A PROJECT REPORT

ON
COMPARITIVE STUDY BETWEEN
HERO HONDA AND BAJAJ AUTO
MOTORBIKES IN INDIA
 DECLARATION CERTIFICATE

THIS IS TO CERTIFY THAT THE PROJECT WORK

ENTITLED “COMPARATIVE STUDY BETWEEN HERO
HONDA AND BAJAJ AUTO MOTORBIKES IN INDIA IS
DONE BY ME FOR BBA III , DAV COLLEGE ,SECTOR 10,
PANJAB UNIVERSITY, CHANDIGARH, IS RESULT OF MY
OWN SINCERE EFFOTS.
 ACKNOWLEDGEMENT

I wish to express my gratitude to the P.U. Chandigarh and my

lecturers for offering me the golden opportunity to undertake
research in a topic of my own choice.

My sincerest thanks are due to my lecturer Ms. Suchi for sparing

her valuable time to guide me through the exercise.

Her thoughts and ideas on the subject were highly beneficial in

understanding the nature of study that was to be undertaken.

I am indebted to her for being a constant source of inspiration

that kept me motivated enough to bring the project to its present
form.
I would be failing in my duty if I did not acknowledge the
contribution of people who have acted as respondents and
provided me with information I was seeking.

Their honest and timely response was immensely helpful in

successfully completing this project.
 CERTIFICATE

This is to certify that the project work entitled,

“COMPARITIVE STUDY BETWEEN HERO HONDA AND

BAJAJ AUTO MOTORBIKES IN INDIA” has been

submitted to the Panjab University Chandigarh, in the

partial fulfillment of the requirement for the degree of

BACHELOR OF BUSINESS ADMINISTRATION, is a

bonafide research work, carried out by GUNDEEP SINGH

under my supervision and that no part his project report

has been submitted for any other degree.

The assistance and help receiving during the course

of investigation has been fully acknowledged.

 CONTENTS
1) INTRODUCTION TO THE PROJECT

1.1) OBJECTIVES OF THE STUDY

1.2) RESEARCH METHEDOLOGY

1.3) LIMITATIONS OF THE STUDY

2) COMPANY PROFILE

2.1) HERO HONDA

2.2) MANAGEMENT AND SHAREHOLDERS

2.3) MANUFACTURING PLANTS

2.4) PRODUCT PROFILE

2.5) BAJAJ AUTO LTD.

2.6) MANAGEMENT TEAM

2.7) MANUFACTURIG PLANTS

2.8) PRODUCT PROFILE

3) COMPARISIONS

3.1) MARKET SHARE OF HERO HONDA & BAJAJ

3.2) KEY QUALITY AND SAFETY AND CONSUMER

POLICES OF BOTH THE COMPANIES

3.3) GROWTH RATE OF HERO HONDA & BAJAJ

4) HEAD TO HEAD COMPARISIONS OF BOTHCOMPANIES

5) DATA COLLECTION FROM QUESTIONARE

6) SUMMARY, FINDINGS AND SUGESSTIONS

 INTRODUCTION TO THE PROJECT

The project is “Comparative Study between Hero Honda and Bajaj

Motorbikes in India”. The main focus of the project is to find out
the current market share of both companies,and positive and
negative points in both the motorbike companies. The motorbikes
of both the companies are selling well, but companies can sell
their bikes only till the customers are not aware of the negative
points in the bikes.

As soon as the customer starts facing some problems in their

bikes and become aware of negative points in their bikes,they will
automatically divert to the other competitors present in the
market. To stop this, manufacturer has to do some research about
the likings and disliking of the customer who has purchased their
motorbike and where they are lacking behind from their
competitors and where they need to improve.

This research will extract the differences and similarities of both

the two companies and likings and dislikings of custumers, what
things they have to do to reatain loyalty of their customers. This
will cover all aspects e.g. no. of customers of both the companies ,
why did they brought the particular bike, what are there likings
and disliking, are they happy with its performance or not…etc.
OBJECTIVES OF THE STUDY
1) To compare Hero Honda and Bajaj Auto companies on every
aspect possible.

2) To carry out S.W.O.T analysis of both the companies to find

strenghts, weakness , oppurtunities,& threats.

3) To understand and study key polices of both the companies.

4) To compare the market share of both the companies.

5) To compare growth rate of both the companies in previous

fiscal years.

6) To study & compare consumer likings & disliking about a

particular brand.

7) To find out that what thing makes them to create huge

market in the region.

8) To get the opinion of the users about the products of both

the companies.

9) To find out the behaviour of the companies towards their

customers,( in terms of service provided or compalaints
solved) society and their workers & to compare the service
network of both the companies.

10) Finally to find out who is the best performer in the country
based on all the above evaluations.
THE MARKETING RESEARCH PROCESS

The research process includes the following

steps –
STEP 1 – Define the research objective.
Before starting any research process, it is essential to define the
research objective in clear cut terms. Similarly an attempt have
been made to define research objective in this study in clear
terms. The research objective is concerned with knowing the
market potential of Hero Honda and Bajaj auto Motorbikes. The
defining of research objective gives a perfect direction in which
the entire research process is to be carried on in a very effective
manner.

STEP 2- Developing a research plan.

The second step in research process is development of a research
plan. A proper and effective research plan needs to be developed
to attain the set objectives and to give proper direction to the
research , a plan is as important as the objectives. Plans have to
be made for gatering needed information like data sources etc.
For carrying out proper research, an effective plan instruments,
sampling plan and the contact method need to be taken.

DATA SOURCES
For the research, generally data is collected from two sources
namely primary data sources and secondary data sources. The
sources of primary data in the research were customers and
dealers whereas secondary data has been collected from various
journals, books, internet websites etc.

SAMPLING PLAN
 Convenience sampling

 Sample unit – 100

A total of 100 people were taken in as sampling units and put

to record.

STEP 3 - Collection of the data.

Under this project data has been collected from two sources of
data collection i.e primary and secondary sources.The data has
been collected by the following primary sources they are –

1) Personal interaction with the customers- By direct

approaching the customers & by questioning them the
information has been collected on various aspects
regarding the Hero Honda & Bajaj auto Motorbikes .

2) Personal interaction with the dealers- Data has also been

collected from various dealers of Hero Honda and Bajaj
Auto regarding sales of motorbikes in the region, service
provided, by personal interaction with the dealers

3) SECONDARY SOURCES - The necessary information has

also been gathered from the secondary sources as well.
For this purpose the secondary sources which were taken
into account were invoices of the company, companys
balancesheet, journals ,books, last but not the least some
of the most useful information required for the project
study was collected from internet sites.

STEP 4 - Representation of data

The raw data collected cannot solve any purpose until & unless it
is represented in a proper form in a very effective manner. The
information that has been gathered from the primary & secondary
sources should also be presented in an effective manner for eg. In
form of charts, tables, pie charts, histograms etc. so that true and
useful picture and conclusions can be drawn & sorted out of the
data collected respectively.

Proper tabulation of data will draw a clear picture of the image

and activites of both companies and consumer responce. It will
also help to reach the research objective.

LIMITATIONS OF THE STUDY

DESH KI DHADKAN !
DHAK DHAK
GO
 COMPANY PROFILE
Hero Honda Motors Limited, based in Delhi, INDIA is a joint
venture between Hero Group of India and Honda Motors Company
of JAPAN in 1983.Currently in the company Hero group holds 26
% share and Honda group holds 26 % and rest is a public issue. It
is referred as the biggest two wheeler manufacturer company in
the world since 2001.

This company came into existence on January 19, 1984. Since

THEN over a span of two decades, Hero Honda Motors Limited has
metamorphosed into the world's largest motorcycle company.
Since its inception, Hero Honda has sold over millions of
motorcycles and has maintained a phenomenal growth rate over
the years and shown a growth of more than 1000%.

The company carved a niche in the competitive Indian market for

churning out motorcycles with high fuel efficiency and low
maintenance. What helped this Joint Venture achieve such great
success is the optimal combination of Hero Group's deep domain
knowledge of the Indian market and its supplier network with
Honda's expertise over four-stroke engine technology to produce
efficient bikes.

Starting in 80s, Hero Honda introduced new generation

motorcycles that set industry benchmarks for high fuel efficiency
and low emission. Banking on its 'Fill it - Shut it - Forget it'
campaign,.it created a image in minds of the people that hero
Honda bikes are fuel efficient and give greater mileage. Hero
Honda has sold millions of bikes purely based on this image
created by it.
It produced 1.3 million bikes in a fiscal year in 2001 when it
earned the tag of the worlds largest two wheeler manufacturer.
The company's most popular or its flagship model is Hero Honda
Splendor, which is the world's largest-selling motorcycle, selling
more than 1 million units in a year. It is said that every second
motorcycle bought in india is Hero Honda and every 30 seconds
someone in india buys Hero Honda splendor. Till date it has sold
over 22 million units in india.

