HISTORY OF CITIBANK MALAYSIA

Citibank Berhad is a licensed bank operating in Malaysia and a division of Citi

of the United States of America. The bank was incorporated in the country in 1994
but has been present since 1959.The institution offers retail and corporate banking
services.Its headquarters is located in Menara Citibank on Jalan Ampang in Kuala
Lumpur. Previously, it operated in Medan Pasar, close to the Central Market. Citibank
has been in Malaysia since 1959 and has more than 6,000 employees in 11 branches
and three Citibank Service Centers. Citi Malaysia is a market leader in credit cards
holding the largest market share in sales volume (usage) and receivables, and a
dominant share in wealth management. It also banks with 95% of target market top
tier local companies and multinationals in the country. In Malaysia, Citi is the top
foreign owned bank for Corporate FX, Cross border Cash Management, e-Payments
and institutional investor transactions.
Citigroup provides offshore financial services out of its office in Labuan,
Malaysia and has in addition, strategic Citi Service Centers (CSC) providing
centralized operations based in Kuala Lumpur, Penang and Johor Baharu. The
Penang hub is the largest trade processing center in Citigroup globally and offers
operations to support Citi's trade, cash management and commercial cards
businesses covering over 100 countries with a corresponding network of 3,300
banks. The center also handles activities across operations and technology including
Anti Money Laundering transaction monitoring to identify and prevent possible money
laundering activitiessuch as Securities & Funds Services, the Fraud and
Authorization Center of Excellence and Global System Entitlement Administration.

CITIBANK BERHAD CORPORATE INFORMATION

Chairman
Mr Terence Cuddyre

Chief Executive Officer

Lee Lung Nien

Board Of Director
Dato Siow Kim Lun,
Datuk Ali Bin Tan Sri Abdul Kadir

Company Secretary
Ms. Tang Wan Chee, Ms. Ho Li Chin

Citibank's Value Proposition and A Mission of Enabling Growth and Progress

Citibank's mission is to serve as a trusted partner to our clients by responsibly

providing financial services that enable growth and economic progress. Citibanks
have 200 years of experience helping our clients meet the world's toughest
challenges and embrace its greatest opportunities.
Citibank strive to earn and maintain the public's trust by constantly adhering to
the highest ethical standards. They ask their colleagues to ensure that their decisions
pass three tests, they are in our clients' interests, create economic value, and are
always systemically responsible. When they do these things well, they will make a
positive financial and social impact in the communities we serve and show what a
global bank can do
Citibank protect people's savings and help them make the purchases from
everyday transactions to buying a home that improve the quality of their lives.
Citibank advise people on how to invest for future needs, such as their children's
education and their own retirement, and help them buy securities such as stocks and
bonds.

CITIBANKS ROLES

Today, Citibank provides more services in more markets for more clients than
any other financial institution in the region through its Institutional Clients Group and
Global Consumer Banking businesses. Citibank core activities are safeguarding
assets, lending money, making payments and accessing the capital markets on
behalf of our clients.

Institutional Clients Group

Citibank has helped Asia Pacific clients raise more than $150 billion from the
international capital markets and advised on more than $50 billion in M&A in 2011. As
a major facilitator in global flows and transactions, Citi Transaction Services has one
of the industry's largest proprietary networks, spanning nearly 100 countries with 10
major regional processing centers. Citi Private Bank is a leading wealth manager that
offers bespoke services to ultra-high-net-worth individuals and families, including a
third of Asia's billionaires.

Global Consumer Banking

Citibank is the region's leading retail bank with a history of innovation and
customer service. Customer touch points across Asia Pacific include nearly 700 retail
branches and more than 2,500 automated teller machines. Citibank is also the top
card-issuer in the Asia Pacific, with more than 16 million card accounts. Through
Citigold and Citigold Private Client, it serves more than 600,000 of the region's
affluent consumers. Citibank has been awarded Best Bank in Asia by Euro money,
Finance Asia, IFR Asia and The Asset magazines, making it the only financial
institution to have received this prestigious recognition across all key financial
publications. With more than 300 awards received in 2011, Citibank is committed to
consistently delivering excellence to our clients.

