Institutional Pressures On Public Organizations: An Empirical Test of Isomorphism
Institutional Pressures On Public Organizations: An Empirical Test of Isomorphism
Institutional Pressures On Public Organizations: An Empirical Test of Isomorphism
Paper for the Public Management Research Association Conference, Los Angeles,
2005
Correspondence to [email protected]
INSTITUTIONAL
PRESSURES
ON
PUBLIC
ORGANIZATIONS:
AN
Institutional Isomorphism
Institutional theory has become a prominent lens through which organizational
processes of continuity and change are interpreted and understood. It can be seen as a
development of open systems views of organization (for example, Silverman, 1970;
Pfeffer and Salancik, 1978), one which emphasises the significance of social and
cultural aspects of organizational environments rather than the task and technical
elements given prominence under contingency theory and resource dependence theory
(see Donaldson, 1995; Oliver 1991).
adoption of, for example, management practices for which there is little empirical
evidence of performance benefits, i.e. the following of fads and fashions
(Abrahamson, 1996).
Coercive forces are the external pressures exerted by government, regulatory or other
agencies to adopt the structures or systems which they favour. These pressures are
3
often associated with legal requirements, health and safety regulations and so on, but
may also stem from contractual obligations with other actors which constrain
organizational variety. The role of coercive forces in institutional theory highlights
the impact of political rather than technical influences on organizational change.
Scott comments that an institutional perspective gives special emphasis to authority
relations: the ability of organizations, especially public organizations, to rely on
legitimate coercion (1987: 502).
Normative forces describe the effect of professional standards and the influence of
professional communities on organization.
For example,
4
This
institutional embeddedness provides a significant force for stability but the possibility
of change is seen and associated with the opportunities created by various
antecedents of deinstitutionalization (Oliver, 1992) following which institutional
norms may be challenged.
Greater understanding of how and when institutionalized practices may become
destabilized has precipitated an increasing emphasis on institutional change and, in
particular, the micro-level political processes inherent in institutional change (for
example, Townley, 2002; Zilber, 2002). Indeed, in their introduction to the Academy
of Management Journal special issue on institutional theory and institutional change,
Dacin et al (2002: 48-49) comment that, Like most of the wider institutional
literature, our collection of articles tends to focus on more micro levels, shorter time
periods, and incremental change processes.
Less
attention has been paid, however, to how organizations within the field change in
response to such shifts. To what extent is the behaviour of organizations within a field
consistent with the isomorphic pressures generated by a new institutional logic? In
this paper we address this question by analysing data on shifts over time in the
characteristics of over 100 public agencies in the same organizational field.
Propositions
Although institutional theory suggests that organizations are likely to conform with
isomorphic pressures, the meaning of conformity has not been clearly articulated
(Frumkin and Galaskiewicz, 2004). In this paper we clarify the meaning of
conformity by distinguishing between compliance and convergence. The term
compliance suggests that, over time, organizations are moving in the direction that is
consistent with isomorphic pressures. This requires the identification of the direction
of movement that is required by prevailing institutional norms, and the target
organizational characteristics that are expected to change. The term convergence
refers to the extent to which all organizations in a field resemble each other more
closely over time. This can happen with or without compliance (organizations may
show a pattern of defiance in the face of institutional pressures and converge on the
wrong forms). Thus institutional theory is strongly supported only if both
compliance and convergence occur in response to isomorphic pressures.
This distinction between compliance and convergence leads to two propositions:
P1: Changes in the characteristics of public organizations are compliant with the
norms promulgated by the central state.
This proposition implies that central pressures successfully produce organizational
outcomes, regardless of the desires of managers in service delivery organizations or
their local task environments. Over time, the average organization will move
towards the form prescribed by central government, as a result of coercive, normative
and mimetic pressures. This prediction directly contradicts much of the conventional
literature on implementation in the public sector, which suggests that field agencies
successfully resist management reforms introduced by superior bodies.
P2: Public organizations not only move in the prescribed direction, but also resemble
each other more closely over time.
strategy for the modernization of local government in the U.K. (Newman, 2001).
The aims of the best value regime were clearly defined by central government with
authorities expected to secure continuous improvements in both cost-effectiveness and
service standards (DETR, 1998a). Ministerial statements, press notices, reports,
official and unofficial documentation provide important clues about the intended
impact of the regime on the organizational characteristics of local authorities (Boyne
et al, 2004). They indicate that policy makers anticipated that the regime would lead
to four major types of organizational changes in structure, culture, strategy
processes and strategy content.
