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Step-By-step Guide To Assignment 2 - Advertising

This document provides a step-by-step guide for an assignment on advertising. It instructs students to analyze an existing TV commercial by describing elements like camera shots, sounds, and mise-en-scene. Students are asked to define different advertising methods and the persuasive strategies of pathos, logos, and ethos. They should find print ads that exemplify each strategy. The main task is to analyze two ads, TV or print, for the same product in terms of media form, audience, institutions, and representation. Students also design their own hypothetical product and create advertising materials for it like a logo, print ad, and storyboarded TV commercial.

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957 views4 pages

Step-By-step Guide To Assignment 2 - Advertising

This document provides a step-by-step guide for an assignment on advertising. It instructs students to analyze an existing TV commercial by describing elements like camera shots, sounds, and mise-en-scene. Students are asked to define different advertising methods and the persuasive strategies of pathos, logos, and ethos. They should find print ads that exemplify each strategy. The main task is to analyze two ads, TV or print, for the same product in terms of media form, audience, institutions, and representation. Students also design their own hypothetical product and create advertising materials for it like a logo, print ad, and storyboarded TV commercial.

Uploaded by

RES Media
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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http://mrbainesmediayr10.blogspot.

co
.uk/
STEP-BY-STEP GUIDE TO ASSIGNMENT 2 - ADVERTISING:

STEP
1. Choose a TV commercial and answer the
following questions/complete the tasks:
i.

What is the product and who are the


company selling it?

Pick out 1 of each of the following. Describe it and


explain its effect:
Camera shot type
Camera angle
Camera movement
Transition/edit
ii.
iii.
What are their brand values?
iv.

Describe the use of diegetic / non-diegetic


sound how does it help persuade

Signed off
by teacher

Evaluation? What have I learned


from this step? / How will it help me
make an excellent media product?

audiences to spend their money on this


product?
v.

vi.

vii.

Mise-en-scene pick out aspects of setting,


lighting, costume, acting, props & dialogue
describe them and explain their
effectiveness.
Consider the logos and the screen graphics
describe them and explain their
effectiveness.
Add some screengrabs.
2. Make a ppt. presentation that defines and
gives picture examples ofall of the different
ways to advertise e.g. print; viral;
geurrilla etc.
3. Upload this presentation to your blog
4. The persuasive strategies used by
advertisers who want you to buy their
product can be divided into three
categories:
Pathos
Logos
Ethos
WRITE A BLOG ENTRY WITH A DEFINITION
FOR EACH
5. Use the Internet to find at least one print
advert from each of the three categories;
pathos, logos, ethos.
- Assemble the adverts in a PowerPoint

presentation, using one slide for each


category.
Annotate (label) each all adverts
explaining how they fit into the
category.

6. Upload this presentation to your blog


7. Choose a product or service and
select 1 print advert and 1 TV advert
for the same product.
Make a ppt. presentation which
analyses the 2 adverts - clearly
headed up under the sections
Media Forms
Audience
Institutions
Representation
(THIS IS THE MAIN TASK WORTH 20
MARKS OUT OF 30)

8. Think about your OWN PRODUCT OR


SERVICE create a blog post
explaining details about the product;
price per unit; target audience at
least 5 different advertising methods
you would use to promote it.
9. Annotate 2 print adverts for a similar
product.
10.
Design your own logo for the

[MAIN TASK QUESTION

Analyse two television or print


or
viral advertisements. How
effective
are they in selling their
products?

product blog it
11.
Sketch a draft print advert
(magazine ad. or poster) - or a
digitally created mock up blog it
12.
Use Photoshop (or similar) to
make the final print advert
13.
Storyboard a 30 second
commercial for your product
14.

Evaluate your productions

Please refer to the help sheets for any steps where you need further guidance and check the teacher blog
regularly for updates.

DEADLINE: February 29th 2016

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