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    Everyman Brand Archetype Kit

    Uploaded by

    Iliyana Kostova
    The Girl/Guy Next Door brand archetype represents being everyone's best friend and focusing on building community. This archetype believes in hard work and humility. They tend to resist authority figures because they understand everyone's humanity and faults. The brand helps people come together, find common ground, and relate to each other.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Everyman Brand Archetype Kit

    Uploaded by

    Iliyana Kostova
    184 views5 pages
    The Girl/Guy Next Door brand archetype represents being everyone's best friend and focusing on building community. This archetype believes in hard work and humility. They tend to resist authority figures because they understand everyone's humanity and faults. The brand helps people come together, find common ground, and relate to each other.

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    everymanbrandarchetype kit

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    The Girl/Guy Next Door brand archetype represents being everyone's best friend and focusing on building community. This archetype believes in hard work and humility. They tend to resist authority figures because they understand everyone's humanity and faults. The brand helps people come together, find common ground, and relate to each other.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    184 views5 pages

    Everyman Brand Archetype Kit

    Uploaded by

    Iliyana Kostova
    The Girl/Guy Next Door brand archetype represents being everyone's best friend and focusing on building community. This archetype believes in hard work and humility. They tend to resist authority figures because they understand everyone's humanity and faults. The brand helps people come together, find common ground, and relate to each other.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5
    At a glance
    Powered by AI
    The key takeaways are about the Girl/Guy Next Door brand archetype which focuses on building community and bringing people together through being humble and hardworking.

    The Girl/Guy Next Door brand archetype is focused on building a community and bringing people together.

    The suggested colors for the Girl/Guy Next Door brand archetype are #282828, #A38E61, #796F66, #C1C087, #EDEDED, #273A4C, #506371, #BBD0D1, #DEE1DA, #FFFFFF, #2F3952, #45D4FB, #9E9E9C, #FCEDD5, #EFEFEF. The suggested fonts are rustic cabin, blue jeans, best friends, Cabin, Abscissa, Blackyard, Delight Script, Local Brewery.

    BR A N D ARC HET Y P E

    inspiration K IT

    GIRL/GUY NEXT DOOR BRAND ARCHETYPE

    WORK

    hard
    STAY

    humble
    GIRL/GUY NEXT DOOR BRAND ARCHETYPE

    KAYEPUTNAM.COM

    INTRO
    The Girl/Guy Next Door Archetype (also called the Everyman) is everyones BFF. Your brand
    is focused on building a community. You believe in hard work and being humble.
    You tend to resist authority gures and royalty because you understand that we all have
    faults and were all human. No guy (or gal) is better than the next.
    Your brand helps us come together, nd common ground, and relate with each other.

    COLOR

    TYPOGRAPHY

    rustic cabin
    #282828

    Cabin
    #A38E61

    #796F66

    #C1C087

    #EDEDED

    blue jeans
    #273A4C

    Blackyard
    #506371

    #BBD0D1

    #DEE1DA

    #FFFFFF

    Delight Script

    best friends
    #2F3952

    Abscissa

    #45D4FB

    #9E9E9C

    #FCEDD5

    #EFEFEF

    Local Brewery

    KAYEPUTNAM.COM
    Keep in mind these are far from the ONLY ways to show up as a Everyman Brand Archetype.
    These are inspiration to get you thinking about how your decisions connect to your message.

    GIRL/GUY NEXT DOOR WORDS


    As much as how you look, how you say things shows your ideal
    clients your personality and values. Phrases and words
    that carry emotional weight will shortcut your brand past
    the logical decision-making centers of the brain to the emotional
    decision-making center of the gut. This is powerful stu.
    Use your new knowledge wisely. :)

    Fast friends

    Cooperation
    Realistic

    Straight-talking

    Club

    Humble

    Honest

    Normal

    Hard-working

    Everyday
    Community

    Relatable

    Together
    BFFs

    Supper Club
    Union

    Nuts and bolts


    KAYEPUTNAM.COM

    habit

    YOURE A GENIUS
    Hi there! My name is Kaye Putnam. Im a psychology-driven brand
    strategist who helps companies and people discover the truest
    and most impactful expression of their brand. (Really, I help you
    see yourself more clearly.)
    Heres what I believe: you are a genius. Truly. We all have talents
    and skills that we are unnaturally amazing at. (If you arent sure
    what yours is, its probably something you take for granted every
    day.) Building brands for geniuses like you is my lifes work
    because I get to have an exponential impact. When your genius is
    out in the world, you will go on to impact so many more people.
    Through my formal education and client work with over 100
    brands, Ive tweaked a tested a proven step-by-step system to
    build In Demand Brands. I use a powerful cocktail of intuition,
    timeless archetypes, and psychology to dene a brands most
    powerful message. You can learn more at kayeputnam.com or by
    listening to the In Demand Brand podcast.

    WORK 1-ON-1
    WITH ME

    -OR-

    KAYEPUTNAM.COM

    LEARN MY STEP-BY-STEP
    PROCESS

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