MANAGEMENT & SHAREHOLDERS

No. Name of the Directors Designation

1 Mr. BRIJMOHAN LAL Chairman & Whole-time

MUNJAL Director

2 Mr. PAWAN MUNJAL Managing Director & CEO

3 Mr. Toshiaki Nakagawa Joint Managing Director

4 Mr. SUMIHISA FUKUDA Technical Director

5 Mr. OM PRAKASH Non-executive Director

MUNJAL

6 Mr. SUNIL KANT MUNJAL Non-executive Director

7 Mr. MASAHIRO Non-executive Director

TAKADEGAWA

8 Mr. SATOSHI Non-executive Director

MATSUZAWA

9 Mr. PRADEEP DINDOIA Non-executive & Independent

Director

10 Gen.(Retd.) V. P.MALIK Non-executive & Independent

Director

11 Mr. ANALJIT SINGH Non-executive & Independent

 Director

12 Dr. PRITAM SINGH Non-executive & Independent

Director

13 Ms. SHOBHANA BHARTIA Non-executive & Independent

Director

14. Mr. MELEVEETIL Non-executive & Independent

DAMAODRAN Director

15. Mr. RAVI NATH Non-executive & Independent

Director

BRIEF INFORMATION ABOUT SOME OF THE

DIRECTORs.
1) Mr. brijmohan lal munjal -He is the founder Director and
Chairman of the Company . He is the Past President of
Confederation of Indian Industry (CII), Society of Indian
Automobile Manufacturers (SIAM) and was a Member of
the Board of the Country's Central Bank (Reserve Bank of
India ). In recognition of his contribution to industry, Mr.
Lall was conferred the Padma Bhushan Award by the
Union Government

2) Mr.pawan munjal - the Managing Director and CEO of the

Company. He is responsible for growth and strategic
planning for the entire Group. A graduate in mechanical
engineering, Mr. Munjal has been instrumental in bringing
about technological and managerial excellence in the
Company's operations.
3) Mr. Tosiaki nakagawa - Mr. Toshiaki Nakagawa joined the
Company as Joint Managing Director on February 1, 2006.

He joined Honda Motor Co., Ltd, Japan in April 1973 and

later on took various assignments at Senior Positions in
world wide Honda net work, such as staff member of UK,
Hongkong and President of Honda Czech Republic, Honda
France and General Manager of Honda Beijing Office.

Before joining the Company, he held the position as

General Manager of Operating Office of China, ASEAN
succeeding by Operating Office No.1 (North America,
South America and Europe) at Honda Head Office, Japan.

His specialization is “Overseas Sales of Automobiles and

Motorcycles.”

4) Mr.Sumihisa Fukuda - Mr. Sumihisa Fukuda was

appointed as an Additional and Technical Director in the
Whole-time employment of the Company by way of
passing a resolution by Circulation on May 13, 2008 . After
completing a course in Mechanical Engineering, he joined
Honda Motor Co., Ltd., Japan as an Engineer & has
completed various assignments in Honda. In recent past,
he was working as Manager – Asian Autoparts Co. Ltd.,
Thailand . He brings with him rich experience of more
than 30 years .

5) Mr. Om Prakash Munjal - He is also founder Director of

the Company. He is the Co-Chairman and CEO of Hero
Cycles Limited, the largest producer of bicycles and
bicycle components in the world. Under his leadership,
Hero Cycles has found its way into the Guinness Book of
World Records. In 1990, Mr. Munjal was awarded the
"Indira Gandhi National Unity Award" by the President of
india.
 SHAREHOLDERS

The company offers a good outlook in a long term

perspective. It is expected to emerge as the top corporate
in creating value for shareholders in times to come if it
manages to sustain the volume growth rate in the near
future. It was included in the BSE Sensex from Jan 2002
replacing Mahindra & Mahindra, which is a reflection of its
stranglehold on the domestic automobile market. In the
2008-2009 issue made by the company attracted a total of
43747 shareholders who held a total of 199687500 shares
out of which 13685615 were dematted.

TABLE 1 – IT shows the distribution of

shares

SI.NO Category No.of No.of shares No.of shares %

. shrholdrs held dmattd
A Promoter
s
1 Indian 67 57833555 52524695 28.96
2 Foreign 1 51918750 00 26
B Public
sharehold
ing
1 UTI 158 9430549 9358434 4.72
2 Banks 23 62496 42441 0.03
3 Insurance 33 9613873 9613873 4.81
comp.
4 Foreign 489 53983362 53945162 27.03
inst.
Invstors
5 Bodies 696 1169640 1134074 0.59
corporate
6 Public 41525 13893018 8456049 6.96
7 Trusts 14 1185232 1185232 0.59
8 Clearing 107 415910 415910 0.21
membr
9 N.R.Is 634 181115 181045 0.09
Gran 43747 199687500 136856915 100
d
total

THE HERO Honda group is very popular in market because of good

amount of divedend it pays to its shareholders and the price
stability of its shares. It is generally seen by the shareholder as a
great value for their money. HENCE IT is seen that the issue of
Hero Honda group are most awaited in the market .this company
is very popular among its shareholders .

MANUFACTURING PLANTS
Hero Honda currently manufactures bike at three manufacturing
facilities. It has built two world class manufacturing in dharuhera
and gurgaon in Haryana.

But the third and the most sophisticated plant at haridwar

,uttrakhand was inaugurated in april ,2008 and has just
completed full year of operation.

The plants at Haryana have a combined capacity of 3.9m, while

the Haridwar plant has a production capacity of 0.5m units, taking
the company's total capacity of 4.4m units per annum. Of the
three manufacturing facilities, the Haridwar plant has been
recently commissioned in April 2008, involving a capex of
INR4.5bn. By 2010, the capacity at this plant would be scaled up
to1.5m units per annum, involving a further investment of
INR1.5bn during the current year.

HERO Honda plant at haridwar being

inaugurated by prime minister Dr.
ManmohanSingh
 .
Hero Honda production facility at
gurgaon,Haryana.

HERO HONDA PRODUCTS

Hero Honda ,india and worlds largest manufacturing two wheeler
company offers 14 motorcycle models in india though it had more
models in its kitty but the old models have phased out and have
been either completly replaced or upgraded .This company adds
new models to its kitty every year. The following is the list of
models which Hero Honda currently offers to the indian market –

Si. Name of the Cc Price (ex showroom) Delhi

No. product
1 CD –DAWN 97.2 32000
2 CD- DELUXE 97.2 39000
3 SPLENDOR + 97.2 39250
4 SPLENDOR NXG 97.2 40700
5 PASSION PRO 97.2 44000
6 PASSION PLUS 97.2 41750
7 SUPER SPLNDR 124.7 44450
8 GLAMOUR 124.7 47700
9 GLAMOUR PGM F1 124.8 55450
10 ACHEIVER 149.2 54150
11 CBZ XTRME 149.2 57450
12 HUNK 149.2 60100

13 KARIZMA 223 72100

14 KARIZMA ZMR 223 91000
 7

6 CD DAWN
CD DELUXE
5 SPLENDOR +
SPENDOR NXG
PASSION PRO
4 PASSION PLUS
SUPER SPLENDOR
3 GLAMOUR
GLAMOUR PGM F1
ACHEIVER
2 CBZ XTREME
HUNK
1 KARIZMA
KARIZMA ZMR

0
97 -100 cc 125 cc 150 cc 225 cc

Upgrading the product basket has been a regular exercise for

HHML. Given its expertise and experience in understanding
changing trends in the motorcycle industry, the company has been
constantly adding new products to its portfolio. Though all the
products are changing but splendour, companys ace has kept its
position intact ,thoudh new and improved variants of splendor are
launchd.
ALL NEW HERO HONDA KARIZMA ZMR
ITS MOST PREMIUM BIKE.
BAJAJ AUTO LTD.
COMPANY PROFILE
The Bajaj Group is amongst the top 10 business houses in India.
Its footprint stretches over a wide range of industries, spanning
automobiles (two-wheelers and three-wheelers), home
appliances, lighting, iron and steel, insurance, travel and finance.
The group's flagship company, Bajaj Auto, is ranked as the world's
fourth largest two wheeler manufacturer and indias second
largest two wheeler manufacturer.

Founded in 1926, at the height of India's movement for

independence from the British, the group has an illustrious
history. The integrity, dedication, resourcefulness and
determination to succeed which are characteristic of the group
today, are often traced back to its birth during those days of
relentless devotion to a common cause.

Jamnalal Bajaj, founder of the group, was a close confidant and

disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as
his son. This close relationship and his deep involvement in the
independence movement did not leave Jamnalal Bajaj with much
time to spend on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reigns of
business in 1942. He too was close to Gandhiji and it was only
after Independence in 1947, that he was able to give his full
attention to the business. Bajaj Auto came into existence on
November 29, 1947 as M/s Bajaj Trading Corporation Private
Limited. It started off by selling imported two- and three-
wheelers in India. In 1959, it obtained license from the
Government of India to manufacture two- and three-wheelers and
it went public in 1960. In 1970, it rolled out its 100,000th vehicle.

