I. Excutive Summary

I.
EXCUTIVE SUMMARY
This chapter gives an overview of the entire project which particularly includes the
market study, technical feasibility, financial feasibility, socio-economic study and
organizational management study.
Providing this summary gives the reader a blue print of the project before
giving attention to details as they read further to succeeding chapters.
Significantly, this chapter can address queries concerning the reason behind the
name of the enterprise; the location choice; conception the drives industry choice;
the long term objectives of the business in terms of size, industry role, sales, profit,
and market share as well as its corporate social responsibility.
Another scope of this chapter is to determine its feasibility criteria such as
product differentiation and products. The proponents believe that the
aforementioned yardsticks will drive the business towards sustainability as it
upholds to value creation for the benefit of its stakeholders.
A. TYPE OF BUSINESS
1. NATURE
Significant advances in fashion and technology defines the increasing demand
trends of a local consumers. Bags had become well-marketed for a long time
already while emerging new technology is constantly becoming more versatile.
This present-day nature of industry stimulates the proponents decision to
participate in smart bag manufacturing industry.
2. NAME
BO Technology is inspired by the well-known business principle Blue Ocean
strategy introduced by W. Chain Kim and Renee Mauborgne of Harvard Business
School Press. Blue Ocean Strategy is all about creating uncontested market space
and making the competition irrelevant. In this strategy, blue oceans are defined by
untapped market space demand creation, and the opportunity for highly profitable
growth.
Guided by the challenge posed Blue Ocean Strategy, BO Technology is
bound to pioneer Filipino inspired smart bags. COVER Smart Bag (Contactless
Versatility Bag) is the enterprises premier offering that is designed to create Blue
Ocean. Upholding to value innovation, this product will pursue significant
differentiation and low cost.
BO Technology aspires to continuously discover, design, and develop
products that will not solely conform to the existing demand of the market but also
to create demand through introducing breakthrough offerings. The enterprise
embraces its main goal of delivering product quality and consumer satisfaction at
an affordable pricing scheme.
3. PRODUCTS/ SERVICES
In its early operation, BO Technology will be introducing its premier product

COVER Smart Bag. It is a technologically designed bag meant to reinvent its
conventional storage purpose and can smartly triggered actions to be perform by
the users NFC enabled smart phone. It features nature friendly approach through
highlighting its resourcefulness through recycled materials like the water lily that
made up the bag.
From these features, it is certain that the user will highly benefit from the
versatility of the product. It gives ease through its contactless task automation and
reliability in power source. It is easy to reprogram the embedded smart NFC chip
resulting to customization and flexibility. It will also be water resistant contributing
to the bags convenient feature. Indeed, having a multi-functional bag can make all
the difference. COVER Smart Bag can fuel devices and communicate with smart
phone which relatively gives productivity on the go.
B. MANAGEMENT, MARKETING AND FINANCIAL HIGHLIGHTS
Management Highlights
This phase specifies the positions available for employment and its
corresponding jobs description. It further identifies the flow of authority and
responsibility in the organization which reflects to centralization. Furthermore, part
of this chapter illustrates the project schedule which will serve as basis of BO
Technologys pre-operating activities with its corresponding time frame.
Marketing Highlights
Marketing aspect scrutinizes the historical demand and supply of the
recognized direct and indirect suppliers. These gathered data is computed to
identify the unmet demand for the product. The resulting data manifests that there
is an opportunity for BO Technology to enter local bag manufacturing industry.
Furthermore, considering that COVER Smart bag is expected to be a high-impulse
product, it is significantly supported by comprehensive marketing programs to gain
consumers buying position.
Financial Highlights
This phase realizes whether the business project will be lucrative. As a startup business, the proponents will secure its financial requirement through capital
contribution of P20,000 each. Given that the start-up capital would be P100,000
divided into five members.
C. SOCIO-ECONOMIC CONTRIBUTIONS
With consideration to the socio-economic aspect of BO Technology, the
enterprise is seen to greatly contribute in promoting solar energy maximization
because of the solar energy conversion and storage COVER Smart Bag; Taxes and
community development given that the enterprise will address its obligation of
paying taxes which will serve as the governments funding for local projects meant
for community development; employment, income, and standard of living
considering the firms recruitment. BO Technology contributes in giving

employment opportunities, employees sources of income, and leverage to improve
standard of living; utilization of recycled materials by way of featuring a nature
friendly bag

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In its early operation, BO Technology will be introducing its premier product

considering the firms recruitment. BO Technology contributes in giving

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