Mission Statement Analysis: Customers
Mission Statement Analysis: Customers
Mission Statement Analysis: Customers
Customers
Markets
1
Managerial Policy Report, MBA-IV report, submitted to Dr. Mahnaz Fatima (page 1-2)
1
The mission statement reveals that the bank is providing its
services in only Pakistan even though it is also operating in
other countries including Sri Lanka, Bangladesh, Bahrain,
China and United Kingdom. This not only provides incorrect
information to the readers but also shows how narrowly
focused the company really is.
Te c h n o l o g y
Philosophy
Self concept
2
Concern for public image
a nd to be the
best place to wo r k”
3
PART I
HI S TO RY OF T H E B AN K I N G S E C TO R 1
1940s
Prior to partition in 1947, branches of British banks dominated
banking in Pakistan. The first domestic banking institutions
emerged in the 1940s, immediately preceding or shortly after
Pakistan’s independence from Britain. These institutions include
Australasia Bank (today: Allied Bank Ltd. or ABL), Habib Bank
(HBL), Muslim Commercial Bank (MCB), and the National Bank of
Pakistan (NBP). Except for the NBP which was wholly government-
owned, prominent merchant families established the other three
banks.
1948
The SBP or State Bank of Pakistan (the central bank) was formed
after Partition. It assumed the supervisory and monetary policy
powers of the State Bank of India.
1955
1
Banking Sector Report, June 1998 by ABN AMRO N.V. (pages 2-3) & ING BARINGS, Pakistan
Research, June 1997 (pages 37-38)
4
The Government issued the State Bank Ordinance, explaining the
functions of the state bank in the emerging Pakistan.
1959
United Bank Limited (UBL) formed.
1960/70s
1960-65: During the second five-year plan (1960-65), the SBP
opened six new offices. The number of other bank branches
increased from 430 to 1,591 over the period. Total deposits
increased from Rs2,943mn to Rs6,883mn, while total advances
increased to
Rs5,759mn from Rs1,458mn. During the period, comprehensive
banking laws were formulated.
1965-70: During the third five year plan (1965-70), the total number
of bank branches increased to 3,133, with a 91% increase in deposits
and a 64% growth in advances.
1974
The government of Zulfiqar Ali Bhutto nationalized all domestic
commercial banks. The Pakistan Banking Council (PBC) was
established, which assumed the role of a bank holding company but
with limited supervisory powers. However, PBC was dissolved
in1997, leaving the SBP as the sole regulatory authority for banks
and financial institutions in Pakistan (leasing companies and
5
modarabas are now regulated by the Corporate Law Authority).
Nationalization of the banking sector led to significant government
interference and resulted in directed lending to pet projects. The
branch network of the NCBs also proliferated in an effort to provide
banking services to all regions/territories of the country, often with
disregard to the viability or feasibility of such expansions.
1991-92
1991: After the opening up of the economy, the Sharif Government
introduced the second set of banking sector reforms.
Deregulation of the financial sector and capital markets led to
mushrooming growth of banking companies in the private sector.
Several big industrial groups set up their own banks, which to date
remain relatively small compared to the NCBs and other larger
foreign banks.
1995
The SBP canceled the privatization of United Bank, which was
bought by a Saudi based group.
1996
The Privatization Commission called for bids for the privatization
of HBL.
6
1996
Financial sector reforms were introduced by the caretaker
government of Meraj Khalid.
1997
Nawaz Sharif took steps to implement banking sector reforms.
ST R U CT U R E O F T HE BA N KI NG S E CTO R I N PA K I STAN 1
1
Banking Sector Report, June 1998 by ABN AMRO N.V. (page 1)
7
Commercial Banks, which include nationalized, foreign and private
banks; and Non-Banking Financial Institutions (NBFIs) which
include Development Finance Institutions (DFIs), Investment Banks,
leasing companies, modarabas, and housing finance companies.
8
Specialised Commercial
Banks Banks
B A NK I N G S E C T O R R EF O RM S I N P AK IS T A N 1
These reforms were ineffective and short lived since even before
they were fully implemented, the then Bhutto Government issued
the 1974 Nationalisation Act. This act was implemented to widen
the dispersion of credit and increase its availability to the
agricultural sector.
