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Mobile TV

The document discusses mobile TV and how it is impacted by new technologies and user behaviors. It covers different definitions of mobile TV, examples from Japan, the rise of user-generated content, and how semantic web technologies could enable new intelligent features for mobile TV.

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BCmoney
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38 views19 pages

Mobile TV

The document discusses mobile TV and how it is impacted by new technologies and user behaviors. It covers different definitions of mobile TV, examples from Japan, the rise of user-generated content, and how semantic web technologies could enable new intelligent features for mobile TV.

Uploaded by

BCmoney
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mobile TV

Bryan Copeland

IUJ Platform 07 The Impact of Mobile Technologies

on Markets and Societies

(Supervised by Dr. Philip Sugai, Associate Dean - GSIM)

WhatisMobileTV?

No one has really answered this question.

TV Shows Downloaded from P2P (BitTorrent)

iPods (40GB of data, video playback), iTube?

Content on a server accessed remotely (YouTube)

Pre-recorded Programs on DVR

Screen displaying TV signal on a Bus or Train

Ad-space or Billboard on a truck

RFID-controlled Displays

MobileTV Definition

TV -

Mobile -

Any telecommunication system used for broadcasting


and receiving moving pictures and sound over a distance
An object having the ability of motion, but not
necessarily being in motion.

Mobility can be summarized by 2 qualities:

portability
variability

Mobile TV?

Any television signal transmitted to a portable


device (possibly, but not necessarily while on the go).

JapansMobileTVBusinessModel
OneSeg (Broadcast via terrestrial)

Theirs is the most secure link in the


Content Aggregators will be any relevant value chain of OneSeg content
technologies formed to enable the Content
distribution most of the risks related to
Broadcasters
have thedo
most
Providers to offer the features
and OneSeg
not pressure
apply to them as they
of
all,
despite
the
fact
that
they
have
functionality for viewing content on this
simply continue
to improve
handsets,
less to lose than
Carriers.
Their
platform
adding features & functionality
must
remain
competitive
(i.e. Media-streaming service,programs
Media-player)
closely
tied
to consumer demand
in an age of user-generated content.
Content Providers will be any subsidiary
group other than the users, who
collectively push content onto the
platform (i.e. Content Creator, People,
Fan Group, Company)

They stand to gain/lose the most from


OneSeg. How does it afffect/redefine
their core business?
I believe they should reward content
providers greatly, as per MyNews model

Relevant Content & Advertisements

Content
Aggregator

Content
Provider
The appeal of their products to

4
3

8
The effectiveness of
their ads determines
their Their
value-exchange
customer service and

consumer/viewer determines
their value-exchange

Advertiser

Broadcaster

Handsets
Manufacturers

sales capacity will decide


their success in exchanging
value w/ users

Retailer
Content Flow
Money Flow

Advertising
Agency

Mobile Carriers
Their ability to create, exchange,
and utilize the information
available through the OneSeg
network will determine their
status
(and possibly level of rewards)
within the network

EndAd-linker
Useris just a touch-point
that helps to route the ad for the
ad agency + advertiser, the
retailer might be able to
exert some control as well
depending on stock, sales, etc

Interacts with Ad linker

BridgingtheGapBetween
Broadcasters&Viewers

Profit-sharing to reward users uploading the most


popular web content (featured)

Could be based on a number of metrics; from


traffic, to user rating, to number of forwards

Would encourage both submission & sharing of


content; Network Externality

Increases data traffic

(> revenues for carrier in non-flat plan)

Web2.0 UserGeneratedRevolution

User-generated content If they build it, they will come

Non-traditional entertainment content broadcasters:

(designed to share user-generated content, also used for copyrighted)


(act like video-only search engines for entire web)
(mostly for Social Networking, but built on video/image sharing)
(Social Networking, image sharing, experimental blog, vod & podcasts)
(Social Networking & Image-Sharing respectively)
(Interactive user content, games, flash videos & shorts)

Traditional Content providers:


Television Broadcasters

Movie Studios

Internet TV & Video-on-Demand


PPV

Subscription

Fee

Ads

Ad-free

Free

Web2.0 MashupsGoMobile

Mashup merging information from multiple sources

Wikis are in many way the original mash-up


Make content available in standard wiki format, can talk to other wikis
Wikipedia increasingly accessible via mobile

HousingMaps = GoogleEarth + Craigs List

FlickerMaps = TeleAtlas + Flickr

Amazon

DVDAficionado = IMDB + Amazon


musicovery = Podcasts + Amazon

Perpetual Beta release crap; continually improve/update


based on real, observed consumer needs

How Do We Sort All This Data?

WorldDoesntAlwaysAgree

Tags are just the beginning

Web3.0 DefiningtheDisorder

What the web was originally meant to be


WWW = Web of information

Metadata

Data about data


Can be understood by machines

Web of Metadata = Semantic Web


Examples:

(Product ratings & recommendations engine)

(Music-finding & recognition service)

(XMLTV powered EPG with ratings system)

Semantic Web

Semantic Web is happening already, as we upload


content, information, ideas
We Become the Web

To understand concepts, we (humans) need:


language

(a formal way to communicate concepts in visual cues, writing, or speech)

meaning

(widely accepted definition of language symbols, or unique approximation)

order

(sequential, alphabetic, reverse-chronological, categories)

Web 2.0

Web 3.0

A Basic Mobile TV Ontology

SemanticWebforMobileTV

Purposes

Intelligent Program Recommendations

Smart Advertising

Collaborative Filtering
Comprehensive Parental Controls

Product Placements
Ad Relevancy

Integrated Contextual Search

Search-Result Relevancy
Agent-based (automated) search & retrieval

Proposal

Mobile community needs to work together


towards a commonly accepted software
standard

A matter of standards:

Open Source standard each company provides its own unique,

value-added services atop free software

De Facto standard one major company champions software

Hybridization of standards one company develops / releases


to public for improvements, sells a non-public version also

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