Scribd
Upload
228 views1 page

CompXmGuide (Summary)

Uploaded by

Jai Phookan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
228 views1 page

CompXmGuide (Summary)

Uploaded by

Jai Phookan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 1

Business Policy

CompXM: The Competency Examination

February 2009

Summary of CompXmExaminationGuide.pdf
This is an online examination involving a business simulation
similar to Capstone.
The product is a biometric sensor. There are four market
segments (Thrift, Core, Nano, Elite) and four competitors
(Andrews, Baldwin, Chester, Digby). You will individually
manage the Andrews Corporation; the other three companies
will be managed by the computer. There are no labour unions.
Some companies are spending on TQM. Your performance
will be assessed on a Balanced Scorecard.
There are four rounds of simulation, to be played in a selfpaced mode. After you finish each round, please answer the
Board Queries on the Web (www.capsim.com) and advance
yourself to the next round. You get the industry report as a
newsletter called Inquirer.
Over the 4 years, the market will expand by 59 per cent. The
price range will be the same for all the four rounds.
Customers Buying Criteria
THRIFT
Price $14-26
Reliability 14000-20000
Ideal Position
Age 3 years
Growth @ 11%

CORE
Price $20-32
Age 2 years
Reliability 16000-22000
Ideal Position
Growth @ 10%

NANO
Ideal Position
Price $28-40
Age 1 year
Reliability 18000-24000
Growth @ 14%

Going Beyond the Range

Ideal Positions at the End of Each Round


SEGMENT
THRIFT
CORE
NANO
ELITE

COORDINATES
Performance
Size
Performance
Size
Performance
Size
Performance
Size

R#0
6.5
13.5
8.6
11.4
10.5
7.5
12.5
9.5

R#1
7
13
9.4
10.6
11.3
6.4
13.6
8.7

R#2
7.5
12.5
10.2
9.8
12.1
5.3
14.7
7.9

ELITE
Age 0
Price $30-42
Ideal Position
Reliability 20000-26000
Growth @ 16%

R#3
8
12
11
9
12.9
4.2
15.8
7.1

R#4
8.5
11.5
11.8
8.2
13.7
3.1
16.9
6.3

PRICE
MTBF

Max +$1: Demand falls by 16.7%


Max +$6: Demand falls to 0
Min-1000: Demand falls by 16.7%
Min-6000: Demand falls to 0

In a sellers market, price can safely go up to $5.99


beyond the range.

PROMOTION (Max): $3M ($1.4M required to maintain 100% awareness)


SALES (Max): $3M ($3.3M required to maintain 100% accessibility)
Suggested spending on TQM: $2M on each initiative in R#1; $1M on each initiative in R#2; $1M on each
initiative in R#3

You might also like