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    Script Ela Dinik

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    anakpintar1701
    This document summarizes the results of a brand tracking survey conducted on Maybelline cosmetic products in Indonesia. The survey involved interviewing 5 people and distributing questionnaires to 46 samples to understand brand awareness, usage, and perceptions of Maybelline. Key findings include: - 30% of respondents named Maybelline as a known cosmetic brand, indicating high brand awareness due to Maybelline's marketing activities. - 27% of respondents reported using Maybelline as their primary cosmetic, though usage of other brands like Nyx and Wardah was also high. - 33% of respondents indicated that product quality was the most important factor in choosing a cosmetic brand. - Friends and family were major influ

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    Script Ela Dinik

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    anakpintar1701
    125 views3 pages
    This document summarizes the results of a brand tracking survey conducted on Maybelline cosmetic products in Indonesia. The survey involved interviewing 5 people and distributing questionnaires to 46 samples to understand brand awareness, usage, and perceptions of Maybelline. Key findings include: - 30% of respondents named Maybelline as a known cosmetic brand, indicating high brand awareness due to Maybelline's marketing activities. - 27% of respondents reported using Maybelline as their primary cosmetic, though usage of other brands like Nyx and Wardah was also high. - 33% of respondents indicated that product quality was the most important factor in choosing a cosmetic brand. - Friends and family were major influ

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    This document summarizes the results of a brand tracking survey conducted on Maybelline cosmetic products in Indonesia. The survey involved interviewing 5 people and distributing questionnaires to 46 samples to understand brand awareness, usage, and perceptions of Maybelline. Key findings include: - 30% of respondents named Maybelline as a known cosmetic brand, indicating high brand awareness due to Maybelline's marketing activities. - 27% of respondents reported using Maybelline as their primary cosmetic, though usage of other brands like Nyx and Wardah was also high. - 33% of respondents indicated that product quality was the most important factor in choosing a cosmetic brand. - Friends and family were major influ

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    125 views3 pages

    Script Ela Dinik

    Uploaded by

    anakpintar1701
    This document summarizes the results of a brand tracking survey conducted on Maybelline cosmetic products in Indonesia. The survey involved interviewing 5 people and distributing questionnaires to 46 samples to understand brand awareness, usage, and perceptions of Maybelline. Key findings include: - 30% of respondents named Maybelline as a known cosmetic brand, indicating high brand awareness due to Maybelline's marketing activities. - 27% of respondents reported using Maybelline as their primary cosmetic, though usage of other brands like Nyx and Wardah was also high. - 33% of respondents indicated that product quality was the most important factor in choosing a cosmetic brand. - Friends and family were major influ

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    of 3

    ELA

    SLIDE 2
    First of all, we know that Maybelline is one of a well-known cosmetic brand in
    Indonesia, that is why we interested to conduct brand tracking survey on Maybelline
    to prove that Maybelline is familiar to Indonesian women as cosmetic brand.

    SLIDE 3
    Before we distribute the questionnaire, we did the interview to 5 people in MBA ITB,
    to get more information about maybelline brand in their mind and experience. We
    also do the observation in several media such as website of maybelline, Instagram,
    snapchat and youtube. Then we took 46 sample to answer the questionnaire as the
    target respondent because the segment and target of Maybelline are young and
    adult women which is interested in make up. We believe that MBA ITB student
    represent our respondent requirements.
    SLIDE 4
    Next we will explain the result and studies of our survey.
    SLIDE 5
    First I will discuss about brand awareness and usage of cosmetic
    There is no significant differences on percentage between the place of purchase
    Gerai Khusus Merek Kosmetik Tersebut, Toko Khusus Kosmetik, Department Stores
    and Online Store
    The reason why majority of respondent choose that four distribution channels
    because have a complete variety of makeup products compare with convinience
    store and drug store.

    Of all the cosmetic brands that exist as much as 30% of the respondents wrote
    Maybelline as known cosmetic brand. This can be happen because they have
    integrated marketing communication especially maybelline active on digital media
    such as snapchat, instagram, youtube but maybelline is still exist on TV
    commercials. This affected for Maybellines awareness and recall.

    DINIK
    SLIDE 6
    Maybelline chosen as the number one cosmetics that used by our respondent by
    27%. It means most of the respondent that already aware about Maybelline product
    also used Maybelline as their daily cosmetics. However, the differences with the
    other brand did not significant the gap with Nyx and Wardah only 5% because
    based on the observation respondent not only use one brand for daily cosmetics. for
    instance, a respondent use Maybelline for their mascara but use Wardah for the
    powder.

    33% of respondents choose quality as their main reason of using cosmetic. So,
    quality of the product from the cosmetics brand is really important for the
    respondent. They will looking the information about the quality of the cosmetics
    brand. Cosmetic quality must be good because it has a direct contact with our skin.
    The other reasons is about suitable with skin, means if the respondent already met
    the brand that suitable with skin they will not do the switching brand.
    Many respondents choosing friends or family for information. Proven with over
    23% of respondents who believe the recommendations or experiences from people
    nearby. Some respondents have many experiences about incompatibility. In the end,
    the cosmetics are useless or wasted. So they need recommendation from their
    relative before they buy the product because usually relative will give us honest
    information based on the experience

    SLIDE 7
    From our result studies proven the statement that maybelline is a well-known brand,
    because 100% of our respondent are of maybelline brand. Because maybelline keep
    on developing interesting advertisement to make a potential buyer aware of their
    brand.
    36 out of 46 respondent use Maybelline as their daily cosmetic brand.
    The Majority reason why respondent use Maybelline Cosmetics is Affordable Price,
    Good Quality, and sutitable with their skin. Because Maybelline conduct a research
    about the type of asian skin color to know what kind of product that suitable for
    asian women. so, there is no doubt if Maybelline has a good product quality, given
    we know Maybelline is always aware of what consumers needs.

    SLIDE 8

    43% of respondent choose Mascara as their product from Maybelline. It can be


    affected because of Maybelline that always do the advertising about their mascara.
    Maybelline always develop their mascara product and have several version of
    mascara.

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