In 1977, it managed to produce and sell 100,000 vehicles in a

single financial year. In 1985, it started producing at Waluj in
Aurangabad. In 1986, it managed to produce and sell 500,000
vehicles in a single financial year. In 1995, it rolled out its ten
millionth vehicle and produced and sold 1 million vehicles in a
year.

Over the last decade, the company has successfully changed its
image from a scooter manufacturer to a two wheeler
manufacturer. Its product range encompasses scooters and
motorcycles. Its real growth in numbers has come in the last four
years after successful introduction of a few models in the
motorcycle segment like bajaj pulsar its flagship and most selling
motorcycle.
Since 1986, there is a technical tie-up of Bajaj Auto Ltd. with
Kawasaki Heavy Industries of Japan to manufacture state-of-art
range of latest two-wheelers in India. The JV has already given
the Indian market the KB series, 4S and 4S Champion, Boxer, the
Caliber series, and Wind125.

Kawasaki Heavy Industries is a Fortune 500 company with a

turnover of USD 10 billion (Rs. 45,840 crore). It has crafted new
technologies for more than hundred years. The technologies of
KHI have redefined high reliability two-wheelers.

KHI has given the world its legendary series of 600-1200cc Ninja
and 1600 Vulcan bikes. Straight from its design boards, the
Kawasaki Bajaj Eliminator, India's first real cruiser bike, redefines
the pleasure of "biking" in looks as well as performance.
MANAGEMENT TEAM
Board of Directors Designation

1) Rahul bajaj Chairman

2) Madhur bajaj Vice-chairman
3) Rajiv bajaj Managing director
4) Sanjiv bajaj Executive director
5) D.S Mehta Director
6) Kantikumar R podar Director
7) Shekhar bajaj Director
8) D.J Balaji Rao Director
9) J.N Godrej Director
10) S.H Khan Director
11) Mrs. Suman Kirloskar Director
12) Naresh Chandra Director
13) Nanoo Pamnani Director
14) Manish Kejriwal Director
15) P Murari Director
16) Niraj Bajaj Director
 BRIEF INFORMATION ABOUT SOME OF
THE DIRECTORS –

1) Rahul bajaj – Rahul Bajaj is an alumnus of

Harvard, St. Stephen's and Cathedral. He took over the
reins of Bajaj Group in 1965. Under his stewardship,
the turnover of the Bajaj Auto the flagship company has
risen from Rs.72 million to Rs.46.16 billion. Rahul Bajaj
created one of India's best companies in the difficult
days of the licence-permit raj. In 1980s Bajaj Auto was
top scooter producer in India and its Chetak brand had
a 10-year waiting. The US$ 1.32 Billion bajaj auto is his
flagship company. He was awarded the Padma Bhushan
in 2001.

2) Rajiv Bajaj – Rajiv Bajaj works as managing

director of bajaj autos born on 21-12-1966 is B.E-
Mechanical :First class with distinction in april 1988
from university of pune.First in class .Master of science
in manufacturing systems engineering ( with
distinction) in 1991. The university of Warwick ,UK .
From 1990-1995 he was appointed as officer on
special duty and led a team of young engineers in
streamlined manufacturing systems (SMS) initiative,
defining lean manufacturing practices . From 1995-
2000 he worked as General Manager (Products) / Vice
President (Products), redefined the product
development processes by nurturing in-house talent,
by appropriate technology infusion, and by forging
technical tie-ups for critical system suppliers in the
supply chain. Also conceived from scratch all aspects
of a new state-of-the-art manufacturing Plant in
Chakan showcasing new benchmarks in quality and
productivity standards .

  Since 2000 Since 2000 as President/Jt. Managing

Director, reoriented the Marketing, Sales & Service
interfaces and gave a big thrust to Export initiatives. April
2005 Took over as Managing Director with effect from 1st
April 2005 .
 MANUFACTURING PLANTS

Bajaj auto ltd in total had four manufacturing facilites Akurdi,Waluj &
Chakan in Maharashtra and one in Pantnagar ,Utrakhand which is the
only plant outside Maharashtra.Pantnagar plant was inaugurated in
april,2007 with aplanned capacity of 1 million bikes per annum.

Bajaj autos total production capacity stands at 3.96 million units per
annum comprising 3.6 million two-wheelers and 360,000 three-
wheelers. The newest plant at Pantnagar (Uttarakhand) has a capacity
to produce 900,000 two-wheelers.

Bajaj Auto’s production at its state-of-the-art Pantnagar plant

(Uttarakhand) has been on the rise. In 2007-08, the plant produced
276,925 motorcycles. This increased by 15% to 318,321vehicles in
2008-09. By end-2008-09, Pantnagar was producing some 40,000
motorcycles per month. To maximise the tax benefits available at
Uttarakhand, the company is shifting some of its more profitable
products to the Pantnagar plant. After the shift of these products, the
plant is expected to produce around 60,000 vehicles by the third quarter
of 2009-10. The other palnts at waluj produced 1860,000 units per
annum and the plant at chakan produced 1200,000 units per annum.

PLANTS 2007-08 2008-09

WALUJ 1860,000 1860,000

CHAKAN 1200,000 1200,000

PANTNAGAR 900,000 900,000

TOTAL 3960,000 3960,000

The plant at waluj is capable of producing Boxer, Platina, XCD and all
three-wheelers. The plant at chakan produces range of bajajs Pulsar,
Avenger and Discover while the pantnagar plant which has the most
advanced setup of all the three plants is capable of manufacturing
Platina, Platina 125 and XCD.

PLANT WISE PRODUCT PROFILE

PLANT PRODUCTS

WALUJ BOXER,PLATINA,XCD,THREE-
WHEELERS
CHAKAN PULSAR,AVENGER,DISCOVER

PANTNAGAR PLATINA,PALTINA 125,XCD

The companys first plant at akurdi was shut down as a vehicle assembly
unit from September ,2007. The reason for doing so was higher cost of
manufacturing, which placed this location at a disadvantageous location
as compared to other manufacturing facilites of bajaj auto ltd.. On 25
July 2008, 2,331 workmen from Akurdi responded to a voluntary
retirement scheme (VRS) offered by the company. The overall cost of
this VRS was Rs.3.67 billion.

Bajaj Pntnagar plant bben inaugurated by Rahul Bajaj

 

BAJAJ AUTO MANUFACTURING PLANT

AT CHAKAN (MAHARASHTRA)

COMPANYS PRODUCT
 PROFILE

Bajaj auto ltd worlds fourth largest and countrys second largest
two wheeler manufacturer has been viewed as a scooter major
but with the change in the structure of demand for 2-wheelers the
company has tried to make its presence felt in this key market by
steadily ramping up motorcycle capacities , by introducing new
models and variants and pushing up marketing and sales .
However the company is well behind Hero Honda in the
motorcycle segment and No.2 player in mopeds/scooterettes
segment after TVS Suzuki. The company had a wide array of
models both in the two-stroke and four-stroke
Configration. However, with the implementation of the latest
emission norms, it has moved away from two-stroke vehicles and
converted them to four-stroke ones. It offers it 11 of its models in
india though it had more models launched but some of them have
been phased out with time like bajaj boxer, but soon bajaj auto ltd
is soon going to add another another feather in its cap by
launching much awaited Kawasaki Ninja 250cc. The following is
the list of models which Bajaj auto currently offers to the indian
market –

SI.No Name of the CC Price(ex showroom Date of

product delhi launch
1 Avenger 200 198.8 69000 2005
DTS-i
2 Pulsar 135 LS 135 51000 2009
3 Pulsar 220 220 85000 2009
DTS-i
4 Pulsar 180 180 62000 2005
DTS-i
5 Pulsar 150 150 58000 2004
DTS-i
6 Discover 135 133.8 52000 2008
DTS-i
7 Discover DTS-Si 98.7 35000 2004
8 Platina 125 124.7 2007
DTS-i 44500
9 Pulsar 200 DTS- 200 72000 2007
i
10 Platina 100 cc 98.8 38000 2006
 11 XCD 125 DTS-i 124.8 44000 2009

7 PULSAR 135 LS
DISCOVER 135 DTS-i
6
DISCOVER DTS-i
PLATINA 125 DTS-i
5
PLATINA 100
XCD 125 DTS-i
4
PULSAR 150 DTS -I
PULSAR 180 DTS -i
3
PULSAR 200 DTS-i
PULAR 220 DTS -i
2
AVENGER 200 DTS -i
1

0
100 - 135 cc 150 - 180 cc 200 - 220 cc
The company has launched more bikes in pulsar range than any
other because it is companys highest selling bike and is seen as
an ace bike from bajaj in Indian two wheeler market. Differnt
variants available in pulsar range are-

1 PULSAR 150 DTS -i

2 PULSAR 180 DTS –i

3 PULSAR 200 DTS –i

4 PULSAR 220 DTS –i

5 PULSAR 135 LS which is newest kid on the block.

BAJAJ AUTOS MOST PREMIUM BIKE

PULSAR 220CC DTS-i

COMPARING MARKET SHARE OF

 HERO HONDA AND BAJAJ AUTO LTD.

