Sponsorship

Urban
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3rd annual Celebrity Poker tournament
at the
Playboy Mansion
May 17, 2008
Playboy Playmate
Christi Shake
EventOverview
The Urban Health Institute will host its 3rd Annual Celebrity Poker Tournament and
Casino Night at the world famous Playboy Mansion. This charitable event offers guests
the opportunity of a lifetime: A night at the legendary Playboy Mansion mixing and
mingling with celebrity actors, athletes, musicians and, of course, the beautiful Playboy
Playmates as they test their skills in a Texas Hold Em Poker Tournament and other ca
sino games, all while supporting a worthy cause.
600 guests on average attend each year

70% of the guests have played in more than 4 tournaments each year
65% of the guests are male
30% of the guests travel from other states to attend

5% of the guests travel from other countries
40% of the guests in 2007 were returning guests
About UHI
The Urban Health Institute is a nonprofit organization
founded by Dr. Kevin Brown to provide direct care, medi
cation and medical equipment in the event of a to natural
and manmade disasters. The organization enlists pro
bono participation from local health care professionals to
provide public health education and information about the
availabiliy of healthrelated and specialty care resources
within disadvantaged communities. Your sponsorship will
help fund the Urban Health Institutes numerous services,
including monthly health education seminars, quarterly
health fairs and the purchase of medical supplies for un
derserved communities locally and abroad. For more in
formation on the Urban Health Institute visit our website
at www.uhinstitute.org.
Laura Prepon
Actor
Shannon Elizabeth
Actress
Dr. Jerry Buss

Owner, The Lakers (NBA)
Justin Timberlake
Musician
Owen Hudson
Actor
Paris Hilton
Musician, Actress
Gabrielle Union
Actress
MekhiPhifer
Actor
Jamie Foxx
Actor
Ted Forrest
Professional Poker Player
DJ AM
DJ
Cyndy Violett
Annie Duke
Fergie
Musician
Erick Lindgren
Tyra Banks
Model, Talk Show Host
Gavin Smith
Michael Mizrachi
Kwame Brown
LA Lakers (NBA)
Hayden Panettiere
Actress
Corey Maggette
The Clippers (NBA)
Jessica Biel
Actress
Amir Vaheedi
Paul Pierce
The Celtics (NBA)
Nick Cannon
Actor
Anthony Anderson
Actor
Elton Brand
The Clippers (NBA)
Tony Lay
Tara Reid
Actress
Lauren Conrad
TV Personality
Jennifer Leigh
Byron Russell
The Sonics (NBA)
Adam Rodriguez
Actor
Daniel Negreanu
London Bissett
Actress
Chris Moneymaker
Phil Lundgren
Phil Helmuth
Jennifer Tilly
Bryan Barber
Director
Shaun Marion
The Suns (NBA)
Listincludespastattendeesandguests
Celebs andProPokerPlayers*
Don Cheadle
Actor
PreviousSponsors
Presenting Sponsor
$50,000
Four of A Kind
Title Sponsor
$25,000
Full House
Program Sponsor
$15,000
Flush
$5,000
Straight
Sponsorship Benefits
On-site Business and Brand Related Benefits
Marketing and Merchandising Opportunities
Hospitality and Client Related Entertainment Opportunities
Press/Publicity Opportunities
sPOnsOrsHIP levels
$100,000
Royal Flush
RoyalFlush
PresentingSponsor $100,000

First place prize presenter
Custom VIP cabana
6 Playboy Bunnies co-branded with Company logo
4 body painted models branded with Company logo
3 gobos of sponsor logo at the event (artwork provided by sponsor)
Company logo on custom poker tables
Company logo featured on Urban Health Institute (UHI) website main page with link
to company website
Company logo and boilerplateposted to Sponsor area of UHI website
Company Logo and Title on all printed materials (Save the Date cards and Invitations)
Full page color ad on the outside back cover of the Souvenir Book (artwork supplied by
sponsor)
60 sec video played in shuttles that transport guests to and from the Mansion (video
supplied by sponsor)
Promotional items placed in VIP Gift bag for celebrities and professional players and in
the tournament gift bag for guests (product supplied by sponsor)
15 VIP Tickets
Pre-Event Cocktail Reception and Playmate guided tour of the grounds
3 drive on passes to the Playboy Mansion
VIP Transportation shuttle for companys guest to the Playboy Mansion
Photo with first place tournament winner
Company listed as presenting sponsor in all pre-and post-media outreach (press re
leases, media alerts, etc) as well as radio, print and online advertising
Photo opportunities for sponsor/product with Celebrities on the red carpet
Company Logo on the Media Wall
Custom lounge or bar