Structure
Organizational structure can be defined as the set of rules and roles that shape the
relationships between parts of an organization (Dawson, 1996). Analysis of central
government documentation suggests that the Best Value regime was intended to have
an impact on levels of bureaucracy, decentralization and integration. Local councils
were encouraged to shift from rigid structures which reflected traditional ways of
working to more flexible structures that would facilitate responsiveness to a changing
environment (e.g. new consumer demands). The Best Value regime was also expected
to lead to decentralization by encouraging local councils to be increasingly citizencentred and more responsive to a range of stakeholder groups. This implied a need
for managers to be given increased autonomy so that they could provide services that
reflected these various demands, which in turn implied a dispersal of power away
from the centre of organizations. Finally, the prominence the regime awarded to
corporate performance plans, corporate performance measures and cross-cutting
service reviews was intended to pull the organization together and reinforce a sense of
common purpose and identity across different departments. This was supposed to lead
to structures that are less oriented around departmental silos and more integrated. This
might seem at odds with the aim of decentralizing power within local authority
organizations. However, it is possible that decentralization and integration might be
combined within a tight-loose structure that specifies clear priorities at the corporate
level but leaves service managers with the freedom to pursue these in different ways.
In sum, the isomorphic pressures associated with Best Value should have lead local
authorities to become less bureaucratic, more decentralized and more integrated.
8
Culture
Organizational culture embraces a range of phenomena. For the purposes of this
analysis it can though be defined as consisting of the core values shared by the
members of an organization (Barney, 1986) including beliefs about organizational
purposes and how they should be achieved (Weiner, 1988). The introduction of Best
Value was intended to produce changes in these elements of organizational culture.
Central government defined its aim as nothing less than a radical refocusing of
councils traditional roles (DETR, 1998:5). In particular, the old culture of
paternalism and inwardness [is] to be swept away as authorities respond to the
demanding agenda for change (DETR, 1998:5). Local councils were expected to
become more customer-focused and more responsive to a range of stakeholders in
ensuring that services increasingly meet the needs of citizens, not the convenience of
service providers (Cabinet Office, 1999, para 20). The new regime sought to
encourage a performance culture which would mean a greater willingness to become
more innovative and entrepreneurial and to develop more flexibility in relation to
problem-solving. At the same time, the Labour government recognized the role of
front-line staff in service improvement and emphasized the importance of good
relationship between senior managers and employees in public organizations. Thus
Best Value was expected to produce a shift to a culture that emphasised enterprise,
service improvement, consumer needs and better relationship between managers and
staff.
Processes of Strategy Formulation
The public administration literature emphasizes two main types of strategy process.
The first, rational planning, is characterized by strategies that are developed through
analytical, formal and logical processes (Mintzberg, 1994). The characteristics of the
external environment and the organization itself are scanned and future circumstances
forecasted; a variety of policy options (which differ from the status quo) are identified
and evaluated; precise targets for future organizational performance are set; the best
policy option is selected; and subsequent performance is regularly and rigorously
monitored. The emphasis here is on data, analysis and a clear focus on organizational
9
objectives. Dror (1973) argues that the need for rational planning is especially urgent
when environmental change is rapid. A second proposition is that, rather than being
formulated explicitly, strategies emerge from political bargaining between internal
groups and between the organization and its stakeholders. In this scenario, the policy
that has the greatest political support becomes the effective strategy. Formal analysis
plays only a minor role, and organizational objectives remain vague in order to
maximize political support and stability. Few, if any, radical options are considered so
the most likely outcome of this style of strategy process is an incremental, marginal
adjustment to the status quo (Lindblom, 1959).
The Best Value framework was firmly rooted in the notion that rational planning
contributes to performance improvement (Boyne, 1999). Key elements of the regime
emphasised rationalism rather than incrementalism including: the introduction of a
comprehensive set of performance indicators; a duty to publish targets and plans; the
requirement to consult with external stakeholders; the need to scan the market for
external service providers and; processes of external audit and inspection that check
whether the required planning procedures had been followed and targets achieved.
This has, of course, been a recurring theme in public management reforms of the last
twenty years. It has been tried in U.K. local government (Dearlove, 1979) as well as
in other domains such as the U.S. federal government (Downs and Larkey, 1986).