Results Quater 1 of FY 08-09

HERO HONDA HAD SALES OF 894244 UNITS IN ITS FIRST

QUARTER OF THE YEAR AND HAD NEAR 55% OF MARKET SHARE
OF DOMESTIC MOTORCYCLE MARKET AS COMPARED TO THAT OF
BAJAJ AUTO LTD. WHICH HAD SALES OF 496233 AND MARKET
SHARE OF NEAR 30%IN THAT SAME PERIOD.

MARKET SHARE

HERO HONDA 55%

BAJAJ 30%
OTHERS 15%

RESULTS QARTER 2 OF FY 08-09

SALES OF HERO HONDA IN THE SECOND QUARTER OF FISCAL

ROBUSTED UPTO 972095 UNITS WHICH THE MARKET SHARE OF
WELL OVER 55% AND TAKING THE HALF YEARLY (H1) TALLY OF
UNITS TO 1866349 AS COMPARED TO THAT OF BAJAJ AUTO OF
WHICH ALSO SHOWED AN INCREASE IN SALES AS IN WENT UPTO
524939 AND A MARKET SHARE OF MORE THAN 29% BUT
DECREASED 1% THAN FIRST QUARTER.

MARKET SHARE

HERO HONDA 55%

BAJAJ 29%
OTHERS

RESULTS QUARTER 3 OF FY08-09

SALES OF HERO HONDA WENT DOWN TO 857796 UNITS MAIN
REASON DUE TO COUNTRY HID BY GLOBAL CRISIS AND
RECESSION UT HAD STILL AQUIRED MARKET SHARE OF OVER
56% AS COMPARED TO THAT OF BAJAJ AUTO WHOSE SALES ALSO
WENT LOW TO 435114 DUE TO RECESSION AND MARKED
POOREST PERFORMANCE IN A QUARTER AND HAD A MARKET
SHARE OF 28% WHICH FURTHER DROPPED BY 1%.

MARKET SHARE

HERO HONDA 56%

BAJAJ 28%
OTHERS 16%

RESULTS QUARTER 4 OF FY08-09

SALES IN LAST QUARTER OF THE YEAR OF HER HONDA WENT

UPTO 992855 UNITS AND THE MARKET SHARE WENT UP TO 57%
AS COMPARED TO THAT OF BAJAJ AUTO WHOSE SALES IN THE
LAST QUARTER IMPROVED TO 488761 AND HAD A MARKET SHARE
OF 28%.

MARKET SHARE

HERO HONDA 57%

BAJAJ 28%
OTHERS 15%

RESULTS OF FY 08-09 AND COMPARISIONS OF MARKET SHARES

FISCAL YEAR 08-09 WENT ON A HIGH FOR BOTH THE COMPANIES
IN TERMS OF DOMESTIC SALES OF MOTORBIKES HERO HONDA ON
ONE HAND SOLD ABOUT 3722000 UNITS AS COMPARED TO
1912047 UNITS OF BAJAJ AUTO LTD THOUGH THEIR SALES WAS
BIT HAMPERED BY GLOBAL CRISIS AND RECESSION .

3.5

2.5

2 SALES (IN MILLIONS)

SALES (IN MILLIONS)2
1.5

0.5

0
HERO HONDA 3.722000 BAJAJ AUTO 1.912047

MARKET SHARE OF BOTH COMPANIES

HERO HONDA WAS THE MARKET LEADE IN EIGHT CONSECUTIVE

YEAR IN A ROW WITH A SOUND LEAD OVER ITS NEAREST
COMPETITOR BAJAJ ITS MARKET SHARE FOR THE FISCAL YEAR
08-09 WAS 57% AS COMPARED TO BAJAJ AUTO WHOS SHARE
WAD ABOUT 28% INTHAT YEAR WHILE OTHERS OCCUPIED ONLY
15% OF DOMESTIC MOTORCYCLE MARKET

MARKET SHARE

HERO HONDA 57%

BAJAJ 28%
OTHERS 15%
COMPARING KEY QUALITY AND SAFETY
AND CONSUMER POLICIES OF HERO
HONDA AND BAJAJ AUTO LTD.
SAFETY AND QUALITY
QUALITY POLICY

Excellence in quality is the core value of Hero Honda's

philosophy.

THEY are committed at all levels to achieve high quality in

whatever they do, particularly in our products and services
which will meet and exceed customer's growing aspirations
through:

 Innovation in products, processes and services.

 Continuous improvement in our total quality

management systems.

 Teamwork and responsibility.

SAFETY POLICY

Hero Honda is committed to safety and health of its

employees and other persons who may be affected by its
operations. We believe that the safe work practices lead to
better business performance, motivated workforce and higher
productivity.

We shall create a safety culture in the organization by:

 Integrating safety and health matters in all our
activities.
 Ensuring compliance with all applicable legislative
requirements.
 Empowering employees to ensure safety in their
respective work places.
  Promoting safety and health awareness amongst
employees, suppliers and contractors.
 Continuous improvements in safety performance through
precautions besides participation and training of
employees

AND ON THE OTHER HAND THEIR IS A SHE POLICY ADOPTED BY

BAJAJ AUTO

SHE Policy
 CONSUMER POLICES

THIS POLICY TOWARDS CONSUMERS IS ADOPTED BY

BAJAJ

ON THE OTHER HAND HERO HONDA ALSO ADOPTS MORE

OR LESS SIMILAR POLICY TOEARDS THEIR RESPECTED
CUSTOMERS THEY ENJOY GREAT PLEASURE AND
SATISFACTION IN SERVING THEIR CUSTOMERS NOT
ONLY THIS THEY ARE FULLY AWARE OF THEIR SOCIAL
RESPONSIBILITIES AND TAKE SINCERE PAIN IN
FULFILLING THESE RESPONSIBILITIES ALL IN ALL
THEIR ALL EFFORTS ARE DIRCTED AT ACHEIVEING
CUSTOMER SATISFACTION AT ANY COST.
 COMPARING GROWTH RATE OF
HERO HONDA AND BAJAJ AUTO LTD.
HERO HONDA WORLDS AND INDIAS LARGEST TWO WHEELER
MANUFACTURER HAD SALES OF 33,37142 UNITS IN FY 07-08 AS
COMPARED TO THAT IN FY 08-09 IT HAD SALES OF 37,22,000
UNITS ,WHICH SHOWS A GROWTH OF ENOURMOUS 12%, ALMOST
MORE THAN DOUBLE THE GROWTH INDUSTRY HAS SHOWN
DURING THAT PERIOD.
38

37

36

35

SALES ( IN LAKHS)
34 SALES (IN LAKHS)

33

32

31
HERO HONDA 07-08 HERO HONDA 08-09

WHICH REPRESENT GROWTH OF AROUND 12%

THE HERO HONDA HAD A TOTAL NET INCOME OF RS 10517 CRORE

IN FY 07-08 WHICH ROSE TO RS 12540 CRORES SHOWING
GROWTH OF MORE THAN 19%.
13000

12500

12000

11500
TOTAL NET INCOME (IN CRORES)
11000 TOTAL NET INCOME (IN CRORES)2

10500

10000

9500
HERO HONDA 07-08 HERO HONDA 08-09
WHICH REPRESENT GROWTH BY 19%

ON THE OTHER HAND BAJAJ AUTO INDIAS SECOND AND WORLDS

FOURTH LARGEST TWO WHEELER MANUFACTURER SHOWED A
MINOR GROWTH IN SALES ,IN FY 07-08 IT HAD SALES OF
AROUND 1835565 UNITS AS COMPARED TO THAT OF AROUND
1912047 UNITS IN FY 08-09 SHOWING AMINOR GROWTH OF 4%.
19.2

19

18.8

18.6
SALES (IN LAKHS)
18.4 SALES (IN LAKHS)2

18.2

18

17.8
BAJAJ 07-08 BAJAJ 08-09

WHICH REPRESENT GROWTH RATE OF 4%

THOUGH THE SALES MIGHT HAVE GONE UP BUT THE NET INCOME
HAVE DECREASED FROM FY07-08 TO FY08-09. BAJAJ HAD TET
INCOME OF RS 91688 MILLION IN FY 07-08 AS COMPARED TO
THET OF RS 89323 MILLION IN FY O8-09.
92000

91500

91000

90500

90000 NET INCOME (IN MILLIONS)

NET INCOME (IN MILLIONS)2
89500

89000

88500

88000
BAJAJ 07-08 BAJAJ 08-09

WHICH REPRESENT DECREASE IN INCOME

ON THE OTHER HAND COMPARISIONS OF GROWTH RATE OF
SALES AND COMPARISIONS OF NET INCOME OF BOTH THE
COMPANIES CAN BE DONE.

HERO HONDA HAD SHOWN GROWTH OF AROUND 12% IN ITS

SALES AS COMPARED TO THAT OF BAJAJ AUTO WHICH HAD
SHOWN ONLY 4% GROWTH.
14%

12%

10%

8%
GROWTH RATE OF SALES(IN %)
6% GROWTH RATE OF SALES(IN %)2

4%

2%

0%
HERO HONDA BAJAJ AUTO

WHILE HERO HONDA HAD NET INCOME OF RS 12540 CRORES IN

FY 08-09 AS COMPARED TO THAT OF BAJAJ AUTO WHO HAD
AROUND RS 8923 CRORES IN THAT SAME PERIOD.

