3) Lieby - 145 - ILRW

RFID Deployment
1. DECATHLON presentation
2. RFID Project
3. Result of the project
4. Best practices
AGENDA
1.DECATHLON presentation
2.RFID Project
3.Result of the project
4.Best practices
Our Fields
Purpose
&
Values
A whole industry chain network of companies

dedicated to mass sports market, covering design,
R&D, production, brand, logistics and retail of sport
products
Our Values
Vitality
Responsibility
Innovation is the gene of Decathlon

Innovation of Decathlon belongs to the public and is
user-oriented.
Every teammate can be a participant in Innovation
research and development.
Innovation is inspired by listening to the real needs of
users, and by ideas coming from sports.
Every day, we are creating our sports career.
Research &
Design
Center
530
engineers
50 R&D
research
teammates
themes related to
Somatic Science
40
new
patents in
2014
France's second
largest R&D Center
brings together
experts and
professionals:
engineer, laboratory
manager and
innovation director.
Passion Brands
Decathlon currently has 20 owned
Passion Brands which are classified
according to different sports
Brand Center
LILLE
A base camp for each

brand, as close as
possible to users
Tribord
brand center
for water
sports
DOMYOS
INESIS
B'TWIN
KIPSTA
SALLANCHES
CESTAS
CAPERLAN
SOLOGNAC
HENDAYE
TRIBORD
NABAIJI
QUECHUA
WED'ZE
SIMOND
43,000
containers
are exported
every year
45
Global
Logistics
warehouses
868
millions
products
5500
teammates
13,000 teammates
are recruited per year
worldwide.
100
nationalities
350
different jobs
Human
Human
Resour
ces
70,000
teammates
complete management training system
35000 types of
80+
sports
All
Sports
under
One
Roof
Free sports
playground
products
Account for over
85% owned brand
products
Innovation
products make
sports easier.
Experienceoriented and selfservice shopping
pattern
A business area of
1500-12000 square meters
Providing different sports
equipments for all sports
enthusiasts, from the
beginner to the professional,
from First-Price products to
top-of-the-range products.
Service
Satisfied
or
Satisfied
Omni-channel sales guarantee the same
network and service
Teams of sports enthusiasts are ready to
assist you at any time
Convenient return & change service
Product Trial
Repair and maintenance for sports
equipment
Workshop
Membership card, sports gift card
Global Decathlon
Store Distribution
and Turnover
By December 31st., 2015, Decathlon has more

than 1000 stores in 22 countries and regions.
9.2
30.5%
France
288
69.5%
Others
166
128
116
2015 global turnover

(billion/euros)
44
37 27
France
China
Spain
Italy
Poland
Portugal
Russia
Germany
Bulgari
Belgium
Morocco
India
Sweden
Brazil
Croatia
England
Thailand
Hungary
Romania
Turkey
Czech
Netherl
15
17 18
24 19 37 25 31
AGENDA
2.RFID Project
4.Best practices
Project sense
Project phases
Pilot 1 store & 1

Warehouse
30 stores & 20
warehouses
France
Worldwide
Technical
tests
Pilot 9 stores & 9

warehouses
France
Europe
2009
2010
2011
July 2013
June 2014
Source tagging
Stores
equipment
June 2013
January 2014
RFID used in
GO
shareholders
Logistic tagging
800 stores in 17
countries
2012
2013
Warehouse equipment
2014
KPI measurment
ROI calculation
Change
Management
Training
2015
2016
Tagging phases
2010
Technical tests
2011-2012
9 Pilots
From mid 2014

Go Live
Logistic tagging (mainly Other Brand Products)
90%
of
tagged
models
Source tagging (mainly Internal Products)
Type of RFID tags
STICKERS/
HANDTAGS
(40%)
POCKET TAG
(60%)
Pack, Shoes,
Textile, Backpack,
RFID on supply chain
Factory
Labeling control
Quality control
Shipment of goods
Warehouse
Goods reception
Inventory
Shipment of goods
Picking
Store
Inventory
Cashing
Security
Digital experience
Processes in Stores
RFID stock Control

=> Embisphere
RFID cashing
=> Embisphere
RFID Security
=> Nedap, CheckPoint
Processes in warehouses
RFID for Quality Control
Embisphere
RFID for Inventory

Embisphere
RFID on sorter
Embisphere
RFID for Picking

Embisphere
AGENDA
2.RFID Project
4.Best practices
Promises and results
Increase product availability on shelves

Increase margin
Cost = 0 on external inventory
Increase efficiency on POS
Decrease shrinkage
OK
OK
OK
OK
OK
AGENDA
2.RFID Project
4.Best practices
6. Best practices and risks
Best Practices
Global project push by top management
Define short term (and long term) ROI
Measure KPI during all phases
Technical and functional validation made by user
Follow EPC standard (EPC GEN2)
Be proactive on impact on privacy and health
Risks
Copy/paste Decathlon Project
Under estimate impact on IT System
Consider deployment as the end of the project. Deployment

is the starting line!

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RFID Deployment

A whole industry chain network of companies

Innovation is the gene of Decathlon

A base camp for each

By December 31st., 2015, Decathlon has more

2015 global turnover

Pilot 1 store & 1

Pilot 9 stores & 9

From mid 2014

Logistic tagging (mainly Other Brand Products)

Source tagging (mainly Internal Products)

Type of RFID tags

RFID on supply chain

RFID stock Control

RFID for Inventory

RFID for Picking

Promises and results

Increase product availability on shelves

6. Best practices and risks

Global project push by top management

Define short term (and long term) ROI

Measure KPI during all phases

Technical and functional validation made by user

Follow EPC standard (EPC GEN2)

Be proactive on impact on privacy and health

Copy/paste Decathlon Project

Under estimate impact on IT System

Consider deployment as the end of the project. Deployment

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