Prior research on planning in the public sector suggests that this is a tough nut for
isomorphic pressures to crack. Nevertheless, if institutional theory is correct, local
authorities should have moved towards greater rational planning.
Strategy Content
In local government, strategy content is principally concerned with the services that
are provided and the methods by which they are delivered (Boyne and Walker, 2004).
The Best Value regime was intended to stimulate two major changes in strategy
content innovation and partnership (particularly with the private sector). There was
a strong expectation among policy makers that the regime would encourage local
authorities to outsource services for which they are responsible. Authorities were
required to challenge existing approaches and to explore new methods of service
provision. They were expected to create, nurture and manage markets in order to
10
promote a mixed economy of provision so that they can create the conditions under
which there is likely to be greater interest from the private and voluntary sectors in
working with local government to deliver quality services (DETR 1998a, clause
7.30). There was also a strong expectation that the regime would promote innovation
in service design and delivery (DTLR, 2001b, 46). Accordingly, a willingness to use
competition to drive improvement and innovation was seen as one of the hallmarks of
high performing authorities (Audit Commission, 2002: clause 30).
Isomorphic
pressures, then, should have resulted in more innovation in local government and
more involvement of external agencies in service provision.
The Application of Coercive, Normative and Mimetic Pressures
It is important to consider briefly the types of pressures placed upon local authorities
to implement this reform. The style of implementation of the Best Value framework
points to the application of primarily coercive, but also normative and mimetic,
pressures, by central government seeking to drive the reform programme.
Coercive pressures can be seen clearly in the form of legislation, the Local
Government Act (1999), which introduced a mandatory duty to develop corporate
strategies, review functions and set targets. Furthermore, the regimes rigid
programme of Best Value inspections provided an additional coercive pressure,
designed to reinforce councils statutory obligations. However, there is also evidence
to suggest that central government sought to build normative pressures, albeit to a
lesser extent. For example, in contrast to the previous Conservative government, prior
to introducing the legislation, civil servants and ministers consulted extensively with
trade unions, local government associations and professional groups. In addition, a
new Improvement and Development Agency (IDeA) for local government was
established which:
works in partnership with all councils, to enhance the performance of the
best, accelerate the speed of improvement of the rest, and develop the sector as
a whole (IDeA website).
11
One of this agencys key functions is to facilitate a peer review programme based on
the ideal authority but the organisation also offers general consultancy, support and
guidance to local councils (Martin, 2002).
In addition, central government encouraged mimicry through the introduction of
benchmarking and the creation of the Beacon Council scheme which aims to
recognise the best performing councils and spread best practice (DETR, 1999, 8).
This initiative, launched in 1999, identifies outstanding councils which are
consequently awarded Beacon status and thereby receive publicity of their work and
a degree of national prestige. The scheme is described by the Improvement and
Development Agency as one which:
.identifies excellence and innovation in local government. It is much more
than just a badge, however. The scheme exists to share good practice so that
best value authorities can learn from each other and deliver high quality
services to all (IDeA website).
12
specifically on data collected in the summers of 2001 and 2004 in 101 councils which
were selected to be representative of English local government on the basis of a
number of key characteristics: geographical location, local authority type, deprivation
and performance. Respondents to the survey include corporate officers (Chief
Executive, Head of Paid Service and Corporate Policy Directors), Chief Officers
(Directors of Services) and Service Managers (front-line supervisors). These
respondents were identified because they are likely to be knowledgeable about
organizational structures, culture, strategy processes and strategy content (Walker and
Enticott, 2004). Responses were received from x officers in 2001 and y in 2004. The
distribution of responses across the three organizational echelons varied across local
authorities.
Thus, although the balance of the evidence is consistent with institutional theory, a
third of the cases do not support the predicted impact of isomorphic pressures. The
examples of defiance are especially noteworthy, and suggest that local policy makers
have significant scope for deviant behaviour even in the face of a statutory regime
that is accompanied by further coercive, normative and mimetic pressures.
Defiant
15
16
Our analysis has concentrated on three key issues of institutional change in public
sector organizations: evidence of compliance to the norms promoted by the state;
evidence of convergence among organizations within the field; and, the impact of
isomorphic pressures across different organizational characteristics. We find that the
level of support for institutional theory depends on the interpretation of conformity.