14000

12000

10000

8000
NET INCOME(IN CRORES)
6000 NET INCOME(IN CRORES)2

4000

2000

0
HERO HONDA BAJAJ AUTO
HEAD TO HEAD COMPARISIONS

1) HERO HONDA HAS A TOTAL SALES OF 37.22 LAKH UNITS AS

COMPARED TO THAT OF BAJAJ AUTO WHO HAD SALES OF
19.12047 LAKH UNITS IN SAME PERIOD.

2) HERO HONDA HAD GROWTH RATE OF AROUND 12% AS

COMPARED TO THAT OF BAJAJ AUTO WHO HAD GROWTH
RATE OF 4% IN SAME PERIOD.

3) HERO HONDA HAD NET INCOME OF RS 12540 CRORES AS

COMPARED TO THAT OF HERO HONDA 8923.3 CRORES IN FY
08-09.

4) EARNINGS PER SHARE (EPS) IS RS 45.2 IN CASE OF BAJAJ

AUTO LTD. SHARES AS COMPARED TO THAT OF HERO HONDA
WHOSE (EPS) IS RS 63.45 IN FY 08-09

5) HER HONDA HAD PAID A DIVIDEND OF AROUND 1000% TO

ITS SHAREHOLDERS AS COMPARED TO THAT OF BAJAJ AUTO
WHO HAD PAID DIVIDEND OF AROUND 220%

6) HERO HONDA SPLENDOR IS COMPANYS MOST SELLING BIKE,

WHILE PULSAR RANGE OF BIKES IS BEST SELLER FOR BAJAJ
AUTO LTD.

7) HERO HONDA REGISTERD A PROFIT BEFORE TAX OF RS

1781.46 CRORES AS COMPARES TO THAT OF BAJAJ WHICH
HAS (PBT) OF RS 985.5 CRORES.

8) HERO HONDA REGISTERD A PROFIT AFTER TAX (PAT) OF RS

1281.76 CRORE AS COMPARED TO THAT OF BAJAJ WJOSE
(PAT) IS AROUND RS. 656.5 CRORES.

9) HERO HONDA HAD MARKETT SHARE OF OVER 57% IN

INDIAN MOTORCYCLE MARKET AS COMPARED TO THAT
BAJAJ AUTO WHO CAPTURED AROUND 28% OF MARKET
SHARE.

10) HERO HONDA CURRENTLY HAS 14 MODELS TO OFFER

TO PEOPLE IN ITS KITTY AS COMPARED TO BAJAJ AUTO ITS
NEAREST COMPETITOR WHICH ONLY HAS 11 MODELS IN ITS
KITTY.
 11) HERO HONDA SHOWED 19% INCREASE IN PROFITS
FROM PREVIOUS FISCAL YEAR WHILE THAT OF BAJAJ HAS
DECREASED

COLLECTION OF DATA BASED ON

THE QUESTIONARE

KEY INFORMATION-

1) ONLY 100 PEOPLE WERE INCLUDED IN RESEARCH WORK

AND THEY WERE SELECTED RANDOMLY.

2) PEOPLE WHO HAD BIKES OF ANY OTHER COMPANY WERE

IGNORED AND NOT INCLUDED IN DATA.

3) 4 DEALERS WERE ALSO INCLUDED IN RESEARCH 2 OF

EACH COMPANIES.

QUESTIONARE
1) NAME ____________________

2) AGE GROUP-

1) 18-25___

2) 25-30___

3) 30-35___

4) ABOVE35___

3) SEX - MALE____

FEMALE____

4) OCCUPATION-

1) SELF-EMPLOYED___ 2) SERVICEMEN____

3) BUISNESSMAN_____ 4) STUDENT_______

5) MONTHLY INCOME

1) BELOW 5000___ 2)5000-10000____

 3)10000-20000___ 4)ABOVE20000___

1 WHICH BIKE DO YOU OWN?

HERO HONDA___

BAJAJ AUTO____

2 WHAT DID INFLUENCE YOUR PURCHASE DECISION?

LOOKS____

AVERAGE_____

COMFORT_____

PERFORMANCE_____

3 WAS PRICE A CRITERIA AFFECTING YOUR PURCHASE

DECISION?

YES___

NO____

4 ARE THEY AWARE OF TECHNICAL SPECIFICATIONS OF THEIR

BIKE?

YES____

NO_____

KNOW FEW THINGS____

5 WHAT ARE THE LIMITATIONS OF THE BIKE THEY OWN?

LOOKS____

PERFORMANCE___

AVERAGE___

PRICE_____

6 HOW OFTEN THEIR BIKES REQUIRE MAINTAINANCE?

ONCE IN MONTH_____

ONCE IN 2 MONTHS____

ONCE IN 3 MONTHS_____

SEMI ANNUALY________
7 ARE THEY SATISFIED WITH THEIR BIKES PERFORMANCE?

YES____

NO_____

8 ARE THEY SATISFIED WITH AUTHORIZED DEALERS AFTER

SALES SERVICE?

YES____

NO____

9 DO THEY GET TIMELY REPAIR OF DAMAGED PARTS FROM

THE DEALERS?

YES____

NO_____

10 HAVE THEY RECOMMENDED THE BIKE THEY OWN TO

SOMEBODY?

YES_____

NO______

11WILL THEY EVER BUY THE BIKE OF SAME COMPANY AGAIN?

YES_____

NO_____

CANT TELL____

12WHETHER YOUR PURCHASE DECISION WAS AFFECTED BY

THE ADVERTISEMENT IF YES,THEN DID DEALERS KEPT WHAT
THEY PROMISED IN THE ADVERTISEMENT?

YES____

NO_____

IF YES THEN

YES____

NO_____

NOT AWARE OF THAT_____

 QUESTIONARE FOR DEALERS
KEY INFORMATION

2 DEALERS OF HERO HONDA AND BAJAJ AUTO EACH ARE

INCLUDED

NAME OF THE DEALER______

SALES PER YEAR_________

FEW QUESTIONS WERE ASKED FROM DEALERS ALSO-

1) WHEATHER THEY HAVE MAINTAINED NECESSARY

LEVEL OF STOCK OF DIFFERENT PARTS?

YES_____

NO______

2) WHEATHER THEY HAVE MAINTAINED COMPLAINT

BOOK AND HAVE REACTED TO THE PROBLEMS?

YES___

NO____

REACTION TO PROBLEMS

YES____

NO_____
Q.1 WHICH BIKE DO YOU OWN?

PERCENTAGE

HERO HONDA 58 %
BAJAJ AUTO 42%

FINDINGS FRPM ABOVE ANALYSIS –

58% PEOPLE OWN HERO HONDA BIKES

42% PEOPLE OWN BAJAJ AUTO LTD. BIKES

Q.2. WHAT DID INFLUENCE YOUR PURCHASE DECISION?

PURCHASE DECISION

LOOKS 32%
AVERAGE 42%
COMFORT 6%
PERFORMANCE 20%

FINDINGS FROM ABOVE ANALYSIS-

1) AVERAGE DID INFLUENCE A LOT OF PEOPLE AS IT AFFECTED

42% PEOPLE MOSTLY ADULTS
2) LOOKS DID MATTER AGREAT DEAL TO YOUNGER LOT AS
MOST OF 32% WERE BELOW 20
3) ONLY 6 % AGREED THEY HAD COMFORT IN MIND WHILE
MAKING PURCHASE.
4) 20% PEOPLE WERE AFFECTED BY OVERALL PERFORMANE.
Q.3 WAS PRICE A CRITERIA AFFECTING YOUR PURCHASE
DECISION?

PRICE CRITERIA

YES 60%
NO 40%

FINDINGS FROM ABOVE ANALYSIS-

1) 60% PEOPLE CONSIDERED PRICE WHILE MAKING PURCHASE

MOSTLY INCLUDED IN THEM WERE ADULTS.

2) 40% PEOPLE WERE NOT AFFECTED BY PRICE WHILE MAKING

PURCHASE AND MOSTLY INCLUDED WERE STUDENTS OR
TEEN AGERS AND MOST OF THEM HAVE BIKES WHICH COME
IN PREMIUM RANGE.
Q.4 ARE THEY AWARE OF TECHNICAL SPECIFICATIONS ABOUT
THEIR BIKE?

TECHNICAL SPECIFICATIONS

YES 60%
NO 30%
NEW FEW THINGS 10%

FINDINGS FROM ABOVE ANALYSIS-

1) THEIR IS CHANGING TREND AS NOW MORE PEOPLE ARE

AWARE OF TECHNICAL SPECIFICATIONS OF BIKE THEY OWN
AS 60% OF PEOPLE WERE AWARE.
2) 30% OF PEOPLE WERE NOT AWARE OF TECHNICAL
SPECIFICATIONS .
3) 10% PEOPLE KNEW FEW THINGS BUT DINT KNEW OTHER.
 Q.5 WHAT ARE LIMITATIONS OF BIKE THEY OWN?