1
Banking Sector Report, June 1998 by ABN AMRO N.V. (pages 4, 5 & 6)
& ING BARINGS, Pakistan Research, June 1997 (pages 39, 40, 41)
9
With the replacement of professional bankers with GoP
appointees, the banks quickly lost their growth momentum
following nationalisation. Although the GoP was able to
extensively expand its branch network of public sector banks
during the early 1980s, this expansion was economically unviable
leading to declining profits for the banks. Over the same period
the banks inexperienced management contributed to an increase in
poor credit expansion and non-performing assets. The limited
regulatory authority of the SBP during the period led to a lack of
disclosure of the banking sectors poor performance.
10
These reforms failed to boost the banking sector significantly due
to various factors. The factors included unstable macroeconomic
conditions, financially poor state of public sector banks and the
notorious yellow cab scheme. The reforms were further
undermined by the restricted freedom of nationalised commercial
banks and the limited power of the SBP that prevented it from
successfully implementing its prudential regulations.
11
• The SBP has also been granted the authority to strictly monitor
the limits set by the Board for borrowing by federal and
provisional governments.
• The SBP will be the only regulatory body (the Pakistan Banking
Council has been abolished).
12
• An Ordinance has been passed for establishing a Resolution Trust
Corporation of Pakistan (RTCP) as a temporary entity to
acquire the infected portfolios of NCBs and DFIs. This is
similar to the trust funds established in the 1980s to bail out
the American Savings and Loans. However, the exact modus
operandi of RTCP's operation has not been finalised as yet.
13
L A RG E CO M M E R C I A L BANKS ( NC B s AND
D E N A T I O N A L I Z E D B A NK S ) 1
1
Banking Sector Report, June 1998 by ABN AMRO N.V. (pages 9 -10)
& ING BARINGS, Pakistan Research, June 1997 (pages 2 & 35)
14
Deposits by banks
Advances by banks
Foreign
banks
25%
NCBs
50%
Private
sector
banks
25%
Foreign
banks
24%
NCBs
52% Private
Sector
Banks
24%
15
as heads of these institutions. Positive changes that the new
management has implemented involve:
Denationalized Banks
ABL, MCB and Habib Credit and Exchange Bank Ltd. (HCEBL)
are the first 3 banks to be denationalized.
Of the 3 banks, only MCB is listed. Both MCB and Allied have
shown a strong performance since privatization. From 1995-97
MCBs advances and deposits have increased at a CAGR of 22%.
However, these banks have also inherited many problems.
16
MCB was left with a Rs5bn bad debt portfolio (20% of outstanding
advances in1991). In 1996 MCB put aside Rs1.81bn to account for
the shortfall in loan loss provisions. Apparently, MCB had also
decided to shut down unprofitable branches to cut costs.
F O R E IG N B A N K S 1
17
international branch network and access to low cost funds LCBs will
be in a position to compete directly with FBs. Although, pending
WTO legislation could ease restrictions on FBs operating in
Pakistan.
P R I VA T E S E C TO R B A N K S 1
Allied Bank Limited (ABL), MCB and Habib Credit and Exchange
Bank Ltd. (HCEBL) are the first 3 banks to be denationalised, where
as, as a result of the Sharif government laying more emphasis on the
creation and strengthening of the private sector, new privately
owned banks emerged such as Askari Commercial Bank, Soneri
Bank, Prime Bank, Union Bank, Bank Al-Habib, Bolan Bank,
Mehran Bank, Platinum commercial Bank, Schon Bank and
Metropolitan Bank.
These banks are small in structure and assets and deal largely with a
very selective market segment, where these have been successful and
account for about 22% of the profitability of the entire sector.
Privatised Banks
1
ING BARINGS, Pakistan Research, June 1997 (pages 2 & 35)
18
MUSLIM COMMERCIAL BANK
1
ABL, Annual Statement 1995.
19
PART II
LI F E C Y CL E O F M CB 1
Entrepreneurial Stage
Prior to partition in 1947, branches of British banks dominated
banking in Pakistan. The first domestic banking institutions
emerged in the 1940s, immediately proceeding and shortly after
Pakistan’s independence from Britain. Except for the NBP, which
was wholly government-owned, prominent merchant families
established the other three banks. The State Bank of Pakistan (the
central bank) was formed after Partition in 1948 and it assumed the
supervisory and monetary policy powers of the State Bank of India.
In 1955 the Government issued the State Bank Ordinance, explaining
the functions of the state bank in the emerging Pakistan2.
