Media Film Treatment
Media Film Treatment
Media Film Treatment
I took into consideration the idea that viewers younger than this
age may be frightened by the violent content that will be
displayed, such as guns, but it will have a comedy element which
helps make it less serious.
The age range of 12-24 are the ages of viewers which would be
interested in this type of film, also being an appropriate rating due
to there being no overly bad language and blood visible.
The child protagonist will be about 12-15 years old which means
that my target audience will be able to relate to them, but the
older character will be about 20-25 years old, which will make the
film seem surreal as these two characters wouldn't necessarily be
seen in normal life.
Context
I would show my trailer in the cinema before films of the same
action genre. This is because it is the best my target audience will
be able to see it - Pearl &Dean's audience profile states 41% of
cinema goers are aged 15-24 years old.
I would also show it on TV, in between programmes as teasers
trailers (30 seconds) because it uses comedy and this will make it
suitable for TV audiences.
I could also show a longer teaser trailer (1min -1 min 30secs) on
YouTube. This is quite short so the audience will be able to watch
it before a YouTube video, and not skip it.
Media Concepts
Media Languages - my film trailer will be a typical action film trailer as I
will use weapons, strong characters, low key lighting, fast paced editing
and a variety of camera shots (low angle, pan, close up...)
To give it a USP, I will add a comedy element to it through the characters'
dialogue and actions, and also the weapons that one of the characters has
is super powers which adds a unique twist to the usual weapons seen in
action films e.g. guns and knives.
Institutions - Because my film trailer is for an action/comedy film, I
would create a production company name using onomatopoeic words, for
example SMASHIT STUDIOS or POW PRODUCTIONS. This would make it
sound comical and impart a fictional aspect to the trailer. For the logo
design, I would make it bold and use contrasting colours to make it stand
out and look like a superhero logo.