LIMITATIONS

AVERAGE 50%
LOOKS 20%
PERFORMANCE 10%
PRICE 10%

FINDINGS FROM ABOVE ANALYSIS-

1) AVERAGE OF BIKES WAS THE MAIN LIMITATION AS 50 %

OF PEOPLE FELT THAT AVERAGE OF THEIR BIKES WERE NOT
UP TO MARK.
2) 20% PEOPLE WERE NOT SATISFIED WITH LOOKS OF THEIR
BIKE AND FELT IT COULD HAVE BEEN BETTER,
3) 10 % PEOPLE FELT PERFORMANCE WAS MAIN LIMITATION
OF THEIR BIKE.
4) 10 % PEOPLE FELT PRICING OF THEIR BIKE COULD HAVE
BEEN BETTER.
Q.6 HOW OFTEN THEIR BIKES REQUIRE MAINTAINANCE?

MAINTAINANCE REQUIREMENT

ONCE IN A MONTH 40%

ONCE IN EVERY TWO MONTHS
30%
ONCE IN EVERY THREE MONTHS
20%
SEMI ANNUALY 10%

FINDINGS FROM ABOVE ANALYSIS-

1) 40% PEOPLE SAID THEIR BIKES REQUIRE MOONTHLY

MAINTAINCE MOST OF BIKES HAD TRAVELLED MORE THAN
20000 KMS
2) 30% PEOPLE SAID THEIR BIKES REQUIRE MAINTANCE
EVERY SECOND MONTH MOST OF BIKES HAD COVERED LESS
THAN 20,000 KMS BUT ABOVE 10,000 KMS.
3) 20% IN EVERY THREE MONTHS MOST OF BIKES HAD COVERD
MORE THAN 1000 KMS BUT LESS THAN 5000 KMS.
4) 10% SAID SEMI ANNUALLY MOST OF THEM WERE NEW
BIKES TRAVELLED BELOW 1000 KMS.
Q.7 ARE THEY SATISFIED WITH THEIR BIKES PERFORMANCE?

PERFORMANCE

YES 59%
NO 41%

FINDINGS FROM ABOVE ANALYSIS-

1) 59% OF PEOPLE WERE SATISFIED WITH THEIR BIKE.

2) 41% OF PEOPLE WERE NOT SATISFIED WITH THEIR BIKES
PERFORMANCE.
Q.8 ARE THEY SATISFIED WITH AUTHORIZED DEALERS AFTER
SALES SERVICE?

AFTER SALES SERVICE

YES 75%
NO 25%

FINDINGS FROM ABOVE ANALYSIS-

1) 75% OF PEOPLE WERE SATISFIED WITH AUTORIZED

DEALERS AFTER SALES SERVICE.
2) WHILE 25% PEOPLE WERE NOT SATISFIED WITH
AUTHORIZED DEALERS AFTER SALES SERVICE REASON
BEING NOT AVAILABILITY OF PRODUCTS ,PEOPLE HAVE TO
LEAVE THEIR BIKES AT SERVICE STATIONS AND OLLECT
LATER ON RATHER THAN ON THE SPOT SERVICE.
Q.9 DO THEY GET TIMELY REPAIR OF DAMAGED PARTS FROM THE
DEALERS?

REPAIRS

YES 55%
NO 45%

FINDINGS FROM ABOVE ANALYSIS-

1) 55% OF PEOPLE SAID THAT THEY GET TIMELY REPAIR OF

DAMAGED PARTS FROM THEIR DEALERS.
2) 45% OF PEOPLE SAID THAT THEY DINT GET TIMELY
REPAIRS OF DAMAGED PARTS FROM THEIR DEALERS AS THE
REASON BEING THAT THE PARTS WERE NOT READILY
AVAILABLE.
Q.10 HAVE THEY RECOMMENDED THE BIKE THEY OWN TO
SOMEBODY?

RECOMANDATION

YES 55%
NO 45%

FINDINGS FROM ABOVE ANALYSIS-

1) 55% OF PEOPLE HAVE RECOMENDED THEIR BIKE TO

SOMEBODY.
2) WHILE 45 % HAVE NEVER DONE SO.
Q.11 WILL THEY EVER BUY THE BIKE OF SAME COMPANY AGAIN?

Column1

YES 40%
NO 35 %
CANT TELL 25%

FINDINGS FROM ABOVE ANALYSIS-

1) 40% PEOPLE SAID THEY WILL BUY BIKE OF SAME COMPANY

AGAIN AND IT MOSTLY CONSTITUTED THOSE WHOSE WHO
WERE SATIFIED WITH THEIR BIKE AND ALSO HAVE
RECOMENDED THAT BIKE TO SOMEBODY.
2) 35% PEOPLE SAID THEY WILL NEVER BUY BIKE OF SAME
COMPANY AGAIN IT CONSTITUTED MOSTLY THOSE WHO
WERE NOT SATISFIED BY THEIR PREVIOUS BIKES OVERALL
PERFORMANCE.
3) 25% PEOPLE WERE NOT SURE ABOUT THEIR DECISION.
Q.12 WHETHER YOUR PURCHASE DECISION WAS AFFECTED BY
THE ADVERTISEMENT IF YES,THEN DID DEALERS KEPT WHAT
THEY PROMISED IN THE ADVERTISEMENT?

ADVERTISEMENT

YES 60 %
NO 40 %

NOW OUT OF 60% PEOPLE WHO WERE AFFECTED BY

ADVERTISEMENT. DID THE DEALERS KEPT WHAT THEY PROMISED
IN THE ADVERTISEMENT?

ADVERTISEMENT

YES 55%
NO 35%
NOT AWARE 1O%

ABOUT 55% PEOPLE SAID THE PROMISES WERE MET WITH .

ABOUT 35% PEOLE SAID THAT PROMISES WERE NOT MET WITH
MOSTLY RAGARDING FREE SERVICES UPTO 7000 KMS AND FREE
INSURANCE AND EXTRA GOODIES.

ABOUT 10% PEOPLE WERE NOT AWARE OF THE XTRA FACILITIES

MENTIONED IN ADVERTISEMENT AS THEY DID NOT READ THAT
PROPERLY OR HAVE IGNORED IT.
FEW QUESTIONS WERE ASKED FROM THE DEALERS,TWO DEALERS
OF HERO HONDA AND BAJAJ EACH WERE TAKEN INTO RESEARCH.

Q.1 WHEATHER THEY HAVE MAINTAINED NECESSARY LEVEL OF

STOCK OF DIFFERENT PARTS?

STOCK LEVEL

HERO HONDA DEALER 1 YES

HERO HONDA DEALER 2 YES
BAJAJ AUTO DEALER 1 NO
BAJAJ AUTO DEALER 2 YES

THIS QUESTION WAS ASKED FROM THE DEALERS TO ENQUIRE

WHEATHER THE CUSTOMERS WHO HAD YHE PROBLEM OF NOT ON
SPOT AVAILABITY OF COMPANY PARTS WERE TRUE OR NOT.

FINDINGS FROM ABOVE ANALYSIS-

BOTH THE DEALERS OF HERO HONDA HAD MAINTAINED THE

MINIMUM STOCK LEVEL OF PARTS.

1 OF BAJAJ AUTO AUTHORIZED DEALER HAD NOT MAINTAINED

MINIMUM STOCK LEVEL OF PARTS , HE SAID THE REASON FOR SO
WAS THAT THE ORDER WAS GIVEN TO COMPANY BY MAIL ON
TIME BUT THEIR WERE SOME PROBLEMS IN DISPATCH FACILITY
FROM COMPANY SIDE .IT WAS SEEN THAT COMPANY HAS
HARRASED THE CONSUMERS BUT NOT THE DEALER.

THE OTHER DEALER HAD MAINTAINED MINIMUM LEVEL OF

PARTS.
Q.2 WHEATHER THEY HAVE MAINTAINED COMPLAINT BOOK
AND HAVE REACTED TO THE PROBLEMS?

COMPAINT BOOK

HERO HONDA DEALER 1 YES

HERO HONDA DEALER 2 YES
BAJAJ AUTO DEALER 1 YES
BAJA AUTO DEALER 2 YES

ALL THE DEALERS HAD MAINTAINED COMPLAINT BOOK.

WHEATHER THEY HAD REACTED TO PROBLEMS LIKE

1) LACK OF AVAILABILTY OF PARTS

2) NOT ON THE SPOT SERVICE
3) NOT SATISFIED WITH THE PERFORMANCE OF BIKE EVEN
AFTER SERVICE
4) HARSH ATTITUDE OF THE EMPLOYES.

PROBLEM SOLVING

HERO HONDA DEALER 1 YES

HERO HONDA DEALER 2 NO
BAJAJ AUTO DEALER 1 NO
BAJAJ AUTO DEALER 2 YES

IT WAS SEEN THAT HERO HONDA DEALER 1 SAID IT HAD

NEVER FACED SUCH COMPLAINTS FROM THEIR
CUSTOMERS.WHILE DEALER TWO HAD COMPLAINTS OF
HARSH BEHAVIOUR OF EMPLOYEES BUT THEY DINT WORK
SERIOUSLY AT SOLVING THAT COMPLAINT.

