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Enterprise Resource Planning (ERP) Customer Relationship Management (CRM)

ERP is the back office system that provides traditional business functions like procurement, production, sales, accounting, and human resources. It focuses on internal operations. CRM is the front office system focused on customer interactions through services like customer support, marketing, and sales. ERP handles internal business functions while CRM manages external customer relationships.

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sharmina
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35 views1 page

Enterprise Resource Planning (ERP) Customer Relationship Management (CRM)

ERP is the back office system that provides traditional business functions like procurement, production, sales, accounting, and human resources. It focuses on internal operations. CRM is the front office system focused on customer interactions through services like customer support, marketing, and sales. ERP handles internal business functions while CRM manages external customer relationships.

Uploaded by

sharmina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Enterprise Resource

Planning(ERP)
ERP is the back office system

Customer Relationship
Management(CRM)
CRM is the front office system

ERP is the Organization facing


aspect of business systems
ERP provides the traditional
functions of a business: buy,
make, order, sell, account,pay,
employ, plan, budget etc.

CRM is the customer facing


aspect of business systems
CRM provides vital softer (yet
important) aspects of the business
- customer service, technical
support, campaign management,
marketing, selling etc.

Examples For ERP :


Manufacturing ,
Distribution (OM)

Examples For CRM :


Service Contract,
Help Desk

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