CITIBANK OPERATION

Citibank works tirelessly to provide consumers, corporations, governments

and institutions with a broad range of financial services and products. Citibank strive
to create the best outcomes for their clients and customers with financial ingenuity
that leads to solutions that are simple, creative and responsible. Citibank Berhad
provides banking and related financial services to individual and business customers
in Malaysia. Its deposit products include checking, savings, foreign currency call
accounts, time deposits, and foreign currency time deposits. The companys loan
portfolio comprises home credit and flexi home loans, overdraft, personal loans,
share financing, and credit cards. It also offers various investment products
comprising retail bonds, unit trusts, market linked investments, dual currency
accounts, progressive investment plans, and Islamic unit trust funds, Islamic banking
services, and insurance products, such as travel, motor, savings and protection,
hospitalization, and home protection insurance. In addition, it provides debit and ATM
cards, safe deposit boxes, and online and phone banking services. Citibank provide
comprehensive financial and business solutions to meet your personal or business
needs.
Citibank Business Banking Solution had Improve the cash flow of business
right now with CitiBusiness Card, Cash Management Account, Treasury
Solutions,Investments and Foreign Exchange and it will give benefit in Benefits of
CitiBusiness Card :

Enjoy higher credit limit

Your company stands to enjoy higher credit limit of up to RM500,000.
Monthly consolidated statements
Comprehensive monthly-consolidated business statement reflecting total
spending by expense category, specific merchants and individual credit

cardmember (owner and employee) activities.

Better control and flexibility

.
While Citibank Personal Banking Solution is Grow or manage wealth and cash
flow with Citigold, Credit Cards, Loan and Finance, Insurance and Investments. As a

Citigold member, you will have exclusive access to a world of privileges and benefits,
all designed to help you enhance your wealth potential. With the support of our
Citigold Team, supported by our world-class research and global banking network,
you can be sure that your finances will receive the attention it deserves.

Investments
Inflation continues to erode the customer purchasing power, thus it is essential
for their to find opportunities to let their money work harder for you. Unit trusts invest
in various investment instruments, which consist of stocks, bonds, money market
instruments and/or cash. This gives the customer an opportunity to find the
investment that meets your financial personality and objectives. The benefits of
Citibank unit trust or mutual funds is :

A simple and convenient way to invest. If you were investing directly, you
would need to do things yourself. Investing in Unit trusts makes it easier for
you to monitor the performance of your investment and simplify administration
and reporting.

Diversification across asset classes - Unit trusts allow even small investments
exposure to a range of asset classes, providing investment opportunities that
would be unavailable to individuals.

Diversification across markets - Gain access to local and global share

markets, bond and property markets, as well as specific regions and countries.

Greater investment power - The research capability, and access to global

markets that unit trusts offer open up opportunities for investors that are simply
not available to them as individuals.
The features of Citibank unit trust is:

Local Money Market

Money market funds invest primarily in short-term instruments within the
country: deposit certificates, government securities and commercial paper.

Local Equity
Equity Funds invest in the stocks of companies (local) and equities offered
within the country. Some equity funds, such as growth, aggressive growth and
value funds are based on a specific investment strategy. Others, such as small
cap, mid cap, large cap and blue chip, are categorized according to the size or
financial status of selected companies.

When customer invest in Mutual Funds distributed by Citibank, they enjoy the
advantage of citibank extensive research, and a rigorous selection process. That's
not all. Consider the many benefits of investing in Mutual Funds with us today. Invest
with Citibank in Mutual Funds and get:

Professional Management
Benefit from expert management of your money by qualified professionals.
Enjoy the advantage of having the funds you invest in continuously monitored.
They remain under non-stop performance and performance analysis by
seasoned research teams. This regular and continuous process adds value to
your investmentthe reason why your investments fare better when managed
by an investment professional.

Intelligent Investing
Lower your risk of loss by having your investment spread across various
industries and geographic regions. This investment concept is called
diversification. It is an extremely rare possibility for all your investments to
decline at the same time and in the same proportion.

Flexibility
Mutual Funds offer a variety of schemes that will suit your needs over a
lifetime. When you enter a new stage in your life, all you need to do is
rearrange your portfolio to suit your altered lifestyle.

Affordability
You can start investing with as little as Rs1,000*. You can invest that amount
in our Systematic Investment Plan (SIP) on a regular basis.