Muslim Commercial Bank Ltd. the third largest commercial bank and
the largest private sector bank in Pakistan, was incorporated on 9th
July 1947 in Calcutta. Following the partition of the Indian
Subcontinent, the head office of the bank was initially transferred to
Dhaka, before shifting to Karachi in 1956. The Adamjee Group was
the major sponsor of the bank. MCB soon earned a reputation of a
solid and conservative financial institution.
1
Managerial Policy Report (pages 3-10) & MCB Annual Statements, Chairman’s Report (1991-97)
2
ING BARINGS, Pakistan Research, June 1997 (page 42)
20
Collectivity Stage
During the 1960s, in Ayub era, greater emphasis was laid on massive
industrialisation. Medium and long term industries were set up,
which obviously required major financing. As a result the existing
banking sector got a boost and more banks were involved in
industrial financing. In this period MCB got prominence and
emerged as a major advancer of the industrial sector.
Major focus was on growth policies at that point in time as the
economy was facing a resurgence and growth prospects were bright.
Still in its early years, and because of a narrow reserve base, the
innovation process did not get the desired attention it deserved,
although schemes that were radical at that time were launched to
attract more corporate and consumer clients. Recently the trends
have been gained prominence and more emphasis has been on these
innovative processes.
Group sense developed at that point in time, has formed the core
values of the bank which can be seen today in its cultural values and
working norms.
21
Along with other banks, MCB was nationalised in January 1974 and
in June of that year Premium Bank Limited, was merged into MCB.
During this period the quality of the Bank’s loan portfolio
deteriorated. However, principally on account of its sound systems
and credit policies the amount of bad bank loans accumulated by
MCB was much lower relative to some of the other public sector
banks.1
1
ING BARINGS, Pakistan Research, June 1997 (page 90)
22
public, which was heavily oversubscribed (5.5 times) despite
carrying a premium of Rs.46.15. In December 1992, the National
Group acquired an additional 24% of the shares of MCB at the same
initial acquisition price. Since privatisation, MCB has achieved a
compounded annual growth of 23% in deposits and advances.
1
Business Recorder, August 17, 1998.
2
MCB Annual Statement, 1997.
23
Capital adequacy ratios during Mr. Lawai’s time declined initially
but then improved later on as can be seen in the ratio analysis
section of this report. Part VII, i.e. the ratio analysis section also
shows that the profitability also improved during Mr. Lawai’s time.
C h a n g e o f M a n a g e m e n t - M i a n M a n s h a Ta k e s O v e r
On 21 January 1997, after the new management headed by Mian
Mohammed Mansha took over in late 1996, the caretaker government
promulgated 3 Ordinances that were later legislated by the
Parliament. This legislation relates to the Bank Nationalisation Act
1974, Banking Companies Ordinance 1962 and State Bank of
Pakistan Act 1956. After implementation of these reforms the SBP
was given singular authority to formulate and monitor monetary and
credit policies in line with recommendations of the Monetary and
Fiscal Policies Co-ordination Board. The Board of SBP was given
authority to approve the credit requirements of the private sector.
The SBP was made the only regulatory body of financial
institutions(the Pakistan Banking Council was abolished). The SBP
was empowered to nominate the President and Board of Directors of
nationalised banks. All private banks were also required to seek
approval from the SBP with regards to nomination of their Chief
Executives. The federal government was stripped of its powers to
issue instructions to banks.
1
Ratio Analysis, ‘Part VII’
24
After the above ordinance the banks have been asked by the SBP to
improve their capitalisation in order to improve their Tier 1 Capital
Adequacy Ratio to the internationally accepted 8%. However, no
specific deadline was given for this purpose. The SBP has also
almost completely overhauled the disclosure laws in Pakistan.
Starting 31 December 1997, all banks were required to provide
detailed information about their assets and liabilities such as:
sectoral allocation of advances, maturity profile of both assets and
liabilities, details of NPLs and the reserves held against them,
foreign currency exposure, and asset structure. These new
disclosure laws will significantly enhance the transparency of
banks’ operations and improve the analysis of banking companies.
The new President and chairman has hired professionals at the top
management level of the organisation to inject new ideas and
professional management practices in the organisation. Along with
new people, new departments have also been established. Consumer
Banking Group has been established for product development and
centralised marketing of the bank. Strategic Management and
Business Process Reengineering Department has been established to
revamp different processes carried out in various departments of the
bank. The department has developed strategic management process
for the organisation in addition to the mission statement and vision
25
statement for the bank. It has now started pushing these ideas down
in the organisation.
