle
On Net
Cell
Fixed
International
US, Canada,Fixed Lines in
Europe,Australia,Newzealand
and South East Asia
Mobile phones in Europe,
SAARC,Gulf,Middle
East,UAE,Africa and Rest of
the world.
Bissau,Nauru,Norflok
island,Sao
Tome,Sakhalin,Solomomn

1.5

1
1

1.5
1.5

1
1

1
1

6.00

6.40

6.40

6.40

8.00

9.19

9.19

9.19

40.00

40.00

40.00

40.00

Island,Tokelau,Tuvalu,Vanuatu
Rate /SMS(164 characters)
Local SMS
National SMS
International SMS
Onnet Pack Rental
First 1000 Mins Free-RIM and
FWP then 15paise.
SMS Onnet Pack Rental
Roaming Rates
Local
Onnet
Off net
Landine
STD
Incoming

My Plans
Pulse
Rental
CLIP(opt)
Free Talktime

1
2
5

1
2
5

1
2
5

1
2
5

225

150

125

99

50

50

50

50

1
1
1

1
1
1

1
1
1

Free
0.5
0.5

1.5

1.5

1.5

On net free /
Others 1/min
0

My
My
My
Roaming
My Group
Local STD
475
995
299 375
60 sec 60 sec 60 sec
60 sec
299 375 475
995
25
25
0
0
Rs 180Rs 375Rs 250 Intra +InterRs
4000
Local Intra Onnet&
offnet
Intra Onnet
Onnet +Inter Rs 250 Roamingand
Rs

Plan Charges
On Net
Cell
Fixed
On Net
Cell
Fixed
Local Outgoing
STD Outgoing
Incoming

and
Onnet
Rs 180
incoming+Outgoing
&
Local
free
offnet
Offnet
IntraCircle
0.60 0.50 0.50
0.60 0.50 0.50
0.60 0.50 0.50
InterCircle
2.40 1.50 1.00
2.40 1.50 1.00
2.40 1.50 1.00
Roaming
1.40 1.40 1.00
2.40 2.40 1.00
1.75 1.75 1.00
International

US,
Canada,Fixed
Lines
in
Europe,Australia,
6.4
Newzealand and South
East Asia
Mobile
phones
in
Europe,
SAARC,Gulf,Middle 9.19
East, UAE, Africa and
Rest of the wotld.
Cook
40
Island,Cuba,Diego
Gracia, Guinea Bissau,
Nauru,
Norflok
island,Sao
Tome,
Sakhalin,
Solomomn
Island,Tokelau,

1000 STD
Onnet
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00
1.00

6.4

6.4

6.4

9.19

9.19

9.19

40

40

40

Tuvalu,Vanuatu
Local SMS
National SMS
International SMS

SMS
1
1
2
2
5
5

New Intracircle Onnet

Pack (1000 Mins free,150
then 15p)

150

1
2
5

1
2
5

125

NA

** Reliance phones include RIM, Reliance Fixed Line and

Reliance
FWP/T.
*Service Tax @ 12.36% extra.

ROAMING AND ISD CALL PROCESS:-

Complete

freedom

to

use

your

mobile

anywhere in INDIA and ABROAD, strategic tie-

ups with 450 Global Players in 200 countries across

the globe.

ISD CALL rates slashed now call USA,

CANADA USK, USE AUSTELIA etc at only at Rs

6.00 per minute.

Roam with Reliance in all 25 circles at 58%

reduced national roaming rates.

Now roam anywhere in INDIA with ZERO
ROAMING RENTALS.
Reliance- POSTPAID CONTRACONNECTION
Postpaid are those connections where the
customer enters into an agreement to utilize
mobile services.
Customer is billed as per his/ her usage.
Receives a monthly bill for services availed.

 For a postpaid connection customer has to fill up

Subscriber Enrollment Form.

