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    Volka Food

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    Syed Mughees Ul Hassan
    Volka Foods International pursues a successful marketing mix strategy by focusing on a variety of products. Their four Ps - product, price, promotion, and distribution - help them achieve their business goals. They offer bakery foods like biscuits and confectionary foods. Sixty percent of their marketing budget goes toward TV advertising, radio, magazines, and sponsoring concerts. Their distribution network includes 600 distributors who make their products available through warehouses and stores to reach consumers across desired markets.

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    Volka Food

    Uploaded by

    Syed Mughees Ul Hassan
    363 views4 pages
    Volka Foods International pursues a successful marketing mix strategy by focusing on a variety of products. Their four Ps - product, price, promotion, and distribution - help them achieve their business goals. They offer bakery foods like biscuits and confectionary foods. Sixty percent of their marketing budget goes toward TV advertising, radio, magazines, and sponsoring concerts. Their distribution network includes 600 distributors who make their products available through warehouses and stores to reach consumers across desired markets.

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    project report

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    Volka food

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    Volka Foods International pursues a successful marketing mix strategy by focusing on a variety of products. Their four Ps - product, price, promotion, and distribution - help them achieve their business goals. They offer bakery foods like biscuits and confectionary foods. Sixty percent of their marketing budget goes toward TV advertising, radio, magazines, and sponsoring concerts. Their distribution network includes 600 distributors who make their products available through warehouses and stores to reach consumers across desired markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    363 views4 pages

    Volka Food

    Uploaded by

    Syed Mughees Ul Hassan
    Volka Foods International pursues a successful marketing mix strategy by focusing on a variety of products. Their four Ps - product, price, promotion, and distribution - help them achieve their business goals. They offer bakery foods like biscuits and confectionary foods. Sixty percent of their marketing budget goes toward TV advertising, radio, magazines, and sponsoring concerts. Their distribution network includes 600 distributors who make their products available through warehouses and stores to reach consumers across desired markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Volka Foods International

    Strategic Marketing
    Submit to Dr. Muhammad Imran
    Hanif
    Submitted by Group No: 8

    Alfalah Institute of Banking and


    Finance
    Bagauddin Zakariya University
    Multan

    The organization marketing mix


    The volka food are pursuing a successful marketing mix strategy. They focus on the marketing of
    variegated products. This strategy always helped them to achieve their business goal. There are
    four p,s in marketing mix.

    Products
    Price
    Distribution
    Promotion

    PRODUCTTS
    There are two types of products.

    Bakery food
    confectionary food

    Bakery food, in bakery food different biscuits like Gold,Tea time


    Zeerary,Raisano,Cocodelite,Swisscake,.Volka provide healthy food.

    Twisto jelly
    Boom Boom bubbles
    Elaichi
    Chatkhari
    Pizzelo,

    PRICE
    The quality of price is very effective. In getting approval of costing and review of customer
    requirement prices are quoted to customer confirmation .If customer conform is the price offered
    the sale contract is issued to customer with complete price quality delivery payments terms.
    Volka is competively priced to its major competitors, offering a better tasting products a
    competitive products.

    PROMOTION
    60 percent of the marketing funds are spent on advertising primarily t.v advertising with radio ,
    Magizens,sign boards and supporting concert sponsorship.

    DISTRIBUTION
    Distribution are the institutions through which availability of products is possible. Volka have
    6oo distributer. Important thing is that they must integrated into total marketing mix because of
    money and time required to set up efficient channel .The main procedure is that first it go to ware
    houses then distributor then consumer. Company should follow the creation of three control.

    Market
    Consumer

    Coverage

    That is constant with the desired level of consumer service.


    Export is directly, Central Asian countries
    Indirectly USA, UAE

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