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HP Company Laptop Survey Topic

The document discusses a survey about customer perception of HP laptops. It has two main objectives: to determine the popularity of people using HP laptops and to understand customer perceptions of HP. It provides background on HP, describing how it was founded in 1939 and became a leading laptop manufacturer. It also gives details about some of HP's most popular laptop models in India and includes a link to an online questionnaire about the topic.

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Shaikh Asif
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193 views3 pages

HP Company Laptop Survey Topic

The document discusses a survey about customer perception of HP laptops. It has two main objectives: to determine the popularity of people using HP laptops and to understand customer perceptions of HP. It provides background on HP, describing how it was founded in 1939 and became a leading laptop manufacturer. It also gives details about some of HP's most popular laptop models in India and includes a link to an online questionnaire about the topic.

Uploaded by

Shaikh Asif
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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HP

COMPANY LAPTOP
SURVEY
TOPIC:CUSTOMER PERCEPTION
ABOUT HP LAPTOP
OBJECTIVES:1.To determine popularity of people using HP
laptop
2.TO know the people perception about hp

INTRODUCTION
The Hewlett-Packard Company (commonly referred to
as HP) was an
American multinational information technology
company headquartered in Palo Alto, California. It developed
and provided a wide variety of hardware components as well
as software and related services to consumers, small- and
medium-sized businesses (SMBs) and large enterprises,
including customers in the government, health and education
sectors.
The company was founded in a one-car garage in Palo Alto
by William "Bill" Redington Hewlett and David "Dave"
Packard, and initially produced a line of electronic test
equipment. HP was the world's leading PC
manufacturer from 2007 to Q2 2013, after[2][3][4]
which Lenovo came to rank ahead of HP.
It specialized in
developing and manufacturing computing, data storage, and
networking hardware, designing software and delivering
services. Major product lines included personal computing
devices, enterprise and industry standard servers, related
storage devices, networking products, software and a
diverse range of printers and other imaging products. HP
marketed its products to households, small- to medium-sized
businesses and enterprises directly as well as via online
distribution, consumer-electronics and office-supply retailers,
software partners and major technology vendors. HP also
had services and consulting business around its products
and partner products.
HP has the highest numbers of buyers when it comes to the laptop segment in India.
Hewlett-Packard (HP) is a multinational IT company based in California, U.S.A. that

was founded in 1939. HP brings laptops with the latest technology and offers great
features right from the outset. This has actually helped the company spread its wings
across the world. HP is operational in over 150 countries with India being one of its
biggest markets. HP Pavilion Notebook is the best-selling variant of HP laptops. HP
accounted for around 25.6 percent of the total laptop sales in India during 2014. Here
are some of the HP variants widely sold:
HP Pavilion dv2z
HP Pavilion dv7
HP Pavilion dv9700t

HISTORY

William Redington Hewlett[10] and David Packard graduated with


degrees in electrical engineering fromStanford University in
1935. The company originated in a garage in nearby Palo
Alto during a fellowship they had with a past professor, Frederick
Terman at Stanford during the Great Depression. Terman [11]
was
considered a mentor to them in forming Hewlett-Packard. In
1939, Packard and Hewlett established Hewlett-Packard (HP) in
Packard's
garage with an initial capital investment of US$538.
[12]
Hewlett and Packard tossed a coin to decide whether the
company they founded
would be called Hewlett-Packard or
Packard-Hewlett.[13] HP incorporated on August 18, 1947, and
went public on November 6, 1957.
Of the many projects they worked on, their very first financially
successful product was a precision audiooscillator, the
Model HP200A. Their innovation was the use of a small
incandescent light bulb (known as a "pilot light") as a
temperature dependent resistor in a critical portion of the circuit,
the negative feedback loop which stabilized the amplitude of the
output sinusoidal waveform. This allowed them to sell the Model
200A for $54.40 when competitors were selling less stable
oscillators for over $200. The Model 200 series of generators
continued until at least 1972 as the 200AB, still tube-based but
improved in design through the years.
As the personal computer (PC) became feasible in 1971, the idea of a portable personal
computer soon followed. A "personal, portable information manipulator" was imagined
by Alan Kay at Xerox PARC in 1968,[5] and described in his 1972 paper as the "Dynabook".
[6] The IBM Special Computer APL Machine Portable (SCAMP) was demonstrated in 1973.
This prototype was based on the IBM PALM processor.[7] The IBM 5100, the first
commercially available portable computer, appeared in September 1975, and was based on
the SCAMP prototype.[8]

Questionnaire link

https://docs.google.co
m/forms/d/14MYTpszyN
TjB0R26Bz1Uc95Yt8xN
Ydg4-L3KflC5HHA/edit

Chapters
. Chapter-1 Introduction of

Topic
-onsumer
#erce#tion
of
about
P
Chapter-2
Research
Objective
Chapter-3
Research
Methodology:
Research
Design
Data
Collection
Sampling
Scaling
Qualitative
Technique
Chapter-4
Executive
Summary
Chapter-5
Findings Chapter-6
Suggestions
Chapter-7 Conclusion
Chapter-8
Limitation
Bibliography
QuestionnaireAnnexure: III-Respondent sheet

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