If this concept is taken to mean compliance, then most of our evidence is consistent
with isomorphic pressures:
measured become more consistent with the new model of local authority
management. If conformity is interpreted as convergence, on the other hand, local
authorities resembled each other more closely on only 15 of the 33 characteristics.
Furthermore, if conformity implies both compliance and convergence then
institutional theory is corroborated by the evidence for only 12 of the 33
characteristics. We also found that the level of support for institutional theory varied
across organizational characteristics, and was stronger for culture and strategy content
than for structures and processes.
These findings raise a number of questions for further research. First, institutional
pressures may be especially strong in a centralised state such as the UK and on a set
of highly structured organizations such as English local authorities. What is the
impact of coercive, normative and mimetic pressures in federal systems, and on a set
of organizations that are less accustomed to pressures towards conformity? Second,
our analysis has been conducted at the level of the organizational field. To what
extent, and why, does the impact of institutional pressures vary across sub-fields (e.g.
education and other local government services) and individual organizations?
Analysis at the latter level might allow the relative impact of coercive, mimetic and
normative pressures to be disentangled. Third, our analysis suggests that isomorphic
pressures vary across organizational characteristics. To what extent is this finding
generalisable, and why are some characteristics more susceptible than others to such
pressures?
For the present, our analysis suggests that institutional theory provides a promising
complement to rational theories of organizational change in the public sector. In an
era of high performance management it is useful to remember that shifts in
17
18
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20
21
MEAN MEAN
01
04
MOVEMENT2 SIG
COV01
COV04
CHANGE SUMMARY
4.90
5.20
***
0.11
0.10
NC3
Defiant/NC
4.87
5.17
**
0.15
0.15
NC
Compl/NC
2.83
3.51
***
0.32
0.28
-4
Defiant/Conv
4.12
4.74
***
0.14
0.16
+2
Defiant/Div
5.05
4.99
5.16
5.65
+
+
NS
***
0.13
0.15
0.12
0.15
NC
NC
NS/NC
Comp/NC
5.13
5.80
***
0.16
0.13
-3
Comp/Conv
5.29
5.38
NS
0.15
0.14
NC
NS/NC
22
4.58
5.31
***
0.19
0.16
-3
Comp/Conv
4.53
5.03
***
0.18
0.16
-2
Comp/Conv
4.80
5.16
**
0.17
0.16
NC
Comp/NC
5.25
5.43
0.10
0.13
+3
Comp/Div
5.32
5.99
***
0.13
0.11
-2
Comp/Conv
3.86
4.64
***
0.21
0.19
-2
Comp/Conv
4.81
5.56
***
0.17
0.13
-4
Comp/Conv
4.46
4.99
***
0.16
0.17
NC
Comp/NC
4.75
4.97
***
0.18
0.19
NC
Comp/NC
4.70
4.92
**
0.14
0.15
NC
Comp/NC
4.87
5.17
***
0.12
0.13
NC
Comp/NC
23
5.06
4.92
**
0.13
0.14
NC
Defiant/NC
3.51
3.65
NS
0.19
0.17
-2
NS/Conv
4.73
4.94
0.14
0.11
-3
Comp/Conv
5.37
5.46
0.10
0.09
NC
Comp/NC
4.06
4.28
0.17
0.18
NC
Defiant/NC
3.97
4.11
5.16
5.12
3.50
4.18
4.14
4.78
2.28
3.65
3.77
5.35
5.22
4.13
4.77
4.79
5.11
2.43
+
+
+
+
+
+
+
22 conform
7 defy
5 no change
*
**
*
NS
***
***
***
***
*
0.31
0.26
0.15
0.14
0.23
0.19
0.20
0.15
0.35
0.28
0.27
0.13
0.14
0.20
0.17
0.15
0.12
0.36
-3
NC
-2
NC
-3
-2
-5
-3
NC
16 NC
15 conv
2 diverge
Defiant/Conv
Defiant/NC
Comp/Conv
NS/NC
Comp/Conv
Comp/Conv
Comp/Conv
Comp/Conv
Comp/NC
24
Convergence
Divergence
No Change
(a)
(b)
(c)
Compliance
Defiance
No Significant
Change
12
(S4, SC1)
(SF4)
(C4)
(S5)
Note:
Analysis based on 101 local authorities
The numbers refer to the organizational characteristics that fall into each cell
The abbreviations in brackets refer to the variables in table 1. For example, S8 refers to variable
Number 8 in the structure category, and variables labelled C, SF and SC refer to culture, strategy
25