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PGPM - Marketing: Indian School of Business

This document outlines an individual's work experience and education history. They have over 3 years experience in content management and product development across several industries. Their education includes a PGPM in Marketing from the Indian School of Business and a BA in English from Stella Maris College, University of Madras.

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Ruchika Singh
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55 views1 page

PGPM - Marketing: Indian School of Business

This document outlines an individual's work experience and education history. They have over 3 years experience in content management and product development across several industries. Their education includes a PGPM in Marketing from the Indian School of Business and a BA in English from Stella Maris College, University of Madras.

Uploaded by

Ruchika Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Over 3 years of experience in content management and product development across FMCG,

Pharma, Publishing and New Media partnered with media houses, retailers and government
agencies to launch new products in India and South Asia

EDUCATION
Indian School of Business

|PGPM - Marketing

2013-14
ISB Merit Scholarship 20% tuition waiver for outstanding academic and co-curricular performance
HUL, Marketing-in-Practice 6 session workshop by Unilever executives on marketing strategy
Design Coordinator, Marketing Club Pitch-book 2013-14 sent to over 50 recruiters

Stella Maris College, University of Madras

|B.A. English

2006-09

Best Outgoing Student (2009), 73% First Class & Rank Holder

WORK EXPERIENCE
Orient BlackSwan

|Product Developer

Jul11-Feb13

Start-to-finish development of online media content at one of Indias largest publishing houses
Project Lead on customized learning solutions package for a INR 25cr account in Southeast Asia
Coordinated product launches across TN, AP for CBSE markets
Held training sessions for 30+ sales reps on product USPs and new e-book components

TTK Healthcare
|Junior Executive - Marketing
Jan11-Jun11
Brand building initiatives across all-India market leader products in FMCG & Pharma categories
Analyzed monthly off-take trend reports from AC-Nielsen category data
Drafted advertising, POS material briefs to media agencies (O&M, JWT, Mindshare)
Created a supplier database from existing billing data to leverage scale efficiencies across Brands

NuVed Distributors

|Intern Logistics

Jan10-Dec10

Conducted regular visits to build relationships with retailers in 4 districts in Tamilnadu


Negotiated with vendors to supply & install POS material at retail outlets across TN & Kerala

CONTENT DEVELOPMENT
Created the mock-layouts for the online portal of Woodwardss Gripe Water, a leading OTC syrup
being repositioned with a new media campaign

Conducted market visits to explore all possible POS material options designed an innovative,
informative and durable model for shelf displays

Youngest founding member on Orient BlackSwans e-books team led development and
conversion of content into user-friendly, low-bandwidth applications

Edited and positioned material for the Teachers Online Forum of English Junction - teachers
resources are often the key value differentiator in Indias competitive schools market

ISB Leadership Summit (featuring over 40 of Indias business leaders) Story-boarding & editing of
flagship video broadcast through Facebooks ILS page & over the 2-Day conclave

Relevant Electives (ISB): Business Analytics & Data Mining, Leveraging Web 2.0, Global Sourcing of IT
Software Skills: XLMiner, InDesign, Adobe Premium Pro (video-editing)

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