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I. Background of The Study

The document discusses establishing an internet café called DigiSurf Computer Shop. It would be located in Intramuros and target students from local universities and professionals. The café would offer internet access, printing, photocopying, and projector rental. The study aims to evaluate the feasibility of this business by examining its marketing, management, technical, financial, and socio-economic aspects. This will include identifying the target market and competitors, services offered, projected supply and demand, pricing, required equipment and layout, startup costs, financing options, projected revenue and expenses, break-even point, management structure, and benefits to the public. The scope is limited to the listed services and Intramuros area, and estimates

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Angie S. Rosales
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54 views

I. Background of The Study

The document discusses establishing an internet café called DigiSurf Computer Shop. It would be located in Intramuros and target students from local universities and professionals. The café would offer internet access, printing, photocopying, and projector rental. The study aims to evaluate the feasibility of this business by examining its marketing, management, technical, financial, and socio-economic aspects. This will include identifying the target market and competitors, services offered, projected supply and demand, pricing, required equipment and layout, startup costs, financing options, projected revenue and expenses, break-even point, management structure, and benefits to the public. The scope is limited to the listed services and Intramuros area, and estimates

Uploaded by

Angie S. Rosales
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION

I.

Background of the Study


Not all people own a gadget or a device that is capable to be used for
internet services. That is why not all people also receive the benefits of advanced
technology. As a result, entrepreneurs came to an idea to establish an internet caf
for these kinds of people.
An Internet caf, also known as a cybercaf, is a place which provides
internet access to the public, usually for a fee which rate is time-based. These
businesses usually provide snacks and drinks, hence the caf in the name. Before,
a caf is known to be a place where people spend their time sitting around with a
coffee and snack on their table while either reading some sort of works or
engaging with someone in a serious talk. However, because these things can now
be done through high-tech devices, internet and computers entered the picture.
The convenience of having some engagements with someone or even reading
literary works was not only improved, but added up to needs of those people who
have no access to the internet.
The first internet caf in the world was built in South Korea on March
1988 and it was called Electronic Caf. It had two 16bit computers connected to
online service networks through telephone lines. After three years, the online caf
phenomenon reached the United States and several internet cafs were built and
established all over the world. Even in the Philippines, small internet cafs could
be noticed anywhere particularly in those areas surrounded with universities and
recruitment agencies.

Today, establishing an internet caf may not seem a different thing


considering its increasing number for the past year. Even its profitability may not
be anticipated accurately. But upon considering its large market, the researchers
have decided to make a feasibility study on establishing an internet caf that will
benefit students and professionals.
II.

Name of the Business


The name of the business will be DigiSurf Computer Shop. Its name is
consisted of two words, Digi and Surf. The first word Digi represents the
business printing and photocopying services while the second word Surf refers to
another service being offered which is internet surfing.

III.

Location

IV.

Statement of the Problem


At the end of this study, the proponents aim to provide an answer to the
following identified questions:
For marketing aspect:

Who will be the target market of the business?

Who are the potential competitors of the business?

What kind of services will be offered by the business and the strategy to
be used to advertise those offerings?

What projected demand and corresponding projected supply can be


reasonably expected for each month?

What effective pricing technique will be used to meet the purchasing


power of the customers?

For technical aspect:

What name of the business can be used to strikingly attract the customers?

What is the workplace layout that will allow employees to carry out their
duties effectively and efficiently?

What are the necessary utilities and equipment to be used?

Considering the workplace layout and equipment to be used, how will the
business observe security in the area of operation?

For financial aspect:

How much investment will be needed to establish the business?

What mode of financing will be employed?

What is the projected revenue to be earned and projected expenses to be


incurred at the end of the year?

Will the business bring in enough revenue to cover operating expenses?

Will the business reach the break-even point, or will have to either lose
money or make profit?

For management aspect:

What are the pre-operating activities to be undertaken by the business?

How long will it take before the firm goes into operation?

What specific form of business organization will best fit the nature of the
proposed business?

What are the duties and skills required from employees?

What is the remuneration plan and policies to be abided by employees?

For socio-economic aspect:

How will the general public benefit from the proposed business?

Will this proposed business contribute to economic growth as a whole?

V.

Objectives of the Study

VI.

Mode of Financing
VII.

Scope and Limitations


This study aims to analyze the different aspects to consider in setting up a
business which include marketing, management, technical, financial and socioeconomic aspect in order to evaluate the feasibility of establishing a computer
rental shop or sometime called internet caf.
The target market of the proponents will be the students from different
universities inside the Intramuros. It is also probable that this target market will
include professionals and job applicants. To have this study be done in an
organize manner, the proponents will gather necessary information regarding the
sufficiency of supply and demand by conducting a questionnaire survey to a
specific sample size of the target market. From that, they would also know the
opportunities and threats surrounding the proposed business.
The services offered by the business is only limited to internet surfing,
printing, photocopying, and projector rental. Other services like photo editing,
downloading and such will not be considered. Also, estimations to be used in

summarizing the data that will be gathered, hence, limits in the accuracy of the
data are included.

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