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    Business Comm Course Outline

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    HassanRaza
    This course outline provides the structure and objectives for a Business Communication course at the University of Lahore Business School. The course aims to give students a foundation in business communication and encourage them to critically evaluate different perspectives. Over 17 weekly sessions, students will examine various types of organizational communication, learn strategies for effective speaking and listening, and explore the job application process. Key topics include the 7 Cs of communication, communication in a global context, business technology, preparing messages, and giving presentations. Students will be evaluated based on quizzes, midterm exams, a project report, class participation, and a final exam.

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    Business Comm Course Outline

    Uploaded by

    HassanRaza
    103 views3 pages
    This course outline provides the structure and objectives for a Business Communication course at the University of Lahore Business School. The course aims to give students a foundation in business communication and encourage them to critically evaluate different perspectives. Over 17 weekly sessions, students will examine various types of organizational communication, learn strategies for effective speaking and listening, and explore the job application process. Key topics include the 7 Cs of communication, communication in a global context, business technology, preparing messages, and giving presentations. Students will be evaluated based on quizzes, midterm exams, a project report, class participation, and a final exam.

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    Business communication course for mba

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    This course outline provides the structure and objectives for a Business Communication course at the University of Lahore Business School. The course aims to give students a foundation in business communication and encourage them to critically evaluate different perspectives. Over 17 weekly sessions, students will examine various types of organizational communication, learn strategies for effective speaking and listening, and explore the job application process. Key topics include the 7 Cs of communication, communication in a global context, business technology, preparing messages, and giving presentations. Students will be evaluated based on quizzes, midterm exams, a project report, class participation, and a final exam.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    103 views3 pages

    Business Comm Course Outline

    Uploaded by

    HassanRaza
    This course outline provides the structure and objectives for a Business Communication course at the University of Lahore Business School. The course aims to give students a foundation in business communication and encourage them to critically evaluate different perspectives. Over 17 weekly sessions, students will examine various types of organizational communication, learn strategies for effective speaking and listening, and explore the job application process. Key topics include the 7 Cs of communication, communication in a global context, business technology, preparing messages, and giving presentations. Students will be evaluated based on quizzes, midterm exams, a project report, class participation, and a final exam.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    UNIVERSITY OF LAHORE

    LAHORE BUSINESS SCHOOL


    BUSINESS COMMUNICATION
    FACULTY: ARSHAD HUSAIN

    email: [email protected]

    COURSE OUTLINE
    Aim & Objective: The purpose of this course outline is to provide you with a
    foundation in Business Communication. You will be encouraged to critically
    evaluate each perspective using your own judgment in personal communication
    patterns in relation to the business world. You will be guided during class
    discussions, and lectures through practical, personal and theoretical knowledge,
    and experience. All this, in the ultimate analysis, will aid you in reaching
    decisions with the aim of accomplishing profit maximization, and in the ultimate
    analysis, the competitive advantage for both you and your organization. We will
    carefully examine various types of communications in organizations including
    processes in preparing effective business messages in organizations. We will
    consider strategies for successful speaking and listening including
    the
    application process leading to interviews and the follow-up process.
    SESSIONS/WEE
    K
    1

    LECTURE OUTLINE
    INTRODUCTIONS
    FACULTY/CLASS
    OVERVIEW OF THE COURSE
    OUTLINE, TEACHING
    METOHODOLGY, GRADING PLAN.
    TOPIC FOR THE PRESENTATION
    GENERAL DISCUSSION ON THE
    COURSE
    THE IMPORTANCE AND BENEFITS
    OF EFFECTIVE COMMUNICATION

    LEARNING
    OBJECTIVES
    GETTING TO
    KNOW EACH
    OTHER IN THE
    CLASS

    CHALLENGES OF
    COMMUNICATION
    IN THE GLOBAL
    MARKET

    THE 7 Cs OF EFFECTIVE
    COMMUNICATION

    USING THE RIGHT


    LEVEL OF
    LANGUAGE

    BUSINESS COMMUNICATION AND


    THE GLOBAL CONTEXT

    BUSINESS COMMUNICATION AND

    BACKGROUND TO
    INTERCULTURAL
    COMMUNICATIONS
    INFLUENCES ON

    THE ETHICAL CONTEXT

    PERSONAL
    ETHICS
    THE IMPORTANCE
    OF EMAILS &
    OTHER
    COMMUNICATION
    TECHNOLOGIES
    PLANNING AND
    ORGANIZING THE
    MESSAGE

    BUSINESS TECHNOLOGY IN THE


    TECHNOLOGICAL WORLD

    THE PROCESS OF PREPARING


    EFFECTIVE BUSINESS MESSAGES

    8
    9

    MID TERM EXAMS


    THE APPEARANCE AND DESIGN
    OF BUSINESS MESSAGES

    10

    GOOD NEWS AND NEUTRAL


    MESSAGES

    11

    PERSUASIVE WRITTEN
    MESSAGES

    12

    SHORT AND LONG REPORTS

    13

    STRATEGIES FOR SUCCESSFUL


    SPEAKING AND LISTENING

    REDUCTION OF
    STAGE FRIGHT
    AND IMPROVING
    LISTENING SKILLS

    14

    THE JOB APPLICATION PROCESS

    15

    INTERVIEWS AND FOLLOW-UP

    SELF
    ASSESSMENT AND
    THE WRITING OF
    RESUMES
    ACTIVITIES
    DURING THE JOB
    INTERVIEW
    PROCESS

    16

    PRESENTATIONS & RESEARCH


    REPORTS
    FINAL TERM EXAM

    17

    SPECIAL TIME
    SAVING MESSAGE
    MEDIA
    PROVISION OF
    FAVORABLE
    REPLIES
    REQUESTS AND
    THE PROPER
    WRITING OF
    SALES LETTERS
    PRESENTATION OF
    REPORTS

    Recommended Books
    1. Effective Business Communications by Herta A Murphy

    Grading & Evaluation Plan


    Quizzes
    Mid Terms
    Project Report
    Presentation
    Class participation
    Final
    Total

    15 points
    30 points
    05 points
    05 points
    05 points
    40 points
    100 points

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