O P E R AT I O N S 1
26
Consumer Banking
Travellers Cheques
Travellers cheques services were started in 1993 under Hussein
Lawai’s management. MCB has the market leadership in this area
with a share of over 85% in market followed by HBL 8%, NBP 4%
and ABL 2.5%. In the initial stages, the department faced the
difficulty in quick verification of the cheques, however now they
have televerification system, which has links with all the branches,
and keeps updated information about the clients.
27
problem faced by this department is of communication. Due to poor
communication system the data processing takes almost one month
which considerably delays the process of analysis and
implementation of corrective action. As a result of which, several
other departments which have to rely on BDMB can not successfully
formulate their strategies.
28
Treasury and Accounting Division
Treasury and Accounting Division has 1) Treasury & Fund
Management Department, 2) Central Accounting Department and
3) Foreign Trade & Exchange Operations Department.
Treasury & Fund Management Department is responsible for
managing short-term surplus or deficit of the funding requirements.
It can not play its role effectively at MCB since it cannot get timely
information regarding the total liabilities and assets of the bank.
Central Accounting Department is responsible for managing
accounting records submitted by different departments and
divisions.
FT&EO Department controls all the foreign trade related
transactions including opening of L/Cs (Letters of Credit) and
guarantees, and management of remittances. The activity in this
department has subsided significantly since Pakistan carried out the
nuclear explosion.
29
MCB ACCOUNTS 1
P a k R u p e e C u r r e n t Ac c ou n t
1
CONSUMER PERCEPTION SURVEY, ‘Marketing of Financial Services’ report, presented to
Mr. Farrukh Hassan (Marketing Research Course), (pages 6-7) also
MCB Annual Statement 1991 & MCB Product Brochures
30
In addition, you have access to a countrywide ATM network
convenient cash accessibility 24 hours a day. The facility also
provides one with unlimited daily transactions with a limit on
maximum withdrawal amount through the ATM machines.
P a k Ru p e e S a v i n g s A c c ou n t
MCB’s Pak Rupee Savings Account offers attractive returns on
Pak Rupee investment.
P a k Ru p e e T e r m D e p o s i t s
MCB Pak Rupee Term Deposit gives a higher rate of return.
Choice of 1 month, 3 months, 6 months, 1 year, 2 years, 3
years, 4 years and 5 year term deposits.
Kh u sh a l i B a c h a t A c c o u n t
A Rupee savings account is one of Muslim Commercial Bank’s
most popular products. Due to the low initial deposit, the
account can be opened by people from all walks of life and still
avail the facility of daily product profit calculation.
31
• One can open your account at any of 1,200 branches nation-
wide
SAVING 365
Saving Account with Current Account Facilities
M C B Ru p e e M a x i m i z e r A c c o u n t
A latest PLS Savings Account specially made to help MCB
Foreign Currency Account holders to convert their account into
Pak Rupees. It gives individuals, businessmen and
corporations the chance to earn a high rate of return on their
deposits in Pak Rupees.
32
• No restriction on initial deposit
33
MCB PR ODUCT S 1
M C B Ru p e e T r a v e l l e r Ch e qu e
Muslim Commercial Bank Limited has been at the forefront of
providing it’s customers with new and innovative products and
financial instruments that are safe, secure and profitable.
34
• Valid Until Used – No expiry date
Master Card
Since the beginning of time, people have tried to find more
convenient ways to pay, from gold to paper money and checks.
Today, money is moving away from distinct hard currencies and
towards universal payment products that transcend national
borders, time zones, and, with the Internet, even physical
space.
35
• Photo security – The first bank in Pakistan to introduce the
enhanced feature of your photograph on the card limiting
fraud in case of card loss
M C B C a p i t a l G r o w t h C e r t i f i c at e s
It provide one an excellent opportunity to double savings.
Investing in a Capital Growth Certificate can double deposit
amount in five years.
36
T h e L a rg e s t A T M N e t w o r k I n P a ki s t a n
The largest ATM network supported by the largest private bank
in Pakistan offers over 70 ATMs in five major cities. ATMs are
located at safe locations in high traffic areas at the branch
premises, and two off-site ATMs are located at the Karachi and
Lahore airports.