ON THE OTHER HAND BAJAJ AUTO DEALER 1 HAD PROBLEMS

SUCH AS NOT AVAILABILITY OF ESSENTIAL PARTS, AND
CUSTOMERS WERE NOT HAPPY WITH THE PERFORMANCE OF
THE BIKE EVEN AFTER SERVICE AND IT WAS SEEN THAT HE
WAS NOT RESPONSIBLE FOR FIRST COMPLAINT AND HE
DIDNOT PAY ANY ATTENTION TO THE SECOND
COMPLAINT.WHILE THE OTHER DEALER OF BAJAJ HAD FEW
COMPLAINTS AND HAD PROPERLY REACTED TO IT AND
SOLVED ALL CONSUMER GRIVEANCES AND HAD GOT IT
SIGNED BY RESPECTIVE CUSTOMERS THAT THEIR PROBLEM
WAS MET WITH.
SUMMARY,FINDINGS & SUGESSTIONS

SUMMARY-
INTRODUCTION:- The project is a comparative study
between Hero Honda and Bajaj Motor Bikes . The main focus
of the project is to find the positive and negative points in
both the companies. The study has conveyed a lot about the
likings and disliking of the customers in the two motor bike
companies.
OBJECTIVES OF THE STUDY:- The objectives were to find the
strengths , weaknesses , opportunities and threats of Hero
Honda and Bajaj Motor Bike companies and to study what is
the market share of both the companies, consumer likings
and disliking, companies growth and to find things
companies must do satisfy their customers , improve sales
and retain their consumers loyalty.
RESEARCH METHODOLOGY:- Under the project systematically
research has been done to know the market potential of
Hero Honda and Bajaj in Chandigarh. Major emphasis is
given to achieving new insights in field of motor bike
industry. This research is totally a field work and it involves
the following steps.
Step 1:- Defining the research problem- The defining of the
problem gives a perfect direction in which the
entire process is to be carried on in an effective
manner. Proper questionnaires have been
prepared for the survey.

Step 2:- Developing the research plan- An effective plan

has been made for collecting information in
various aspects like data sources , research
 approaches , research study design , sampling
plan and contact methods were taken . Primary as
well as secondary data has been collected.Primary
data sources were customers and dealers whereas
secondary data sources were journals , internet
websites , books etc.

Step 3:- Collection of Data- Data has been gathered from

Primary as well as secondary sources . Primary
data has been collected by personal interaction
with customers and dealers and filing the
questionnaires by them. Secondary data has been
collected by journals , books etc.

Step 4:- Representation of Data- The raw data gathered is

represented in a proper manner in the form of
graphs so that proper conclusions can be sorted
out.

LIMITATIONS-
HERO HONDA- Hero Honda Motors Limited, based in Delhi, INDIA
is a joint venture between Hero Group of India and Honda Motors
Company of JAPAN in 1983.Currently in the company Hero group
holds 26 % share and Honda group holds 26 % and rest is a
public issue. It is referred as the biggest two wheeler
manufacturer company in the world since 2001.

MANAGEMENT TEAM-

Name of the Directors Designation

Mr. BRIJMOHAN LAL MUNJAL Chairman & Whole-time Director

Mr. PAWAN MUNJAL Managing Director & CEO

Mr. Toshiaki Nakagawa Joint Managing Director

Mr. SUMIHISA FUKUDA Technical Director

Mr. OM PRAKASH MUNJAL Non-executive Director

MANUFACTURING PLANTS-

IT HAS IN ALL THREE PLANTS TWO IN HARYAN ,DHARUHERA AND

GURGAON AND ONE IN HARIDWAR,UTTRAKHAND.THE TOTAL
PRODUCTION CAPACITY OF 4.4 M UNITS TWO IN HARYANA CAN
COMBINED PRODUCE 3.9 M UNITS.

PRODUCTS-

Name of the product

CD –DAWN
CD- DELUXE
SPLENDOR +
SPLENDOR NXG
PASSION PRO
PASSION PLUS
SUPER SPLNDR
GLAMOUR
GLAMOUR PGM F1
ACHEIVER
CBZ XTRME
HUNK
KARIZMA
BAJAJ AUTO- The Bajaj Group is amongst the top 10 business
houses in India. Its footprint stretches over a wide range of
industries, spanning automobiles (two-wheelers and three-
wheelers), home appliances, lighting, iron and steel, insurance,
travel and finance. The group's flagship company, Bajaj Auto, is
ranked as the world's fourth largest two wheeler manufacturer
and indias second largest two wheeler manufacturer. Since 1986,
there is a technical tie-up of Bajaj Auto Ltd. with Kawasaki Heavy
Industries of Japan to manufacture state-of-art range of latest
two-wheelers in India. The JV has already given the Indian
market the KB series, 4S and 4S Champion, Boxer, the Caliber
series, and Wind125.

MANAGEMENT TEAM-

1) Rahul bajaj Chairman

2) Madhur bajaj Vice-chairman
3) Rajiv bajaj Managing director
4) Sanjiv bajaj Executive director
5) D.S Mehta Director
MANUFACTURING PLANTS

BAJAJ IN ALL HAS THREE PLANTS TWO IN MAHARASHTRA.

CHAKAN AND WALUJ AND OTHER IN PANTNAGAR
,UTTRAKHAND.THEY HAVE COMBINED CAPACITY TO PRODUCE 3.6
MILLION UNITS.

PRODUCTS-

Avenger 200 DTS-i

Pulsar 135 LS
Pulsar 220 DTS-i
Pulsar 180 DTS-i
Pulsar 150 DTS-i
Discover 135 DTS-i
Discover DTS-Si
Platina 125 DTS-i
Pulsar 200 DTS-i
Platina 100 cc

XCD 125 DTS-i

FINDINGS FROM THE PROJECT

1) HERO HONDA IS WORLDS AND INDIAS LARGEST TWO
WHEELER MANUFACTURER ,WHEREAS BAJAJ AUTO IS
INDIAS SECOND AND WORLDS FOURTH LARGEST TWO
WHEELER MANUFACTURER.

2) HERO HONDA HAS THREE MANUFACTURING PLANTS TWO IN

HARYANA ,DHARUERA AND GURGAON AND ONE IN
HARIDWAR ,UTTRAKHAND ON THE OTHER HAND BAJAJ ALSO
HAS THREE MANUFACTURING PLANTS TWO IN
MAHARASHTRA , CHAKAN AND WALUJ AND ONE IN
PANTNAGAR,UTTRAKHAND.BOTH THE COMPANIES HAVE
EASTABLISHED THEIR PLANTS IN UTTRAKHAND TO AVAIL
EXEMPTIONS PROVIDED BY THE STATE.

3) HERO HONDA SPLENDOR IS BEST SELLING BIKE OF THE

COMPANY ,WHEREAS PULSAR RANGE (150,180) IS BEST
SELLER FOR BAJAJ AUTO LTD.

4) HERO HONDA BIKES ARE MORE FAMOUS FOR THEIR

BRILLIANT AVERAGE OR MILEAGE,WHEREAS BAJAJ BIKES
ARE MORE KNOWN FOR THEIR LOOKS AMONG PEOPLE.

5) HERO HONDA HAS 14 MODELS IN ITS KITTY ,WHEREAS

BAJAJ HAS 11 MODELS TO OFFER TO THE PUBLIC.

6) HERO HONDA HAS PRODUCTION CAPACITY OF 4.4 MILLION

UNITS ,AS COMPARED TO BAJAJ WHICH HAS TOTAL
PRODUCTION CAPACITY OF 3.6 MILLION UNITS.

7) HERO HONDA HAS A CURRENT MARKET SHARE OF OVER 57%

IN INDIAN MOTORCYCLE MARKET AS COMPARED TO THAT OF
BAJAJ WHICH ONLY CAPTURES 28% OF MARKET.

8) THOUGH HERO HONDA HAS 57% MARKET SHARE OF INDIAN

TWO WHEELER MARKET, BUT THIS DOES NOT DEPICT XACT
AND CLEAR IMAGE.THE REASON FOR THIS DOMINANCE
OVER ENTIRE MARKET IS DUE TO ITS DOMINANCE IN LESS
THAN 125CC MARKET SEGMENT OF BIKES, IT COVERS
AROUND 75% OF SALES IN THIS SEGMENT AND BAJAJ
COVERS ONLY 8% IN THIS SEGMENT, REASON FOR THIS IS
LESS COMPETITION PRESENT IN THIS SEGMENT BUT THE
SITUATION IS CHANGING AS BOTH BAJAJ ANDT.V.S MOTORS
ARE SOON GOING TO LAUNCH MANY MODELS IN THIS
SEGMENT,WHILE ON THE OTHER HAND IN MORE THAN
 125CC SEGMENT BAJAJ AUTO HAS DOMINANCE IN THIS
SEGMENT OF BIKES AS IT COVERS AROUND 51% OF THE
MARKET SHARE ,DUE TO IS POPULAR PULSAR RANGE
WHEREAS HERO HONDA ONLY OCCUPIES 28% OF THAT
MARKET DUE TO LESS MODELS LAUNCHED IN THIS SEGMENT

9) HERO HONDA REGISTERED A SALE OF 37.22 LAKH UNITS

INFY08-09 WHILE BAJAJ REGISTERD A SALE OF ONLY 19.12
LAKH UNITS IN SAME PERIOD.

