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    The document summarizes a consumer forum hosted by the Consumer Protection and Advocacy Bureau on July 13, 2016 in General Santos City. The half-day forum focused on understanding consumer types, consumer rights and responsibilities under the Consumer Act of the Philippines and other fair trade laws. It also discussed skills for handling consumer complaints. The document emphasizes that understanding consumer types helps companies appropriately market their products and increase sales. It also stresses the importance of resolving customer complaints quickly to turn unhappy customers into loyal advocates and generate more profitable business.

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    The document summarizes a consumer forum hosted by the Consumer Protection and Advocacy Bureau on July 13, 2016 in General Santos City. The half-day forum focused on understanding consumer types, consumer rights and responsibilities under the Consumer Act of the Philippines and other fair trade laws. It also discussed skills for handling consumer complaints. The document emphasizes that understanding consumer types helps companies appropriately market their products and increase sales. It also stresses the importance of resolving customer complaints quickly to turn unhappy customers into loyal advocates and generate more profitable business.

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    The document summarizes a consumer forum hosted by the Consumer Protection and Advocacy Bureau on July 13, 2016 in General Santos City. The half-day forum focused on understanding consumer types, consumer rights and responsibilities under the Consumer Act of the Philippines and other fair trade laws. It also discussed skills for handling consumer complaints. The document emphasizes that understanding consumer types helps companies appropriately market their products and increase sales. It also stresses the importance of resolving customer complaints quickly to turn unhappy customers into loyal advocates and generate more profitable business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    357 views2 pages

    Reaction Paper SUPER

    Uploaded by

    Sugar Fructose Galactose
    The document summarizes a consumer forum hosted by the Consumer Protection and Advocacy Bureau on July 13, 2016 in General Santos City. The half-day forum focused on understanding consumer types, consumer rights and responsibilities under the Consumer Act of the Philippines and other fair trade laws. It also discussed skills for handling consumer complaints. The document emphasizes that understanding consumer types helps companies appropriately market their products and increase sales. It also stresses the importance of resolving customer complaints quickly to turn unhappy customers into loyal advocates and generate more profitable business.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    REACTION/FEEDBACK: S.U.P.E.R.

    Consumers Forum
    July 13, 2016
    Trade Hall, SM City, General Santos City
    10:30 am-12:00 noon

    S.U.P.E.R. stands for Sustained, Upbeat, Protected, Empowered and


    Responsible Consumers. The forum was conducted by the Consumer Protection and
    Advocacy Bureau (CPAB) under the umbrella of Department of Trade and Industry
    Region XII.
    The half-day symposium focused on the understanding of types of consumers,
    their rights and responsibilities, be informed of the Consumer Act of the Philippines and
    other relevant Fair Trade Laws (FTLs) and be enhanced on skills in complaints
    handling.
    Sales companies like ours need to understand the type of consumers it is
    targeting with its goods because it is essential to be confident a market exists for the
    products they intend to introduce into the market. Understanding types of consumers is
    important because it enables the company to appropriately present the product to the
    potential purchaser, hence increasing sales and profitability.
    Pursuant to Article 2 of Republic Act known as Consumer Act of the Philippines:
    It is the policy of the State to protect the interests of the consumer, promote his
    general welfare and to establish standards of conduct for business and industry.
    Towards this end, the State shall implement measures to achieve the following
    objectives:
    a) protection against hazards to health and safety;
    b) protection against deceptive, unfair and unconscionable sales acts and
    practices;
    c) provision of information and education to facilitate sound choice and the
    proper exercise of rights by the consumer;
    d) provision of adequate rights and means of redress; and
    e) involvement of consumer representatives in the formulation of social
    and economic policies.

    It is our mandate to protect our consumers. With due respect to their needs, I
    always look at the manner of service we give while increasing sales.

    In todays Internet-driven world, customers have more power than ever. A


    satisfied customer may share their good experience with three friends, whereas an
    angry customer has the potential to tell 3,000 friends in social networks and
    communities. And for each customer that complains, there are anywhere from tens to

    thousands of people that dont complain And they simply stop doing business with us.
    Research has shown that customers with issues that are resolved quickly can often
    turn into loyal customers and even brand advocates. Simply put, a customer complaint
    can become very profitable when we can resolve their problem.

    Client feedback is essential to all companies; not only because we can gather
    valuable customer insight, but because it allows us to identify product or service
    failures.
    All in all, complaints management truly is an essential component of customer
    service and business success. Not only is it the means to gather valuable customer
    insight, it also helps our company progress to improvements that lead to reduced costs,
    increased profitability and increased customer satisfaction .

    For the company,

    NOVIE C. CABUGUASON
    Branch Manager
    Koronadal City

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