Muslim Commercial Bank is committed to provide its customer
transaction ease, flexibility and convenient banking.
PART III
37
MEGA ENVIRONMENT
E c o n o m i c En v i r o n m e n t 1
Π
Monetary Policy
After the financial sector reforms imposed by the IMF, the monetary
policy has been totally handed over to State Bank of Pakistan (SBP).
SBP has tried to follow a tight monetary policy but excessive
government borrowing in the past has thwarted SBP efforts to
reduce or at least control inflation. But according to latest SBP
figures CPI has increased by 6.9% during the period of July-August,
98 while during same period last year CPI moved up by 11.2%.
Perceived Problems
In the wake of the uncertain and ambiguous economic environment
of the country, MCB has adapted the policy of reactive change,
where only perceived problems, threats, and opportunities warrant a
response from the management. A perceived problem in the existing
scenario is that of the severe liquidity crunch the financial markets
are facing these days. Even at MCB, about Rs.12 bln are lying idle
and being advanced out as low as at 0.25%. To deal with this
problem, the management has decided to mobilise the currency so
that this idle money could be used to bring in more funds.
One step taken is that some of this money has been allocated to the
opening of around 60 new branches in the rural sector as it has been
identified as a major revenue generating sector. Also, since already
MCB boasts of being the pioneer in computerizing its rural
branches, these new branches would also require a computerized
network. Also, all the furniture and the fresh hirings would have
1Π
Managerial Policy Report, MBA-IV report, submitted to Dr. Mahnaz Fatima (pages 3-6)
38
their own costs associated as well. So, most of the liquid money is
going into this plan.
Perceived Threats
A current major threat is posed by the post-blast scenario along with
the unsafe and uncertain environment of Karachi, Pakistan’s largest
city and its financial headquarter. Due to this most of the potential
investors are driven off. Already Pakistan has a rating of ‘-C’ in
investor preference. This has meant a reduced economic activity
phase in the country. For this threat SCB is striving to achieve cost
leadership by reducing expenses at various lesser productive
branches. Also major irregularities were detected in the medical
expenses figures, which were curtailed from Rs.5 mln to Rs.2 mln.
All these steps would and are enabling SCB to stay competitive in
this ferociously competitive scenario. Lack of foreign investment
has given SCB the opportunity to look more closely into the
prospects of import and export activities. Already, MCB exports
pharmaceutical, surgical and textile goods. Currently SCB is looking
into the prospects of expanding further in the surgical and textile
sectors while also stepping into the sports goods field. In this
regard talks are being held with the related EPB personnel. Results
on these would be seen within the next two years with increased
mark-up figures.
Other potential threats include the emergence of more private sector
and foreign banks as competitors. Already Citibank Visa and ANZ
Grindlays Master Card are major competitors of the MCB Diner’s
Club and MCB Master Card. For this purpose, SCB is adapting the
policy of internal scrutiny first and then bringing in more clients.
Also, the threat of the worsened law and order situation in the city
poses a threat to the bank’s own operations at various strategic
localities in the city.
39
E c o n o m i c S c e n a r i o A f t e r Th e Nu cl e a r O p t i on 1
Disintermediation
At the time of atomic explosion on May 28, 1998 there were USD
11.8 billion worth of private sector deposits in the financial sector.
After the government announced the freeze on FC accounts
approximately USD 3.2 billion deposits have been converted into
rupee accounts. The conversion at the rate of Rs. 46/ dollar has
created Rs. 147.2 Billion worth of new rupee deposits 3. However,
1
Managerial Policy Report, MBA-IV report, submitted to Dr. Mahnaz Fatima (pages 11-13)
2
DAWN, October 14, 1998.
3
DAWN, September 17, 1998.
40
the actual increase in rupee deposits is minimal. This has resulted in
contraction in the deposit size of the financial sector.
Disinflation
Due to economic slow down the rates of inflation is going down.
Consumer price index has shown an increase of 6.8% during July-
August 1998 on year-on-year basis. This rate was 11.2% last year 1.
The decline in the rate of inflation has been a minimal decline of
0.84% in nominal interest rates causing real interest rates to go up.
The rise in real interest rates can cause undermining of the value of
the collateral for the loans. It also increases the probability of
default by the creditors.