2 body painted models branded with Company logo
2 gobos of sponsor logo at the event (artwork provided by sponsor)
Company logo featured on Urban Health Institute (UHI) website main page with
link to company website
Company logo posted to Sponsor area of UHI website
Company Logo and Title on all printed materials (Save the Date cards and Invita
tions)
Full page color ad on the inside back cover of the Souvenir Book(artwork supplied
by sponsor)
30 sec video played in shuttles that transport guests to and from the Mansion
(video supplied by sponsor)
Promotional items placed in VIP Gift bag for celebrities and professional players
and in the tournament gift bag for guests (product supplied by sponsor)
12 VIP Tickets
Pre-Event Cocktail Reception and Playmate guided tour of the grounds
Company listed as title sponsor in all pre-and post-media outreach (press releases,
media alerts, etc) as well as radio, print and online advertising
Four of A Kind
Second place prize presenter
Title Sponsor $50,000
FUll HOUse
PROgRaM sPOnsOR -$25,000

Third place prize presenter
2 banners of sponsor logo at the event (artwork provided by sponsor)
2 Easels with company signage placed at the Silent Auction Lounge in the main
tent
Company logo on Urban Health Institute (UHI) website main page with link to
company website
Company logo and Title on all printed materials (Save the Date cards and Invita
tions)
Full page color ad in the Souvenir Book (artwork supplied by sponsor)
15 sec video played in shuttles that transport guests to and from the Mansion
(video supplied by sponsor)
Promotional items placed in VIP Gift bag for celebrities and professional players
and in the tournament gift bag for guests (product supplied by sponsor)
10 VIP Tickets
Company listed as presenting sponsor in all pre-and post-media outreach
(press releases, media alerts, etc) as well as radio, print and online advertising

Company logo on Urban Health Institute (UHI) website with link to company
website
Full page ad in the souvenir program
Logo on pre-event advertising and promotions (print and online)
Promotional product placed in Tournament gift bag for guests (non-VIP)
3 Tournament entries and 3 general admission tickets
VIP Transportation shuttle for companys guests to the Playboy Mansion from the
designated parking lot
Company mentioned in all pre-and post-media outreach (press releases, media
alerts, etc) as well as radio, print and online advertising
FlUsH
2 Easels with Company signage placed in the cocktail lounge area
On-site Brand Related Benefits
straIGHt
On-site Brand Related Benefits

1 Easel with Company signage placed in the cocktail lounge area Marketing and
Merchandising Opportunities
Company logo on Urban Health Institute (UHI) website with link to company
website
Half page ad in the souvenir program
Logo on pre-event advertising and promotions (online)
2 Tournament entries and 2 general admission tickets
Company mentioned in all pre-and post-media outreach (press releases, media
alerts, etc) as well as radio, print and online advertising
SponsorshipBranding
Opportunities
(Photo, Online, Print, Radio, Television)
4 exclusive media outlets covered inside the event

Extra, Angeleno Magazine, CardPlayer and Rolling Out
2 exclusive photography outlets covered inside the event Wire Image and WENN
Media outlets include:
Print
rolling out Magazine
Playboy Magazine
944 Magazine
CardPlayer Magazine
Angeleno Magazine
Kush Magazine
Beverly Hills Magazine Radio
RoundersRadio Show (Canada)
V 100.3
Playboy Radio
Online (Print, Photo and Online)

PokerPages.com
YouTube.com
CardPlayer.com
CardPlayertv.com
PRWeb
Getty Images
Wire Image
For sponsorship information contact:

Yvette McNally 323-791-9791 [email protected]
or Deshawn Kennedy 404-635-1313 ext 224 [email protected]
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50 local and national outlets covered red carpet arrivals

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Urban

May 17, 2008

600 guests on average attend each year

5% of the guests travel from other countries

40% of the guests in 2007 were returning guests

Dr. Jerry Buss

On-site Business and Brand Related Benefits

Custom lounge or bar

Second place prize presenter

Title Sponsor $50,000

On-site Business and Brand Related Benefits

PROgRaM sPOnsOR -$25,000

On-site Business and Brand Related Benefits

Marketing and Merchandising Opportunities

2 Easels with Company signage placed in the cocktail lounge area

PROgRaM sPOnsOR -$15,000

On-site Brand Related Benefits

PROgRaM sPOnsOR -$5,000

On-site Brand Related Benefits

(Photo, Online, Print, Radio, Television)

4 exclusive media outlets covered inside the event

Online (Print, Photo and Online)

For sponsorship information contact:

50 local and national outlets covered red carpet arrivals

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4 exclusive media outlets covered inside the event

50 local and national outlets covered red carpet arrivals