HAYLEE COLEMAN
417-437-2211
[email protected]
EXPERIENCE
EDUCATION
COMMUNICATIONS AND TECHNOLOGY ASSOCIATE
UNIVERSITY OF MISSOURI
MAY 2013
BACHELORS DEGREE
CUM LAUDE
MAY 2015 - PRESENT | JUNIOR LEAGUE OF DALLAS
Design digital and written communication material including: invitations,
e-blasts, signs, info graphics, newsletters, presentations and greeting cards.
Drives approval channels for all communication material.
Measure communication analytics to determine strengths and weaknesses
Create social media campaigns to engage members and general public, which
led to a record increase in Facebook and Instagram followers.
Review communication material to determine the best publication channel
Manage database of over 5,000 members to ensure current information
Write and edit web content to public and member websites
Provide IT troubleshooting support for members and staff
Create new and improve upon existing business procedures and processes
Adhere to brand style guidelines when creating communication material
Sit on communications, public relations, technology, and advisory committees
SALES AND MARKETING ASSISTANT
JAN. 2014 - MAY 2015 | HYATT REGENCY ST. LOUIS AT THE ARCH
Analyze yearly sales data to determine where promotions should be directed
in order to meet sales goals
Wrote mass emails to hotel on sales data and consumer activity for the week
Created monthly reports that showed sales progress and improvement areas
Analyzed reach of corporate account portfolio
Used customer survey data to create and promote appreciation events
Reported digital promotion effectiveness of global Hyatt promotions
Created digital and print sales and promotional materials
Oversaw hotel website and social media content
Learned the importance of multi-tasking numerous projects
Directed and edited year end party promotional and awards video
GLOBAUXSOURCE
SUMMER 2012 | EXECUTIVE ASSISTANT - INTERN
Developed an accounting system for office
Created then compiled hotel proposals and compiled data for client use
Cultivated client relations and trust by creating client engagement events
Set-up social media accounts for the company
Streamlined training manual for new hires to optimize employee productivity
SKILLS
MICROSOFT OFFICE
ADOBE CREATIVE SUITE
MAC OSX
WORDPRESS
HOOTSUITE
AP STYLE
SOCIAL MEDIA
MARKETING
PUBLIC RELATIONS
VIDEO EDITING
DIGITAL PUBLICATION
STRENGTHS
ACHIEVER
ARRANGER
RESPONSIBILITY
INDIVIDUALIZATION
RELATOR