Non Performing Loans
It is estimated that a total of Rs. 216 billion of deposits of the
financial sector are bad debts out of which the Nationalised
Commercial Banks (NCBs) have Rs. 85.2 Billion. worth of bad
debts. This is almost 20% of the total deposits of the banking
sector. The high proportion of bad debts in the loan portfolio of the
banking industry depicts poor quality of assets and can adversely
affect the future earnings of the industry.
Monetary Policy
After the financial sector reforms imposed by the IMF, the monetary
policy has been totally handed over to State Bank of Pakistan (SBP).
SBP has tried to follow a tight monetary policy but excessive
government borrowing in the past has thwarted SBP efforts to
reduce or at least control inflation. But according to latest SBP
figures CPI has increased by 6.9% during the period of July-August
‘98 while during same period last year CPI moved up by 11.2%.
Also SBP lowered the Statutory Liquidity Requirement (SLR) from
18% to 15% after the nuclear blasts to accommodate the conversion
1
DAWN, October 2, 1998.
41
and liquidation of frozen foreign exchange accounts, but now its
back to 18%.1
Freezing of Foreign Currency Accounts
SBP declared the Statutory Liquidity Requirement (SLR) from 18 to
15% after the nuclear blasts to accommodate the conversion and
liquidation of frozen foreign exchange accounts, but now its reduced
it back to 18%.
Also, after the nuclear explosion the SBP ran into a frenzy by
issuing different regulations almost every day. This created a
serious problem in the day to day operations of the bank and the
overall efficiency suffered. This situation is being dealt as an
opportunity problem. To convert it into a favourable situation
MCB is launching schemes such as MCB Rupee Maximizer, MCB
Instant Finance, and MCB Savings Instant. This is to encourage the
masses to save their unutilized funds where they can be mobilized to
drive the economy out of its financial crunch.
S o c i al An d C u l t u r a l E n v i r on m en t 2
Inherited Problems
Pakistan has one of the lowest literacy rates in the world. Only 37%
of the total population can read or write their own names. The high
level of illiteracy has hampered proper documentation of all
economic activities. Loose monitoring of laws has enabled a lot of
people to not report their economic activities properly.
Consequently, a huge portion of economic is undocumented. Along
with this, Pakistan has failed to develop a culture of savings. The
official savings rate has been hovering between 13 to 15 percent.
1
DAWN, October 2, 1998.
2
Managerial Policy Report, MBA-IV report, submitted to Dr. Mahnaz Fatima (page 5-6)
42
Low saving rates coupled with high level of informal economy
makes our economy an unbanked economy compared to other
countries. This can be tipped as a great opportunity problem for
banks to capitalise upon. Banking industry can increase its efforts to
create awareness among people about the usefulness and the
advantages of the banking services and so, can increase their
customer base along with finding ways to grow sustainably. The
government also has to expedite its efforts to increase the level of
documentation in the economy.
Probable Solutions
In the current situation when, the deposit growth efforts of the
industry has seriously been hampered by the changes in the political
environment, the banks can change their focus to increasing the
number of services and creating awareness about them. The
emphasis must be on strengthening customer loyalty, and as
especially in our culture where people prefer long term relationships
this step can greatly increase one’s customer base.
At the SCB, this has been identified as a major opportunity and our
strength already lies in our strong customer relations. For this
purpose, newer schemes with emphasis on customer satisfaction
must be launched as in our society usually more customers come in
by ‘word of mouth’. So a satisfied customer largely means more
customers. For example, banks can make increased efforts to create
awareness about credit cards and Rupee Travellers Cheques, which
have a great potential to grow.
43
is adopting a changed policy from the past. Women and other
minority groups are coming up the ladder of the heiarchy.
Another weakness prevalent in the bank’s operations is largely a
legacy inherited from the pre-privatization era, i.e. over-staffing.
Even at present, we can clearly identify this as a major reason for
the increased inefficiencies of most of the sick units being run by
the government. In this regard, SCB is adapting the policy of
retrenchment and reengineering. In the process, the ‘golden
handshake scheme’ was offered to all of its employees at all
managerial levels with some modifications. The results were very
successful as we were able to lay off a large proportion of our
unneeded staff.
Strengths
One major advantage that the SCB has is that its structure is well
defined and has been followed for such a long time that it has
developed into a well integrated unit. SCB has adapted a hybrid
structure with the top management categorized under the functional
structure while the middle and lower management come under the
divisional structure.