POST PAID PRODUCTS:PRICING/ TARIFF PLANS

1. Other network charges
The customer chooses from the Tariff plan offered
to them
It varies from low user to high user

The customer can shift from one Tariff

plan to another.

ADVANTAGES OF A POSTPAID CONNECTION

Monthly billing

Various Value Added services available

Call Details are provided to customer.

Rim to Rim free at some plans.

Customer who use talk time above Rs 1500

then Reliance provides Specially offer who user of

Hello mobile.

FOR MAGIC 3 LEVEL OF SALES ARE

MONITERED
PRIMARY : Company to Distributor.
SECONDARY: Distributor to Retailer.
TERTIARY: Retailer to End user.

VALUE ADDED SERVICES

Reliance offers you a host of Value Added Services.
These services are subdivided into five major categories
that are mentioned below :

Voice Based Services

Voice Mail
Fax Mail
Text Based Services (SMS)
Text
Messaging
Data Services
Fax & Data
Services
Call Management Services
Call Line Identification
Presentation (CLIP)
Call Line Identifications
Restriction (CLIR)
Call Waiting
Call Hold
Call Divert
Other ( Roaming)
STATEMENT OF OBJECTIVE
The objective of the marketing research are as follows:
A. To find out the Reliance awareness among the

subscribers and retailers.

B. To find out the factors affecting the purchase of
Reliance products.
C. To find out which cellular phone service is preferred
by retailers and subscribers.
D.To find out the purpose of having Reliance products.

BillPay Options - Pay Bill Reliance World How to use the service?
Log on to Reliance World. In the menu, select bill help.
The

following

Payment Info

menus

will

appear:

This service provides details of payments made by a

user for his/her Reliance Mobile phone. View details
such as payment date, amount, status of the payment
whether it is accepted, rejected or under processing, the
location where the payment was made, mode of
payment, details of payment instrument, etc. The details
of the previous five payments are provided through the
service (payments become visible as soon as they are
inserted in the billing system).
Now you need not call customer care or wait in a queue
at a Web World to find out if your payment has been
received. The service is available for you at the click of a
button.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Motorola A-One.

Reliance Post paid Mobile Bill Payment

Pay your Reliance Mobile Bill by direct debit from your
ICICI Bank, SBI or HDFC Bank account. This
application also allows you to pay your Reliance Mobile
bill from your handset using your credit card
(Visa/Master/Diner). There is no extra charge to use this
service for Reliance Mobile Bill payment.

This service is available on :1. LG 2030, LG 2130, , LG 6000, LG 5130, LG 6130,

LG 7130, LG 7230.
2. Samsung XBS, Samsung Rainbow, Samsung RCP,
GTRAN.
3. Nokia 2280, Nokia 2112, Nokia 3105.
4. Motorola A-One.
View Bill
With R Bill, Reliance Mobile customers can view their
monthly bills online through the easy-to-use View Bill
application in Reliance World. To view your bills,
register with www.rcom.co.in. If you have already
registered, log in.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.

Get PIN
To start using the Pay Bill service, you need to obtain a
4-digit secure PIN from Reliance. You can get this PIN
at the click of a button through your mobile itself, by
using the Get PIN application on Reliance World.

Launch the application and select the Get PIN option.

You will receive the PIN by SMS within 48 hours. It can
be used for all Reliance World applications that require
a PIN login.

This service is available on LG 2030, LG 2130, Samsung

XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One.
Unbilled use
Using this application you can find out your current
unbilled use; the total amount payable, from the date
your last bill was generated till date. This can help you
track your mobile use on a day-to-day basis. You can
also see the last payment you made, the amount paid
and the date on which the payment was made.
This service is available on LG 2030, LG 2130, Samsung
XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One, LG 6000.
PIN change
You are advised to change the 4-digit PIN you get from
Reliance. Do it easily and securely, through your mobile
by using the PIN Change application. Enter your old
PIN and then enter your new PIN and confirm it.