Liquidity
With open-end funds, you can redeem all or part of your investment any time
you wish and receive the current value of your investment. In addition, the
process is standardised, making it quick and efficient so that you can get your
cash in hand as soon as possible.

Transparency
The performance of a Mutual Fund is reviewed by various publications and
rating agencies, making it easy for investors to compare one fund to another.
As a unit holder, you are provided with regular updates, for example daily
NAVs, as well as information on the fund's holdings and the fund manager's
strategy.

The Citibank mutual funds benefits is :

Certified Investment Counselors

Benefit from the expertise of specially trained and certified Investment or
Wealth Counselors who evaluate the investment options available and offer
you the ones that are best suited to your needs.

24x7 Access To Your Account

24x7 access to CitiPhone and Citibank Online access. Use Citibank Online to
view your account and transact conveniently from anywhere, anytime.*

Consolidated Portfolio Statement

The Consolidated Portfolio Statement reflects holdings across Mutual Fund
schemes, and is sent on a monthly basis.

World-class Assistance with Financial Goal Planning

Gain from Citibank's online Financial Goal Planner. It works on extremely

intuitive technology to offer you insightful results. Of course, it's easy-to-use.

CITIBANK PROFIT GENERATING

Citibank Berhad plans to provide more unit trust funds between 15 and 20 in
the future compared to the nine that are currently. Currently, Citibank sold its unit
trust funds for agencies such as Commerce Trust Bhd., OSK-UOB Unit Trust
Management Bhd and SBB Unit Trust Management Bhd. Citibank got the approval of
Bank Negara Malaysia and the Securities Commission to offer trust a third party with
effect from 1 May 2013.

CITIBANK OVERALL PERFORMANCE

Citibank Berhad registered a net profit of RM464 million and revenue of

RM1,731 million for the financial period nine months ended 30 Sept 2015, an
increase of 11% or RM44.7 million in net profit as compared to previous

corresponding period. The higher net profit was mainly contributed by the increase of
18% or RM86 million in other operating income and a lower allowance for loans,
advances and financing as compared to previous corresponding period.
The Malaysia economy remained resilient in the wake of spiraling oil price and
a declining malaysian ringgit with GDP growth of aroung 4.8 percent in quater 2 this
year.Quarter 3 has had its fair share of challenges as the malaysian ringgit declined
27.5% against the USD since the start of 2015. However, Government-led
intervention in the stock market and a temporary rally in oil prices since September
29 saw the currency appreciate by 6.2%.
Oil products and natural gas make up nearly a quarter of Malaysias total
exports. Domestic issues politically have also dampened investor confidence, not to
mention the uncertainties arising from the Feds impending rate hike which keep the
malaysian ringgit trading at historically-low levels. Neverless, Malaysia's economy
remains one of the fastest growing economies in the region despite the headwind
woes mentioned. Against this backdrop, the financial services sector in Malaysia
continued to grow profitably despite the slower growth dynamics, the challenges of
high household debt of about 87% and lower consumer spending post the
implementation of GST.The Government's announcement of an injection of MYR 20
billion to shore up the malaysian stock market in September via state-owned
investment funds and restore investor confidence has precipirated some bullish
sentiments in the FX markets.

Citibank's strong performance was underpinned by strong results in the bank's

markets business and consumer banking. Citibank's strong performance in these
challenging times is testament to the bank's robust financial strength, resilience and
unwavering commitment in delivering leading-edge products and quality service to
our customers. The results also represent the continuous support of their customers
and the hard work of their employees. Citibank will continue to utilize its global
experience and expertise to contribute towards the development of Malaysia's

banking and financial landscape, as well as overall economic growth and prosperity.
The bank will continue to work diligently to deliver innovation and creativity with
leading edge products, grow market leadership in credit cards and the affluent
segment; and provide services that enhance our customers' experience with the
bank.

reference
Citibank Annual Report 2014. Retrieved on 15 Dec 2015 from
https://www.citigroup.com/citi/investor/quarterly/2015/annual-report/
Citi Investor Relation. Retrieved on 15 Dec 2015 from
http://www.citigroup.com/citi/investor/overview.html
Citibank Malaysia Webpage. Retrieved on 15 Dec 2015 from
https://www.citibank.com.my/index.htm