10) HERO HONDA HAS SHOWN A GROWTH OF ALMOST 12%

IN SALES ALMOST MORE THAN DOUBLE THE GROWTH
MARKET HAS SHOWN DURING THAT PERIOD ,WHILE BAJAJ
AUTO HAD GROWN BY MINOR 4% IN SAME TIME
PERIOD,THOUGH THE GROWTH OF BOTH THE COMPANIES
WAS BIT HAMPERD BY GLOBAL CRISIS AND RECESSION IN
COUNTRY.

11) HER HONDA HAD PAID A DIVIDEND OF AROUND

1000% TO ITS SHAREHOLDERS AS COMPARED TO THAT OF
BAJAJ AUTO WHO HAD PAID DIVIDEND OF AROUND 220%.

12) EARNINGS PER SHARE (EPS) IS RS 45.2 IN CASE OF

BAJAJ AUTO LTD. SHARES AS COMPARED TO THAT OF HERO
HONDA WHOSE (EPS) IS RS 63.45 IN FY 08-09.

13) HERO HONDA HAD NET INCOME OF RS 12540 CRORES

AS COMPARED TO THAT OF HERO HONDA 8923.3 CRORES IN
FY 08-09.

14) HERO HONDA REGISTERD A PROFIT AFTER TAX (PAT)

OF RS 1281.76 CRORE AS COMPARED TO THAT OF BAJAJ
WJOSE (PAT) IS AROUND RS. 656.5 CRORES.

15) HERO HONDA SHOWED 19% INCREASE IN PROFITS

FROM PREVIOUS FISCAL YEAR WHILE THAT OF BAJAJ HAS
DECREASED.

16) IT WAS ALSO SEEN THAT BOTH THE COMPANIES WERE

HIT BY GLOBAL CRISIS AND RECESSION AS INDIAN
MOTORCYCLE MARKET DINT BUT HERO HONDA WAS ABLE TO
COPE UP WITH IT IN A BETTER WAY.

17) FROM THE QUESTIONARE IT WAS FOUND THAT MOST

OF PEOPLE WHO HAD OWNED HERO HONDA BIKES FOUND
THAT LOOKS WEREITS MAIN LIMITATION ,AND AVERAGE
WAS SEEN AS MAIN LINITATION OF BAJAJ BIKES.
18) FROM THE QUESTIONARE IT WAS FOUND THAT
AROUND 70% OF PEOPLE WHO HAD HERO HONDA BIKES
WERE TOTALY SATISFIED WITH ITS PERFORMANCE, WHILE
THERE WERE ONLY 35% PEOPLE WHO WERE TOTALY
SATISFIED WITH THEIR BAJAJ BIKES.

19) FROM THE QUESTIONARE IT WAS FOUND THAT PEOPLE

DINT FACE ANY PROBLEM REGARDING AVAILABILITY OF
PARTS FROM AUTHORIZED DEALERS OF HERO HONDA
,WHILE THEY FACED NON AVAILABILITY IF GENUINE PARTS
IN CASE OF BAJAJ AUTO AUTHORIZED DEALERS.

20) FROM THE QUESTIONARE IT WAS FOUND OUT THAT

AROUND 50% OF PEOPLE WHO HAD OWNED HERO HONDA
BIKES AND WERE SATISFIED WITH ITS PERFORMANCE SAID
THAT THEY WOULD LIKE TO TRY BIKE OF OTHER COMPANY,
ONE REASON MAYBE DUE CHANGING TREND OF PEOPLE
FROM MILEAGE TO POWER,ON THE OTHER HAND 30% OF
PEOPLE WHO OWNED BAJAJ BIKES AND NOT SATISFIED
WITH ITS PERFORMANCE STILL DINT WANTED TO CHANGE
THE COMPANY AND BUY BIKE OF OTHER COMPANY. WE
FOUND IT A BIT STRANGE AS PEOPLE WHO WERE NOT
SATISFIED WITH THE COMPANY ARE NOT WILLING TO
CHANGE AND WHO ARE SATISFIED ARE WILLING TO
CHANGE IT HERE BIASED AND UNCERTAIN BEHAVIOUR OF
PEOPLE COMES INTO PLAY.

21) FROM THE QUESTIONARE IT WAS FOUND SOME THAT

PEOPLE WHO WERE WILLING TO CHANGE THEIR COMPANY
AND NEXT TIME BUY BIKE OF ANOTHER COMPANY AS THEY
WERE NOT SATISFIED WITH THEIR COMPANY RECOMENDED
PEOPLE TO BUY SAME BIKES AND WHO WERE SATISFIED
WITH THEIR BIKES AND DINT WILL TO CHANGE THEIR
COMPANY DINT SUGGEST THEIR BIKES TO OTHERS. ITS A
BIT MORE STRANGER AND DIFFICULT TO UNDERSTAND.

22) IT WAS AALSO SEEN THAT HERO HONDA IS MARKET

LEADER IN EVERY SENCE AND ITS BIGGEST COMPETITOR IS
STILL LACKING FAR BEHIND IT .
SUGESSTIONS & RECOMANDATIONS

1) BOTH THE COMPANIES SHOULD INVEST MORE FUNDS IN

R&D NOT ONLY TO UNDERSTAND COMSUMER NEEDS
PRESENTLY BUT ALSO CHANGE IN THEIR BEHAVIOUR IN
FUTURE.

2) HERO HONDA SHOULD LAUNCH MORE MODELS IN MORE

THAN 125 CC SEGMENT, TO RETAIN THEIR CUSTOMERS
WHO ARE MOVING TOWARDS OTHERS COMPANIES
BECAUSE OF MORE CHOICES AVAILABLE.

3) HERO HONDA SHOULD GIVE EQUAL IMPORTANCE TO

LOOKS IN ITS BIKES ALONG WITH AVERAGE AS
CUSTUMERS FIND IT A BIG DRAWBACK.

4) BAJAJ AUTO ON OTHER HAND SHOULD GIVE EQUAL

IMPORTANCE TO AVERAGE ALONG WITH LOOKS AS
CUSTOMERS FIND IT A BIG DRAWBACK IN BAJAJ BIKES.

5) BAJAJ SHOULD ALSO CONCENTRATE ON LESS THAN 125

CC SEGMENT AND LAUNCH MORE MODELS IN THIS
SEGMENET AS ITS MARKET SHARE IN THIS SEGMENT IS
ALMOST NEGLIGIBLE.

6) THE CUSTOMER CARE BY THE DEALERS SHOULD BE UPTO

THE MARK AND DEALER MUST TAKE EVERY CUSTUMER
SERIOUSLY.AS THEIR WAS A PROBLEM REPOTED BY
BAJAJ AUTO DEALER OF RUDE AND HARSH BEHAVIOUR OF
EMPLOYES WITH CUSTOMERS.

7) COMPANIES MUST MAKE SURE THAT THE PROMISES MADE

BY DEASLERS BY ADVERTISEMENTS IN NEWSPAPERS
ETC.TO BOOST SALES SHOULD BE MET WITH.

8) COMPANIES MUST MAKE SURE OF PROPER AVAILABILITY

OF PARTS TO DEALERTS SO THAT CUSTUMERS ARE NOT
HARRASED.

9) COMPANY MUST MAKE SURE THAT THEIR DEALERS

SHOULD LISTEN TO THE PROBLEMS OF THE CUSTOMERS
AND SHOULD REACT POSITIVELY IN SOLVING THEM THIS
THEY CAN DO BY PROPER EVALUATION.
10) COMPANIES SHOULD ALSO CONTACT CONSUMERS
PERSONALY AND SOLVE THEIR GRIVEANCES THIS WILL
HELP THEM TO WIN CONSUN=MER LOYALTY.

11) PROPER SEMINARS AND MEETINGS WITH THE DEALERS

SHOULD BE HELD TO REGULATE THEIR SALES IN THE
AREA AND IF REQUIRED TAKE NECESSARY ACTIONS TO
IMPROVE SALE.

12) THE INFORMATION SYSTEM SHOULD BE SUCH

DEVELOPED WITH THE DEALERS THAT PROBLEM FACED
BY DEALERS SHOULD BE SOLVED IN MINIMUM TIME.

13) MORE CONCENTRATION SHOULD BE GIVEN ON

COMPETITIVE PRICING TO INCREASE THE MARKET
SHARE.

14) CUSTOMERS SHOULD BE GUIDED PROPERLY

REGARDING WHICH BIKES SUITS THEM THE MOST
ACCORDING TO THEIR REQUIREMENTS.