This service is available on LG 2030, LG 2130, Samsung

XBS, Nokia 2280, LG 7130, LG 7230, Samsung
Rainbow, Samsung RCP, GTRAN, LG 5130, LG 6130,
Nokia 2112, Nokia 3105, Motorola A-One

GSM Services

Reliance GSM has launched a new prepaid recharge

priced at Rs 101 for all their new GSM subscribers in
Karnataka. This unique FRC Rs. 101 is bundled with a

core talktime of Rs. 75 along with additional 100 local

SMS to any network with a validity of 30 days.
The launch of Rs. 101 FRC is part of Reliance GSM
Mobiles ongoing Customer Experience Program
aiming to provide enriched value to its subscribers.
This offer provides attractive special tariff to its
subscribers offering calls to any Reliance Mobile GSM
and CDMA at 30 p/min, calls to other network at 60
p/min and STD calling at Re. 1.
The new Rs. 101 FRC also offers Reliance Mobile GSM
subscribers night calling to Reliance GSM or CDMA
network at 5 p/min applicable between 11pm and 6am.
This FRC 101 is available until the end of
June.However some time back Reliance GSM was
offering the same tariff with its Recharge of Rs.45 and
Rs.26 in various telecom circle.

Reliance GSM has launched a new prepaid

recharge priced at Rs 101 for all their new GSM
subscribers in Karnataka. This unique FRC Rs. 101 is
bundled with a core talktime of Rs. 75 along with
additional 100 local SMS to any network with a validity
of
30
days.
The launch of Rs. 101 FRC is part of Reliance GSM
Mobiles ongoing Customer Experience Program
aiming to provide enriched value to its subscribers.
This offer provides attractive special tariff to its
subscribers offering calls to:-

Reliance Mobile GSM and CDMA at 30 p/min.

Calls to other network at 60 p/min and STD calling at
Re. 1.
The new Rs. 101 FRC also offers Reliance Mobile GSM
subscribers night calling to Reliance GSM or CDMA
network at 5 p/min applicable between 11pm and 6am.
This FRC 101 is available until the end of June.
However some time back Reliance GSM was offering
the same tariff with its Recharge of Rs.45 and Rs.26 in
various telecom circle.

Reliance Mobile Internet Data Plan:

R World
1. Mobile internet would be a subscription based
monthly data service plan.
2. Mobile Internet Data plan is an auto renewal (30
day plan).

3. Subscription of mobile internet data plan is

mandatory for accessing internet sites on mobile.
4. Mobile Internet Data plan is applicable to both
postpaid and prepaid Reliance subscribers.
5. Charges for mobile internet data plan are as
follows:-

Plan
Name

Plan
Network
Amt Duration
Mobile
Usage
(Rs) (auto
Access
Charges
renewal)

Default
0
plan

Mobile
Internet
Internet
Charges
Access
beyond quota*
in
kb
quota

Yes @
No
N/A
N/A
5p/10kb
Browsing/Streaming
Mobile
Yes @allowed.
Content
Internet 99 30 days
20MB 5p/10kb+NUC
5p/10kb Download
NOT
Plan 99
possible
Mobile
Browsing/Streaming
Internet
Yes @
199 30 days
&
Content100MB 5p/10kb+NUC
Plan
5p/10kb
Download possible
199
N/A

(NUC) *Network Usage Charges @ 5p/10kb apply

#For L4 & DAPO customers Network Usage Charges
waived off but Mobile Internet Plan amount would be
charged
#Unused KB charges beyond validity period will not be
refunded.

Details:
1. Network Usage Charges of 5p /10kb is charged
while accessing R World.

2. Kilobyte size of a mobile site or website is the

responsibility of the service provider, not Reliance
Communications.

3. Monthly mobile internet data charges are for

accessing the internet. Cost of content downloads
from any mobile site or website is cby the
respective account and not the responsibility of
Reliance Communications.