This has created an environment in which vertical co-ordination
has been encouraged between the various heiarchial levels. In this
regard middle and lower managers are encouraged to participate in
and make decisions at their own levels. They are also given greater
confidence by sharing the viewpoint of the senior management with
them.
Another aspect of our organizational structure is that it is a flat
structure. This promotes faster decision making and reduced work
load for the top management and has encouraged specialization in
the respective fields of operations.
Another prevalent trend in the SCB has been its emphasis on the
promulgation of a mixture of the bureaucratic and clan control
44
which has enabled the employees to interact more amongst each
other, giving rise to greater employee relations.
P o l i t i c a l En v i r o n m e n t 1
1
Managerial Policy Report, MBA-IV report, submitted to Dr. Mahnaz Fatima (page 6-7)
& MCB Annual Reports 1995, 97 ‘Chairman’s Review’
45
T e c h n o l o g i c a l En v i r o n m e n t 1
1
Managerial Policy Report, MBA-IV report, submitted to Dr. Mahnaz Fatima (page 7-8)
46
success has caused other foreign banks to come up with their own
Cash Management departments.
Also, by adapting the strategic alliance policy undergoing the
technological transfer process, in 1995 MCB successfully installed
the SWIFT Network, thus becoming the first Pakistani bank to be on
the international network SWIFT is the “Brussels-based Society for
Worldwide Interbank Financial Telecommunications Network. Thus
MCB is part of the international organization of 2795 banks that
own this network. This alliance was created to standardize, develop,
and control a network for electronically transferring funds across
borders.”1 Technological transfer is the transmission of technology
from those who posses it to those who do not. MCB management
followed the rational decision making process in incorporating the
SWIFT Network.
Technological Component
625 of the total 1320 branches of MCB are computerized, whereas
plans are afoot to computerize any new branch that is opened,
especially in the rural sector. Also MCB has 50% of its branches on-
line. 34 of its branches in the major cities, i.e. Karachi, Lahore,
Faisalabad, Rawalpindi and Islamabad, are connected to the SWIFT
Network. 50 ATM’s are also installed in these five major cities.
Perceived Threat
A major threat that all the computers in the world are facing at the
moment is that of the ‘Year 2K Bug’. This threat has been identified
at the bank as well, and measures are afoot to tackle the issue
before its too late. In this regard, SCB is bringing in the latest
software, in steps, to completely reprogram its hardware.
1
Managing Information Systems & Technology, Chapter 19, Management, Bartol & Martin
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TASK ENVIRONMENT
G o v e r n m e n t Ag e n c i e s 1
Regulatory Framework and Disclosure Laws
1
Banking Sector Report, June 1998 by ABN AMRO N.V. (pages 7-8)
& ING BARINGS, Pakistan Research, June 1997 (page 45)
48
any single person shall not at any point of time exceed 30% of the
bank’s unimpaired capital and reserves, subject to the condition that
the maximum outstanding against fund based financing facilities do
not exceed 20% of the unimpaired capital and reserves. In the case
of branches of foreign banks operating in Pakistan, the maximum
exposure limit of 30% shall be calculated on the basis of their
assigned capital.
Contingent Liabilities
Contingent liabilities of a bank shall not exceed at any point of time
10x its paid up capital and general reserves free of losses. In case
of branches of foreign banks operating in Pakistan, capital will
mean capital maintained under section 13 (3) of the Banking
Companies Ordinance 1962. Contingent liabilities that arise on
account of guarantees against guarantees liabilities. For the purpose
of clarification, a guarantee which does not appear in the book
maintained in Pakistan by a foreign bank and if invoked does not
require the said bank in Pakistan to honor the same, shall not be
counted towards determining exposure for the purpose of the
Prudential Regulations.
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principal and amount of liquid assets realizable without recourse to
a Court of Law). The unrealized mark up and interest on classified
facilities is to be kept in a Suspense Account and not to be credited
to an Income Account. The bank shall provide the following
provisioning in respect of its risky assets:
Long-term facilities
Interest/principal overdue by more than 180 0
days
More than one year 20
Two years or more 50
Beyond three years 100
Reserve Requirements
50
with the SBP
Statutory Liquidity Reserve 15% of Demand and Time
Liabilities must be invested in
government securities and/or NIT
units
Disclosure Laws
51