4. The network usage charges are applicable to all R

World users having a Wap enabled handset. E.g.
Nokia 6155, Nokia 6265, Nokia 2865, Nokia 6275
etc. Its also applicable on R World enabled
Wap/Brew handsets where mobile internet sites can
be accessed e.g. Motorola V3M, Motorola L7C,
Motorola K1M, Motorola V9M, Cool Pad 288,
Blackberry 8703e, Blackberry 8830, Blackberry
8130, HTC Wave, HTC Libra, Kinpo Classic 762,
Kinpo Classic 731, Kinpo Classic 732, UT

Starcomm PPC6700, etc. (all handsets having

internet browser)

5. Subscriber can change his/her data plan in

between. However, charges for the new data plan
would be applicable at that time and there would
be no carry forward of previous data plan balance.
At a time, only a single data plan would be active
for the subscriber.

6. Reliance
Communications
assumes
no
responsibility and does not endorse unless
expressly stated, content created or published by
third parties that is included in the sites and the
services which may be linked to and from the
mobile internet sites.

7. Reliance Communications accepts no responsibility

for the content, services published on websites. The
user is accessing the mobile internet sites at own
risk; Reliance Communications is in no way
responsible for quality of content/applications and
impact on handsets.

8. Reliance Communication is also not responsible for

any consequences for any mobile internet or 3rd
party sites accessed.

9. Reliance Communications is merely providing

connectivity between customers and mobile
internet sites and will not be responsible for the
content on any mobile internet site.

10.
Reliance Communications shall in no event is
responsible or liable for any direct, indirect or
punitive damages arising on account of accessing
mobile internet links.

WAP users who do not wish to subscribe to mobile

internet data plan can access internet sites using mobile
web.

Value Packs
Reliance Mobile introduces wide range of economical
value packs with unlimited calling and SMS benefits.
Choose the pack as per your requirement and stay in

touch with your dear ones.

Type
STD Pack

Night
calling
pack
SMS Pack

Local
mobile
pack

Name

Rental Rs /mth)

Benefits

STD 50 MOBILE
PACK

50

All STD Calls at

1 min

STD 249
MOBILE PACK

249

All STD Calls at

0.50/ min
Intracircle
Onnet calling
free from 11pm7am

NIGHT
CALLING PACK

75

SMS2000

50

2000 free sms to

reliance phone
anywhere in
India and Rs 25
worth free SMS
to other phones
in India

SMS 25

25

100 Local &

national SMS
to any phone
Free

SMS 60

60

1000 Local &

national sms to
any phone Free

Local 49 calling
pack

49

All Local
Onnet/Offnet
Calls @
49p/min

Unlimited On net
99

99

Local Reliance
to Reliance
Calls Free

Discounted SMS pack / Free or promotional SMS part

of special promotions/products will not be applicable on
Special days. For further details

Features of broadband net connection

Get the Reliance Netconnect Broadband+ advantage:Wireless Broadband for laptop & desktop
20 times faster with speed upto 3.1Mbps in Reliance
Broadband + Network.
Fastest uploads at a speed of upto 1.8 Mbps
Downward compatible with Reliance High Speed 1X
network to ensure seamless connectivity across 20000
towns & 5 lakh villages, as well as along major
highways, railway routes, airport lounges and remote
locations in India
Optimized for running rich media / heavy applications
such as video conferencing, video streaming, electronic
surveillance, online multiplayer gaming and heavy file
transfers.
Simply plug & play

Postpaid net Plans

Tariff Plan

Monthly
Free
Rental Rs. Usage

Pay as you 174

Nil

Usage
Charges
Beyond Free Usage
60

p/min

day

go
Swift 30

30 p/min night
300

15
hrs 50 p/ min
day
30
hrs
night

Swift 40 Plus 400

40
hrs 50 p/ min
day
40
hrs
night

Freedom @ 400
night

Night
50 p/ min
unlimited

Freedom

650

1
GB/ Rs. 2.00/ MB
month

Freedom
plus

900

1.5 GB/ Rs. 2.00/ MB

month

Platinum

1500

Unlimited

Special Post paid Offer

Tariff Plan

Monthly

Free

Usage

Charges

Freedom
Special

Rental Rs. Usage

Beyond
Usage

650

1GB

Rs. 2.00/ MB

5 GB

Rs. 2.00/ MB

Platinum5GB 1099

Free

Get 50% off on first 2 months bills and save Rs. 650/- on
Freedom Special plan and Rs. 1099/- on Platinum5GB
plan.

Voice calls and SMS on Reliance Netconnect as per

NJ149 plan of Reliance Mobile with zero rental for
voice & SMS services.
100 sms free for all plans except Pay as you go,
Swift 30, Swift 40 and Freedom @ Night

Advance Rental Plans

Subscribe to Reliance advance rental Plans and get a
datacards absolutely FREE
Offer
Tariff Plan

Monthl Free
y Rental Usage

Usage
Charges

12
month
freedom 650
subscription

1 GB/month

24

20 hrs. day, 20 50 p/ min

month swift 40 400

Rs.
2.00/MB

subscription

hrs. night

Terms and Conditions for Free Data Card with 12/24

Months Subscription

Customer will get a USB data card as the free bundle

Customer has to make full payment for 12/24 months
in advance
Customer cannot migrate to any other tariff plan
during the period of 12/24 months for which he has
made an advance payment
After a period of 3 months, customer has the option
to exit and get a refund for the monthly rental, for
the balance months after deducting Rs. 2490/- for
USB modem.

Prepaid Plan
Tariff Plan Monthly
Rental Rs.
Prepaid

Free
usage

As
per Nil
recharge
voucher

Off-Peak hours 10 pm to 6 am

Usage
Beyond
usage

Charges
Free

60 p/min day
30 p/ min night

Prepaid on Reliance Netconnect is applicable on all

Reliance
Mobile
prepaid
recharge
vouchers.
Also available, Netconnect Prepaid Data Vouchers

5 Hour 10 Hour 25 Hour Unlimited

Pack Pack
Pack
Pack
Prepaid
Data Rs.
RCV (in Rs.)
111/-

Rs. 202/- Rs.

404/-

Rs. 1099/-

Validity (in Days) 0

30

30

Free SMS

100

300

300

Minutes of usage 300

(If entire usage is
in Peak Hours)

600

1500

Unlimited

Minutes of usage 600

(If entire usage is
in
Off
Peak
Hours)

1200

3000

Unlimited

50

Peak
Hours
6
AM
Off Peak hours - 10 PM to 6 AM

to

10

Additional benefits of Reliance Netconnect

Free email with POP3/SMTP access

10MB email storage

PM

International Datacard Roaming Charges

(International datacard roaming services currently
available in USA)
Data Charges

INR 5.37 per 10KB.

STATEMENT OF FINDING
The objective of the marketing research are as follows:
E. To find out the Reliance awareness among the
subscribers and retailers.
F. To find out the factors affecting the purchase of
Reliance products.
G.

To find out which cellular phone service is

preferred by retailers and subscribers.

H.

To find out the purpose of having Reliance

products.

Reliance Energy Ltd.

Harmony

Reliance Mutual Fund

Reliance Communications

Reliance Life Insurance

Reliance Anil Dhirubhai Ambani

Group

Reliance General Insurance

Reliance
Service

Portfolio

Management

Reliance Big Entertainment

CONCLUSION
In the market survey we learnt so many things. We
interacted with different types of customer and also
their behavior. In the market we found customer view
that which type of services make them satisfy.
This project are fulfill with challenges. We noticed that
there are big competitions in the market And
Customers are also very intelligent. They know that
where they will get benefits, so customers also do
market survey before buying any products. So
Company also does market survey for knowing
customer week point and also for that in which types of
services attract to customer.

In the Reliance market survey we learned all these

things that how should talk with customer and how
should interact with the customer.
In the Reliance market survey we know that how
motivate of customer, how sales product in market
where a lot of competitor stay in market.
We learned that how survived our self in competition
market and how cooperate each other in organization.
We work a lot of department as like sales department,
Retention, Bill collection web world & Franchises

RECOMMENDATION
Reliance should be launch itself cell phone attracting
to customer.
Number of tower should be increase or New
technology should be research for increase frequency
power.
Customer care should be work proper ways.
Bill should be reach proper ways to the Customers
because lot of customers are not satisfied from
service.
Number of franchise should be increase because a lot
of customer face problem for deposited bill.
Relationship should be good between customer and
Reliance employees.
Always should take feedback of customer that they
are satisfied or not.

 Reliance should be launch some attracting plan to its

customer.

QUESTIONNARE
Sir/ Madam
I am Sanjay kumar verma pursuing MBA from Society of Advance
Management Studies(SAMS) IBM in Varanasi.
Now I am doing two month summer training in Reliance
Communication at Mahmoorganj in Varanasi, for purpose of my
summer training project, I would
like to ask some question from you, please help me.
Name:- ---------------------------------------------Occupation:- -----------------------------------------------

Contact no.:Date:-

Topic:- Post paid Data card churn Management

Q.1) Age group
a. 20-25

b. 25-30

Q.2) Occupation
a. Govt. servant
Unemployed.
Q.3) Your satisfaction level

c. 30-35
b. Buss. Man

d.>35.
c. private sector d.

a. highly satisfied b. satisfied c. dissatisfies d. highly

dissatisfied
Q.4) Reason for dissatisfaction
a. poor customer service
b. over billing

c. poor network

Q.5) Which company connection you will prefer at next time?

a. Reliance
b. BSNL c. Vodafone d. Idea e. Airtel
f. Tata Indcom
Q.6 ) Which company connection you are using?
a. Reliance
b. BSNL c. Airtel
d.Vodafone
f. Tata Indcom

e. Idea

Q.7 ) Which company provide cheapest service?

a. Reliance
b. BSNL c. Airtel
d. Vodafone
f. Tata Indcom

e. Idea

Q.8 ) Which connection would you like ?

a. post paid
b. prepaid
Q.9) If post paid, Then why?
--------------------------------------------------------------------------------------------------------------------------------------------Q.10) Do you receive your bill on time?
a. yes
b. no
Q.11) How do you rate collection Boys who serve you?
a. good
b. average
c. bad
Q.12) Will you like to pay the due bill?
a. yes
b. no
Q.13 ) If no, Then why?
----------------------------------------------------------------------------------------------------------------------------------------------Q.14 ) How do you rate us with competitors.
a .good
b. average
c. bad

Q.15 ) Advice to Reliance communication

------------------------------------------------------------------------------------------------------------------------------------------------Signature of customer

Thank you

BIBLIOGRAPHY
Reference books:Retention Manager By

Mr. Manish Tripathi

Reference Websites:
www.google.coms
www.allbusiness.com
www.enterpreneur.com
www.hraudit.com
www.hrworld.com
www.hrguru.com
www.reliance communication.com

Marketing Management by Philip kotler

Research Methodology by C.R.Kothari

EXECUTIVE SUMMARY
1. Tital of the project

:POSTPAID DATACARD CHURN

: MANAGEMENT
2.Name of institution
:SAMS
institute
of
Business
Management Varanasi
3. Name of organization : Reliance Communication Ltd
Varanasi
4. Duration of Summer Training:
Two Month
5. Organization Guide
:Mr. Manish tripathi (Retention
manager)
6. Methodology
:
Data Sources
:
Primary
Research Approach
:
Descriptive
Research Instrument :
The questioner method was
undertaken due to its main advantage of
versality speed & cost the questioner was by
large structure with informal interview method
was also undertaken.
7.Analysis of data
:
Data thus gathered or were
analyzed in a sequential logical order mainly
percentage method statistical analysis used on
finding the desired result that fulfills the stated
objective.